Новый рейтинг инфобизнесменов составили агентство Smart Ranking и платформа GetCourse. В него попали 20 онлайн-школ, представленных на этом ресурсе и готовых раскрыть свой оборот. Об этом сообщается на сайте агентства.
Лидером списка стала школа «Меркатус» — она обучает торговле на маркетплейсах, и её выручка составила 214,47 млн рублей. За ней следуют «PRO-Здоровье» (курсы по нутрициологии) и MarketGuru (тоже по продажам на маркетплейсе), которые заработали 201,15 и 129,7 млн соответственно.
Топ-10 школ на GetCourse
Место
Школа
Сегмент
Выручка в I квартале 2023 года, млн руб.
1
«Меркатус»
Заработок
214,47
2
«PRO-Здоровье»
Здоровье
201,15
3
MarketGuru
Заработок
129,7
4
Курсы Лизы Никоноровой
Заработок
100
5
«Достигатель»
Заработок
88
6
«Логомашина учит»
Дизайн
85,88
7
Криптовалютное сообщество Coin Side
Заработок
83,18
8
Kokorevinvest
Заработок
75,64
9
«Формула запуска»
Заработок
75
10
3D Club
Дизайн
66,91
Источник данных: Smart Ranking
По итогам первого квартала 2023 года общая выручка школ, вошедших в список, составила 46,7 млрд рублей. Это на 100% больше, чем в аналогичный период прошлого года. Причём GetCourse полагает, что за 2023-й доход онлайн-школ увеличится до 123 млрд рублей. За 2022-й они заработали 95 млрд рублей — то есть ожидается, что прирост составит 30%. Кстати, по итогам прошлого года выручка школ увеличилась всего на 1%.
Для сравнения: доходы EdTech по итогам первого квартала составили около 26 млрд рублей (прирост — 23% по сравнению с аналогичным периодом).
Предполагается, что драйверами рынка инфобизнеса станут школы, которые обучают продажам на маркетплейсах, психологии, а также работе с искусственным интеллектом. Специалисты прогнозируют, что многие школы сфокусируются на коротких программах обучения.
Если рассматривать доходность конкретных ниш, то в первом квартале 2023-го больше всех заработали инфобизнесмены из следующих сфер:
- обучение новым профессиям — 7,8 млрд рублей;
- здоровье — 4,1 млрд;
- предпринимательство — 4,6 млрд;
- психология — 3,7 млрд;
- эзотерика — 3,4 млрд;
- финансовая грамотность — 1,9 млрд;
- фитнес — 1,4 млрд;
- отношения — 896 млн.
Помимо этого, выяснилось, что повторные продажи составили 48% на GetCourse, а средний чек вырос с 6 до 10,2 тысячи рублей.
Среди причин стремительного роста эксперты назвали запуск новых продуктов, пересмотр маркетинговых стратегий, продажу флагманских продуктов, личные бренды основателей школ и рост спроса на некоторые профессии.
Кстати, ранее стало известно, что в 2022 году россияне стали чаще покупать курсы по эзотерике. На GetCourse эта ниша росла быстрее всего. Правда, лидерами по популярности всё же остались другие сегменты.
Больше интересного про образование ― в нашем телеграм-канале. Подписывайтесь!
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="215553" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
// Установите конечную дату
const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
// Найдите элементы DOM
var timer = document.querySelector('.universal-timer');
const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
elDays.innerHTML = days + ' ' + daySuffix;
elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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</div> <div data-area="article" data-title="Стало известно, насколько выросла выручка российских инфобизнесменов в первом квартале / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">2 июн 2023</time></li>
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<h1 class="article-preview__title">Стало известно, насколько выросла выручка российских инфобизнесменов в первом квартале</h1>
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Александра Лапина </div>
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Автор статей и новостей об образовании и EdTech. Магистр в области международных отношений. Интересуется сферой образования, изучением иностранных языков и с удовольствием путешествует. </div>
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Новый рейтинг инфобизнесменов составили агентство Smart Ranking и платформа GetCourse. В него попали 20 онлайн-школ, представленных на этом ресурсе и готовых раскрыть свой оборот. Об этом <a href="https://edtechs.ru/analitika-i-intervyu/vzryvnoj-rost-infobiznesa-itogi-pervogo-kvartala-2023-na-platforme-getcourse/" target="_blank" class="stk-reset">сообщается</a> на сайте агентства.
</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Кто возглавил рейтинг</h2><p class="stk-reset" data-ce-tag="paragraph">
Лидером списка стала школа «Меркатус» — она обучает торговле на маркетплейсах, и её выручка составила 214,47 млн рублей. За ней следуют «PRO-Здоровье» (курсы по нутрициологии) и MarketGuru (тоже по продажам на маркетплейсе), которые заработали 201,15 и 129,7 млн соответственно.
</p><p class="stk-reset" data-ce-tag="paragraph">
<strong class="stk-reset">Топ-10 школ на GetCourse<br>
</strong>
</p><table data-responsive-type="cards" class="stk-table--zebra stk-theme_26309__mb_05 stk-reset stk-table" data-stk-css="stkaKaVV" data-ce-tag="table"><colgroup><col class="stk-reset stk-reset stk-reset" data-stk-css="stkVE-65" data-stk-id="8"/><col class="stk-reset stk-reset stk-reset" data-stk-css="stkv5oQO" data-stk-id="9"/><col class="stk-reset stk-reset stk-reset" data-stk-css="stkqVI1h" data-stk-id="10"/><col class="stk-reset stk-reset stk-reset" data-stk-css="stkJIyL7" data-stk-id="11"/></colgroup><thead class="stk-reset"><tr class="stk-reset stk-table-row"><th class="stk-reset stk-table-cell" data-ce-tag="th">
Место<br>
</th><th class="stk-reset stk-table-cell" data-ce-tag="th">
Школа
</th><th class="stk-reset stk-table-cell" data-ce-tag="th">
Сегмент
</th><th class="stk-reset stk-table-cell" data-ce-tag="th">
Выручка в I квартале 2023 года, млн руб.
</th></tr></thead><tbody class="stk-reset"><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">1</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
«Меркатус»
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Заработок
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
214,47
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">2</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
«PRO-Здоровье»
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Здоровье
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
201,15
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">3</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
MarketGuru
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Заработок
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
129,7
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">4</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
Курсы Лизы Никоноровой
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Заработок
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
100
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">5</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
«Достигатель»
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Заработок
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
88
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">6</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
«Логомашина учит»
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Дизайн
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
85,88
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">7</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
Криптовалютное сообщество Coin Side
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Заработок
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
83,18
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">8</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
Kokorevinvest
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Заработок
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
75,64
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">9</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
«Формула запуска»
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Заработок
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
75
</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">
<strong class="stk-reset">10</strong>
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Школа">
3D Club
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Сегмент">
Дизайн
</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка в I квартале 2023 года, млн руб.">
66,91
</td></tr></tbody></table><p class="stk-theme_26309__style_small_text stk-reset stk-theme_26309__color_26309_custom_color_2" data-ce-tag="paragraph">
Источник данных: Smart Ranking
</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Что ещё известно о доходах инфобизнесменов</h2><p class="stk-reset" data-ce-tag="paragraph">
По итогам первого квартала 2023 года общая выручка школ, вошедших в список, составила 46,7 млрд рублей. Это <strong class="stk-reset" data-gtm-vis-has-fired-10171822_255="1">на 100% больше</strong>, чем в аналогичный период прошлого года. Причём GetCourse полагает, что за 2023-й доход онлайн-школ увеличится до 123 млрд рублей. За 2022-й они заработали 95 млрд рублей — то есть ожидается, что <strong class="stk-reset" data-gtm-vis-has-fired-10171822_255="1">прирост составит 30%</strong>. Кстати, по итогам прошлого года выручка школ <a href="https://skillbox.ru/media/education/analitiki-vyyasnili-kakovo-polozhenie-del-na-rynke-infobiznesa/" target="_blank" class="stk-reset" data-gtm-vis-has-fired-10171822_255="1">увеличилась</a> всего на 1%.
</p><p class="stk-reset" data-ce-tag="paragraph">
Для сравнения: доходы EdTech по итогам первого квартала <a href="https://www.vedomosti.ru/media/articles/2023/05/05/973850-gruppa-skyeng-vishla-v-lideri-edtech-rinka?utm_campaign=vedomosti_public&utm_content=973850-gruppa-skyeng-vishla-v-lideri-edtech-rinka&utm_medium=social&utm_source=telegram_ved" target="_blank" class="stk-reset">составили</a> около 26 млрд рублей (прирост — 23% по сравнению с аналогичным периодом).
</p><p class="stk-reset" data-ce-tag="paragraph">
Предполагается, что драйверами рынка инфобизнеса станут школы, которые обучают продажам на маркетплейсах, психологии, а также работе с искусственным интеллектом. Специалисты прогнозируют, что многие школы сфокусируются на коротких программах обучения.
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Если рассматривать доходность конкретных ниш, то в первом квартале 2023-го больше всех заработали инфобизнесмены из следующих сфер:
</p><ul class="stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-reset stk-list-item" data-ce-tag="list-item">обучение новым профессиям — 7,8 млрд рублей;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">здоровье — 4,1 млрд;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">предпринимательство — 4,6 млрд;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">психология — 3,7 млрд;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">эзотерика — 3,4 млрд;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">финансовая грамотность — 1,9 млрд;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">фитнес — 1,4 млрд;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">отношения — 896 млн.</li></ul><p class="stk-reset" data-ce-tag="paragraph">
Помимо этого, выяснилось, что повторные продажи составили 48% на GetCourse, а средний чек вырос с 6 до 10,2 тысячи рублей.
</p><p class="stk-reset" data-ce-tag="paragraph">
Среди причин стремительного роста эксперты назвали запуск новых продуктов, пересмотр маркетинговых стратегий, продажу флагманских продуктов, личные бренды основателей школ и рост спроса на некоторые профессии.
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Кстати, ранее <a class="stk-reset" href="https://skillbox.ru/media/education/v-2022-godu-rossiyane-stali-chashche-pokupat-kursy-po-ezoterike-i-rezhe-po-lichnostnomu-rostu/" target="_blank">стало известно</a>, что в 2022 году россияне стали чаще покупать курсы по эзотерике. На GetCourse эта ниша росла быстрее всего. Правда, лидерами по популярности всё же остались другие сегменты.
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\u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \r\n\u0431\u0438\u0437\u043d\u0435\u0441-\u0442\u0440\u0435\u043d\u0438\u043d\u0433\u043e\u0432 \u0438 \u043a\u0443\u0440\u0441\u043e\u0432 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 ","author":{"@type":"Person","name":"\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u041b\u0430\u043f\u0438\u043d\u0430","url":"https:\/\/skillbox.ru\/media\/authors\/alexandra-lapina\/"},"publisher":{"@type":"Organization","name":"Skillbox","logo":{"@type":"ImageObject","url":"https:\/\/skillbox.ru\/static\/images\/skillbox.png"}},"mainEntityOfPage":{"@type":"WebPage","url":"https:\/\/skillbox.ru\/media\/education\/stalo-izvestno-naskolko-vyrosla-vyruchka-rossiyskikh-infobiznesmenov-v-pervom-kvartale\/"},"datePublished":"2023-06-02T12:31:00Z","dateModified":"2023-06-13T23:35:29Z","image":{"@type":"ImageObject","url":["https:\/\/skillbox.ru\/static\/images\/skillbox.png"]},"description":"\u0410 \u0435\u0449\u0451 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u043d\u0430 \u0442\u0435\u043c\u0443 \u0432\u0441\u0435\u0433\u043e 2023 \u0433\u043e\u0434\u0430."}
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