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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="218018" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Тактильность и цифры: организаторы Pentawards опубликовали тенденции дизайна упаковки / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">30 янв 2024</time></li>
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<h1 class="article-preview__title">Тактильность и цифры: организаторы Pentawards опубликовали тенденции дизайна упаковки</h1>
<p class="article-preview__description">В отчёте представили инновационные подходы к экологически безопасному дизайну и большей прозрачности для потребителей.</p>
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Алина Щеглова </div>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":71938,"alt":"","caption":""},{"id":71937,"alt":"","caption":""},{"id":71936,"alt":"","caption":""},{"id":71933,"alt":"","caption":""},{"id":71931,"alt":"","caption":""},{"id":71928,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><p class="stk-reset" data-ce-tag="paragraph">Pentawards, конкурс, посвящённый дизайну упаковки, вернулся с ежегодным отчётом, в котором отражены последние крупнейшие тенденции в области упаковки. В нём проанализированы 2 тысячи заявок на упаковку из 64 стран за последний год.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11115730012024_6f26ecaadce60fec77a9f70bfd46a612d1c13907.png" data-image-id="71928" data-image-name="Design_01.png" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a class="stk-reset" href="https://pentawards.com/live/en/page/home" target="_blank">Pentawards’ packaging design</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Самой необычной тенденцией в упаковке, отмечает Pentawards, стали «подвижные части»: вероятнее всего, это развитие одного из прошлогодних трендов — тактильности. Эти тенденции показывают, что возрастает важность физических ощущений.</p><p class="stk-reset" data-ce-tag="paragraph">Например, компания Olssøn Barbieri разработала упаковку в форме пирамиды для компании Stereoscope, которая предоставляет кофе по подписке. Дизайн коробок позволяет легко скреплять их при транспортировке, что помогает компании предоставлять подписку сразу на две упаковки — вместе они смотрятся как «инь и ян». Кроме того, в коробках предусмотрена система выдвижных карточек без клея, на которых с обеих сторон размещена информация о продукте.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11121930012024_a762a72e22b40df9d68954e31eb611454e7a3e71.jpg" data-image-id="71931" data-image-name="Design_02.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a class="stk-reset" href="https://olsonbaker.com/" target="_blank">Olssøn Barbier</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Там, где есть необходимость видеть сам продукт до покупки, — например, когда речь идёт о чём-то съедобном, — вместе с прозрачной упаковкой может использоваться бумага. Так, в фирменном стиле Landor & Fitch Japan для солёных огурцов Iwatale в качестве повторяющегося мотива использованы традиционные японские бумажные вырезки — киригами. Их простота на стеклянной банке подчёркивает ярко-розовые огурцы внутри, а не занимает центральное место.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11123830012024_0e8e5d5f143fe143fbfa3fba229da8025b00ecdc.jpg" data-image-id="71933" data-image-name="Design_03.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a class="stk-reset" href="https://olsonbaker.com/" target="_blank">Olssøn Barbier</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Мириам Ферскура, помощник креативного директора Auge Design, говорит, что «прозрачность стеклянной банки превращает еду в яркое полотно для смелых, впечатляющих графических элементов».</p><p class="stk-reset" data-ce-tag="paragraph">Ещё один тренд — цифры. Они становятся одним из основных элементов дизайна: например, на упаковке сухофруктов Natural Coordinates компании Shenzhen Chushan Design Culture Group Co используется символ 0%, который означает отсутствие в составе продукта сельскохозяйственных остатков — кукурузы или рисовой шелухи.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11132530012024_c7c7612619ea174111d83369d61c3455e99fbc0a.jpg" data-image-id="71936" data-image-name="Design_04.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a class="stk-reset" href="https://www.eyeshenzhen.com/?gclid=EAIaIQobChMIoemszff1gwMVjQoGAB28zwPWEAAYASAAEgLQJvD_BwE" target="_blank">Shenzhen Chushan Design Culture Group Co.</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">А на упаковке корма для кошек Furry Tails компания Furrytail Technology Co. из Ханчжоу поместила знак 35 г, чтобы привлечь внимание к проблеме, связанной с перекармливанием животных, обозначив рекомендуемую порцию для вашего питомца.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11141330012024_9fef39200deb77c7e06379d611855c884d40df6a.jpg" data-image-id="71938" data-image-name="Design_13.jpg" width="1540" height="1155" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a class="stk-reset" href="https://globalpetindustry.com/company/hangzhou-furrytail-technology-co-ltd" target="_blank">Hangzhou Furrytail Technology Co</a>.</em></figcaption></figure><div class="stk-grid stk-grid__layout_columns" data-stk-css="stkUSVCy" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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[ https:\/\/www.eyeshenzhen.com\/?gclid=EAIaIQobChMIoemszff1gwMVjQoGAB28zwPWEAAYASAAEgLQJvD_BwE ] \r\n\r\n\u0410 \u043d\u0430 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0435 \u043a\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043a\u043e\u0448\u0435\u043a Furry Tails \r\n\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Furrytail Technology Co. \u0438\u0437 \u0425\u0430\u043d\u0447\u0436\u043e\u0443 \u043f\u043e\u043c\u0435\u0441\u0442\u0438\u043b\u0430 \u0437\u043d\u0430\u043a 35 \u0433, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0435, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u043e\u0439 \u0441 \u043f\u0435\u0440\u0435\u043a\u0430\u0440\u043c\u043b\u0438\u0432\u0430\u043d\u0438\u0435\u043c \u0436\u0438\u0432\u043e\u0442\u043d\u044b\u0445, \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0438\u0432 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0443\u044e \u043f\u043e\u0440\u0446\u0438\u044e \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0438\u0442\u043e\u043c\u0446\u0430.\r\n \r\n\u0424\u043e\u0442\u043e: Hangzhou Furrytail Technology Co .\r\n\r\n \r\n\r\n \r\n\r\n\r\n\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0433\u043e \u043f\u0440\u043e \u0434\u0438\u0437\u0430\u0439\u043d \u0432 \u043d\u0430\u0448\u0435\u043c \r\n\u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b\u0435 . \u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c!","author":{"@type":"Person","name":"\u0410\u043b\u0438\u043d\u0430 \u0429\u0435\u0433\u043b\u043e\u0432\u0430","url":"https:\/\/skillbox.ru\/media\/authors\/alina-sheglova\/"},"publisher":{"@type":"Organization","name":"Skillbox","logo":{"@type":"ImageObject","url":"https:\/\/skillbox.ru\/static\/images\/skillbox.png"}},"mainEntityOfPage":{"@type":"WebPage","url":"https:\/\/skillbox.ru\/media\/design\/taktilnost-i-tsifry-organizatory-pentawards-opublikovali-tendentsii-dizayna-upakovki\/"},"datePublished":"2024-01-30T11:24:00Z","dateModified":"2024-02-07T22:21:05Z","image":{"@type":"ImageObject","url":["https:\/\/skillbox.ru\/static\/images\/skillbox.png"]},"description":"\u0412 \u043e\u0442\u0447\u0451\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u043c\u0443 \u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u0438 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439."}
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