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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="225826" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Студия Артемия Лебедева разработала айдентику для платформы биометрических сервисов «Мигом» / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">17 ноя 2025</time></li>
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<h1 class="article-preview__title">Студия Артемия Лебедева разработала айдентику для платформы биометрических сервисов «Мигом»</h1>
<p class="article-preview__description">А ещё — маскота и коммуникационную стратегию.</p>
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Алина Щеглова </div>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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Единая биометрическая система — цифровая платформа, которая хранит и защищает биометрические данные граждан. Её можно использовать на Госуслугах, в МФЦ, для оплаты покупок, заселения в гостиницы и в других рутинных операциях.
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a class="stk-reset" href="https://www.artlebedev.ru/migom/" target="_blank">Студия Артемия Лебедева</a></em></figcaption></figure>
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Сначала команда провела исследования и изучила международные примеры. Одним из ключевых выводов стал низкий уровень информированности о том, как работает биометрия и как хранятся данные и что формирует настороженность и недоверие.
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Для новой платформы разработали визуальный образ и стратегию коммуникации. «Мигом» объединяет простые биометрические сервисы вроде регистрации на поезд, подтверждения возраста или заселения в отель.
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В основе бренд-платформы лежит идея уверенного действия: человек понимает, как устроен процесс, контролирует использование своих данных и получает возможность обходиться без физических документов там, где это возможно.
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/migom/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure>
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Название «Мигом» отражает цель платформы — сделать привычные процессы быстрее и проще. Логотип — строгая динамичная надпись. Внутри букв заложена метафора передачи данных — направленные друг к другу лучи. Молния указывает на скорость работы, а преломление лучей и градиент подчеркивают разнообразие сценариев использования.
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a href="https://www.artlebedev.ru/migom/" target="_blank" class="stk-reset">Студия Артемия Лебедева</a></em></figcaption></figure>
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Для кампании разработали две группы слоганов. Первые — эмоционально ориентированные, объясняющие преимущества биометрии, а вторые — прикладные, показывающие конкретные ситуации, в которых сервис может быть полезен.
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Отдельным элементом айдентики стал маскот — персонаж по имени Миг. Он выполнен в простом стиле, и его можно адаптировать под разные носители и форматы.
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