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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="226336" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Агентство Fabula Branding провело ребрендинг базовой линейки Рогачевского МКК / Skillbox Media" class=" noFullClass">
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<p class="article-preview__description">Новое позиционирование назвали «Земля под белыми крыльями» — это отсылка к книге Владимира Короткевича.</p>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":134064,"alt":"","caption":""},{"id":134062,"alt":"","caption":""},{"id":134067,"alt":"","caption":""},{"id":134066,"alt":"","caption":""},{"id":134063,"alt":"","caption":""},{"id":134061,"alt":"","caption":""},{"id":134065,"alt":"","caption":""},{"id":134060,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Агентство Fabula Branding провело редизайн базовой линейки Рогачевского молочноконсервного комбината и обновило айдентику упаковки молока, йогуртов, сметаны и творога. В основе проекта — новое позиционирование и работа с национальным культурным кодом.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17462921012026_accf102caaa970ce65d217b9ae9a8e9a57caa67c.jpg" data-image-id="134064" data-image-name="1.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a class="stk-reset" href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank">Fabula Branding</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Рогачевский МКК — один из крупнейших производителей молочной продукции на рынке СНГ, который был основан в 1938 году. При этом айдентика была визуально разрозненной и мало выделялась на полке. Fabula Branding нужно было не провести косметическое обновление, а полностью переосмыслить дизайн и логику коммуникации.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17462921012026_08fda0244b5397e030ee401fd2bea5b24f78a72b.jpg" data-image-id="134062" data-image-name="2.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank" class="stk-reset">Fabula Branding</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Отправной точкой стала работа с существующим фирменным элементом бренда — треугольником. Дизайнеры переосмыслили его как стилизованные крылья журавля — сильный и узнаваемый символ белорусской культуры. Это наблюдение легло в основу нового позиционирования «Земля под белыми крыльями», отсылающего к одноименной книге Владимира Короткевича.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17463121012026_6896a8696b8038f4fc8989ab005e4fccc3b90047.jpg" data-image-id="134067" data-image-name="3.jpg" width="1540" height="1027" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank" class="stk-reset">Fabula Branding</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Так дизайн получил не только формальную, но и смысловую опору: связь земли, молока и жизни, идеи преемственности, заботы и принадлежности. Базовая линейка перестала быть просто утилитарным продуктом и обрела культурный контекст.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17463021012026_c7c2d6650fe8dd3125b1541cb39af56649bd56fa.jpg" data-image-id="134066" data-image-name="4.jpg" width="1540" height="1027" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank" class="stk-reset">Fabula Branding</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">До редизайна продукты линейки не воспринимались как единое целое. Fabula Branding выстроила цельную дизайн-систему, в которой переосмысленный треугольный элемент стал стилеобразующим визуальным якорем.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17462921012026_0ed1686442ac630326a48ddcef43684fa02b904b.jpg" data-image-id="134063" data-image-name="5.jpg" width="1540" height="1027" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank" class="stk-reset">Fabula Branding</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Команда разработала единую композиционную логику упаковок, чёткую цветовую кодировку категорий для быстрой навигации и систему визуальных и текстовых УТП, которые легко считываются на полке.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17462921012026_b30ff17d14b759c017197570526ff51b33cc83c5.jpg" data-image-id="134061" data-image-name="6.jpg" width="1540" height="1027" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank" class="stk-reset">Fabula Branding</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">При этом дизайн остался узнаваемым и сохранил связь с исторической айдентикой бренда. Проект не ограничился редизайном упаковки. Изменения затронули и офлайн-носители — фирменные календари и фестивальный шатёр.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17463021012026_fc9956ee2f4201e204a5532c68850c6715ed24e0.jpg" data-image-id="134065" data-image-name="7.jpg" width="1540" height="1027" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank" class="stk-reset">Fabula Branding</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/17462921012026_6caf85fa09e0642959e62c753d9a2f18236eb1da.jpg" data-image-id="134060" data-image-name="8.jpg" width="1540" height="1027" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Рогачевский МКК» / <a href="https://fabula-branding.ru/portfolio/potrebitelskiy-brending/ragacho-ski-mkk-lineyka-pradukta/" target="_blank" class="stk-reset">Fabula Branding</a></em></figcaption></figure><div class="stk-grid stk-grid__layout_columns" data-stk-css="stk6BZ3K" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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Fabula Branding \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u043d\u0435 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435, \u0430 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0438\u0442\u044c \u0434\u0438\u0437\u0430\u0439\u043d \u0438 \u043b\u043e\u0433\u0438\u043a\u0443 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438.\r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \u00ab\u0420\u043e\u0433\u0430\u0447\u0435\u0432\u0441\u043a\u0438\u0439 \u041c\u041a\u041a\u00bb \/ Fabula Branding \r\n\r\n\u041e\u0442\u043f\u0440\u0430\u0432\u043d\u043e\u0439 \u0442\u043e\u0447\u043a\u043e\u0439 \u0441\u0442\u0430\u043b\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \r\n\u0444\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u043c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0430 \u2014 \u0442\u0440\u0435\u0443\u0433\u043e\u043b\u044c\u043d\u0438\u043a\u043e\u043c. \u0414\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u044b \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0438\u043b\u0438 \u0435\u0433\u043e \u043a\u0430\u043a \u0441\u0442\u0438\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u0440\u044b\u043b\u044c\u044f \u0436\u0443\u0440\u0430\u0432\u043b\u044f \u2014 \u0441\u0438\u043b\u044c\u043d\u044b\u0439 \u0438 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u0439 \u0441\u0438\u043c\u0432\u043e\u043b \u0431\u0435\u043b\u043e\u0440\u0443\u0441\u0441\u043a\u043e\u0439 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b. \u042d\u0442\u043e \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u043b\u0435\u0433\u043b\u043e \u0432 \u043e\u0441\u043d\u043e\u0432\u0443 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u00ab\u0417\u0435\u043c\u043b\u044f \u043f\u043e\u0434 \u0431\u0435\u043b\u044b\u043c\u0438 \u043a\u0440\u044b\u043b\u044c\u044f\u043c\u0438\u00bb, \u043e\u0442\u0441\u044b\u043b\u0430\u044e\u0449\u0435\u0433\u043e \u043a \u043e\u0434\u043d\u043e\u0438\u043c\u0435\u043d\u043d\u043e\u0439 \u043a\u043d\u0438\u0433\u0435 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u0430 \u041a\u043e\u0440\u043e\u0442\u043a\u0435\u0432\u0438\u0447\u0430.\r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \u00ab\u0420\u043e\u0433\u0430\u0447\u0435\u0432\u0441\u043a\u0438\u0439 \u041c\u041a\u041a\u00bb \/ Fabula Branding \r\n\r\n\u0422\u0430\u043a \u0434\u0438\u0437\u0430\u0439\u043d \u043f\u043e\u043b\u0443\u0447\u0438\u043b \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0443\u044e, \r\n\u043d\u043e \u0438 \u0441\u043c\u044b\u0441\u043b\u043e\u0432\u0443\u044e \u043e\u043f\u043e\u0440\u0443: \u0441\u0432\u044f\u0437\u044c \u0437\u0435\u043c\u043b\u0438, \u043c\u043e\u043b\u043e\u043a\u0430 \u0438 \u0436\u0438\u0437\u043d\u0438, \u0438\u0434\u0435\u0438 \u043f\u0440\u0435\u0435\u043c\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0437\u0430\u0431\u043e\u0442\u044b \u0438 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0438. \u0411\u0430\u0437\u043e\u0432\u0430\u044f \u043b\u0438\u043d\u0435\u0439\u043a\u0430 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0430 \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0442\u0438\u043b\u0438\u0442\u0430\u0440\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0438 \u043e\u0431\u0440\u0435\u043b\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442.\r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \u00ab\u0420\u043e\u0433\u0430\u0447\u0435\u0432\u0441\u043a\u0438\u0439 \u041c\u041a\u041a\u00bb \/ Fabula Branding \r\n\r\n\u0414\u043e \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043b\u0438\u043d\u0435\u0439\u043a\u0438 \u043d\u0435 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b\u0438\u0441\u044c \r\n\u043a\u0430\u043a \u0435\u0434\u0438\u043d\u043e\u0435 \u0446\u0435\u043b\u043e\u0435. Fabula Branding \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u043b\u0430 \u0446\u0435\u043b\u044c\u043d\u0443\u044e \u0434\u0438\u0437\u0430\u0439\u043d-\u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u043d\u044b\u0439 \u0442\u0440\u0435\u0443\u0433\u043e\u043b\u044c\u043d\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0441\u0442\u0430\u043b \u0441\u0442\u0438\u043b\u0435\u043e\u0431\u0440\u0430\u0437\u0443\u044e\u0449\u0438\u043c \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u044f\u043a\u043e\u0440\u0435\u043c.\r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \u00ab\u0420\u043e\u0433\u0430\u0447\u0435\u0432\u0441\u043a\u0438\u0439 \u041c\u041a\u041a\u00bb \/ Fabula Branding \r\n\r\n\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0435\u0434\u0438\u043d\u0443\u044e \u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u043d\u0443\u044e \r\n\u043b\u043e\u0433\u0438\u043a\u0443 \u0443\u043f\u0430\u043a\u043e\u0432\u043e\u043a, \u0447\u0451\u0442\u043a\u0443\u044e \u0446\u0432\u0435\u0442\u043e\u0432\u0443\u044e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u043a\u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0439 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0438 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u044b\u0445 \u0423\u0422\u041f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u0435\u0433\u043a\u043e \u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043f\u043e\u043b\u043a\u0435.\r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: \u00ab\u0420\u043e\u0433\u0430\u0447\u0435\u0432\u0441\u043a\u0438\u0439 \u041c\u041a\u041a\u00bb \/ Fabula Branding \r\n\r\n\u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0434\u0438\u0437\u0430\u0439\u043d \u043e\u0441\u0442\u0430\u043b\u0441\u044f \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u043c \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u043b \r\n\u0441\u0432\u044f\u0437\u044c \u0441 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u043e\u0439 \u0431\u0440\u0435\u043d\u0434\u0430. \u041f\u0440\u043e\u0435\u043a\u0442 \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u043b\u0441\u044f \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d\u043e\u043c \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0438. \u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u0442\u0440\u043e\u043d\u0443\u043b\u0438 \u0438 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