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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="220096" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Аудитория YouTube в 2024 году: сколько человек посещают сервис / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">5 авг 2024</time></li>
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<h1 class="article-preview__title">Mediascope опубликовала исследование аудитории социальных медиа: YouTube — пока ещё лидер</h1>
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Катя Равальдини </div>
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Обозреватель Skillbox Media. Пишет про бизнес, маркетинг, финансы и IT. Работала с Avito Tech, «Яндексом», «Ситилинком», Ozon и «Росатомом». </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":88789,"alt":"","caption":""},{"id":88787,"alt":"","caption":""},{"id":88786,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">В июле 2024 года компания Mediascope на фестивале «Российская креативная неделя» представила <a href="https://mediascope.net/upload/iblock/438/37qf2vk4di1n4ncguevk3mufyzb11qfx/%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D1%81%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B0_Mediascope.pdf" target="_blank" class="stk-reset">исследование</a> аудитории социальных медиа. В докладе рассматривали общее число пользователей Рунета, время, которое они проводят в онлайне, и самые популярные площадки. Данные собирали в период с марта по май 2024 года; учитывали пользователей старше 12 лет.</p><p class="stk-reset" data-ce-tag="paragraph">Mediascope сообщил, что самая популярная площадка в России — YouTube. Рассказываем, сколько человек пользуются видеохостингом и какие каналы они смотрят.</p></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><h2 class="stk-reset stk-theme_26309__style_large_header" data-ce-tag="paragraph">Сколько россиян смотрят YouTube и какие ещё площадки они посещают</h2><p class="stk-reset" data-ce-tag="paragraph">Согласно данным исследования, общая ежемесячная аудитория интернета в России — 103 миллиона человек. В среднем пользователь проводит в онлайне около 4,5 часа в день.</p><p class="stk-reset" data-ce-tag="paragraph">YouTube — самая посещаемая площадка. Его ежемесячная аудитория составила 96,1 миллиона пользователей. На втором месте соцсеть «ВКонтакте» с аудиторией в 90,1 миллиона человек, на третьем месте Telegram с охватом в 85,3 миллиона человек.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/07331903082024_accf102caaa970ce65d217b9ae9a8e9a57caa67c.jpg" data-image-id="88786" data-image-name="1.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a class="stk-reset" href="https://mediascope.net/upload/iblock/438/37qf2vk4di1n4ncguevk3mufyzb11qfx/%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D1%81%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B0_Mediascope.pdf" target="_blank">Mediascope</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">YouTube не только самая посещаемая площадка — у него ещё и самый высокий суточный охват. Среднестатистический посетитель проводит на видеохостинге 112 минут в сутки, а это 45% от среднего времени, которое пользователи проводят в интернете.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/07331903082024_08fda0244b5397e030ee401fd2bea5b24f78a72b.jpg" data-image-id="88787" data-image-name="2.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: <a class="stk-reset" href="https://mediascope.net/upload/iblock/438/37qf2vk4di1n4ncguevk3mufyzb11qfx/%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D1%81%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B0_Mediascope.pdf" target="_blank">Mediascope</a></em></figcaption></figure><div class="stk-grid" data-ce-tag="grid" data-stk-css="stkN8eRd"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">С 25 июля 2025 года YouTube <a href="https://skillbox.ru/media/code/zamedlenie-raboty-youtube-v-rossii-chto-nuzhno-znat/" target="_blank" class="stk-reset">замедляют</a> в России. Как это повлияет на популярность видеохостинга — пока неясно.</p></div></div></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><h2 class="stk-reset stk-theme_26309__style_large_header" data-ce-tag="paragraph">Что смотрят пользователи YouTube</h2><p class="stk-reset" data-ce-tag="paragraph">Предпочтения зависят от возраста. Так, пользователи в возрасте от 12 до 24 лет чаще всего смотрят каналы блогеров MrBeast и Димы Масленникова, а также официальный канал СТС. Аудитория постарше — от 35 до 44 лет — предпочитает каналы ТНТ, Comedy Club и шоу «Уральские пельмени».</p><p class="stk-reset" data-ce-tag="paragraph">Самые популярные жанры — музыка и развлечения. Также пользователи часто ищут игры, сериалы и контент how to — видео о том, как сделать что-то своими руками.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img class="stk-image stk-reset" data-image-id="88789" src="/upload/setka_images/07363203082024_db52642fc67f6c7c46657360f234a883af322464.png" loading="lazy"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Скриншот: <a class="stk-reset" href="https://mediascope.net/upload/iblock/438/37qf2vk4di1n4ncguevk3mufyzb11qfx/%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D1%81%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BC%D0%B5%D0%B4%D0%B8%D0%B0_Mediascope.pdf" target="_blank">Mediascope</a> / Skillbox Media</em></figcaption></figure></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><div class="stk-grid" data-ce-tag="grid" data-stk-css="stkbqSRg"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><p class="stk-reset stk-theme_26309__mb_05 stk-theme_26309__style_font_style-1629290372003" data-ce-tag="paragraph">Больше материалов Skillbox Media о YouTube</p><ul class="stk-theme_26309__style_small_text stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-theme_26309__style_small_text stk-reset stk-list-item" data-ce-tag="list-item"><a href="https://skillbox.ru/media/marketing/chto-takoe-youtube-i-kak-on-ustroen-znakomimsya-s-samym-populyarnym-videokhostingom/" target="_blank" class="stk-reset">Что такое YouTube и как он устроен</a>: знакомимся с самым популярным видеохостингом</li><li class="stk-theme_26309__style_small_text stk-reset stk-list-item" data-ce-tag="list-item"><a href="https://skillbox.ru/media/marketing/kak-sozdat-kanal-na-youtube-poshagovaya-instruktsiya-i-sovety-ekspertov/" target="_blank" class="stk-reset">Как создать канал на YouTube</a>: пошаговая инструкция и советы экспертов</li><li class="stk-theme_26309__style_small_text stk-reset stk-list-item" data-ce-tag="list-item"><a href="https://skillbox.ru/media/marketing/kak-sozdavat-i-vykladyvat-video-v-youtube-shorts-layfkhaki-i-sovety-ekspertov/" target="_blank" class="stk-reset">Как создавать и выкладывать видео в YouTube Shorts</a>: лайфхаки и советы экспертов</li><li class="stk-theme_26309__style_small_text stk-reset stk-list-item" data-ce-tag="list-item"><a href="https://skillbox.ru/media/marketing/nakrutka-podpischikov-v-youtube-zachem-eye-ispolzuyut-i-kakie-u-etogo-est-posledstviya/" target="_blank" class="stk-reset">Накрутка подписчиков на YouTube</a>: зачем её используют и какие у этого есть последствия</li><li class="stk-theme_26309__style_small_text stk-reset stk-list-item" data-ce-tag="list-item"><a href="https://skillbox.ru/media/marketing/chto-takoe-virusnaya-reklama-i-kak-sdelat-virusnoe-video/" target="_blank" class="stk-reset">Что такое вирусная реклама</a> и как сделать вирусное видео</li></ul></div></div></div></div><style data-stk-css="stkbqSRg" media="all" class="">
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