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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="221095" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Collins провёл ребрендинг Bose и оставил оригинальный логотип 60-х годов почти неизменным / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">29 окт 2024</time></li>
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<h1 class="article-preview__title">Collins провёл ребрендинг Bose и оставил оригинальный логотип 60-х годов почти неизменным</h1>
<p class="article-preview__description">А ещё использовал восьмиполосную цветовую палитру — как в нотной грамоте.</p>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":98240,"alt":"","caption":""},{"id":98239,"alt":"","caption":""},{"id":98238,"alt":"","caption":""},{"id":98237,"alt":"","caption":""},{"id":98236,"alt":"","caption":""},{"id":98235,"alt":"","caption":""},{"id":98234,"alt":"","caption":""},{"id":98233,"alt":"","caption":""},{"id":98232,"alt":"","caption":""},{"id":98231,"alt":"","caption":""},{"id":98230,"alt":"","caption":""},{"id":98229,"alt":"","caption":""},{"id":98228,"alt":"","caption":""},{"id":98227,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Компания Bose занимается акустическими продуктами — они выпускают колонки, наушники, слуховые аппараты, устройства шумоподавления и тому подобное. Студия Collins сразу поняла, что нужно опираться на образы, символизирующие звук.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13301629102024_8116728ab030ca39db56481c919a2ea8bcb7951c.png" data-image-id="98227" data-image-name="Bose_01.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Они постарались сохранить почти шестидесятилетнюю репутацию Bose, но при этом привлечь новую аудиторию. Вместе с варшавской независимой типографией Tekio и собственными креативщиками команда разработала изящный шрифт и словесный знак.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13302029102024_68f3e1142a2c6b1e15bc9f0731e5f9042d7a75fd.png" data-image-id="98228" data-image-name="Bose_02.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">При этом центральный логотип оставили нетронутым. Всё, что поменяли в словесном знаке 60-х годов, нарисованном вручную, — это полосы у основания буквы B и в верхней части буквы E. Их использовали в качестве основы для всех расширяющихся форм в шрифте новой айдентики.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13302529102024_20a49ebdc1513d74f2a0ede04d2bba6a4eb8935e.png" data-image-id="98229" data-image-name="Bose_03.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Кроме того, Collins взяли курсивные формы словесного знака, чтобы разработать фирменный шрифт. А ещё они создали широкую цветовую палитру, основанную на восьми основных хроматических тонах. Каждый из них представляет собой ноту. Раньше цветовая палитра бренда была более сдержанной.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13303029102024_200ab86dd234b4b84b4f3dd7548b9f74ab2d2967.png" data-image-id="98230" data-image-name="Bose_04.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13303529102024_ec5fe236b32ec6346564e3a6f868120fe3eb68d6.png" data-image-id="98231" data-image-name="Bose_05.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13304329102024_5f6e77aee1e3458526b62e5b1e694722ba0311b2.png" data-image-id="98232" data-image-name="Bose_06.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13304929102024_f575bfb47ed97909791c73019c7748448c80abbb.png" data-image-id="98233" data-image-name="Bose_07.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13305429102024_1b69417e6ac79778325d503b03308576df66dcb2.png" data-image-id="98234" data-image-name="Bose_08.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13305729102024_48627dc28f4375fd81f9aac8ddf55464471d2ce3.png" data-image-id="98235" data-image-name="Bose_09.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13310129102024_57b40f8923983823f5a4c4ff2106aea7e239eb3c.png" data-image-id="98236" data-image-name="Bose_10.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Collins / Bose</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13310429102024_47493279398d868e9b6e8a21931e5b4813a0d4aa.png" data-image-id="98237" data-image-name="Bose_11.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em 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