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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="210231" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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<li class="info-item"> <time class="info-text" datatime="#">17 янв 2022</time></li>
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<p class="article-preview__description">Узнаваемые цвета и символ равенства в основе логотипа подчёркивают ценности бренда.</p>
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Ксения Коростелева </div>
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Журналистка. Пишет новости про дизайн, а в свободное время курирует выставки и рассказывает про современное искусство. </div>
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<html><body><div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-ui-id="post" data-reset-type="class" data-editor-version="3.1.8" data-stk='{"images":[{"id":27604,"alt":"","caption":""},{"id":27603,"alt":"","caption":""},{"id":27602,"alt":"","caption":""},{"id":27601,"alt":"","caption":""}]}' data-layout-type="limited"><div class="stk-grid__layout_reverse stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Агентство Mucho разработало новое позиционирование Visa. Частично его перезапустили предыдущим летом: тогда <a href="https://skillbox.ru/media/design/visa/" target="_blank" class="stk-reset">обновили логотип и поменяли фирменные цвета</a>.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14200817012022_accf102caaa970ce65d217b9ae9a8e9a57caa67c.jpg" data-image-id="27601" data-image-name="1.jpg" width="1540" height="866" class="stk-image stk-reset"></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: VISA / <a class="stk-reset" href="https://wearemucho.com/project/visa/" target="_blank">дизайн агентства Mucho</a></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Сейчас позиционирование создали целиком. Необходимо было сделать айдентику современнее, при этом сохранив узнаваемость. Чтобы разработать новую миссию, Visa провела множество количественных и качественных исследований, включая более 200 часов бесед с представителями разных рынков.</p><p class="stk-reset" data-ce-tag="paragraph">В итоге агентство сформулировало лозунг: «Мы верим, что экономика, которая включает всех и повсюду, способствует росту всех и повсюду».</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14201317012022_08fda0244b5397e030ee401fd2bea5b24f78a72b.jpg" data-image-id="27602" data-image-name="2.jpg" width="1540" height="866" class="stk-image stk-reset"></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: VISA / <a href="https://wearemucho.com/project/visa/" target="_blank" class="stk-reset">дизайн агентства Mucho</a></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Цель бренда — сделать глобальную экономику инклюзивной, повысить доверие и лояльность аудитории. Поэтому из узнаваемых полос, которые исторически использовались в логотипе Visa до 2005 года, сделали знак равенства. Основными цветами остались синий, белый и жёлтый, а дополнительная палитра добавила гибкости и позволила использовать дизайн-систему для разных аудиторий.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14202417012022_c7c2d6650fe8dd3125b1541cb39af56649bd56fa.jpg" data-image-id="27604" data-image-name="4.jpg" width="1540" height="866" class="stk-image stk-reset"></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: VISA / <a href="https://wearemucho.com/project/visa/" target="_blank" class="stk-reset">дизайн агентства Mucho</a></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Агентство сделало систему иконок и иллюстраций, объединённых цветами Visa, а также специальный стиль портретных фотографий для рекламных кампаний — без полей и рамок. Специалисты создали специальный шрифт Visa Dialect, который был разработан с учетом удобства чтения в цифровом формате.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14201917012022_6896a8696b8038f4fc8989ab005e4fccc3b90047.jpg" data-image-id="27603" data-image-name="3.jpg" width="1540" height="866" class="stk-image stk-reset"></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: VISA / <a href="https://wearemucho.com/project/visa/" target="_blank" class="stk-reset">дизайн агентства Mucho</a></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Кроме этого, агентство сосредоточилось на укреплении репутации Visa в сегменте B2B. Для этого использовали стильный моушн-дизайн в тёмных тонах, созданный с помощью творческой студии Field.io.</p></div></div></div></body></html>
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{"@context":"http:\/\/schema.org","@type":"Article","url":"https:\/\/skillbox.ru\/media\/design\/visa-aydentika\/","headline":"Visa \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u043d\u043e\u0432\u0443\u044e \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0443","articleSection":"\u0414\u0438\u0437\u0430\u0439\u043d","articleBody":"Агентство Mucho разработало \r\nновое позиционирование Visa. Частично его перезапустили предыдущим летом: тогда обновили логотип и поменяли фирменные цвета .\r\n \r\nИзображение: VISA \/ дизайн агентства Mucho \r\n\r\nСейчас позиционирование \r\nсоздали целиком. Необходимо было сделать айдентику современнее, при этом сохранив узнаваемость. Чтобы разработать новую миссию, Visa провела множество количественных и качественных исследований, включая более 200 часов бесед с представителями разных рынков.\r\n\r\nВ итоге агентство \r\nсформулировало лозунг: «Мы верим, что экономика, которая включает всех и повсюду, способствует росту всех и повсюду».\r\n \r\nИзображение: VISA \/ дизайн агентства Mucho \r\n\r\nЦель бренда — \r\nсделать глобальную экономику инклюзивной, повысить доверие и лояльность аудитории. Поэтому из узнаваемых полос, которые исторически использовались в логотипе Visa до 2005 года, сделали знак равенства. Основными цветами остались синий, белый и жёлтый, а дополнительная палитра добавила гибкости и позволила использовать дизайн-систему для разных аудиторий.\r\n \r\nИзображение: VISA \/ дизайн агентства Mucho \r\n\r\nАгентство сделало \r\nсистему иконок и иллюстраций, объединённых цветами Visa, а также специальный стиль портретных фотографий для рекламных кампаний — без полей и рамок. Специалисты создали специальный шрифт Visa Dialect, который был разработан с учетом удобства чтения в цифровом формате.\r\n \r\nИзображение: VISA \/ дизайн агентства Mucho \r\n\r\nКроме этого, \r\nагентство сосредоточилось на укреплении репутации Visa в сегменте B2B. Для этого использовали стильный моушн-дизайн в тёмных тонах, созданный с помощью творческой студии Field.io.","author":{"@type":"Person","name":"\u041a\u0441\u0435\u043d\u0438\u044f \u041a\u043e\u0440\u043e\u0441\u0442\u0435\u043b\u0435\u0432\u0430","url":"https:\/\/skillbox.ru\/media\/authors\/ksenia-korosteleva\/"},"publisher":{"@type":"Organization","name":"Skillbox","logo":{"@type":"ImageObject","url":"https:\/\/skillbox.ru\/static\/images\/skillbox.png"}},"mainEntityOfPage":{"@type":"WebPage","url":"https:\/\/skillbox.ru\/media\/design\/visa-aydentika\/"},"datePublished":"2022-01-17T14:24:00Z","dateModified":"2022-07-27T08:13:40Z","image":{"@type":"ImageObject","url":["https:\/\/skillbox.ru\/static\/images\/skillbox.png"]},"description":"\u0423\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0446\u0432\u0435\u0442\u0430 \u0438 \u0441\u0438\u043c\u0432\u043e\u043b \u0440\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u0430 \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u043f\u043e\u0434\u0447\u0451\u0440\u043a\u0438\u0432\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430."}
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