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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="205684" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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<li class="info-item"> <time class="info-text" datatime="#">10 авг 2021</time></li>
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<h1 class="article-preview__title">Snickers осудили за гомофобную рекламу</h1>
<p class="article-preview__description">Компания удалила её и извинилась за «недоразумение».</p>
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Екатерина Соколова </div>
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<?xml encoding="utf-8" ?><html><body><div data-ui-id="post" data-reset-type="class" data-editor-version="3.0.16" data-stk='{"images":[]}' data-layout-type="limited" class="stk-post stk-layout_12col_18068 stk-theme_26309"><div class="stk-grid__layout_reverse stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Snickers запустила рекламный ролик в Испании, в котором местный инфлюенсер — певец Алесс Гибаджа — в роли манерного мужчины с длинными волосами просит у официанта «сексуальный апельсиновый сок». Вместо этого ему предлагают перекусить шоколадным батончиком. Он пробует его и превращается в брутального бородатого парня.</p><div class="stk-container sklbx-browser" data-ce-tag="container" data-container-name="Окно браузера"><div class="sklbx-browser__header">
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</div><figure data-ce-tag="embed" data-embed-link="https://www.youtube.com/watch?v=WofavroDjoM&feature=emb_logo" class="stk-reset stk-embed-figure stk-embed_rendered stk-code_keep-ratio"><code class="stk-reset stk-code" style="--stk-embed-height-ratio:75.00%"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FWofavroDjoM%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DWofavroDjoM&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FWofavroDjoM%2Fhqdefault.jpg&key=8d3909c69dfb4ee29c710191d8dd756a&type=text%2Fhtml&schema=youtube" width="640" height="480" scrolling="no" title="YouTube embed" frameborder="0" allow="autoplay; fullscreen" allowfullscreen="true"></iframe></code><figcaption class="stk-reset stk-description" data-ce-tag="description"></figcaption></figure></div><p class="stk-reset" data-ce-tag="paragraph">Неоднозначное продолжение кампании «Ты — не ты, когда голоден» общественность и государство восприняли негативно и увидели в этом пропаганду гомофобии, <a class="stk-reset" href="https://www.bbc.com/news/world-europe-58120598" target="_blank" data-gtm-vis-has-fired-10171822_255="1">пишет</a> BBC. Snickers обвинили в дискриминации и оскорблении геев. А международная ассоциация лесбиянок, геев и бисексуалов опубликовала пост о том, что им «стыдно и горько» из-за компаний, распространяющих стереотипы и пропагандирующих гомофобию.</p><div class="stk-grid" data-ce-tag="grid"><div data-col-width="2" data-stk-css="" data-stk-css-m="" class="stk-grid-col stk-grid-col_empty" data-ce-tag="grid-col"><p class="ce-element--empty stk-element_no-text stk-reset" data-ce-tag="paragraph"></p></div><div data-col-width="6" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><div class="stk-container sklbx-browser" data-ce-tag="container" data-container-name="Окно браузера"><div class="sklbx-browser__header">
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</div><figure class="stk-reset stk-embed-figure stk-embed_rendered" data-ce-tag="embed"><code class="stk-reset stk-code"><blockquote class="twitter-tweet"><p lang="es" dir="ltr">Es vergonzoso y lamentable que a estas alturas haya empresas que sigan perpetuando estereotipos y promoviendo la <a href="https://twitter.com/hashtag/homofobia?src=hash&ref_src=twsrc%5Etfw">#homofobia</a> y la <a href="https://twitter.com/hashtag/plumofobia?src=hash&ref_src=twsrc%5Etfw">#plumofobia</a>. Si necesitáis algo de formación para la próxima vez, aquí estamos, <a href="https://twitter.com/hashtag/Snickers?src=hash&ref_src=twsrc%5Etfw">#Snickers</a>.</p>— Federación Estatal LGTB (@FELGTB) <a href="https://twitter.com/FELGTB/status/1423264497284882440?ref_src=twsrc%5Etfw">August 5, 2021</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></code><figcaption class="stk-reset stk-description" data-ce-tag="description"></figcaption></figure></div></div><div data-col-width="4" class="stk-grid-col stk-grid-col_empty" data-ce-tag="grid-col"><p class="ce-element--empty stk-element_no-text stk-reset" data-ce-tag="paragraph"></p></div></div><p class="stk-reset" data-ce-tag="paragraph">Министр равных возможностей Испании тоже <a href="https://twitter.com/IreneMontero/status/1423291073502142471" target="_blank" class="stk-reset" data-gtm-vis-has-fired-10171822_255="1">высказала</a> недовольство по поводу этой рекламы и осудила Snickers за выбор такого маркетингового инструмента.</p><p class="stk-reset" data-ce-tag="paragraph">Из-за негативной оценки компания Snickers <a href="https://www.instagram.com/p/CSMsetqITZ4/" target="_blank" class="stk-reset">удалила</a> видеоролик и публично извинилась за «недоразумение».</p><p class="stk-reset" data-ce-tag="paragraph">«Мы хотим мира, в котором каждый может быть самим собой, и мы верим, что наша компания как работодатель и рекламодатель должна сыграть свою роль в его создании», — говорится в официальном сообщении Snickers.</p><div class="stk-grid stk-theme_26309__mb_15" data-ce-tag="grid"><div data-ce-tag="grid-col" data-stk-css="" data-stk-css-m="" data-col-width="12" class="stk-grid-col stk-grid-col_last"><div class="sklbx-quote-2 stk-container" data-ce-tag="container"><p class="stk-reset stk-theme_26309__mb_0" data-ce-tag="paragraph" style="border-left:4px solid #0000FF;padding:20px;background-color:rgba(241, 242, 246, 1)"><em class="stk-reset">А на территории России недавно была обратная ситуация: в конце июня разгорелся скандал вокруг промо «Рецепты семейного счастья» сети «ВкусВилл». В нём ретейлер показал ЛГБТ-семью, и это вызвало недовольство пользователей, придерживающихся традиционных взглядов. Тогда компания</em> <a class="stk-reset" href="https://vkusvill.ru/articles/retsepty-semeynogo-schastya.html" target="_blank"><em class="stk-reset">удалила</em></a><em class="stk-reset"> публикацию и извинилась перед клиентами — но негатива на них в итоге обрушилось ещё больше.</em><br><br><em class="stk-reset">Как стало известно позже, компания уволила маркетологов, которые участвовали в разработке скандального кейса, а участницы рекламной кампании были</em> <a class="stk-reset" href="https://www.bbc.com/russian/features-58131649" target="_blank"><em class="stk-reset">вынуждены</em></a><em class="stk-reset"> переехать в Испанию.</em><br></p></div></div></div></div></div></div></body></html>
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{"@context":"http:\/\/schema.org","@type":"Article","url":"https:\/\/skillbox.ru\/media\/marketing\/snickers-osudili-za-gomofobnuyu-reklamu\/","headline":"Snickers \u043e\u0441\u0443\u0434\u0438\u043b\u0438 \u0437\u0430 \u0433\u043e\u043c\u043e\u0444\u043e\u0431\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443","articleSection":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","articleBody":"Snickers запустила \r\nрекламный ролик в Испании, в котором местный инфлюенсер — певец Алесс Гибаджа — в роли манерного мужчины с длинными волосами просит у официанта «сексуальный апельсиновый сок». Вместо этого ему предлагают перекусить шоколадным батончиком. Он пробует его и превращается в брутального бородатого парня.\r\n\r\n\r\n\r\n\r\n\r\n\r\nНеоднозначное \r\nпродолжение кампании «Ты — не ты, когда голоден» общественность и государство восприняли негативно и увидели в этом пропаганду гомофобии, пишет BBC. Snickers обвинили в дискриминации и оскорблении геев. А международная ассоциация лесбиянок, геев и бисексуалов опубликовала пост о том, что им «стыдно и горько» из-за компаний, распространяющих стереотипы и пропагандирующих гомофобию.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nEs vergonzoso y lamentable que a estas alturas haya empresas que sigan \r\nperpetuando estereotipos y promoviendo la #homofobia [ https:\/\/twitter.com\/hashtag\/homofobia?src=hash&ref_src=twsrc%5Etfw ] y la #plumofobia [ https:\/\/twitter.com\/hashtag\/plumofobia?src=hash&ref_src=twsrc%5Etfw ] . Si necesitáis algo de formación para la próxima vez, aquí estamos, #Snickers [ https:\/\/twitter.com\/hashtag\/Snickers?src=hash&ref_src=twsrc%5Etfw ] .— Federación Estatal LGTB (@FELGTB) August 5, 2021 [ https:\/\/twitter.com\/FELGTB\/status\/1423264497284882440?ref_src=twsrc%5Etfw ] \r\n\r\n\r\n\r\n\r\nМинистр равных \r\nвозможностей Испании тоже высказала недовольство по поводу этой рекламы и осудила Snickers за выбор такого маркетингового инструмента.\r\n\r\nИз-за негативной \r\nоценки компания Snickers удалила видеоролик и публично извинилась за «недоразумение».\r\n\r\n«Мы хотим мира, \r\nв котором каждый может быть самим собой, и мы верим, что наша компания как работодатель и рекламодатель должна сыграть свою роль в его создании», — говорится в официальном сообщении Snickers.\r\n\r\n\r\n\r\n\r\nА на территории \r\nРоссии недавно была обратная ситуация: в конце июня разгорелся скандал вокруг промо «Рецепты семейного счастья» сети «ВкусВилл». В нём ретейлер показал ЛГБТ-семью, и это вызвало недовольство пользователей, придерживающихся традиционных взглядов. Тогда компания удалила публикацию и извинилась перед клиентами — но негатива на них в итоге обрушилось ещё больше.\r\n\r\nКак стало известно \r\nпозже, компания уволила маркетологов, которые участвовали в разработке скандального кейса, а участницы рекламной кампании были вынуждены переехать в Испанию.","author":{"@type":"Person","name":"\u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0421\u043e\u043a\u043e\u043b\u043e\u0432\u0430","url":"https:\/\/skillbox.ru\/media\/authors\/ekaterina-sokolova\/"},"publisher":{"@type":"Organization","name":"Skillbox","logo":{"@type":"ImageObject","url":"https:\/\/skillbox.ru\/static\/images\/skillbox.png"}},"mainEntityOfPage":{"@type":"WebPage","url":"https:\/\/skillbox.ru\/media\/marketing\/snickers-osudili-za-gomofobnuyu-reklamu\/"},"datePublished":"2021-08-10T09:07:00Z","dateModified":"2022-07-27T08:18:27Z","image":{"@type":"ImageObject","url":["https:\/\/skillbox.ru\/static\/images\/skillbox.png"]},"description":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0443\u0434\u0430\u043b\u0438\u043b\u0430 \u0435\u0451 \u0438 \u0438\u0437\u0432\u0438\u043d\u0438\u043b\u0430\u0441\u044c \u0437\u0430 «\u043d\u0435\u0434\u043e\u0440\u0430\u0437\u0443\u043c\u0435\u043d\u0438\u0435»."}
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