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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="224329" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Студия «Восход» обновила айдентику для Уральских авиалиний / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">4 июл 2025</time></li>
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<h1 class="article-preview__title">Студия «Восход» обновила айдентику для Уральских авиалиний</h1>
<p class="article-preview__description">Получился так называемый «мягкий» ребрендинг.</p>
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Алина Щеглова </div>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":122067,"alt":"","caption":""},{"id":122065,"alt":"","caption":""},{"id":122066,"alt":"","caption":""},{"id":122063,"alt":"","caption":""},{"id":122064,"alt":"","caption":""},{"id":122062,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_empty" data-ce-tag="grid-col"><p class="ce-element--empty stk-element_no-text stk-reset" data-ce-tag="paragraph"></p></div></div><p class="stk-reset" data-ce-tag="paragraph">Компании необходим был единый подход к визуальным коммуникациям. Надо было упорядочить существующие элементы и добавить новые.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16015104072025_539263b34a9a8d2fb419ca1309ffdb0f6a828584.jpg" data-image-id="122062" data-image-name="Ural_01.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a class="stk-reset" href="https://www.uralairlines.ru/" target="_blank">«Уральские авиалинии»</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">В итоге дизайнеры слегка обновили логотип — композицию привели к единой форме, а буквы поправили, чтобы они больше напоминали кириллицу. В качестве стилеобразующего элемента решили взять маршрутную сеть Уральских авиалиний.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16015604072025_34e958edbdcb0907284af95fa4776253c806fcf7.png" data-image-id="122064" data-image-name="Ural_02.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a href="https://www.uralairlines.ru/" target="_blank" class="stk-reset">«Уральские авиалинии»</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">А ещё представители студии определились с фирменными цветами и сделали фотостиль в UGC-стилистике (User Generated Content — «Контент, созданный пользователем» — в ней селфи и необычные ракурсы).</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16015104072025_bef604a2b7c3a022be7f71a5adc67ea5ec1b2eeb.jpg" data-image-id="122063" data-image-name="Ural_03.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a href="https://www.uralairlines.ru/" target="_blank" class="stk-reset">«Уральские авиалинии»</a></em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Дизайнер Михаил Череда из маркетингового агентства BrightHead разработал кастомный шрифт Ural Lines, отражающий уральскую идентичность бренда. В нём не только буквы, но и фирменные символы, например самолёт.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16015704072025_6f37610aa397e3738b165cff9d5d48deb1001c3a.png" data-image-id="122066" data-image-name="Ural_03.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a href="https://www.uralairlines.ru/" target="_blank" class="stk-reset">«Уральские авиалинии»</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16015604072025_e0b757a93cff396eaaf1ff029d00ab8d3ca01e44.png" data-image-id="122065" data-image-name="Ural_04.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a href="https://www.uralairlines.ru/" target="_blank" class="stk-reset">«Уральские авиалинии»</a></em></figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/16015704072025_24674b331f34db28177225f87348730b3e032f0d.png" data-image-id="122067" data-image-name="Ural_05.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: <a href="https://www.uralairlines.ru/" target="_blank" class="stk-reset">«Уральские авиалинии»</a></em></figcaption></figure><div class="stk-grid stk-grid__layout_columns" data-stk-css="stkyZU9A" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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