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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="212860" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Владельцы Starbucks в России хотят зарегистрировать новые название и логотип сети / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">15 авг 2022</time></li>
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<h1 class="article-preview__title">Владельцы Starbucks в России хотят зарегистрировать новые название и логотип сети</h1>
<p class="article-preview__description">Эмблему сделали очень похожей на оригинальное изображение.</p>
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Ксения Коростелева </div>
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Журналистка. Пишет новости про дизайн, а в свободное время курирует выставки и рассказывает про современное искусство. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":39070,"alt":"","caption":""},{"id":39069,"alt":"","caption":""},{"id":39068,"alt":"","caption":""},{"id":39067,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><p class="stk-reset" data-ce-tag="paragraph">Бизнесмен Антон Пинский, рэпер Тимати и бизнесмен Арсен Каноков, которым теперь принадлежат российские активы Starbucks, подали в Роспатент три заявки на регистрацию товарных знаков — Stars Coffee, Stars Kanokov Coffee и Stars Pinskiy Coffee.</p><p class="stk-reset" data-ce-tag="paragraph">«Трудно угадать, в каких случаях предполагается использовать фамильные бренды и почему отсутствует четвёртая заявка — Stars Timati Coffee. Возможно, она появится завтра», — <a href="https://t.me/vadiostudio/990" target="_blank" class="stk-reset">пишет</a> в своём телеграм-канале «Бюро названий» неймер Вадио Дунаев.</p><div class="stk-gallery stk-gallery stk-gallery" data-ce-tag="gallery"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14003315082022_5c20dcbcfbab07ab6c2df7e27444d5ac2afca569.png" data-image-id="39067" data-image-name="1.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Изображение: Pinskiy&Co</figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14004015082022_278cadb5c5a600fd354bbb4a32acf34407bf98f0.png" data-image-id="39068" data-image-name="2.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Изображение: Pinskiy&Co</figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14004715082022_bd473197c461193ea9b6d317f4c236910d065887.png" data-image-id="39069" data-image-name="3.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Изображение: Pinskiy&Co</figcaption></figure></div><p class="stk-reset" data-ce-tag="paragraph">Новый логотип действительно очень похож на оригинальный. Изменились цвета: коричневый и тиффани вместо зелёного, а вот шрифты и маскот остались почти неизменными. Вместо русалки теперь девушка в кокошнике. Кстати, первый логотип компании Starbucks был коричневым, а затем его заменили на зелёный, символизирующий необжаренные кофейные зёрна и дружелюбие: подробнее об этом можно прочитать в нашей статье »<a href="https://skillbox.ru/media/design/psihologia-zelenogo/" target="_blank" class="stk-reset">Дружелюбный зелёный: как цвет влияет на восприятие бренда</a>».</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14011415082022_e3039f248dd555899a396179b51a05be377f9973.png" data-image-id="39070" data-image-name="4.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Изображение: Starbucks</figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">На вопрос, возможна ли регистрация товарного знака при таком явном визуальном заимствовании, Вадио Дунаев отвечает так:</p><p class="stk-reset" data-ce-tag="paragraph">«Трудно предсказать, зарегистрирует ли Роспатент поданные заявки. Ставлю на то, что да, учитывая известность, которую потенциальный бренд заранее получил благодаря новостям.</p><p class="stk-reset" data-ce-tag="paragraph">Если бы история не была такой громкой, думаю, в регистрации товарного знака было бы отказано. Журналисты, сами того не зная, влияют на решения патентного ведомства :)».</p></div> </div>
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