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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="223601" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="EdTech-компании в нише «Здоровье» показали рост в 2024 году / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">5 май 2025</time></li>
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<h1 class="article-preview__title">EdTech-компании в нише «Здоровье» показали рост в 2024 году</h1>
<p class="article-preview__description">Что будет со сферой дальше, зависит от изменений в госрегулировании.</p>
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Павел Лебедев </div>
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Редактор новостей об образовании в Skillbox Media. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Агентство Smart Ranking <a href="https://edtechs.ru/analitika-i-intervyu/obrazovanie-na-zdorove-top-20-kompanij-narastili-vyruchku-na-18/" target="_blank" class="stk-reset">оценило</a> выручку 20 крупнейших онлайн-школ в нише «Здоровье» за 2024-й в 5,5 миллиарда рублей, что на 18% больше, чем в предыдущем году. К EdTech-компаниям такой сферы аналитики при подсчётах отнесли не только курсы повышения квалификации для профессиональных медиков, но и курсы по нутрициологии, биохакингу, anti-age и другим wellness-практикам. В топ-20 вошли как крупные компании с собственными LMS, так и онлайн-школы с платформы GetCourse.</p><p class="stk-reset" data-ce-tag="paragraph">Первое место по выручке занял провайдер непрерывного медицинского образования «Актион Медицина», который за год заработал почти 1,46 миллиарда рублей. В 2024-м выручка компании увеличилась на 11%. Сообщается, что дистанционные курсы повышения квалификации на платформе ежегодно проходят более 120 тысяч медработников всех уровней.</p><p class="stk-reset" data-ce-tag="paragraph">В пятерке лидеров — онлайн-школа «PRО-Здоровье», представленная на платформе Getcourse, и МИНН (Международный институт Интегративной Нутрициологии), а также два образовательных холдинга — Skillbox и Ultimate Education (представлен онлайн-школой Edpro, купленной холдингом).</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">ТОП-10 EdTech-компаний в сегменте «Здоровье»</strong></p><table data-responsive-type="cards" class="stk-table--bordered_h stk-reset stk-table" data-ce-tag="table"><colgroup><col class="stk-reset" data-stk-id="11"/><col class="stk-reset" data-stk-id="12"/><col class="stk-reset" data-stk-id="13"/><col class="stk-reset" data-stk-id="14"/></colgroup><thead class="stk-reset"><tr class="stk-reset stk-table-row"><th class="stk-reset stk-table-cell" data-ce-tag="th">Место</th><th class="stk-reset stk-table-cell" data-ce-tag="th">Название компании</th><th class="stk-reset stk-table-cell" data-ce-tag="th">Выручка за 2024 год, млн руб.</th><th class="stk-reset stk-table-cell" data-ce-tag="th">Динамика 2023/2024</th></tr></thead><tbody class="stk-reset"><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">1</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">«Актион Медицина»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">1 457</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">11%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">2</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">«Proздоровье»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">985</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">10%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">3</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">МИИН (Международный институт Интегративной Нутрициологии)</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">683</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">68%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">4</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">Skillbox</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">300</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">-</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">5</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">Edpro</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">277</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">-16%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">6</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">«Нетология»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">267</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">-13%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">7</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">Getfit</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">244</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">49%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">8</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">УОМ (Университет образовательной медицины)</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">233</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">56%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">9</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">«Среда обучения»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">202</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">-32%</td></tr><tr class="stk-reset stk-table-row"><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Место">10</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Название компании">«Докстарклаб»</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Выручка за 2024 год, млн руб.">133</td><td class="stk-reset stk-table-cell" data-ce-tag="td" data-cell-header="Динамика 2023/2024">33%</td></tr></tbody></table><p class="stk-reset" data-ce-tag="paragraph">Однако часть игроков рынка сообщили Smart Ranking, что уже отмечают падение выручки. В ближайшее время это может коснуться всей ниши, так как ужесточается государственное регулирование онлайн-обучения в сфере медицины и здоровья. Так, принят <a href="http://publication.pravo.gov.ru/Document/View/0001202502280038?index=3" target="_blank" class="stk-reset">закон</a>, согласно которому полностью дистанционное обучение медиков будет возможно только в случаях, прямо предусмотренных ФГОС. То есть какие дисциплины можно изучать дистанционно, а какие только очно, будет определять Минздрав. А все образовательные организации, которые предоставляют ДПО в сфере здравоохранения и фармацевтики, с 1 сентября 2026 года будут обязаны разрабатывать свои программы с учётом примерных или типовых программ Минздрава (при их наличии).</p><p class="stk-reset" data-ce-tag="paragraph">Кроме того, в Госдуму внесён законопроект о запрете рекламы эзотерических и энергетических услуг. В нём среди таких занятий, как астрология и аура-диагностика, <a class="stk-reset" href="https://skillbox.ru/media/edtech/zakonoproekt-o-zaprete-reklamy-uslug-nutriciologov-i-ezoterikov-skorrektirovali/" target="_blank">упоминается</a> и нутрициология. В случае его принятия реклама курсов по нутрициологии также может оказаться вне закона.</p><div class="stk-grid stk-grid__layout_columns" data-stk-css="stk-xNx1" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/skillbox_media_education" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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\u0447\u0442\u043e \u043d\u0430 18% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u0433\u043e\u0434\u0443. \u041a EdTech-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0442\u0430\u043a\u043e\u0439 \u0441\u0444\u0435\u0440\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u0440\u0438 \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430\u0445 \u043e\u0442\u043d\u0435\u0441\u043b\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u0443\u0440\u0441\u044b \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u043a\u043e\u0432, \u043d\u043e \u0438 \u043a\u0443\u0440\u0441\u044b \u043f\u043e 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\u041b\u0435\u0431\u0435\u0434\u0435\u0432","url":"https:\/\/skillbox.ru\/media\/authors\/pavel-lebedev\/"},"publisher":{"@type":"Organization","name":"Skillbox","logo":{"@type":"ImageObject","url":"https:\/\/skillbox.ru\/static\/images\/skillbox.png"}},"mainEntityOfPage":{"@type":"WebPage","url":"https:\/\/skillbox.ru\/media\/edtech\/edtech-kompanii-v-nishe-zdorove-pokazali-rost-v-2024-godu\/"},"datePublished":"2025-05-05T16:11:00Z","dateModified":"2025-05-05T19:12:04Z","image":{"@type":"ImageObject","url":["https:\/\/skillbox.ru\/static\/images\/skillbox.png"]},"description":"\u0427\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u043e \u0441\u0444\u0435\u0440\u043e\u0439 \u0434\u0430\u043b\u044c\u0448\u0435, \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0432 \u0433\u043e\u0441\u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438."}
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