Международная спортивная сцена становится не только ареной для рекордов, но и платформой для дизайна: в рамках зимних Олимпийских игр в Милане и Кортина-д’Ампеццо 2026 спортсмены демонстрируют стильные и концептуальные формы, которые отражают их национальную идентичность.
Италия как страна-хозяйка использует форму от легендарного Джорджо Армани. Белый цвет символизирует снег и зимние пейзажи, а текстура создаётся за счёт 3D-вышивки с названием страны и золотыми акцентами.
США используют две марки: Ralph Lauren создаёт форму для церемонии открытия в духе классической Америки — свитера Fair Isle с орнаментом флага и олимпийских колец. Kappa разработала соревновательную форму с ретро-мотивами Олимпиады 1984 года — это крупные надписи USA, графика со звёздами и смелые цветовые сочетания.
Фото: Ralph LaurenФранция сотрудничает с Le Coq Sportif и дизайнером Стефаном Ашпулом: на формах изображены топографические карты с плавными градиентами от синего к розовому и белому, которые создают художественный эффект, напоминающий акварель.
Великобритания сочетает историю и юмор: Ben Sherman оформил церемониальную одежду с вдохновением 1960-х, а Adidas разработал спортивные костюмы с синими и розовыми акцентами.
Канада доверилась Lululemon: концепция «умного слоя» позволяет легко регулировать количество одежды в зависимости от погоды. Цвета — глубокий красный и белый, с тональным узором кленового листа.
Некоторые страны используют форму для рассказа истории. Гаити представила форму от итальянско-гаитянского дизайнера Стеллы Жан: зелёные оттенки природы, красный всадник без лошади — символ духа страны. Женская форма включает пуховую юбку и традиционный головной убор «тигон».
Фото: Stella Jean / Инстаграм*Монголия продолжает традицию модернизированных национальных костюмов с использованием кашемира и национальных мотивов, связанных с Великой Монголией.
Фото: Goyol CashmereБразилия сочетает Moncler, Adidas и Avec Sport: белые зимние жакеты с ремнями, тёмно-зелёная одежда с желтыми и белыми акцентами.
Фото: Moncler / Инстаграм*Швеция выбрала минимализм с японским брендом Uniqlo: мягкие синие и жёлтые тона, лёгкие водоотталкивающие материалы Dermizax, которые после Игр будут переработаны. Финляндия вдохновилась «голубым моментом» Лапландии: градиенты синего с белыми пятнами повторяют северное закатное небо.
Игры в Милане и Кортина-д’Ампеццо проходят с 6 по 22 февраля 2026 года, и формы команд становятся не просто спортивной одеждой, а способом рассказать о культуре, природе и истории каждой страны.
* Решением суда запрещена «деятельность компании Meta Platforms Inc. по реализации продуктов — социальных сетей Facebook и Instagram на территории Российской Федерации по основаниям осуществления экстремистской деятельности».
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="226548" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
// Установите конечную дату
const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
// Найдите элементы DOM
var timer = document.querySelector('.universal-timer');
const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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Пишем о событиях, явлениях и понятиях из мира дизайна и программирования, геймдева, образования и бизнеса. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":135160,"alt":"","caption":""},{"id":135159,"alt":"","caption":""},{"id":135158,"alt":"","caption":""},{"id":135157,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Международная спортивная сцена становится не только ареной для рекордов, но и платформой для дизайна: в рамках зимних Олимпийских игр в Милане и Кортина-д’Ампеццо 2026 спортсмены демонстрируют стильные и концептуальные формы, которые отражают их национальную идентичность.</p><p class="stk-reset" data-ce-tag="paragraph">Италия как страна-хозяйка использует форму от легендарного Джорджо Армани. Белый цвет символизирует снег и зимние пейзажи, а текстура создаётся за счёт 3D-вышивки с названием страны и золотыми акцентами.</p><p class="stk-reset" data-ce-tag="paragraph">США используют две марки: Ralph Lauren создаёт форму для церемонии открытия в духе классической Америки — свитера Fair Isle с орнаментом флага и олимпийских колец. 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Финляндия вдохновилась «голубым моментом» Лапландии: градиенты синего с белыми пятнами повторяют северное закатное небо.</p><p class="stk-reset" data-ce-tag="paragraph">Игры в Милане и Кортина-д’Ампеццо проходят с 6 по 22 февраля 2026 года, и формы команд становятся не просто спортивной одеждой, а способом рассказать о культуре, природе и истории каждой страны.</p><hr class="stk-theme_26309__separator_divider-1498128612642 stk-theme_26309__mb_0 stk-reset"/><p class="stk-reset stk-theme_26309__style_small_text stk-theme_26309__color_26309_custom_color_2" data-ce-tag="paragraph">* Решением суда запрещена «деятельность компании Meta Platforms Inc. по реализации продуктов — социальных сетей Facebook и Instagram на территории Российской Федерации по основаниям осуществления экстремистской деятельности».</p><div class="stk-grid stk-grid__layout_columns" data-stk-css="stkuKB8B" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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