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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="219128" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Как работает портрет аудитории сайта в «VK Рекламе» / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">15 май 2024</time></li>
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<h1 class="article-preview__title">В «VK Рекламе» теперь можно составить портрет аудитории сайта</h1>
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Валентина Бокова </div>
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Обозреватель Skillbox Media. Работала со «Сравни.ру», ВТБ, «Ак Барс Банком», Газпромбанком. Подготовила курсы по инвестициям для Промсвязьбанка и Школы инвестора ВТБ. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":80316,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">В «VK Рекламе» появилась новая функция, которая позволяет составлять портрет аудитории, посещающей сайт. Информация об этом <a href="https://ads.vk.com/news/portret-auditorii-sayta-vk-reklama" target="_blank" class="stk-reset">появилась</a> на сайте платформы 26 апреля 2024 года.</p><p class="stk-theme_26309__mb_15 stk-reset" data-ce-tag="paragraph">Рассказываем, как использовать функцию и какие данные предоставляет «VK Реклама».</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Как составить портрет аудитории</h2><p class="stk-reset" data-ce-tag="paragraph">Новая функция доступна, если выполняются два условия: на сайте установлен пиксель «VK Рекламы», а за последнюю неделю сайт посетило не менее 1000 пользователей. Если условия выполнены, можно включить сбор данных.</p><p class="stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph">Для этого:</p><ul class="stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-reset stk-list-item" data-ce-tag="list-item">Перейдите в раздел <u class="stk-reset">«Сайты»</u> в меню слева и выберите нужный ресурс.</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">Во вкладке «Аудитория сайта» нажмите кнопку <u class="stk-reset">«Запросить»</u>.</li></ul><p class="stk-reset" data-ce-tag="paragraph">Дождитесь сбора данных — процесс занимает некоторое время.</p></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Какие данные доступны в портрете аудитории</h2><p class="stk-reset" data-ce-tag="paragraph">В отчёте об аудитории сайта доступны три вкладки: <u class="stk-reset">«Портрет аудитории»</u>, <u class="stk-reset">«География»</u>, <u class="stk-reset">«Интересы»</u>.</p><p class="stk-reset" data-ce-tag="paragraph">Во вкладке <u class="stk-reset">«Портрет аудитории»</u> есть данные о распределении пользователей по полу и возрасту. Также там можно увидеть топ-5 городов и интересов аудитории.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/08142515052024_accf102caaa970ce65d217b9ae9a8e9a57caa67c.jpg" data-image-id="80316" data-image-name="1.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Так выглядит вкладка «Портрет аудитории»<br><em class="stk-reset">Скриншот: «<a class="stk-reset" href="https://ads.vk.com/news/portret-auditorii-sayta-vk-reklama" target="_blank">VK Реклама</a>» / Skillbox Media</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Во вкладке <u class="stk-reset">«География»</u> — топ-10 городов и регионов присутствия посетителей сайта. Во вкладке <u class="stk-reset">«Интересы»</u> — топ тем, которыми посетители сайта интересовались больше, чем пользователи Рунета в среднем.</p><p class="stk-reset" data-ce-tag="paragraph">Эти данные можно использовать для настройки рекламы. «Можно указать более точные таргетинги при создании кампании и скорректировать маркетинговую стратегию», — говорится в сообщении «VK Рекламы».</p></div></div></div> </div>
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