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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="224208" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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<h1 class="article-preview__title">Агентство Nomad провело ребрендинг издания The Economist</h1>
<p class="article-preview__description">Так журнал хочет привлечь новую аудиторию.</p>
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Алина Щеглова </div>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":121537,"alt":"","caption":""},{"id":121538,"alt":"","caption":""},{"id":121541,"alt":"","caption":""},{"id":121539,"alt":"","caption":""},{"id":121540,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Издатели журнала, впервые вышедшего в 1843 году, хотят таким образом показать, что он не ограничен печатными выпусками, а регулярно выходит на цифровых платформах, в соцсетях, что редакция создаёт аудио, видео, проводит мероприятия и делает рассылки.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/19450919062025_93dcd0f7a38f703668bd3bc41d9f9cf9fc4cdf43.png" data-image-id="121537" data-image-name="The_Economist_05.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: Nomad / <a class="stk-reset" href="https://www.economist.com/" target="_blank">The Economist</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">В Nomad решили сохранить ключевые визуальные элементы бренда — фирменный красный цвет и шрифты Economist Sans и Economist Serif. Работу начали с определения позиционирования. «The Economist всегда отличался ясностью — он помогает увидеть суть в хаосе мира. Эта идея легла в основу нового слогана кампании: „Know which way is up“ — „Знай, куда смотреть“», — <a href="https://www.designweek.co.uk/nomad-refreshes-the-economists-brand-to-broaden-its-appeal/" target="_blank" class="stk-reset">поясняет</a> креативный директор Nomad Джордж Эдвардс.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/19451219062025_d8ce6aa79018dfff270682bfcff4fe830486b1d4.png" data-image-id="121538" data-image-name="The_Economist_04.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: Nomad / <a href="https://www.economist.com/" target="_blank" class="stk-reset">The Economist</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Основой новой айдентики стал маленький квадрат — символ окончания статьи, который уже много лет используется в печатной и цифровой версиях журнала. Знак назвали Ufinish, и он стал метафорой, которая символизирует не просто окончание текста, а финальность мнения. «The Economist — это последняя инстанция, когда речь идёт о качественной журналистике», — добавляет сооснователь Nomad Стю Уотсон.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/19451219062025_dde55fa7011201563bea8bf7799337a4add97eae.png" data-image-id="121541" data-image-name="The_Economist_03.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Nomad / <a href="https://www.economist.com/" target="_blank" class="stk-reset">The Economist</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Ещё в агентстве разработали иконки для навигации и обозначения форматов контента. Они одновременно обозначают конкретные форматы, такие как подкасты, и подчёркивают мультиформатность бренда. Кроме того, с помощью моушн-дизайна создали набор анимационных решений с динамичной типографикой.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/19451219062025_71c4bac328520d03d6c0ea2a6ac2b217cbd62aff.png" data-image-id="121539" data-image-name="The_Economist_02.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Nomad / <a href="https://www.economist.com/" target="_blank" class="stk-reset">The Economist</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/19451219062025_21deb161468ed2ecd45b4a4a6a5701e1e3a93ecc.png" data-image-id="121540" data-image-name="The_Economist_01.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Nomad / <a href="https://www.economist.com/" target="_blank" class="stk-reset">The Economist</a></em></figcaption></figure><div class="stk-grid stk-grid__layout_columns" data-stk-css="stksUNyX" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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{"@context":"http:\/\/schema.org","@type":"Article","url":"https:\/\/skillbox.ru\/media\/design\/agentstvo-nomad-provelo-rebrending-izdaniya-the-economist\/","headline":"\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e Nomad \u043f\u0440\u043e\u0432\u0435\u043b\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u0437\u0434\u0430\u043d\u0438\u044f The Economist","articleSection":"\u0414\u0438\u0437\u0430\u0439\u043d","articleBody":"\u0418\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u0436\u0443\u0440\u043d\u0430\u043b\u0430, \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u0432\u044b\u0448\u0435\u0434\u0448\u0435\u0433\u043e \u0432 1843 \u0433\u043e\u0434\u0443, \r\n\u0445\u043e\u0442\u044f\u0442 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043e\u043d \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u043c\u0438 \u0432\u044b\u043f\u0443\u0441\u043a\u0430\u043c\u0438, \u0430 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445, \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445, \u0447\u0442\u043e \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u0451\u0442 \u0430\u0443\u0434\u0438\u043e, \u0432\u0438\u0434\u0435\u043e, \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0438 \u0434\u0435\u043b\u0430\u0435\u0442 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438.\r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: Nomad \/ The Economist \r\n\r\n\u0412 Nomad \u0440\u0435\u0448\u0438\u043b\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \r\n\u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0431\u0440\u0435\u043d\u0434\u0430 \u2014 \u0444\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u043a\u0440\u0430\u0441\u043d\u044b\u0439 \u0446\u0432\u0435\u0442 \u0438 \u0448\u0440\u0438\u0444\u0442\u044b Economist Sans \u0438 Economist Serif. \u0420\u0430\u0431\u043e\u0442\u0443 \u043d\u0430\u0447\u0430\u043b\u0438 \u0441 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f. \u00abThe Economist \u0432\u0441\u0435\u0433\u0434\u0430 \u043e\u0442\u043b\u0438\u0447\u0430\u043b\u0441\u044f \u044f\u0441\u043d\u043e\u0441\u0442\u044c\u044e \u2014 \u043e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0441\u0443\u0442\u044c \u0432 \u0445\u0430\u043e\u0441\u0435 \u043c\u0438\u0440\u0430. \u042d\u0442\u0430 \u0438\u0434\u0435\u044f \u043b\u0435\u0433\u043b\u0430 \u0432 \u043e\u0441\u043d\u043e\u0432\u0443 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u043b\u043e\u0433\u0430\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438: \u201eKnow which way is up\u201c \u2014 \u201e\u0417\u043d\u0430\u0439, \u043a\u0443\u0434\u0430 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c\u201c\u00bb, \u2014 \u043f\u043e\u044f\u0441\u043d\u044f\u0435\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Nomad \u0414\u0436\u043e\u0440\u0434\u0436 \u042d\u0434\u0432\u0430\u0440\u0434\u0441.\r\n \r\n\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435: Nomad \/ The Economist \r\n\r\n\u041e\u0441\u043d\u043e\u0432\u043e\u0439 \u043d\u043e\u0432\u043e\u0439 \u0430\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0438 \u0441\u0442\u0430\u043b \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0439 \r\n\u043a\u0432\u0430\u0434\u0440\u0430\u0442 \u2014 \u0441\u0438\u043c\u0432\u043e\u043b \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u0442\u044c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0436\u0435 \u043c\u043d\u043e\u0433\u043e \u043b\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0432 \u043f\u0435\u0447\u0430\u0442\u043d\u043e\u0439 \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u044f\u0445 \u0436\u0443\u0440\u043d\u0430\u043b\u0430. \u0417\u043d\u0430\u043a \u043d\u0430\u0437\u0432\u0430\u043b\u0438 Ufinish, \u0438 \u043e\u043d \u0441\u0442\u0430\u043b \u043c\u0435\u0442\u0430\u0444\u043e\u0440\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u0438\u043c\u0432\u043e\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u0430, \u0430 \u0444\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043c\u043d\u0435\u043d\u0438\u044f. \u00abThe Economist \u2014 \u044d\u0442\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u044f\u044f \u0438\u043d\u0441\u0442\u0430\u043d\u0446\u0438\u044f, \u043a\u043e\u0433\u0434\u0430 \u0440\u0435\u0447\u044c \u0438\u0434\u0451\u0442 \u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0438\u043a\u0435\u00bb, \u2014 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c Nomad \u0421\u0442\u044e \u0423\u043e\u0442\u0441\u043e\u043d.\r\n \r\n\u0424\u043e\u0442\u043e: Nomad \/ The Economist \r\n\r\n\u0415\u0449\u0451 \u0432 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0438\u043a\u043e\u043d\u043a\u0438 \u0434\u043b\u044f \r\n\u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0438 \u0438 \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u041e\u043d\u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u044b, \u0438 \u043f\u043e\u0434\u0447\u0451\u0440\u043a\u0438\u0432\u0430\u044e\u0442 \u043c\u0443\u043b\u044c\u0442\u0438\u0444\u043e\u0440\u043c\u0430\u0442\u043d\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0443\u0448\u043d-\u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043d\u0430\u0431\u043e\u0440 \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0441 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e\u0439 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u043e\u0439.\r\n \r\n\u0424\u043e\u0442\u043e: Nomad \/ The Economist \r\n \r\n\u0424\u043e\u0442\u043e: Nomad \/ The Economist \r\n\r\n \r\n\r\n \r\n\r\n\r\n\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0433\u043e \u043f\u0440\u043e \u0434\u0438\u0437\u0430\u0439\u043d \u0432 \u043d\u0430\u0448\u0435\u043c \r\n\u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b\u0435 . 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