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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="215340" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Логотип Mirinda обновили — кажется, так делают со всеми безалкогольными напитками / Skillbox Media" class=" noFullClass">
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Ксения Коростелева </div>
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Журналистка. Пишет новости про дизайн, а в свободное время курирует выставки и рассказывает про современное искусство. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":54195,"alt":"","caption":""},{"id":54194,"alt":"","caption":""},{"id":54193,"alt":"","caption":""},{"id":54192,"alt":"","caption":""},{"id":54191,"alt":"","caption":""},{"id":54190,"alt":"","caption":""},{"id":54189,"alt":"","caption":""},{"id":54188,"alt":"","caption":""},{"id":54187,"alt":"","caption":""},{"id":54186,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><p class="stk-reset" data-ce-tag="paragraph">В PepsiCo решили сделать ребрендинг для ещё одного продукта — газировки Mirinda. Это уже не первое обновление в компании за этот год. PepsiCo и The Coca-Cola Company, кажется, соревнуются: изменили логотипы и упаковку Sprite, Fanta, 7Up и Pepsi.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14434011052023_f04e04651488c1b329c0b172ec7621ff66e566c1.jpg" data-image-id="54186" data-image-name="Mirinda_01.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Ребрендинг Mirinda<br><em class="stk-reset">Фото: <a class="stk-reset" href="https://design.pepsico.com/" target="_blank">PepsiCo, Inc</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">За ребрендингом Mirinda обратились к креативному агентству Buck и дизайн-агентству Bulletproof. Кроме того, в работе принимали участие команда PepsiCo Design and Innovation и творческий дуэт Estudio Santa Rita.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14441911052023_c6dcb31736ec17ad262afc67acffe0382a4c1c5d.jpg" data-image-id="54187" data-image-name="Mirinda_02.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Ребрендинг Mirinda<br><em class="stk-reset">Фото: <a href="https://design.pepsico.com/" target="_blank" class="stk-reset">PepsiCo, Inc</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Теперь зелёный логотип ещё более яркий, у него более острые углы и более чёткие линии. Спереди по центру новых банок размещена большая буква M. Для каждого из 50 вкусов бренда разработали отдельную контрастную цветовую палитру и иллюстрации — в виде сфер с разными узорами.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14443011052023_6dc195abc34f0889698612a93cfe2d0534ee4786.jpg" data-image-id="54189" data-image-name="Mirinda_04.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Ребрендинг Mirinda<br><em class="stk-reset">Фото: <a href="https://design.pepsico.com/" target="_blank" class="stk-reset">PepsiCo, Inc</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Новая айдентика и слоган бренда «Нет вкуса лучше того, который нравится тебе» ориентированы на рынок зумеров.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14443511052023_7626d560eb2c06e75bd64cdaf386ea5361657648.jpg" data-image-id="54190" data-image-name="Mirinda_05.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Ребрендинг Mirinda<br><em class="stk-reset">Фото: <a href="https://design.pepsico.com/" target="_blank" class="stk-reset">PepsiCo, Inc</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Мауро Порчини, старший вице-президент и главный дизайнер PepsiCo, говорит: «Мы знаем, что любители Mirinda взаимодействуют с брендом и физически, и с помощью цифровых гаджетов, поэтому мы создали брендинг, который выглядит привлекательно на всех платформах».</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14444011052023_0bdea79faabaf98479efcf5e3bc5ca2e337fffca.jpg" data-image-id="54191" data-image-name="Mirinda_06.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Ребрендинг Mirinda<br><em class="stk-reset">Фото: <a href="https://design.pepsico.com/" target="_blank" class="stk-reset">PepsiCo, Inc</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14444611052023_8f37604f642e48389fb6378d5b05b8138f718d1a.jpg" data-image-id="54192" data-image-name="Mirinda_07.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Ребрендинг Mirinda<br><em class="stk-reset">Фото: <a href="https://design.pepsico.com/" target="_blank" class="stk-reset">PepsiCo, Inc</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14445111052023_b53333d1e85348ba93b043c64be4681cfbc9d896.jpg" data-image-id="54193" data-image-name="Mirinda_08.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Ребрендинг Mirinda<br><em class="stk-reset">Фото: <a href="https://design.pepsico.com/" target="_blank" class="stk-reset">PepsiCo, Inc</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/14445611052023_8a8a2a3f6491c689cf691c8912f02928e0f9b19a.jpg" data-image-id="54194" data-image-name="Mirinda_09.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" 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\r\n\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 Mirinda\r\n\u0424\u043e\u0442\u043e: PepsiCo, Inc \r\n \r\n\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 Mirinda\r\n\u0424\u043e\u0442\u043e: PepsiCo, Inc \r\n \r\n\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 Mirinda\r\n\u0424\u043e\u0442\u043e: PepsiCo, Inc \r\n \r\n\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 Mirinda\r\n\u0424\u043e\u0442\u043e: PepsiCo, Inc \r\n \r\n\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 Mirinda\r\n\u0424\u043e\u0442\u043e: PepsiCo, Inc \r\n\r\n \r\n\r\n \r\n\r\n\r\n\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0433\u043e \u043f\u0440\u043e \u0434\u0438\u0437\u0430\u0439\u043d \u0432 \u043d\u0430\u0448\u0435\u043c \r\n\u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b\u0435 . 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