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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="215071" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Для Замка Норидж сделали минималистичный и при этом суперузнаваемый брендинг / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">18 апр 2023</time></li>
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<h1 class="article-preview__title">Для Замка Норидж сделали минималистичный и при этом суперузнаваемый брендинг</h1>
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Ксения Коростелева </div>
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Журналистка. Пишет новости про дизайн, а в свободное время курирует выставки и рассказывает про современное искусство. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":52946,"alt":"","caption":""},{"id":52945,"alt":"","caption":""},{"id":52944,"alt":"","caption":""},{"id":52943,"alt":"","caption":""},{"id":52942,"alt":"","caption":""},{"id":52941,"alt":"","caption":""},{"id":52940,"alt":"","caption":""},{"id":52939,"alt":"","caption":""},{"id":52938,"alt":"","caption":""},{"id":52937,"alt":"","caption":""},{"id":52936,"alt":"","caption":""},{"id":52935,"alt":"","caption":""},{"id":52934,"alt":"","caption":""},{"id":52933,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><p class="stk-reset" data-ce-tag="paragraph">Компания <a href="https://theclickdesign.com/" target="_blank" class="stk-reset" data-gtm-vis-has-fired-10171822_255="1">The Click</a> создала новый брендинг для Замка Норидж в Англии. Это средневековое сооружение, возведённое по приказу Вильгельма Завоевателя в 1067 году. За почти тысячу лет существования замок побыл укреплением, королевским дворцом, тюрьмой, а с 1895 года это музей и художественная галерея.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13381618042023_9433a9664633bc317868f9958d09576208d99a44.jpg" data-image-id="52934" data-image-name="Norwich Castle_02.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Брендинг для Замка Норидж<br><em class="stk-reset">Фото: <a class="stk-reset" href="https://www.click-create.co.uk/" target="_blank">The Click</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Сейчас в замке проводят реконструкцию стоимостью 13 млн фунтов стерлингов. В нём откроют галерею средневекового искусства, разработанную в сотрудничестве с Британским музеем, а также кафе, ресторан, магазины и учебные помещения.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13382318042023_52e3dcfdb9e5e6309fc58cad2c60559855bf0f12.jpg" data-image-id="52935" data-image-name="Norwich Castle_03.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Брендинг для Замка Норидж<br><em class="stk-reset">Фото: <a href="https://www.click-create.co.uk/" target="_blank" class="stk-reset">The Click</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Новый брендинг начнут использовать одновременно с открытием пространств в следующем году.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13382918042023_e1dfbdb84d2f13229de5afe7bfca373ce7bec8da.jpg" data-image-id="52936" data-image-name="Norwich Castle_04.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Брендинг для Замка Норидж<br><em class="stk-reset">Фото: <a href="https://www.click-create.co.uk/" target="_blank" class="stk-reset">The Click</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Логотип замка сделали с отсылкой к узнаваемой кубической форме сооружения. В начале проекта команда дизайнеров предложила добровольцам из числа посетителей нарисовать замок исключительно по памяти на листе бумаги для заметок всего за десять секунд. «Результаты были очень информативными и очень сильно повлияли на то, в какую сторону мы потом размышляли и что сделали», — говорят в The Click.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13385818042023_4933fa5ebbc939f110c7a0785e4920e2d7846d9e.jpg" data-image-id="52940" data-image-name="Norwich Castle_07.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Рисунки фокус-группы<br><em class="stk-reset">Фото: <a href="https://www.click-create.co.uk/" target="_blank" class="stk-reset">The Click</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">В верхней части логотипа есть зубцы, как у стен замка. Зубчатый узор используют как графический разделитель — например, на вывесках и в приложениях.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13390318042023_bd238de9ad487b5c2b901c4eef3c25f12c7595cb.jpg" data-image-id="52941" data-image-name="Norwich Castle_08.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Брендинг для Замка Норидж<br><em class="stk-reset">Фото: <a href="https://www.click-create.co.uk/" target="_blank" class="stk-reset">The Click</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Простота логотипа позволяет замку воспроизводить его в любых размерах и материалах: от маленьких сувенирных значков до больших информационных указателей.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13391818042023_402bb63b24689e6745fdb35fcff863f15560e63a.jpg" data-image-id="52943" data-image-name="Norwich Castle_09.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Брендинг для Замка Норидж<br><em class="stk-reset">Фото: <a href="https://www.click-create.co.uk/" target="_blank" class="stk-reset">The Click</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/13393318042023_33fd4fa011b94596845014f52fc8a2da35cd6bc5.png" data-image-id="52945" data-image-name="Norwich Castle_11.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Брендинг для Замка Норидж<br><em class="stk-reset">Фото: <a href="https://www.click-create.co.uk/" target="_blank" class="stk-reset">The Click</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Новая модульная дизайн-система состоит из квадратов и тоже вторит форме сооружения. 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\u042d\u0442\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0432\u0435\u043a\u043e\u0432\u043e\u0435 \u0441\u043e\u043e\u0440\u0443\u0436\u0435\u043d\u0438\u0435, \u0432\u043e\u0437\u0432\u0435\u0434\u0451\u043d\u043d\u043e\u0435 \u043f\u043e \u043f\u0440\u0438\u043a\u0430\u0437\u0443 \u0412\u0438\u043b\u044c\u0433\u0435\u043b\u044c\u043c\u0430 \u0417\u0430\u0432\u043e\u0435\u0432\u0430\u0442\u0435\u043b\u044f \u0432 1067 \u0433\u043e\u0434\u0443. \u0417\u0430 \u043f\u043e\u0447\u0442\u0438 \u0442\u044b\u0441\u044f\u0447\u0443 \u043b\u0435\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u0437\u0430\u043c\u043e\u043a \u043f\u043e\u0431\u044b\u043b \u0443\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u0438\u0435\u043c, \u043a\u043e\u0440\u043e\u043b\u0435\u0432\u0441\u043a\u0438\u043c \u0434\u0432\u043e\u0440\u0446\u043e\u043c, \u0442\u044e\u0440\u044c\u043c\u043e\u0439, \u0430 \u0441 1895 \u0433\u043e\u0434\u0430 \u044d\u0442\u043e \u043c\u0443\u0437\u0435\u0439 \u0438 \u0445\u0443\u0434\u043e\u0436\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0430\u044f \u0433\u0430\u043b\u0435\u0440\u0435\u044f.\r\n \r\n\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0434\u043b\u044f \u0417\u0430\u043c\u043a\u0430 \u041d\u043e\u0440\u0438\u0434\u0436\r\n\u0424\u043e\u0442\u043e: The Click \r\n\r\n\u0421\u0435\u0439\u0447\u0430\u0441 \u0432 \u0437\u0430\u043c\u043a\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0440\u0435\u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044e \r\n\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e 13 \u043c\u043b\u043d \u0444\u0443\u043d\u0442\u043e\u0432 \u0441\u0442\u0435\u0440\u043b\u0438\u043d\u0433\u043e\u0432. \u0412 \u043d\u0451\u043c \u043e\u0442\u043a\u0440\u043e\u044e\u0442 \u0433\u0430\u043b\u0435\u0440\u0435\u044e \u0441\u0440\u0435\u0434\u043d\u0435\u0432\u0435\u043a\u043e\u0432\u043e\u0433\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0430, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0443\u044e \u0432 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0441 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438\u043c \u043c\u0443\u0437\u0435\u0435\u043c, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043a\u0430\u0444\u0435, \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d, \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0438 \u0443\u0447\u0435\u0431\u043d\u044b\u0435 \u043f\u043e\u043c\u0435\u0449\u0435\u043d\u0438\u044f.\r\n \r\n\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0434\u043b\u044f \u0417\u0430\u043c\u043a\u0430 \u041d\u043e\u0440\u0438\u0434\u0436\r\n\u0424\u043e\u0442\u043e: The Click \r\n\r\n\u041d\u043e\u0432\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u043d\u0430\u0447\u043d\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \r\n\u0441 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432 \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c \u0433\u043e\u0434\u0443.\r\n \r\n\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0434\u043b\u044f \u0417\u0430\u043c\u043a\u0430 \u041d\u043e\u0440\u0438\u0434\u0436\r\n\u0424\u043e\u0442\u043e: The Click \r\n\r\n\u041b\u043e\u0433\u043e\u0442\u0438\u043f \u0437\u0430\u043c\u043a\u0430 \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0441 \u043e\u0442\u0441\u044b\u043b\u043a\u043e\u0439 \u043a \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0439 \r\n\u043a\u0443\u0431\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0444\u043e\u0440\u043c\u0435 \u0441\u043e\u043e\u0440\u0443\u0436\u0435\u043d\u0438\u044f. \u0412 \u043d\u0430\u0447\u0430\u043b\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u043e\u0432 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043b\u0430 \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u044c\u0446\u0430\u043c \u0438\u0437 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u043d\u0430\u0440\u0438\u0441\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u043c\u043e\u043a \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e \u043f\u0430\u043c\u044f\u0442\u0438 \u043d\u0430 \u043b\u0438\u0441\u0442\u0435 \u0431\u0443\u043c\u0430\u0433\u0438 \u0434\u043b\u044f \u0437\u0430\u043c\u0435\u0442\u043e\u043a \u0432\u0441\u0435\u0433\u043e \u0437\u0430 \u0434\u0435\u0441\u044f\u0442\u044c \u0441\u0435\u043a\u0443\u043d\u0434. \u00ab\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0431\u044b\u043b\u0438 \u043e\u0447\u0435\u043d\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u0438 \u043e\u0447\u0435\u043d\u044c \u0441\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0438 \u043d\u0430 \u0442\u043e, \u0432 \u043a\u0430\u043a\u0443\u044e \u0441\u0442\u043e\u0440\u043e\u043d\u0443 \u043c\u044b \u043f\u043e\u0442\u043e\u043c \u0440\u0430\u0437\u043c\u044b\u0448\u043b\u044f\u043b\u0438 \u0438 \u0447\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u043b\u0438\u00bb, \u2014 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u0432 The Click.\r\n \r\n\u0420\u0438\u0441\u0443\u043d\u043a\u0438 \u0444\u043e\u043a\u0443\u0441-\u0433\u0440\u0443\u043f\u043f\u044b\r\n\u0424\u043e\u0442\u043e: The Click \r\n\r\n\u0412 \u0432\u0435\u0440\u0445\u043d\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u0435\u0441\u0442\u044c \u0437\u0443\u0431\u0446\u044b, \r\n\u043a\u0430\u043a \u0443 \u0441\u0442\u0435\u043d \u0437\u0430\u043c\u043a\u0430. \u0417\u0443\u0431\u0447\u0430\u0442\u044b\u0439 \u0443\u0437\u043e\u0440 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043a\u0430\u043a \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0435\u043b\u044c \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430 \u0432\u044b\u0432\u0435\u0441\u043a\u0430\u0445 \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445.\r\n \r\n\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0434\u043b\u044f \u0417\u0430\u043c\u043a\u0430 \u041d\u043e\u0440\u0438\u0434\u0436\r\n\u0424\u043e\u0442\u043e: The Click \r\n\r\n\u041f\u0440\u043e\u0441\u0442\u043e\u0442\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0437\u0430\u043c\u043a\u0443 \u0432\u043e\u0441\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c \r\n\u0435\u0433\u043e \u0432 \u043b\u044e\u0431\u044b\u0445 \u0440\u0430\u0437\u043c\u0435\u0440\u0430\u0445 \u0438 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