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В Skillbox Media появилась опция размещения рекламы. Эксклюзивным партнёром по развитию и продаже рекламы в Skillbox Media стал ведущий маркетплейс диджитал-инвентаря Centra, входящий в группу RW+.
Рассказываем, какие охват и аудитория у нашего медиа, какие форматы и настройки рекламы доступны и как разместить у нас рекламу.
Skillbox Media — бренд-издание о профессиональном и личном развитии, принадлежащее образовательной платформе Skillbox. В медиа 16 тематических разделов, самые популярные из них — «Код», «Дизайн», «Маркетинг», «Управление», «Развитие», «Кино и музыка», «Образование» и «Геймдев».
Ежемесячный охват медиа — более 6,5 миллиона просмотров. Каждый день статьи читают более 300 тысяч пользователей. Кроме того, медиа принадлежат крупные телеграм-каналы и сообщества во «ВКонтакте»: «Люди и Код», «Поле» и «Образование 4.0». Ежемесячный охват в соцсетях — более 1,5 миллиона пользователей.
«Бренд-медиа — один из ключевых активов Skillbox. Изначально, в 2018 году, проект задумывался как площадка для самообразования и развития, для создания комьюнити тех, кто хочет черпать новое из актуальных сфер. Проект вырос в сильное и независимое медиа с широкой аудиторией, востребованным контентом и признанием профессионального сообщества. Мы видим устойчивый интерес со стороны брендов и хотим дать им возможность рассказывать о себе в среде, где пользователи по-настоящему вовлечены. Запуск рекламных форматов — логичное продолжение развития и возможность объединить сильные проекты и сильную аудиторию».
Кирилл Чумаков,
директор по маркетингу образовательного холдинга Skillbox
Ядро аудитории медиа — женщины (51%) и мужчины (49%) в возрасте от 25 до 34 лет. «Основная аудитория медиа — люди, интересующиеся обучением и развитием. На площадке есть статьи как для новичков, так и для профессионалов», — комментирует директор по баингу Centra Степан Геворкян.
Сейчас доступно размещение баннеров внутри статей. Это:
- большой горизонтальный баннер над статьёй;
- вертикальный баннер сбоку от статьи в начале;
- горизонтальный баннер внутри статьи по её ширине.
Позже также можно будет интегрировать рекламу в спецпроекты медиа.
Так выглядит баннер над статьёй
Скриншот: Skillbox MediaЭто вертикальный баннер сбоку
Скриншот: Skillbox MediaЭто горизонтальный баннер внутри статьи
Скриншот: Skillbox MediaРекламу можно настраивать по тематикам. «Так как мы сможем таргетировать рекламу по тематикам — а их в медиа более 150, — с помощью Skillbox Media бренды смогут дотянуться до целевых аудиторий с подходящими интересами. Мы ожидаем, что высокое доверие читателей к контенту отраслевого медиа сделает рекламу эффективной», — комментирует директор по баингу Centra Степан Геворкян.
Рекламу могут разместить компании, которые хотят развивать свой бренд и выйти на аудиторию, чьи интересы совпадают с тематикой медиа. Skillbox Media не работает с прямыми конкурентами, сервисами из сферы предсказаний, гаданий, астрологии, микрозаймов, тотализаторов и ставок.
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="223395" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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<li class="info-item"> <time class="info-text" datatime="#">21 апр 2025</time></li>
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<h1 class="article-preview__title">Skillbox Media запустил размещение рекламы: рассказываем подробнее</h1>
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Редакция «Управление, маркетинг, бизнес» Skillbox Media </div>
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Рассказываем обо всём, что нужно для руководства бизнесом, командой или проектом, — от SMM и SEO до корпоративных финансов. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":116335,"alt":"","caption":""},{"id":116334,"alt":"","caption":""},{"id":116333,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">В Skillbox Media появилась опция размещения рекламы. Эксклюзивным партнёром по развитию и продаже рекламы в Skillbox Media стал ведущий маркетплейс диджитал-инвентаря Centra, входящий в группу RW+.</p><p class="stk-theme_26309__mb_15 stk-reset" data-ce-tag="paragraph">Рассказываем, какие охват и аудитория у нашего медиа, какие форматы и настройки рекламы доступны и как разместить у нас рекламу.</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Какие охват и аудитория у Skillbox Media</h2><p class="stk-reset" data-ce-tag="paragraph">Skillbox Media — бренд-издание о профессиональном и личном развитии, принадлежащее образовательной платформе Skillbox. В медиа 16 тематических разделов, самые популярные из них — «Код», «Дизайн», «Маркетинг», «Управление», «Развитие», «Кино и музыка», «Образование» и «Геймдев».</p><p class="stk-reset" data-ce-tag="paragraph">Ежемесячный охват медиа — более 6,5 миллиона просмотров. Каждый день статьи читают более 300 тысяч пользователей. Кроме того, медиа принадлежат крупные телеграм-каналы и сообщества во «ВКонтакте»: «Люди и Код», «Поле» и «Образование 4.0». Ежемесячный охват в соцсетях — более 1,5 миллиона пользователей.</p><div class="stk-grid" data-ce-tag="grid" data-stk-css="stkpUrxH"><div data-col-width="1" class="stk-grid-col" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><p class="stk-element_no-text stk-reset" data-ce-tag="paragraph"><img alt="" class="stk-reset stk-theme_26309__symbol_custom_image_2666427 stk-icon" src="https://ceditor.setka.io/clients/Y5wcTIuOndOzJ1OsacHi3bS9nZFnZeBC/css/assets/26658/img/__hm6D-A.svg"></p></div><div data-col-width="11" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">«Бренд-медиа — один из ключевых активов Skillbox. Изначально, в 2018 году, проект задумывался как площадка для самообразования и развития, для создания комьюнити тех, кто хочет черпать новое из актуальных сфер. Проект вырос в сильное и независимое медиа с широкой аудиторией, востребованным контентом и признанием профессионального сообщества. Мы видим устойчивый интерес со стороны брендов и хотим дать им возможность рассказывать о себе в среде, где пользователи по-настоящему вовлечены. Запуск рекламных форматов — логичное продолжение развития и возможность объединить сильные проекты и сильную аудиторию».</p><p class="stk-theme_26309__style_small_text stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Кирилл Чумаков,</strong><br>директор по маркетингу образовательного холдинга Skillbox</p></div></div><p class="stk-theme_26309__mb_15 stk-reset" data-ce-tag="paragraph">Ядро аудитории медиа — женщины (51%) и мужчины (49%) в возрасте от 25 до 34 лет. «Основная аудитория медиа — люди, интересующиеся обучением и развитием. На площадке есть статьи как для новичков, так и для профессионалов», — комментирует директор по баингу Centra Степан Геворкян.</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Какие форматы рекламы и настройки доступны</h2><p class="stk-theme_26309__mb_05 stk-reset" data-ce-tag="paragraph">Сейчас доступно размещение баннеров внутри статей. Это:</p><ul class="stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-reset stk-list-item" data-ce-tag="list-item">большой горизонтальный баннер над статьёй;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">вертикальный баннер сбоку от статьи в начале;</li><li class="stk-reset stk-list-item" data-ce-tag="list-item">горизонтальный баннер внутри статьи по её ширине.</li></ul><p class="stk-reset" data-ce-tag="paragraph">Позже также можно будет интегрировать рекламу в спецпроекты медиа.</p><div class="stk-gallery stk-gallery stk-gallery stk-gallery" data-ce-tag="gallery"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14313621042025_baadda539cc1c92cefdd571a5d27256de328bb72.jpg" data-image-id="116333" data-image-name="1-1.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Так выглядит баннер над статьёй<br><em class="stk-reset">Скриншот: Skillbox Media</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14315221042025_04adadd434fb971bef6efd9974193ea247f8199b.jpg" data-image-id="116334" data-image-name="2-1.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Это вертикальный баннер сбоку<br data-gtm-vis-has-fired10171822_255="1"><em class="stk-reset" data-gtm-vis-has-fired10171822_255="1">Скриншот: Skillbox Media</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14315821042025_e62f21341d7bd9864b2d60a5248407a508e44b8a.jpg" data-image-id="116335" data-image-name="3-1.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Это горизонтальный баннер внутри статьи<br data-gtm-vis-has-fired10171822_255="1"><em class="stk-reset" data-gtm-vis-has-fired10171822_255="1">Скриншот: Skillbox Media</em></figcaption></figure></div><p class="stk-theme_26309__mb_15 stk-reset" data-ce-tag="paragraph">Рекламу можно настраивать по тематикам. «Так как мы сможем таргетировать рекламу по тематикам — а их в медиа более 150, — с помощью Skillbox Media бренды смогут дотянуться до целевых аудиторий с подходящими интересами. Мы ожидаем, что высокое доверие читателей к контенту отраслевого медиа сделает рекламу эффективной», — комментирует директор по баингу Centra Степан Геворкян.</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Кто может разместить рекламу в медиа и как это сделать</h2><p class="stk-reset" data-ce-tag="paragraph">Рекламу могут разместить компании, которые хотят развивать свой бренд и выйти на аудиторию, чьи интересы совпадают с тематикой медиа. Skillbox Media не работает с прямыми конкурентами, сервисами из сферы предсказаний, гаданий, астрологии, микрозаймов, тотализаторов и ставок.</p><div class="stk-grid" data-ce-tag="grid" data-stk-css="stkJGARo"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-theme_26309__style_font_style-1629726727970 stk-reset" data-ce-tag="paragraph">Для связи с редакцией Skillbox Media пишите на почту <a href="mailto:skillbox.media@skillbox.ru" target="_blank" class="stk-reset">skillbox.media@skillbox.ru</a>, для консультации по поводу покупки рекламы — на почту <a href="mailto:skillbox@centra.ai" target="_blank" class="stk-reset">skillbox@centra.ai</a>.</p></div></div></div></div><style data-stk-css="stkJGARo" media="all" class="">
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<li><a data-source="223395" data-banner="226603" href="https://bootcamp.skillbox.ru/bootcamp-marketing/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_invite_bootcamp-613_all_inside2_skillbox" target="_blank">Интернет-маркетинг на практике</a></li>
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