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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="208675" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Агентство ONY создало новый фирменный стиль для Ассоциации брендинговых компаний России / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">9 ноя 2021</time></li>
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<h1 class="article-preview__title">Агентство ONY создало новый фирменный стиль для Ассоциации брендинговых компаний России</h1>
<p class="article-preview__description">Логотип напоминает первые геометрические эскизы немецкого дизайнера Пауля Реннера.</p>
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Ксения Коростелева </div>
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Журналистка. Пишет новости про дизайн, а в свободное время курирует выставки и рассказывает про современное искусство. </div>
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<?xml encoding="utf-8" ?><html><body><div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-ui-id="post" data-reset-type="class" data-editor-version="3.1.3" data-stk='{"images":[{"id":23863,"alt":"","caption":""},{"id":23862,"alt":"","caption":""},{"id":23865,"alt":"","caption":""},{"id":23864,"alt":"","caption":""},{"id":23866,"alt":"","caption":""},{"id":23861,"alt":"","caption":""},{"id":23860,"alt":"","caption":""}]}' data-layout-type="limited"><div class="stk-grid__layout_reverse stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">
Впервые за 12 лет Ассоциация брендинговых компаний России (АБКР) представляет интересы российских агентств внутри страны и за рубежом. Сейчас она меняет свой официальный стиль. Его разработало агентство ONY.
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Предыдущий стиль отсылал к самому простому пониманию брендинга — к созданию логотипа для печати на физическом носителе. Сейчас бренды существуют в медийном и интернет-пространстве. Поэтому создали метафору диджитал-чернил, состоящих из точек-пикселей, которые могут принимать любую форму. Это должно отражать динамичность и постоянную изменчивость. Такая графика служит удачным фоном для абстрактных изображений, логотипов и символов.
</p><div class="stk-gallery stk-theme_26309__mb_05" data-ce-tag="gallery"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/15471009112021_6896a8696b8038f4fc8989ab005e4fccc3b90047.jpg" height="866" data-image-id="23866" data-image-name="3.jpg" class="stk-image stk-reset"></div></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/15471009112021_0ed1686442ac630326a48ddcef43684fa02b904b.jpg" height="866" data-image-id="23865" data-image-name="5.jpg" class="stk-image stk-reset"></div></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/15471009112021_b30ff17d14b759c017197570526ff51b33cc83c5.jpg" height="866" data-image-id="23862" data-image-name="6.jpg" class="stk-image stk-reset"></div></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/15471009112021_fc9956ee2f4201e204a5532c68850c6715ed24e0.jpg" height="866" data-image-id="23863" data-image-name="7.jpg" class="stk-image stk-reset"></div></figure></div><p class=" stk-theme_26309__style_small_text stk-theme_26309__color_26309_custom_color_2 stk-reset" data-ce-tag="paragraph">
Изображение: <a href="https://www.behance.net/gallery/130477159/ABKR-Rebranding" target="_blank" class="stk-reset">Ассоциация брендинговых компаний России / дизайн агентства ONY / Behance</a>
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Предыдущий логотип АБКР был похож на штамп. Кириллические буквы А и Б расположились внутри круга. Это напомнило команде агентства ONY первые геометрические эскизы Пауля Реннера. Взяв за основу стиль немецкого дизайнера, они добавили в новую монограмму детали от себя.
</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/15471009112021_c7c2d6650fe8dd3125b1541cb39af56649bd56fa.jpg" height="866" data-image-id="23864" data-image-name="4.jpg" class="stk-image stk-reset"></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: <a href="https://www.behance.net/gallery/130477159/ABKR-Rebranding" target="_blank" class="stk-reset">Ассоциация брендинговых компаний России / дизайн агентства ONY / Behance</a></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">
Шрифт сделали в том же стиле. К простым линиям и овалам добавили подвижные декоративные петли. Шрифт вариабельный — некоторые буквы имеют разные написания. ONY разработало для АБКР рекомендации на тему того, с какой частотой может использоваться альтернативная форма букв. Это позволяет создать разные варианты шрифта и для строгих государственных структур, и для более свободных креативных индустрий.
</p><div class="stk-gallery" data-ce-tag="gallery"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/15470909112021_accf102caaa970ce65d217b9ae9a8e9a57caa67c.jpg" height="866" data-image-id="23860" data-image-name="1.jpg" class="stk-image stk-reset"></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: <a href="https://www.behance.net/gallery/130477159/ABKR-Rebranding" target="_blank" class="stk-reset">Ассоциация брендинговых компаний России / дизайн агентства ONY / Behance</a></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img width="1540" src="/upload/setka_images/15471009112021_08fda0244b5397e030ee401fd2bea5b24f78a72b.jpg" height="866" data-image-id="23861" data-image-name="2.jpg" class="stk-image stk-reset"></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: <a href="https://www.behance.net/gallery/130477159/ABKR-Rebranding" target="_blank" class="stk-reset">Ассоциация брендинговых компаний России / дизайн агентства ONY / Behance</a></figcaption></figure></div></div></div><br class=""></div></body></html>
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