#статьи
Опыт — сын ошибок трудных. Отрывок из «Книги про мои буквы»
Глава о том, чего лучше не делать при создании шрифта.
Изображение: издательство «МИФ»
Пишем про дизайн и искусство. Всё, что вы хотели знать о настоящем, прошлом и будущем визуальной культуры.
В издательстве «МИФ» вышла «Книга про мои буквы» Юрия Гордона — художника, работающего с текстом. Основа книги — проекты и шрифты Гордона, в том числе «ФаРер», «Форвард», «Гордони» и «Артемиус». С разрешения издательства мы публикуем главу о шрифте «МонтеСумма», после создания которого автор понял, почему в начертании лучше не использовать несколько идей.
МонтеСумма — хороший пример того, что в шрифт не стоит засовывать больше одной идеи. Ну, или двух в самом крайнем случае. Мне хотелось сделать предельно декоративные заглавные. Сейчас я бы на этом и остановился, добавил вариаций и получил нечто вроде Мистер Микстера, только под мексиканским соусом. Но двадцать два года назад казалось, что к сету иероглифических заглавных можно пристроить сет геометрических строчных — и они сживутся. Странное желание, но чего не придёт в голову, ещё не гудящую от сотен тысяч виденных букв. Возможно, эта замысловатая задача имеет решение, но первые строчные показались уж слишком простыми, и я стал их докручивать в сторону заглавных.
О молодость, о жадность! Вышел шрифт про алчного ацтека, которому мало каменных пирамид, а нужны ещё стальные пружины от кортесовой астролябии.
С тех пор смотрю на него и не понимаю: то ли на два разобрать, то ли наделать альтернейтов, чтоб пирамиды окончательно потерялись в джунглях. Мораль: никогда не впихивайте в шрифт больше одной идеи, если не знаете, что делать с двумя, тремя и так далее.
1998. Выставка «Дизайн и реклама». Маскот со стилизованной в монтесуммовском духе леттерхедовской головой
Изображение: Юрий Гордон / издательство «МИФ»«МонтеСумма» строго геометричен: он собран из иллюстраторных примитивов. Но способ сборки отнюдь не простой. Если приглядеться, заметно, что детали не повторяются от буквы к букве
Изображение: Юрий Гордон / издательство «МИФ»Открытка-постер к выставке 1998 года. Тогда мы ещё не продышались после The End of Print, поэтому напоследок печатали всё, что приходило в голову. Этому помогало сотрудничество студии Letterhead с типографией «Альфа-дизайн»
Изображение: Юрий Гордон / издательство «МИФ»Буква I очень напоминает мою теперешнюю подпись в виде вертикально поставленной длинношеей |━━━━o
Изображение: Юрий Гордон / издательство «МИФ»Изображение: Юрий Гордон / издательство «МИФ»
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="212009" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
// Установите конечную дату
const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
// Найдите элементы DOM
var timer = document.querySelector('.universal-timer');
const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
elDays.innerHTML = days + ' ' + daySuffix;
elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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</div> <div data-area="article" data-title="Опыт — сын ошибок трудных. Отрывок из «Книги про мои буквы» / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">27 май 2022</time></li>
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<h1 class="article-preview__title">Опыт — сын ошибок трудных. Отрывок из «Книги про мои буквы»</h1>
<p class="article-preview__description">Глава о том, чего лучше не делать при создании шрифта.</p>
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Пишем про дизайн и искусство. Всё, что вы хотели знать о настоящем, прошлом и будущем визуальной культуры. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-ui-id="post" data-reset-type="class" data-editor-version="3.2.0" data-stk="{"images":[{"id":34250,"alt":"","caption":""},{"id":34249,"alt":"","caption":""},{"id":34251,"alt":"","caption":""},{"id":34247,"alt":"","caption":""},{"id":34248,"alt":"","caption":""}]}" data-ce-tag="post" data-layout-type="auto"><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset stk-theme_26309__mb_15" data-ce-tag="paragraph">В издательстве «МИФ» вышла <a href="https://www.mann-ivanov-ferber.ru/books/kniga-pro-moi-bukvy/" target="_blank" class="stk-reset">«Книга про мои буквы» Юрия Гордона</a> — художника, работающего с текстом. Основа книги — проекты и шрифты Гордона, в том числе «ФаРер», «Форвард», «Гордони» и «Артемиус». С разрешения издательства мы публикуем главу о шрифте «МонтеСумма», после создания которого автор понял, почему в начертании лучше не использовать несколько идей.</p><h2 class=" stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">МонтеСумма</strong></h2><p class="stk-reset" data-ce-tag="paragraph">МонтеСумма — хороший пример того, что в шрифт не стоит засовывать больше одной идеи. Ну, или двух в самом крайнем случае. Мне хотелось сделать предельно декоративные заглавные. Сейчас я бы на этом и остановился, добавил вариаций и получил нечто вроде Мистер Микстера, только под мексиканским соусом. Но двадцать два года назад казалось, что к сету иероглифических заглавных можно пристроить сет геометрических строчных — и они сживутся. Странное желание, но чего не придёт в голову, ещё не гудящую от сотен тысяч виденных букв. Возможно, эта замысловатая задача имеет решение, но первые строчные показались уж слишком простыми, и я стал их докручивать в сторону заглавных.</p><div class="stk-grid" data-ce-tag="grid" data-stk-css="stkM3Qjd"><div data-col-width="1" class="stk-grid-col" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><p class="stk-element_no-text stk-reset" data-ce-tag="paragraph"><img alt="" class="stk-reset stk-theme_26309__symbol_custom_image_2666427 stk-icon" src="/setka/css/assets/img/__hm6D-A.svg"></p></div><div data-col-width="11" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">О молодость, о жадность! Вышел шрифт про алчного ацтека, которому мало каменных пирамид, а нужны ещё стальные пружины от кортесовой астролябии.</p></div></div><p class="stk-reset" data-ce-tag="paragraph">С тех пор смотрю на него и не понимаю: то ли на два разобрать, то ли наделать альтернейтов, чтоб пирамиды окончательно потерялись в джунглях. Мораль: никогда не впихивайте в шрифт больше одной идеи, если не знаете, что делать с двумя, тремя и так далее.</p><div class="stk-gallery" data-ce-tag="gallery"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/08100926052022_accf102caaa970ce65d217b9ae9a8e9a57caa67c.jpg" data-image-id="34248" data-image-name="1.jpg" width="1540" height="1155" class="stk-image stk-reset"/></div><figcaption class="stk-reset stk-description" data-ce-tag="description">1998. Выставка «Дизайн и реклама». Маскот со стилизованной в монтесуммовском духе леттерхедовской головой<br><em class="stk-reset">Изображение: Юрий Гордон / издательство «МИФ»</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/08100826052022_08fda0244b5397e030ee401fd2bea5b24f78a72b.jpg" data-image-id="34247" data-image-name="2.jpg" width="1540" height="1155" class="stk-image stk-reset"/></div><figcaption class="stk-reset stk-description" data-ce-tag="description">«МонтеСумма» строго геометричен: он собран из иллюстраторных примитивов. Но способ сборки отнюдь не простой. Если приглядеться, заметно, что детали не повторяются от буквы к букве<br><em class="stk-reset">Изображение: Юрий Гордон / издательство «МИФ»</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/08100926052022_6896a8696b8038f4fc8989ab005e4fccc3b90047.jpg" data-image-id="34251" data-image-name="3.jpg" width="1540" height="1155" class="stk-image stk-reset"/></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Открытка-постер к выставке 1998 года. Тогда мы ещё не продышались после The End of Print, поэтому напоследок печатали всё, что приходило в голову. Этому помогало сотрудничество студии Letterhead с типографией «Альфа-дизайн»<br><em class="stk-reset">Изображение: Юрий Гордон / издательство «МИФ»</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/08100926052022_c7c2d6650fe8dd3125b1541cb39af56649bd56fa.jpg" data-image-id="34249" data-image-name="4.jpg" width="1540" height="1155" class="stk-image stk-reset"/></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Буква I очень напоминает мою теперешнюю подпись в виде вертикально поставленной длинношеей |━━━━o<br><em class="stk-reset">Изображение: Юрий Гордон / издательство «МИФ»</em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/08100926052022_0ed1686442ac630326a48ddcef43684fa02b904b.jpg" data-image-id="34250" data-image-name="5.jpg" width="1540" height="1155" class="stk-image stk-reset"/></div><figcaption class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: Юрий Гордон / издательство «МИФ»</em></figcaption></figure></div><div class="stk-grid" data-ce-tag="grid" data-stk-css="stkWGOfE"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><p class="stk-reset stk-theme_26309__style_small_text stk-theme_26309__mb_05" data-ce-tag="paragraph"><strong class="stk-reset">Читайте также:</strong></p><ul class="stk-theme_26309__style_small_text stk-theme_26309__pad_hor_1 stk-reset" data-ce-tag="list"><li class="stk-list-item stk-reset stk-theme_26309__style_small_text" data-ce-tag="list-item"><a href="https://skillbox.ru/media/design/otryvok-iz-knigi-dizayn-segodnya/" target="_blank" class="stk-reset">Оригинал и вторичность. Отрывок из книги «Дизайн сегодня»</a></li><li class="stk-list-item stk-reset stk-theme_26309__style_small_text" data-ce-tag="list-item"><a href="https://skillbox.ru/media/design/otryvok-dizayn-vsego/" target="_blank" class="stk-reset">Как создать действительно нужную вещь. Отрывок книги «Дизайн всего»</a></li><li class="stk-list-item stk-reset stk-theme_26309__style_small_text" data-ce-tag="list-item"><a href="https://skillbox.ru/media/design/otryvok-iskusstvo-videt/" target="_blank" class="stk-reset">Как это понимать? Отрывок книги «Искусство видеть»</a></li></ul></div></div></div></div><style data-stk-css="stkWGOfE" media="all" class="">
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