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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="207764" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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Редакция «Дизайн» Skillbox Media </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-ui-id="post" data-reset-type="class" data-editor-version="3.2.8-rc1" data-stk="{"images":[{"id":22557,"alt":"","caption":""},{"id":22556,"alt":"","caption":""}]}" data-layout-type="auto" data-ce-tag="post"><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><div class="stk-grid" data-stk-css="stkRkBrr" data-ce-tag="grid"><div data-col-width="12" class="stk-theme_26309__pad_round_1 stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-theme_26309__style_small_text stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Вопрос от читателя:</strong></p><p class=" stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph">Откуда пошла мода на буквы разного размера в айдентике? Ozon, новые логотипы «ВкусВилл» и «Ситимобил», реклама какого-то модного ЖК. И не слишком ли скоротечен этот тренд?</p><p class=" stk-theme_26309__style_small_text stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Антон, Москва</strong></p></div></div><p class="stk-reset" data-ce-tag="paragraph">На этот вопрос ответил Макс Орлов.</p><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><div class="stk-grid valign-bottom stk-theme_26309__mb_05" data-ce-tag="grid"><div data-col-width="4" class="stk-grid-col valign-top" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><figure class="stk-reset sklbx-profile__portrait stk-image-figure stk-theme_26309__mb_0" data-ce-tag="image-figure"><div data-ce-tag="mask" class="stk-mask"><img src="/upload/setka_images/12331319102021_7ae70e2cf3d51bc0585d83401fff0e83639067a4.jpg" data-image-id="22556" data-image-name="max_orlov.jpg" class="stk-image stk-reset" width="1000" height="959" loading="lazy"/></div></figure></div><div data-col-width="8" class="stk-grid-col stk-grid-col_last valign-middle" data-ce-tag="grid-col"><h3 class="stk-theme_26309__style_medium_header stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Макс Орлов</strong></h3><hr class="stk-theme_26309__separator_basic_divider stk-theme_26309__mb_05 stk-reset"/><div class="stk-grid stk-theme_26309__mb_05" data-ce-tag="grid"><div data-col-width="8" class="stk-grid-col valign-top stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Арт-директор и основатель агентства ONY.</p></div></div><hr class="stk-reset stk-theme_26309__separator_divider-1498128612642 stk-theme_26309__mb_05"/><div class="stk-grid" data-ce-tag="grid"><div data-col-width="2" class="stk-grid-col valign-top" data-stk-css="" data-stk-css-m="" data-ce-tag="grid-col"><p class="stk-theme_26309__style_small_text stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Ссылки</strong></p></div><div data-col-width="6" class="stk-grid-col valign-top stk-grid-col_last" data-ce-tag="grid-col"><div class="sklbx-links stk-container" data-ce-tag="container" data-container-name="Ссылки"><a class="sklbx-link sklbx-link--web stk-container stk-container-link stk-reset stk-theme_26309__mb_0" data-ce-tag="container" data-container-name="Сайт" href="https://ony.ru/" target="_blank"><svg class="sklbx-link__icon" width="22" height="22" viewBox="0 0 22 22" xmlns="http://www.w3.org/2000/svg">
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<path d="M10.91 21.967a1.101 1.101 0 0 1-.419-.077 1.101 1.101 0 0 1-1.21-.253C3.573 15.687 3.573 6.3 9.28.35a1.1 1.1 0 0 1 .704-.33 6.664 6.664 0 0 1 1.012 0C17.074.02 22 4.94 22 11.01S17.074 22 10.997 22l-.088-.033zm-.353-19.783a13.177 13.177 0 0 0 0 17.585c.091-.012.184-.012.275 0 4.861 0 8.802-3.936 8.802-8.792s-3.94-8.793-8.802-8.793h-.275z"></path>
<path d="M18.944 8H2.056C1.473 8 1 7.552 1 7s.473-1 1.056-1h16.888C19.527 6 20 6.448 20 7s-.473 1-1.056 1zM18.944 16H2.056C1.473 16 1 15.552 1 15s.473-1 1.056-1h16.888c.583 0 1.056.448 1.056 1s-.473 1-1.056 1z"></path>
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</svg></a></div></div></div></div></div><hr class="stk-reset stk-theme_26309__separator_divider-1551375397566"/></div></div></div></div><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/12343619102021_725d23eecdc70d242f89da327adc572ebaf82fe7.jpg" data-image-id="22557" data-image-name="logo2.jpg" width="1540" height="1155" class="stk-image stk-reset" loading="lazy"/></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Источник: Wikimedia Commons</figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Вообще, это частый приём — выбивать одну букву в общем ряду. Я думаю, тут две истории. Одна — когда буквы служат неким маркером, элементом, который можно использовать отдельно — как иллюстративный или нарочитый. С ним взаимодействуют очень разнообразно, и он заменяет собою фирменный знак. В тех же логотипах с леттерингом если есть этот элемент, то он многое решает. Иногда это классно сделано, иногда — не очень.</p><p class="stk-reset" data-ce-tag="paragraph">Вторая история — есть вариативные шрифты, где похожие буквы можно делать разной толщины, в разных вариациях. Такие логотипы — как раз продолжение заигрывания с вариативностью в шрифте. В идеале в подобных кейсах иметь собственный шрифт, в котором не только выбранная буква будет выпадать по весу, ширине, штриху, но и другие — взаимодействовать между собой.</p><p class="stk-reset" data-ce-tag="paragraph">Мне кажется, популярность кроется в этом. И я думаю, что она и дальше будет расти, и получаться будет всё круче и круче. Ну, или хуже и хуже. Тут кому как повезет.</p><div class="stk-grid" data-ce-tag="grid" data-stk-css="stkpC135"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset " data-ce-tag="paragraph">У вас есть вопросы к экспертам, которые разбираются в разных направлениях дизайна? Присылайте их на почту <a href="mailto:design.media@skillbox.ru" target="_blank" class="stk-reset">design.media@skillbox.ru</a>.</p></div></div><div class="stk-grid stk-theme_26309__mb_0" data-ce-tag="grid" data-stk-css="stk3y8ac"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset " data-ce-tag="paragraph">Читайте о вариативных шрифтах в <a href="https://skillbox.ru/media/design/abc-dinamo/" target="_blank" class="stk-reset">интервью швейцарской студии ABC Dinamo</a></p></div></div></div></div><style data-stk-css="stk3y8ac" media="all" class="">[data-stk-css="stk3y8ac"]:not(#stk):not(#stk):not(style){border-left: 4px solid #f5a74f; padding: 20px; background-color: rgba(241, 242, 246, 1)}</style><style data-stk-css="stkpC135" media="all" class="">
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