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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="203397" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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<li class="info-item"> <time class="info-text" datatime="#">1 июн 2021</time></li>
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<h1 class="article-preview__title">Ленинградский зоопарк отказался от ребрендинга</h1>
<p class="article-preview__description">Проект новой айдентики подготовила «Логомашина».</p>
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дизайн-студия «Логомашина» </p>
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Анастасия Нарушевич </div>
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Журналистка. Пишет про дизайн во всех его проявлениях. В свободное от работы время ведёт Telegram-канал о кино «Нарушевич смотрит». </div>
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Компания «Логомашина» представила альтернативный брендинг для Ленинградского зоопарка. Дизайнеры разработали новый логотип, навигацию, варианты наружной рекламы, а также мерч и стикерпак в Telegram.
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<figcaption class="stk-reset stk-description" data-ce-tag="description">Изображения: <a class="stk-reset" href="https://portfolio.logomachine.ru/leningradzoo" target="_blank">дизайн-студия «Логомашина»</a></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure">
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<em class="stk-reset">«К ребрендингу мы подошли издалека — покопались в архивах сайта Ленинградского зоопарка, составили mindmap. Получился большой документ, в котором собраны практически все аспекты — от исследования опыта развития зоопарков в Европе до празднований юбилеев зоопарка», — рассказывают дизайнеры компании.</em>
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Сотрудники «Логомашины» провели опрос среди жителей Санкт-Петербурга. Оказалось, что большинство опрошенных (68%) помнит, что на логотипе есть белый мишка. И всего 11% респондентов удалось вспомнить, что фирменный цвет зоопарка — зелёный.
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Поэтому в новой айдентике они решили сохранить медведя, сделав его образ менее реалистичным, а цвет логотипа сменили на синий. Они выбрали шрифт Nunito, который позволяет совместить русский и английский языки. Это должно помочь местным жителям и туристам лучше считывать надпись.
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По словам дизайнеров, перед ними стояла задача разрушить стереотип о зоопарке как о тюрьме для животных. Напротив, они хотели превратить его в «привлекательную точку на карте города», которая объединит разные категории посетителей. Однако руководство зоопарка от ребрендинга отказалось.
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«Ленинградский зоопарк узнаваем и не нуждается в ребрендинге. Проект ребрендинга подготовлен дизайнерской компанией „Логомашина“ без согласования с СПб ГУП „Зоопарк“», — заявила директор учреждения Ирина Скиба.
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