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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="218652" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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Алина Щеглова </div>
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Журналистка, мама четверых детей. Тут должно быть написано, что она любила бы делать в свободное время, если бы оно у неё было. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":76566,"alt":"","caption":""},{"id":76565,"alt":"","caption":""},{"id":76564,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><p class="stk-reset" data-ce-tag="paragraph">В Pentawards выделили десять ключевых тенденций, которые будут влиять на дизайн упаковки в этом году. Некоторые из них развились из трендов прошлого года, а некоторые зародились совсем недавно. Отчёт выпустили в январе этого года.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11481227032024_4bc8ec66d8cfd7ce678ae880d8a9e0b307cb195f.png" data-image-id="76564" data-image-name="Trends_01.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Lager Loah</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Назад к основам</strong></p><p class="stk-reset" data-ce-tag="paragraph">Один из ведущих трендов — минимизация использованных в упаковке люксовых брендов материалов. Это не только более экологично, но и придаёт аскетичности и напоминает о XX веке, когда стеклянные бутылки с рельефным рисунком украшали полки магазинов.</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Искусство тонких деталей</strong></p><p class="stk-reset" data-ce-tag="paragraph">Например, в упаковке брендов напитков это показывает характер и создаёт ощущение глубины и индивидуальности.</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Дизайн с определённой целью </strong></p><p class="stk-reset" data-ce-tag="paragraph">Оформление не ограничивается одной эстетикой и несёт в себе смысловые послания. Так оно не только привлекает внимание, но и побуждает к позитивным действиям.</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Подвижные части</strong></p><p class="stk-reset" data-ce-tag="paragraph">Бумажная упаковка используется всё более изобретательно, делая процесс распаковки более увлекательным. Также это помогает дать дополнительную информацию о продукте и может сделать доставку более экологичной.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11481827032024_5b91e2915ecff460b5768b0060a02c5d2d4dec3b.png" data-image-id="76565" data-image-name="Trends_02.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Pentawards</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Пристальный взгляд</strong></p><p class="stk-reset" data-ce-tag="paragraph">Красочные продукты используются в качестве яркого фона для вырезов на упаковке.</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Заявление</strong></p><p class="stk-reset" data-ce-tag="paragraph">Смелые высказывания в надписях помогают донести ключевые ценности бренда и особенности продукта.</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Игра теней</strong></p><p class="stk-reset" data-ce-tag="paragraph">Применение силуэтов для выразительности и передачи ценностей бренда в минималистичном, но смелом ключе.</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Многослойность</strong></p><p class="stk-reset" data-ce-tag="paragraph">Упаковка — это не просто защита, это дополнительное место, в каждом слое которого можно рассказать что-то об истории бренда или продукта.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/11482427032024_78a3ecfc6f8098c445a25af0cc9596d291fe2edd.png" data-image-id="76566" data-image-name="Trends_03.png" width="1540" height="1150" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description"><em class="stk-reset">Фото: Landor & Finch</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Скалистые текстуры</strong></p><p class="stk-reset" data-ce-tag="paragraph">Бренды и студии стали использовать в дизайне упаковки рельефы горных пород и земли, что добавляет визуального и тактильного разнообразия и должно отражать природное происхождение продукции.</p><p class="stk-reset" data-ce-tag="paragraph"><strong class="stk-reset">Всё о цифрах</strong></p><p class="stk-reset" data-ce-tag="paragraph">Применение чисел в качестве основного акцента — будь то рекомендации по порциям или знаменательные для бренда события.</p><p class="stk-reset" data-ce-tag="paragraph">Тренды подробнее можно посмотреть <a class="stk-reset" href="https://pentawards.com/live/en/page/pentawards-trends-report-2023" target="_blank">здесь</a>.</p><div class="stk-grid stk-grid__layout_columns" data-stk-css="stkGAWI4" data-ce-tag="grid"><div data-col-width="1" class="stk-grid-col align-left valign-top stk-mobile-hidden" data-ce-tag="grid-col" data-stk-css="" data-stk-css-m=""><a class="sklbx-link sklbx-link--fb stk-container stk-container-link stk-reset" data-ce-tag="container" data-container-name="Telegram" href="https://t.me/poledsgn" target="_blank"><svg class="sklbx-link__icon" width="25" height="20" xmlns="http://www.w3.org/2000/svg">
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