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<!----> <!----></div></li></ul></div></div></header> <main class="webinar-wrapper"><div class="webinar" style="margin-top:0;"><section class="webinar__main"><!----> <div class="webinar__info"><div class="webinar-special webinar__special-desktop webinar-special--desktop"><a href="/webinars/marketing/performance-marketing-na-praktike/special/" target="_blank" rel="nofollow" class="webinar-special__button webinar-special__button--not-only ui-button ui-button--filled-main ui-button--small ui-button--medium-xl"><!---->
Специальное предложение
</a> <div class="webinar-requests webinar-special__requests"><ul class="webinar-requests__list"><li class="webinar-requests__item"><img src="https://cdn.skillbox.pro/passport/user-logos/3.png" class="avatar webinar-requests__avatar"></li><li class="webinar-requests__item"><img src="https://cdn.skillbox.pro/passport/user-logos/4.png" class="avatar webinar-requests__avatar"></li><li class="webinar-requests__item"><img src="https://cdn.skillbox.pro/passport/user-logos/1.png" class="avatar webinar-requests__avatar"></li><li class="webinar-requests__item"><img src="https://cdn.skillbox.pro/passport/user-logos/1.png" class="avatar webinar-requests__avatar"></li> <!----></ul> <span class="webinar-requests__text">
Оставили заявки
</span></div></div> <header class="webinar-header webinar__header"><div class="webinar-header__top"><span class="webinar-header__direction">
Маркетинг
</span> <h2 class="webinar-header__subtitle">
Бесплатный вебинар
</h2> <span class="webinar-status webinar-header__date webinar-status--ended">
14 февраля 2019
</span></div> <div class="webinar-header__info"><div class="webinar-header__name"><!----> <h1 class="webinar-header__title t t--2">
Performance-маркетинг на практике
</h1></div> <p class="webinar-header__intensive-desc p p--3">Вебинар вне марафона или интенсива.</p></div> <div class="review webinar-header__review"><button class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
6
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Поделиться
</button> <!----></div></div></header> <div class="webinar__desc"><ul class="webinar__speakers"><li class="webinar__speaker"><div class="speaker"><picture class="speaker__avatar-wrapper"><source srcset="https://cdn.skillbox.pro/livecore/29837/conversions/speaker-NZtsCVFPEHq2k5OEi9zG16wUvqBJF47pChrOXYIB__desktop-desktop-webp.webp?v=1726117472" type="image/webp"> <img src="https://cdn.skillbox.pro/livecore/29837/conversions/speaker-NZtsCVFPEHq2k5OEi9zG16wUvqBJF47pChrOXYIB__desktop-desktop-jpg.jpg?v=1726117472" width="32" height="32" alt="" class="speaker__avatar"></picture> <h3 class="speaker__name t t--3">
Дмитрий Орлов
</h3> <div class="speaker__desc">Программный директор Ingate</div></div></li></ul> <span class="webinar__desc-label">
О вебинаре
</span> <div class="webinar__text">Сегодня вам предстоит посмотреть очень насыщенный и интересный мастер-класс по Performance-маркетингу.
В прямом эфире обсудим очень многое:
1. Performance-маркетинг сегодня и завтра. Что должен знать и уметь performance-маркетолог
- что отличает performance-маркетинг от других подходов к продвижению бизнеса в интернете
- какими компетенциями должен обладать performance-маркетолог
- как измерять и управлять эффективностью интернет-рекламы
2. Инструменты в арсенале performance-маркетолога
- экспресс-обзор каналов, технологий и инструментов, которыми должен владеть performance-маркетолог
- как изучить свою целевую аудиторию, определить приоритетные сегменты, выявить их потребности
- как на основании этих знаний грамотно выстроить рекламную кампанию для привлечения новых клиентов
3. Как performance-маркетинг работает на практике:
- разберем проекты Ingate, позволившие бизнесам кратно увеличить количество заявок и объемы продаж из интернета.</div></div> <!----></div></section> <!----> <div class="webinar__recommendations"><!----> <!----> <div class="recommendations webinar__recommendations-item"><h2 class="recommendations__title f f--m f--18">
Рекомендованные
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22.05.2024
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2683
</span></div></a></li></ul> <!----></div></div> <div class="webinar__comments"><div class="webinar__comments-header">
11 комментариев
</div> <div class="comments" style="display:block;"><ul class="comments__list"><li><div id="comment-188376" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://lh6.googleusercontent.com/-hqcTv4gcgyc/AAAAAAAAAAI/AAAAAAAAAAA/AB6qoq0eKV3w_Xov4rcYPuJPlD6p6NHrMA/mo/photo.jpg?sz=50" alt="Антон Савин" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Антон Савин
</h3> <span class="comment__time">
13:35
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Привет, ссылка на презентацию - <a rel="noopener noreferrer ugc" href="https://drive.google.com/open?id=1MaMLzrBB45TTpRQ2qlbAq0qT9nc2XTqs" target="_blank">https://drive.google.com/open?id=1MaMLzrBB45TTpRQ2qlbAq0qT9nc2XTqs</a></p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
</button> <button disabled="disabled" class="like-button"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons like-button__icon--dislike"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
</button> <!----></div></div></div></div></li><li><div id="comment-188372" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://graph.facebook.com/v3.0/2372709729415136/picture?type=normal" alt="Alexander Badanin" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Alexander Badanin
</h3> <span class="comment__time">
13:26
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">По офлайн рекламе в кейсе про окна: не совсем корректная оценка эффективности источника. Популярное СМИ может являться первым или третьим источником касания, после чего клиент к примеру идет за отзывами в интернет. К примеру имиджевая статья или информационный макет может не сразу вести к продаже, а являться одни из элементов последовательной продажи ( у вас было подобное описано в первой части вебинара только по онлайн источникам)</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
</button> <button disabled="disabled" class="like-button"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons like-button__icon--dislike"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
0
</button> <!----></div></div></div></div></li><li><div id="comment-188363" class="comment"><div class="comment__info"><div class="comment__avatar-wrapper"> <img src="https://graph.facebook.com/v3.0/2136491056439027/picture?type=normal" alt="Elena Shadrina" class="avatar comment__avatar"></div> <h3 class="comment__name f f--m f--14">
Elena Shadrina
</h3> <span class="comment__time">
13:05
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">современный маркетолог, даже классик, имеет\или должен иметь те навыки и знания о которых вы говорите, без этого сейчас никуда, в чем уникальность профессии? умение более четко и прозрачно строить аналитику?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Алёна Анисимова
</h3> <span class="comment__time">
12:51
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">С чего можно начать работать perfomance-маркетологу? Допустим, я понимаю, как все должно работать, имею желание разобраться. Что мне нужно изучить в первую очередь? Какой инструмент?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Алёна Анисимова
</h3> <span class="comment__time">
12:48
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Маркетолог - это очень "резиновое" понятие. Как "дизайнер". <br />
Бывают маркетологи, не знающие ничего о таблицах и инструментах. <br />
<br />
Сколько шансов у маркетологов-олдскульщиков переквалицироваться в кого-то более востребованного на рынке труда на данный момент?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Алёна Анисимова
</h3> <span class="comment__time">
12:46
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Существует дикое количество метрик и инструментов, которые помогают в работе маркетологу. <br />
В том числе, площадки, которые объединяют все инструменты.<br />
<br />
Будет ли какая-то глобализация всех инструментов в один, удобный и адаптированный для всех?</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Саша Самсонов
</h3> <span class="comment__time">
12:27
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Какая вилка по зарплате у перфоманс-маркетолога?)</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Саша Самсонов
</h3> <span class="comment__time">
12:17
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Привет коллеги! 😉</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Бек Мырза
</h3> <span class="comment__time">
12:04
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">Приветствую всех!</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Алёна Анисимова
</h3> <span class="comment__time">
12:03
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">10 Всё норм!</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Elena Shadrina
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12:03
</span> <!----> </div> <div class="comment__main"><div class="comment__msg"><p class="comment__text">10</p> <!----></div> <div class="comment__actions"> <div class="review"><button disabled="disabled" class="like-button review__like"><svg width="16" height="16" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="like-button__icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-thumb-up-dark"></use></svg>
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Все курсы
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О Skillbox
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О нас
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Студенты
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Центр карьеры
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Найти сотрудника
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Отзывы
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Контакты
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Вакансии
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Школа кураторов
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Сообщество Skillbox
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О платформе
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Оплата
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Для бизнеса
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О Skillbox
</b> <ul class="ui-footer-nav-list__links"><li class="ui-footer-nav-list__item f f--14"><a href="https://skillbox.ru/company/" target="_blank" rel="noopener" class="ui-footer-nav-list__link ui-link ui-link--inherit ui-link--standard">
О нас
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Студенты
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Центр карьеры
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Найти сотрудника
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Отзывы
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Контакты
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Вакансии
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Школа кураторов
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Сообщество Skillbox
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О платформе
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Оплата
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Для бизнеса
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Проекты
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Вебинары
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Медиа
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Распродажа
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Бесплатные курсы
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Skillbox Kids
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Школа дизайна
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Школа менеджмента
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Школа программирования
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Школа маркетинга
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Проекты
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Вебинары
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Медиа
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Распродажа
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Бесплатные курсы
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Skillbox Kids
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Школа дизайна
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Школа менеджмента
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Школа программирования
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Школа маркетинга
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Сотрудничество
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Скидки для друзей
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Партнёрская программа
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Корпоративным клиентам
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Работодателям
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Материалы бренда
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Социальные проекты
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Сотрудничество
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Скидки для друзей
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Партнёрская программа
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Корпоративным клиентам
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Работодателям
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Материалы бренда
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Социальные проекты
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8 (800) 600-78-47
<!----></a> <span class="ui-footer-contacts__phone-name f f--12">Вопросы по покупке, оплате и содержанию курсов</span></li><li class="ui-footer-contacts__phone-item"><a href="mailto:hello@dposkillbox.ru" class="ui-footer-contacts__phone f f--18 f--m ui-link ui-link--inherit ui-link--standard">
hello@dposkillbox.ru
<!----></a> <span class="ui-footer-contacts__phone-name f f--12">Вопросы по учебному процессу, если вы уже проходите курс</span></li></ul></div> <p class="ui-footer-contacts__address f f--14">г. Москва, вн. тер. г. Муниципальный Округ Хамовники, бульвар Смоленский, дом 24, строение 2, помещение 1/3</p> <!----> <ul class="ui-footer-contacts__socials"><li class="ui-footer-contacts__social"><a aria-label="Вконтакте" href="https://vk.com/skillbox_education" target="_blank" rel="noopener" class="ui-footer-contacts__social-link"><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" class="ui-footer-contacts__social-icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-vk-filled" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-vk-filled"></use></svg></a></li><li class="ui-footer-contacts__social"><a aria-label="Telegram" href="tg://resolve?domain=skillboxru" target="_blank" rel="noopener" class="ui-footer-contacts__social-link"><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" class="ui-footer-contacts__social-icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-telegram-filled" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-telegram-filled"></use></svg></a></li><li class="ui-footer-contacts__social"><a aria-label="YouTube" href="https://www.youtube.com/channel/UC2FJq-Rr7v4SlKAoM7x0ZhA" target="_blank" rel="noopener" class="ui-footer-contacts__social-link"><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" class="ui-footer-contacts__social-icon icon sprite-icons"><use href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-youtube-filled" xlink:href="/_nuxt/9fd4455e86c45171e3326702c01b68ae.svg#i-ui-youtube-filled"></use></svg></a></li></ul></address> <div class="ui-footer-info ui-footer__block"><ul class="ui-footer-info__docs f f--12"><li class="ui-footer-info__doc"><a href="https://skillbox.ru/legal-docs/" type="" target="_blank" rel="noopener" class="ui-footer-info__link ui-link ui-link--inherit ui-link--standard"><span>Правовая информация</span> <!----></a></li></ul> <div class="ui-footer-info__notices"><p class="ui-footer-info__notice f f--12">
Мы <a href="https://skillbox.ru/legal-docs/chou/file/privacy_policy/version-190226.pdf" target="_blank" type="application/pdf">используем файлы cookie</a>,
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Skillbox — облачная платформа цифрового образования. Входит в реестр российского ПО. LMS «Skillbox 2.0»
принадлежит ООО «Скилбокс». Платформа используется образовательными организациями с целью оказания образовательных услуг.
</p> <!----></div> <ul class="ui-footer-info__rewards"><li class="ui-footer-info__rewards-item"><span class="ui-footer-info__reward f f--12"><svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" class="icon sprite-rewards ui-footer-info__reward-icon ui-footer-info__reward-icon--ru"><use href="/_nuxt/000d8aa6c1a1f1acacc051e036c2fd29.svg#i-ui-ru" xlink:href="/_nuxt/000d8aa6c1a1f1acacc051e036c2fd29.svg#i-ui-ru"></use></svg> <span>Премии Рунета<br>2018, 2019, 2020, 2021, 2022, 2023</span></span></li></ul> <span class="ui-footer-info__copyright f f--12">© Skillbox, 2026</span></div> <p class="ui-footer__meta-footnote p p--3">
** деятельность компании Meta Platforms Inc., которой принадлежит Инстаграм / Фейсбук, запрещена на территории РФ
в части реализации данной (-ых) социальной (-ых) сети (-ей) на основании осуществления ею экстремистской деятельности
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День 1",date:"22.05.2024",duration:"05:39:56",views:2683,url:"\u002Fwebinars\u002Fmarketing\u002Fprodavai-na-markete-biznes-intensiv-ot-yandeks-marketa-i-skillbox-den-1220524\u002F",lecture:b,preview:{sm:{img:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-sm_show-1x.jpg?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-sm_show-2x.jpg?v=1726190855"},webp:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-sm_show-1x.webp?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-sm_show-2x.webp?v=1726190855"}},md:{img:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-md_show-1x.jpg?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-md_show-2x.jpg?v=1726190855"},webp:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-md_show-1x.webp?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-md_show-2x.webp?v=1726190855"}},lg:{img:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-lg_show-1x.jpg?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-lg_show-2x.jpg?v=1726190855"},webp:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-lg_show-1x.webp?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-lg_show-2x.webp?v=1726190855"}},xl:{img:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-xl_show-1x.jpg?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-jpg-xl_show-2x.jpg?v=1726190855"},webp:{"1x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-xl_show-1x.webp?v=1726190855","2x":"https:\u002F\u002Fcdn.skillbox.pro\u002Flivecore\u002F1133008\u002Fconversions\u002F9663664e1400729fe1.84060571-api-v2-webp-xl_show-2x.webp?v=1726190855"}}},direction:{id:q,title:cn,slug:e},company:cJ}],company:cJ,urlParams:{direction:e,slug:gQ,key:void 0}},archiveComments:[{id:gV,user:{id:41887,role:cq,name:"Антон Савин",avatar:"https:\u002F\u002Flh6.googleusercontent.com\u002F-hqcTv4gcgyc\u002FAAAAAAAAAAI\u002FAAAAAAAAAAA\u002FAB6qoq0eKV3w_Xov4rcYPuJPlD6p6NHrMA\u002Fmo\u002Fphoto.jpg?sz=50",blocked:k},date:cm,time:"13:35",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:gV,response:{comments:[],commentsLength:{count:k,text:cr}},message:"Привет, ссылка на презентацию - \u003Ca rel=\"noopener noreferrer ugc\" href=\"https:\u002F\u002Fdrive.google.com\u002Fopen?id=1MaMLzrBB45TTpRQ2qlbAq0qT9nc2XTqs\" target=\"_blank\"\u003Ehttps:\u002F\u002Fdrive.google.com\u002Fopen?id=1MaMLzrBB45TTpRQ2qlbAq0qT9nc2XTqs\u003C\u002Fa\u003E",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:gW,user:{id:129014,role:cq,name:"Alexander Badanin",avatar:"https:\u002F\u002Fgraph.facebook.com\u002Fv3.0\u002F2372709729415136\u002Fpicture?type=normal",blocked:k},date:cm,time:"13:26",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:gW,response:{comments:[],commentsLength:{count:k,text:cr}},message:"По офлайн рекламе в кейсе про окна: не совсем корректная оценка эффективности источника. Популярное СМИ может являться первым или третьим источником касания, после чего клиент к примеру идет за отзывами в интернет. К примеру имиджевая статья или информационный макет может не сразу вести к продаже, а являться одни из элементов последовательной продажи ( у вас было подобное описано в первой части вебинара только по онлайн источникам)",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:gX,user:{id:gY,role:cq,name:gZ,avatar:g_,blocked:k},date:cm,time:"13:05",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:gX,response:{comments:[],commentsLength:{count:k,text:cr}},message:"современный маркетолог, даже классик, имеет\\или должен иметь те навыки и знания о которых вы говорите, без этого сейчас никуда, в чем уникальность профессии? умение более четко и прозрачно строить аналитику?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:g$,user:{id:cU,role:cq,name:cV,avatar:cW,blocked:k},date:cm,time:"12:51",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:g$,response:{comments:[],commentsLength:{count:k,text:cr}},message:"С чего можно начать работать perfomance-маркетологу? Допустим, я понимаю, как все должно работать, имею желание разобраться. Что мне нужно изучить в первую очередь? Какой инструмент?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:ha,user:{id:cU,role:cq,name:cV,avatar:cW,blocked:k},date:cm,time:"12:48",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:ha,response:{comments:[],commentsLength:{count:k,text:cr}},message:"Маркетолог - это очень "резиновое" понятие. Как "дизайнер". <br \u002F>\r\nБывают маркетологи, не знающие ничего о таблицах и инструментах. <br \u002F>\r\n<br \u002F>\r\nСколько шансов у маркетологов-олдскульщиков переквалицироваться в кого-то более востребованного на рынке труда на данный момент?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hb,user:{id:cU,role:cq,name:cV,avatar:cW,blocked:k},date:cm,time:"12:46",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:hb,response:{comments:[],commentsLength:{count:k,text:cr}},message:"Существует дикое количество метрик и инструментов, которые помогают в работе маркетологу. <br \u002F>\r\nВ том числе, площадки, которые объединяют все инструменты.<br \u002F>\r\n<br \u002F>\r\nБудет ли какая-то глобализация всех инструментов в один, удобный и адаптированный для всех?",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hc,user:{id:hd,role:cq,name:he,avatar:hf,blocked:k},date:cm,time:"12:27",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:hc,response:{comments:[],commentsLength:{count:k,text:cr}},message:"Какая вилка по зарплате у перфоманс-маркетолога?)",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hg,user:{id:hd,role:cq,name:he,avatar:hf,blocked:k},date:cm,time:"12:17",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:hg,response:{comments:[],commentsLength:{count:k,text:cr}},message:"Привет коллеги! 😉",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hh,user:{id:129006,role:cq,name:"Бек Мырза",avatar:"https:\u002F\u002Fpp.userapi.com\u002Fc604519\u002Fv604519952\u002F1406d\u002FeH3sL4AZxmo.jpg?ava=1",blocked:k},date:cm,time:"12:04",likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:hh,response:{comments:[],commentsLength:{count:k,text:cr}},message:"Приветствую всех!",file:b,historyId:b,replied:b,edited:h,deleted:h,pinned:h},{id:hi,user:{id:cU,role:cq,name:cV,avatar:cW,blocked:k},date:cm,time:hj,likes:{count:k,users:[]},dislikes:{count:k,users:[]},cursor:hi,response:{comments:[],commentsLength:{count:k,text:cr}},message:"10 Всё 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