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Новая функция появилась в разделе «Обзор». Сейчас ей могут пользоваться жители некоторых англоязычных стран. Функция доступна для iOS- и Android-устройств.
*checks Explore tab*
If it’s looking different, then you’re in our latest test: a new Explore experience to help you discover the best content that’s trending. Available in certain countries for some of you who use Twitter in English on Android and iOS. pic.twitter.com/PGQwMT8r8B
— Twitter Support (@TwitterSupport) December 8, 2021
Издание TechCrunch отмечает, что Twitter стал последней из соцсетей, которая пытается повторить успех TikTok. Раздел с вертикальными видео уже есть в Instagram* (Reels), на YouTube (Shorts) и в Snapchat (Spotlight).
«Мы тестируем обновлённую, более персонализированную страницу „Обзора“, чтобы вам было легче расслабиться, найти новые интересы и посмотреть, что происходит», — заявил представитель Twitter.
Отмечается, что функцию вертикальных видео только тестируют и что решения по поводу того, останется ли она на платформе, ещё нет.
В сентябре главный операционный директор TikTok Ванесса Паппас раскрыла объём аудитории сервиса. Ежемесячно им пользуются более 1 млрд человек, а в России — около 38 млн.
В конце ноября аналог TikTok официально запустила компания «Ритм Медиа», которая входит в состав холдинга «Газпром-медиа». Соцсеть называется Yappy. Она ориентирована на пользователей от 14 до 34 лет. В ней можно снимать, редактировать и публиковать вертикальные видеоролики длительностью до 60 секунд. Кроме того, можно снимать совместные видео, переснимать тренды и другое.
Yappy разработана на базе приложения для блогеров «Я молодец». Компания «Газпром-медиа» выкупила её в декабре 2020 года. Разработчики использовали программное обеспечение стартапа и на основе его создали новый видеосервис.
Эксперты сомневаются, что Yappy удастся обогнать по популярности TikTok в России. Чтобы приблизиться к такому же объёму аудитории, сервису понадобятся несколько лет и миллионы рублей.
Екатерина Соколова
Редактор новостей о бизнесе и EdTech. Скроллить новостную ленту — и работа, и хобби.
* Решением суда запрещена «деятельность компании Meta Platforms Inc. по реализации продуктов — социальных сетей Facebook* и Instagram* на территории Российской Федерации по основаниям осуществления экстремистской деятельности».
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="209751" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
// Установите конечную дату
const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
// Найдите элементы DOM
var timer = document.querySelector('.universal-timer');
const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
elDays.innerHTML = days + ' ' + daySuffix;
elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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</div> <div data-area="article" data-title="И Twitter туда же: соцсеть тестирует вертикальные видео / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">10 дек 2021</time></li>
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<h1 class="article-preview__title">И Twitter туда же: соцсеть тестирует вертикальные видео</h1>
<p class="article-preview__description">В компании пока не приняли решение, останется это или нет.</p>
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Екатерина Соколова </div>
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<html><body><div data-ui-id="post" data-reset-type="class" data-editor-version="3.1.8" data-stk='{"images":[]}' class="stk-post stk-layout_12col_18068 stk-theme_26309" data-layout-type="limited"><div class="stk-grid__layout_reverse stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="8" class="stk-grid-col" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Новая функция появилась в разделе «Обзор». Сейчас ей могут пользоваться жители некоторых англоязычных стран. Функция <a href="https://twitter.com/TwitterSupport/status/1468619385472438279" target="_blank" class="stk-reset">доступна</a> для iOS- и Android-устройств.</p><div class="stk-grid" data-ce-tag="grid"><div data-col-width="1" data-stk-css="" data-stk-css-m="" class="stk-grid-col stk-grid-col_empty" data-ce-tag="grid-col"><p class="ce-element--empty stk-element_no-text stk-reset" data-ce-tag="paragraph"></p></div><div data-col-width="6" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><div class="stk-container sklbx-browser" data-ce-tag="container" data-container-name="Окно браузера"><div class="sklbx-browser__header">
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</div><figure class="stk-reset stk-embed-figure stk-embed_rendered" data-ce-tag="embed"><code class="stk-reset stk-code"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">*checks Explore tab*<br><br>If it’s looking different, then you’re in our latest test: a new Explore experience to help you discover the best content that’s trending. Available in certain countries for some of you who use Twitter in English on Android and iOS. <a href="https://t.co/PGQwMT8r8B">pic.twitter.com/PGQwMT8r8B</a></p>— Twitter Support (@TwitterSupport) <a href="https://twitter.com/TwitterSupport/status/1468619385472438279?ref_src=twsrc%5Etfw">December 8, 2021</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></code><figcaption class="stk-reset stk-description" data-ce-tag="description"></figcaption></figure></div></div><div data-col-width="1" class="stk-grid-col stk-grid-col_empty" data-ce-tag="grid-col"><p class="ce-element--empty stk-element_no-text stk-reset" data-ce-tag="paragraph"></p></div></div><p class="stk-reset" data-ce-tag="paragraph">Издание TechCrunch отмечает, что Twitter стал последней из соцсетей, которая пытается повторить успех TikTok. Раздел с вертикальными видео уже есть в Instagram* (Reels), на YouTube (Shorts) и в Snapchat (Spotlight).</p><div class="stk-grid" data-ce-tag="grid" data-stk-css="stk95vD9"><div data-col-width="8" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset " data-ce-tag="paragraph">«Мы тестируем обновлённую, более персонализированную страницу „Обзора“, чтобы вам было легче расслабиться, найти новые интересы и посмотреть, что происходит», — заявил представитель Twitter.</p></div></div><p class="stk-reset" data-ce-tag="paragraph">Отмечается, что функцию вертикальных видео только тестируют и что решения по поводу того, останется ли она на платформе, ещё нет.</p><p class="stk-reset" data-ce-tag="paragraph"><em class="stk-reset">В сентябре главный операционный директор TikTok Ванесса Паппас </em><a href="https://www.tiktok.com/@tiktok/video/7012606652008402182" target="_blank" class="stk-reset"><em class="stk-reset">раскрыла</em></a><em class="stk-reset"> объём аудитории сервиса. Ежемесячно им пользуются более 1 млрд человек, а в </em><a href="https://webindex.mediascope.net/report?byGeo=2&byDevice=3&byDevice=1&byDevice=2&byMonth=202106&id=384931" target="_blank" class="stk-reset"><em class="stk-reset">России</em></a><em class="stk-reset"> — около 38 млн. </em></p><p class="stk-reset" data-ce-tag="paragraph">В конце ноября аналог TikTok официально <a href="https://skillbox.ru/media/marketing/gazprommedia-zapustil-analog-tiktok/" target="_blank" class="stk-reset">запустила</a> компания «Ритм Медиа», которая входит в состав холдинга «Газпром-медиа». Соцсеть называется Yappy. Она ориентирована на пользователей от 14 до 34 лет. В ней можно снимать, редактировать и публиковать вертикальные видеоролики длительностью до 60 секунд. Кроме того, можно снимать совместные видео, переснимать тренды и другое.</p><p class="stk-reset" data-ce-tag="paragraph">Yappy разработана на базе приложения для блогеров «Я молодец». Компания «Газпром-медиа» <a href="https://www.kommersant.ru/doc/4626686?from=doc_vrez" target="_blank" class="stk-reset">выкупила</a> её в декабре 2020 года. Разработчики использовали программное обеспечение стартапа и на основе его создали новый видеосервис.</p><p class="stk-reset" data-ce-tag="paragraph">Эксперты <a href="https://www.kommersant.ru/doc/5006288" target="_blank" class="stk-reset">сомневаются</a>, что Yappy удастся обогнать по популярности TikTok в России. Чтобы приблизиться к такому же объёму аудитории, сервису понадобятся несколько лет и миллионы рублей.</p></div><div data-col-width="1" data-stk-css="" data-stk-css-m="" class="stk-grid-col stk-grid-col_empty" data-ce-tag="grid-col"><p class="ce-element--empty stk-element_no-text stk-reset" data-ce-tag="paragraph"></p></div><div data-col-width="3" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><figure class="stk-reset sklbx-portrait stk-image-figure stk-theme_26309__mb_0" data-ce-tag="image-figure"><div data-ce-tag="mask" class="stk-mask"><a href="https://skillbox.ru/media/authors/ekaterina-sokolova/" class="stk-reset stk-link" target="_blank"><picture >
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