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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="225204" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Студия Артемия Лебедева разработала айдентику «Магазинов Будущего» для «Пятёрочки» / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">19 сен 2025</time></li>
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<h1 class="article-preview__title">Студия Артемия Лебедева разработала айдентику «Магазинов Будущего» для «Пятёрочки»</h1>
<p class="article-preview__description">Это новый формат торговли, где привычные полки соседствуют с дарксторами — складами, на которых заказы собираются дистанционно.</p>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":127310,"alt":"","caption":""},{"id":127309,"alt":"","caption":""},{"id":127308,"alt":"","caption":""},{"id":127306,"alt":"","caption":""},{"id":127307,"alt":"","caption":""},{"id":127305,"alt":"","caption":""},{"id":127304,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">Покупки можно оформить заранее в приложении или прямо у входа на интерактивном экране. Пока заказ готовят, посетители могут отдохнуть и выпить кофе в зоне кафе.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16315819092025_accf102caaa970ce65d217b9ae9a8e9a57caa67c.jpg" data-image-id="127306" data-image-name="1.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Пятёрочка» / <a class="stk-reset" href="https://www.artlebedev.ru/5ka/future-stores-identity/" target="_blank">студия Артемия Лебедева</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Вместе со специалистами сети дизайнеры разработали фирменный знак нового формата — голубую молнию. Она стала символом скорости и удобства, а также продолжила ряд уже существующих элементов айдентики бренда. Молния используется не только как графический акцент, но и как инструмент навигации: подсветка фасада напоминает «разряды», указывающие на вход, а внутри интерьеров повторяются линейные элементы, создающие динамику пространства.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16315819092025_08fda0244b5397e030ee401fd2bea5b24f78a72b.jpg" data-image-id="127307" data-image-name="2.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Пятёрочка» / <a href="https://www.artlebedev.ru/5ka/future-stores-identity/" target="_blank" class="stk-reset">студия Артемия Лебедева</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Чтобы объяснить механику покупок, дизайнеры предложили простую визуальную схему, которая отражает последовательность действий в «Магазине Будущего». Иллюстрации и короткие пояснения помогают легко сориентироваться в зонах, а визуальные подсказки встроены в оформление интерьера. Так архитектура пространства становится частью коммуникации.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16322619092025_6896a8696b8038f4fc8989ab005e4fccc3b90047.jpg" data-image-id="127308" data-image-name="3.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Пятёрочка» / <a href="https://www.artlebedev.ru/5ka/future-stores-identity/" target="_blank" class="stk-reset">студия Артемия Лебедева</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Важной темой айдентики стала автоматизация. Действия покупателей запускают целую систему скрытых процессов, и это отражено в графике — роботизированные руки складываются в паттерн. В интерьерах активно используются сообщения, которые помогают ориентироваться: чем ближе посетитель к нужной зоне, тем конкретнее и понятнее становится информация.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16315819092025_c7c2d6650fe8dd3125b1541cb39af56649bd56fa.jpg" data-image-id="127305" data-image-name="4.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Пятёрочка» / <a href="https://www.artlebedev.ru/5ka/future-stores-identity/" target="_blank" class="stk-reset">студия Артемия Лебедева</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Формат «Магазинов Будущего» рассчитан на разные сценарии. Днём люди заходят за покупками привычным способом, изучая ассортимент на полках, а вечером забирают готовый онлайн-заказ или заказывают продукты через терминал, совмещая это с отдыхом в кафе. В зале предусмотрены и промостеллажи, чтобы покупатели могли спонтанно выбрать что-то новое. Зону персонала оформили в спокойной цветовой палитре.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16315819092025_fc9956ee2f4201e204a5532c68850c6715ed24e0.jpg" data-image-id="127304" data-image-name="7.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Пятёрочка» / <a href="https://www.artlebedev.ru/5ka/future-stores-identity/" target="_blank" class="stk-reset">студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16324019092025_5a1bba1c28b4a49e108d429d2577500dc235af18.gif" data-image-id="127309" data-image-name="6.gif" width="1540" height="545" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Пятёрочка» / <a href="https://www.artlebedev.ru/5ka/future-stores-identity/" target="_blank" class="stk-reset">студия Артемия Лебедева</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16324019092025_0ed1686442ac630326a48ddcef43684fa02b904b.jpg" data-image-id="127310" data-image-name="5.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Изображение: «Пятёрочка» / <a href="https://www.artlebedev.ru/5ka/future-stores-identity/" target="_blank" class="stk-reset">студия Артемия Лебедева</a></em></figcaption></figure><div class="stk-grid stk-grid__layout_columns" data-stk-css="stkD7NYU" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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