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«Сухая аббревиатура превратилась в самостоятельный бренд»: эксперты показывают лучшие графические кейсы
Айдентика института архитектуры и анимированные ветки метрополитена.
Иллюстрация: Полина Честнова для Skillbox Media
Пишем про дизайн и искусство. Всё, что вы хотели знать о настоящем, прошлом и будущем визуальной культуры.
Каждый месяц эксперты — преподаватели, арт-директора, дизайнеры — рассказывают об актуальных графических проектах, которые произвели на них впечатление. В этом материале делится кейсами Григорий Хромов.
Программный директор и преподаватель Школы дизайна в Нижнем Новгороде, креативный директор брендингового агентства Brand Hub.
Mucho, 2025
Институт передовой архитектуры Каталонии обновляет идентичность: сухая аббревиатура IAAC превратилась в самостоятельный бренд с описанием Advanced Architecture Barcelona — языка места, где прототипируют будущее городов и материалов.
Это показательная работа «графдизайн × код»: вместе с Fil Studio создан генеративный инструмент из базовой модульной «ячейки», собирающий бесконечные паттерны, анимации и графические ресурсы. Система одинаково уверенно работает в печати (мозаичные обложки, навигация) и в цифре (многослойное движение, интерактив на новом сайте Metódica), остаётся узнаваемой при постоянной вариативности.
Палитра держит напряжение «технологии ↔ природа», а звук логотипа (гранулярный синтез от Facundo Capece) аккуратно переводит визуальную логику в аудио. Типографическая пара Clarendon Graphic × FK Grotesk обеспечивает диапазон тона от академичного до утилитарного.
Изображение: IAAC / Mucho
Изображение: IAAC / Mucho
Изображение: IAAC / Mucho
Изображение: IAAC / Mucho
В этом проекте сильна именно инструментальность: бренд — это не набор постеров, а «конструктор изменений», в котором каждая итерация легитимна. Единственная зона для спора — словесный знак: он мог бы резче артикулировать радикальность института, но систему в целом это не ослабляет.
Pentagram (Giorgia Lupi), 2025
К 40-летию узла метро Fulton Center (Нью-Йорк) дизайнеры создали двухминутную дата-анимацию, синхронно идущую на 52 экранах в подземке (она повторяется в начале каждого часа). Это пример того, как айдентика и визуализация данных выходят за пределы «носителей» и становятся частью городской ткани.
Каждая линия метро представлена как персонаж со своими поведенческими характеристиками, извлечёнными из открытых данных MTA Arts & Design: возраст, длина, маршрут. Это не инфографика ради цифр, а поэтическая драматургия движения поездов и людей.
Привычная схема превращается в живую историю пересечений. По сути, это переосмысление статичной карты в кинетическую систему ориентирования и эмпатии — редкий случай, когда «данные» действительно делают инфраструктуру ближе к человеку.
Мне нравится, что линии становятся почти маскотами — дружелюбными «соседями» в городе. Графический дизайн здесь живёт в публичной среде — прямо на маршруте повседневности, а не на рекламном щите.
Изображение: Fulton Center / MTA Arts & Design / Pentagram
Изображение: Fulton Center / MTA Arts & Design / Pentagram
Изображение: Fulton Center / MTA Arts & Design / Pentagram
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="225748" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
// Установите конечную дату
const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
// Найдите элементы DOM
var timer = document.querySelector('.universal-timer');
const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
elDays.innerHTML = days + ' ' + daySuffix;
elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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Иллюстрация: Полина Честнова для Skillbox Media </p>
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Редакция «Дизайн» Skillbox Media </div>
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Пишем про дизайн и искусство. Всё, что вы хотели знать о настоящем, прошлом и будущем визуальной культуры. </div>
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Каждый месяц эксперты — преподаватели, арт-директора, дизайнеры — рассказывают об актуальных графических проектах, которые произвели на них впечатление. В этом материале делится кейсами Григорий Хромов.
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<h3 class=" stk-theme_26309__style_medium_header stk-reset stk-theme_26309__mb_05" data-ce-tag="paragraph">Григорий Хромов</h3>
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Программный директор и преподаватель Школы дизайна в Нижнем Новгороде, креативный директор брендингового агентства Brand Hub.
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<h2 class="stk-reset stk-theme_26309__style_large_header stk-theme_26309__mb_05" data-ce-tag="paragraph">IAAC</h2>
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<strong class="stk-reset">Mucho, 2025</strong>
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Институт передовой архитектуры Каталонии обновляет идентичность: сухая аббревиатура IAAC превратилась в самостоятельный бренд с описанием Advanced Architecture Barcelona — языка места, где прототипируют будущее городов и материалов.
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Это показательная работа «графдизайн × код»: вместе с Fil Studio создан генеративный инструмент из базовой модульной «ячейки», собирающий бесконечные паттерны, анимации и графические ресурсы. Система одинаково уверенно работает в печати (мозаичные обложки, навигация) и в цифре (многослойное движение, интерактив на новом сайте Metódica), остаётся узнаваемой при постоянной вариативности.
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Палитра держит напряжение «технологии ↔ природа», а звук логотипа (гранулярный синтез от Facundo Capece) аккуратно переводит визуальную логику в аудио. Типографическая пара Clarendon Graphic × FK Grotesk обеспечивает диапазон тона от академичного до утилитарного.
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: IAAC / <a class="stk-reset" href="https://wearemucho.com/work/iaac" target="_blank">Mucho</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure">
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: IAAC / <a class="stk-reset" href="https://wearemucho.com/work/iaac" target="_blank">Mucho</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure">
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: IAAC / <a class="stk-reset" href="https://wearemucho.com/work/iaac" target="_blank">Mucho</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure">
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: IAAC / <a class="stk-reset" href="https://wearemucho.com/work/iaac" target="_blank">Mucho</a></em></figcaption></figure>
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В этом проекте сильна именно инструментальность: бренд — это не набор постеров, а «конструктор изменений», в котором каждая итерация легитимна. Единственная зона для спора — словесный знак: он мог бы резче артикулировать радикальность института, но систему в целом это не ослабляет.
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<strong class="stk-reset">Pentagram (Giorgia Lupi), 2025</strong>
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К 40-летию узла метро Fulton Center (Нью-Йорк) дизайнеры создали двухминутную дата-анимацию, синхронно идущую на 52 экранах в подземке (она повторяется в начале каждого часа). Это пример того, как айдентика и визуализация данных выходят за пределы «носителей» и становятся частью городской ткани.
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Каждая линия метро представлена как персонаж со своими поведенческими характеристиками, извлечёнными из открытых данных MTA Arts & Design: возраст, длина, маршрут. Это не инфографика ради цифр, а поэтическая драматургия движения поездов и людей.
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Привычная схема превращается в живую историю пересечений. По сути, это переосмысление статичной карты в кинетическую систему ориентирования и эмпатии — редкий случай, когда «данные» действительно делают инфраструктуру ближе к человеку.
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Мне нравится, что линии становятся почти маскотами — дружелюбными «соседями» в городе. Графический дизайн здесь живёт в публичной среде — прямо на маршруте повседневности, а не на рекламном щите.
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: Fulton Center / MTA Arts & Design / <a class="stk-reset" href="https://www.pentagram.com/work/a-data-love-letter-to-the-subway" target="_blank">Pentagram</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure">
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: Fulton Center / MTA Arts & Design / <a class="stk-reset" href="https://www.pentagram.com/work/a-data-love-letter-to-the-subway" target="_blank">Pentagram</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure">
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<figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: Fulton Center / MTA Arts & Design / <a class="stk-reset" href="https://www.pentagram.com/work/a-data-love-letter-to-the-subway" target="_blank">Pentagram</a></em></figcaption></figure>
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\u043e\u0441\u043b\u0430\u0431\u043b\u044f\u0435\u0442. \r\n\r\nA Data Love Letter to the Subway \r\n\r\nPentagram (Giorgia Lupi), 2025 \r\n\r\n\u041a 40-\u043b\u0435\u0442\u0438\u044e \u0443\u0437\u043b\u0430 \u043c\u0435\u0442\u0440\u043e Fulton Center (\u041d\u044c\u044e-\u0419\u043e\u0440\u043a) \r\n\u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0434\u0432\u0443\u0445\u043c\u0438\u043d\u0443\u0442\u043d\u0443\u044e \u0434\u0430\u0442\u0430-\u0430\u043d\u0438\u043c\u0430\u0446\u0438\u044e, \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u043d\u043e \u0438\u0434\u0443\u0449\u0443\u044e \u043d\u0430 52 \u044d\u043a\u0440\u0430\u043d\u0430\u0445 \u0432 \u043f\u043e\u0434\u0437\u0435\u043c\u043a\u0435 (\u043e\u043d\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0435\u0442\u0441\u044f \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0447\u0430\u0441\u0430). \u042d\u0442\u043e \u043f\u0440\u0438\u043c\u0435\u0440 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0430 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u0445 \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u044b \u00ab\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u0435\u0439\u00bb \u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0447\u0430\u0441\u0442\u044c\u044e \u0433\u043e\u0440\u043e\u0434\u0441\u043a\u043e\u0439 \u0442\u043a\u0430\u043d\u0438. \r\n\r\n\u041a\u0430\u0436\u0434\u0430\u044f \u043b\u0438\u043d\u0438\u044f \u043c\u0435\u0442\u0440\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u043a\u0430\u043a \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436 \r\n\u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438, \u0438\u0437\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u044b\u043c\u0438 \u0438\u0437 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 MTA Arts & Design: \u0432\u043e\u0437\u0440\u0430\u0441\u0442, \u0434\u043b\u0438\u043d\u0430, \u043c\u0430\u0440\u0448\u0440\u0443\u0442. \u042d\u0442\u043e \u043d\u0435 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u0440\u0430\u0434\u0438 \u0446\u0438\u0444\u0440, \u0430 \u043f\u043e\u044d\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0434\u0440\u0430\u043c\u0430\u0442\u0443\u0440\u0433\u0438\u044f \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043f\u043e\u0435\u0437\u0434\u043e\u0432 \u0438 \u043b\u044e\u0434\u0435\u0439. \r\n\r\n\u041f\u0440\u0438\u0432\u044b\u0447\u043d\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u0436\u0438\u0432\u0443\u044e \r\n\u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u0435\u0440\u0435\u0441\u0435\u0447\u0435\u043d\u0438\u0439. \u041f\u043e \u0441\u0443\u0442\u0438, \u044d\u0442\u043e \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u0438\u0447\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u0432 \u043a\u0438\u043d\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u044d\u043c\u043f\u0430\u0442\u0438\u0438 \u2014 \u0440\u0435\u0434\u043a\u0438\u0439 \u0441\u043b\u0443\u0447\u0430\u0439, \u043a\u043e\u0433\u0434\u0430 \u00ab\u0434\u0430\u043d\u043d\u044b\u0435\u00bb \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u0435\u043b\u0430\u044e\u0442 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0431\u043b\u0438\u0436\u0435 \u043a \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0443. \r\n\r\n\u041c\u043d\u0435 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f, \u0447\u0442\u043e \u043b\u0438\u043d\u0438\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043f\u043e\u0447\u0442\u0438 \r\n\u043c\u0430\u0441\u043a\u043e\u0442\u0430\u043c\u0438 \u2014 \u0434\u0440\u0443\u0436\u0435\u043b\u044e\u0431\u043d\u044b\u043c\u0438 \u00ab\u0441\u043e\u0441\u0435\u0434\u044f\u043c\u0438\u00bb \u0432 \u0433\u043e\u0440\u043e\u0434\u0435. \u0413\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u0437\u0434\u0435\u0441\u044c \u0436\u0438\u0432\u0451\u0442 \u0432 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u0435 \u2014 \u043f\u0440\u044f\u043c\u043e \u043d\u0430 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0435 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0441\u0442\u0438, \u0430 \u043d\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0449\u0438\u0442\u0435. \r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: Fulton Center \/ MTA Arts & Design \/ Pentagram \r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: Fulton Center \/ MTA Arts & Design \/ Pentagram \r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: Fulton Center \/ MTA Arts & Design \/ Pentagram \r\n\r\n\r\n\r\n \r\n\r\n\r\n\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0433\u043e \u043f\u0440\u043e \u0434\u0438\u0437\u0430\u0439\u043d \u0432 \u043d\u0430\u0448\u0435\u043c \u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b\u0435 \r\n . \u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c! \r\n\r\n\r\n\r\n\r\n\r\n\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435: \r\n\r\n- \u00ab\u041f\u043e\u0442\u0440\u044f\u0441\u0430\u044e\u0449\u0438\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442 \u0441 \u0444\u043e\u0440\u043c\u043e\u0439 \r\n\u0438 \u0446\u0432\u0435\u0442\u043e\u043c\u00bb: \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0438\u0435 \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0435\u0439\u0441\u044b \r\n- \u00ab\u041c\u0435\u043d\u044f \u0431\u0443\u0434\u043e\u0440\u0430\u0436\u0438\u0442, \u043a\u043e\u0433\u0434\u0430 \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0435 \u0441\u0438\u0434\u0438\u0442 \r\n\u043d\u0430 \u0437\u0430\u0434\u043d\u0438\u0446\u0435 \u201e\u041f\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0442\u0430\u201c\u00bb: \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0438\u0435 \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0435\u0439\u0441\u044b \r\n- \u00ab\u041c\u043e\u0449\u043d\u043e\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u044b\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043d\u0438\u0435\u00bb: \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \r\n\u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0438\u0435 \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0435\u0439\u0441\u044b ","author":{"@type":"Person","name":"\u0420\u0435\u0434\u0430\u043a\u0446\u0438\u044f \u00ab\u0414\u0438\u0437\u0430\u0439\u043d\u00bb 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