Рейтинг составило агентство Smart Ranking. По его данным, суммарная выручка компаний, которые вошли в топ, за рассматриваемый период составила почти 21,8 млрд рублей. А это на 53,9% больше, чем в первом квартале прошлого года. То есть даже с учётом сложного на фоне геополитической и экономической ситуации марта доходы выросли. Но если сравнивать с данными за четвёртый квартал 2022-го, то всё не так радужно.
Рейтинг возглавляет Skillbox Holding Limited — его выручка в первом квартале составила более 2,8 млрд рублей. Далее следуют «Яндекс.Практикум» и Skyeng. Если фокусироваться именно на росте доходов по отношению к аналогичному периоду 2021-го, то абсолютным лидером стала онлайн-школа Skysmart. Заработок компании вырос на 1400%.
МестоКомпанияI квартал 2021 года, рубI квартал 2022 года, рубРост1Skillbox Holding Limited1,74 млрд2,826 млрд62,41%2«Яндекс.Практикум»310 млн1,7 млрд448,39%3Skyeng1,5 млрд1,5 млрд-4Skysmart100 млн1,5 млрд1400%5Корпорация «Синергия»1,145 млрд1,381 млрд20,61%6NovaKid500 млн1,1 млрд120%7«Like Центр»570 млн913 млн60,18%8«Учи.ру»770 млн850 млн10.39%9«Умскул»500 млн750 млн50%10«Фоксфорд»419 млн656 млн56,56%
События в Украине не могли не отразиться на EdTech-рынке, и уже в середине марта прозвучал первый звоночек — спрос на курсы онлайн‑платформ упал на треть. К концу месяца появилось предположение, что в 2022 году сегмент уменьшится на 50%. По другим, чуть более оптимистичным данным, падение может составить 35–40%.
Расчёты Smart Ranking подтверждают опасения — доходы компаний падают. Правда, пока некритично — суммарная выручка попавших в рейтинг, уменьшилась всего на 2% по отношению к предыдущему кварталу. Однако если рассматривать их по отдельности, то становится ясно, что ситуация очень неоднородная: чьи-то доходы остались почти неизменными, кто-то смог даже заработать ещё больше, а кто-то потерял значительную долю дохода.
Например, выручка школы «Учи.ру» уменьшилась на 19%, Skysmart — почти на 29%, а «Like Центр», который раньше демонстрировал стремительный рост, — на 68%.
И это только начало. Очевидно, чтобы справиться с кризисом, игрокам EdTech-рынка придётся пересматривать свои стратегии и оптимизировать работу.
Кстати, не так давно компания Smart Ranking впервые составила рейтинг лидеров EdTech-рынка в сегменте дополнительного профобразования, основанный не на финансовых результатах, а на показателях качества обучения. В топе того списка тоже оказался Skillbox.
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="211926" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
// Установите конечную дату
const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
// Найдите элементы DOM
var timer = document.querySelector('.universal-timer');
const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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<li class="info-item"> <time class="info-text" datatime="#">18 май 2022</time></li>
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<h1 class="article-preview__title">Стало известно, сколько российский EdTech заработал за первый квартал 2022 года</h1>
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Александра Лапина </div>
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Автор статей и новостей об образовании и EdTech. Магистр в области международных отношений. Интересуется сферой образования, изучением иностранных языков и с удовольствием путешествует. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><p class="stk-reset" data-ce-tag="paragraph"><a href="https://edtechs.ru" target="_blank" class="stk-reset">Рейтинг</a> составило агентство Smart Ranking. По его данным, суммарная выручка компаний, которые вошли в топ, за рассматриваемый период составила почти 21,8 млрд рублей. А это на 53,9% больше, чем в первом квартале прошлого года. То есть даже с учётом сложного на фоне геополитической и экономической ситуации марта доходы выросли. Но если сравнивать с данными за четвёртый квартал 2022-го, то всё не так радужно.</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Какие компании стали лидерами</h2><p class="stk-reset" data-ce-tag="paragraph">Рейтинг возглавляет Skillbox Holding Limited — его выручка в первом квартале составила более 2,8 млрд рублей. Далее следуют «Яндекс.Практикум» и Skyeng. Если фокусироваться именно на росте доходов по отношению к аналогичному периоду 2021-го, то абсолютным лидером стала онлайн-школа Skysmart. Заработок компании вырос на 1400%.</p><table data-responsive-type="cards" class="stk-table--zebra stk-reset stk-table" data-ce-tag="table"><colgroup><col class="stk-reset stk-reset stk-reset" data-stk-css="stksEiH7" data-stk-id="7"/><col class="stk-reset stk-reset stk-reset" data-stk-id="8" data-stk-css="stkafhxE"/><col class="stk-reset stk-reset stk-reset" data-stk-id="9"/><col class="stk-reset stk-reset stk-reset" data-stk-id="10"/><col class="stk-reset stk-reset stk-reset" data-stk-id="11"/></colgroup><thead class="stk-reset"><tr class="stk-reset stk-table-row"><th class="stk-reset stk-table-cell" data-ce-tag="th">Место</th><th class="stk-reset stk-table-cell" data-ce-tag="th">Компания</th><th class="stk-reset stk-table-cell" data-ce-tag="th">I квартал 2021 года, руб</th><th class="stk-reset stk-table-cell" data-ce-tag="th">I квартал 2022 года, руб</th><th class="stk-reset stk-table-cell" data-ce-tag="th">Рост</th></tr></thead><tbody class="stk-reset"><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">1</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">Skillbox Holding Limited</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">1,74 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">2,826 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">62,41%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">2</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">«Яндекс.Практикум»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">310 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">1,7 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">448,39%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">3</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">Skyeng</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">1,5 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">1,5 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">-</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">4</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">Skysmart</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">100 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">1,5 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">1400%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">5</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">Корпорация «Синергия»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">1,145 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">1,381 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">20,61%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">6</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">NovaKid</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">500 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">1,1 млрд</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">120%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">7</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">«Like Центр»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">570 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">913 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">60,18%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">8</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">«Учи.ру»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">770 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">850 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">10.39%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">9</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">«Умскул»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">500 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">750 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">50%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">10</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Компания">«Фоксфорд»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2021года, руб">419 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="I квартал 2022года, руб">656 млн</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Рост">56,56%</td></tr></tbody></table><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Как изменились доходы по сравнению с четвёртым кварталом 2021 года</h2><p class="stk-reset" data-ce-tag="paragraph">События в Украине не могли не отразиться на EdTech-рынке, и уже в середине марта прозвучал первый звоночек — спрос на курсы онлайн‑платформ <a href="https://skillbox.ru/media/business/spros-na-kursy-edtechplatform-upal-na-tret/" target="_blank" class="stk-reset">упал</a> на треть. К концу месяца <a href="https://skillbox.ru/media/business/edtechrynok-mozhet-umenshitsya-na-50-v-2022-godu/" target="_blank" class="stk-reset">появилось</a> предположение, что в 2022 году сегмент уменьшится на 50%. По другим, чуть более оптимистичным данным, падение <a href="https://skillbox.ru/media/business/prodazhi-na-rynke-onlaynobrazovaniya-mogut-umenshitsya-na-40-v-etom-godu/" target="_blank" class="stk-reset">может составить</a> 35–40%.</p><p class="stk-reset" data-ce-tag="paragraph">Расчёты Smart Ranking подтверждают опасения — доходы компаний падают. Правда, пока некритично — суммарная выручка попавших в рейтинг, уменьшилась всего на 2% по отношению к предыдущему кварталу. Однако если рассматривать их по отдельности, то становится ясно, что ситуация очень неоднородная: чьи-то доходы остались почти неизменными, кто-то смог даже заработать ещё больше, а кто-то потерял значительную долю дохода.</p><p class="stk-reset" data-ce-tag="paragraph">Например, выручка школы «Учи.ру» уменьшилась на 19%, Skysmart — почти на 29%, а «Like Центр», который раньше демонстрировал <a href="https://skillbox.ru/media/education/stalo-izvestno-skolko-rossiyskiy-edtech-zarabotal-za-tretiy-kvartal-2021-goda/" target="_blank" class="stk-reset">стремительный рост</a>, — на 68%.</p><p class="stk-reset" data-ce-tag="paragraph">И это только начало. Очевидно, чтобы справиться с кризисом, игрокам EdTech-рынка придётся пересматривать свои стратегии и оптимизировать работу.</p><p class="stk-reset" data-ce-tag="paragraph">Кстати, не так давно компания Smart Ranking впервые <a class="stk-reset" href="https://skillbox.ru/media/education/stali-izvestny-lidery-edtechrynka-v-segmente-dopolnitelnogo-profobrazovaniya/" target="_blank">составила</a> рейтинг лидеров EdTech-рынка в сегменте дополнительного профобразования, основанный не на финансовых результатах, а на показателях качества обучения. В топе того списка тоже оказался Skillbox.</p><div class="stk-grid" data-ce-tag="grid" data-stk-css="stk4QuWU"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset stk-theme_26309__style_small_text stk-theme_26309__mb_05" data-ce-tag="paragraph"><strong class="stk-reset">Читайте также:</strong></p><ul class="stk-reset stk-theme_26309__style_small_text stk-theme_26309__pad_hor_1" data-ce-tag="list"><li class="stk-reset stk-list-item stk-theme_26309__style_small_text" data-ce-tag="list-item"><a href="https://skillbox.ru/media/edtech/vyzhivut-silneyshie-kak-rossiyskiy-edtech-spravlyaetsya-s-krizisom/" target="_blank" class="stk-reset">«Выживут сильнейшие». Как российский EdTech справляется с кризисом</a></li><li class="stk-reset stk-list-item stk-theme_26309__style_small_text" data-ce-tag="list-item"><a class="stk-reset" href="https://skillbox.ru/media/business/polnaya_transformatsiya_kak_izmenilsya_edtech_i_chto_ego_zhdyet/" target="_blank">Полная трансформация: как изменился EdTech и что его ждёт</a></li><li class="stk-reset stk-list-item stk-theme_26309__style_small_text" data-ce-tag="list-item"><a href="https://skillbox.ru/media/education/tsitata-nedeli-nikakogo-profitsita-itspetsialistov-net-my-kak-igrok-edtech-eto-vidim/" target="_blank" class="stk-reset">«Никакого профицита IT‑специалистов нет! Мы как игрок EdTech это видим»</a></li><li class="stk-reset stk-list-item stk-theme_26309__style_small_text" data-ce-tag="list-item"><a href="https://skillbox.ru/media/business/shkola-permskogo-predprinimatelya-like-tsentr-vyruchila-75-mlrd-rub-v-chyem-sekret-uspekha/" target="_blank" class="stk-reset">Школа пермского предпринимателя «Like Центр» выручила 7,5 млрд рублей. В чём секрет успеха?</a></li></ul></div></div><style data-stk-css="stk4QuWU" media="all" class="">
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