Обозреватель Skillbox Media. Работала со «Сравни.ру», ВТБ, «Ак Барс Банком», Газпромбанком. Подготовила курсы по инвестициям для Промсвязьбанка и Школы инвестора ВТБ.
«Магнит» достиг соглашения о покупке интернет-магазина KazanExpress. Информация об этом появилась на сайте «Магнита» 19 октября 2023 года. Если Федеральная антимонопольная служба России согласует сделку, «Магнит» будет владеть 100% ООО «КазаньЭкспресс».
Рассказываем, какие активы получит «Магнит» и как изменится маркетплейс после сделки.
KazanExpress («КазаньЭкспресс») — российский маркетплейс. Сейчас он принадлежит «AliExpress Россия», предпринимателю Сергею Еремееву и основателям KazanExpress Линару Хуснуллину и Кевину Ханде. По оценке INFOLine, по итогам 2022 года KazanExpress находился на пятом месте среди маркетплейсов по количеству заказов, говорится в пресс-релизе «Магнита».
В пресс-релизе сказано, что у KazanExpress более 500 пунктов выдачи в 120 городах России. Аудитория маркетплейса — более 5 млн человек в месяц. Всего на площадке более 1,5 млн товаров в 20 категориях: «Электроника», «Бытовая техника», «Одежда», «Обувь», «Красота», «Здоровье», «Бытовая химия и личная гигиена», «Товары для дома», «Строительство и ремонт», «Детские товары», «Спорт и отдых», «Зоотовары», «Книги» и других.
Категории товаров на KazanExpress
Скриншот: KazanExpress / Skillbox MediaВ 2022 году маркетплейс получил 2,83 млрд рублей выручки. По оценке Forbes, стоимость маркетплейса составляет 180 млн долларов.
На базе маркетплейса KazanExpress запустят маркетплейс «Магнит Маркет». Ожидается, что «Магнит Маркет» станет «значимым игроком в динамично растущем сегменте маркетплейсов».
В новый маркетплейс войдёт вся инфраструктура KazanExpress: технологическая платформа, пункты выдачи заказов (ПВЗ), склады, автопарк, а также интеллектуальная собственность.
«Магнит» продолжит сотрудничать с 12 тысячами продавцов, которые торговали на KazanExpress, и будет привлекать новых селлеров. Это значит, что для старых продавцов ничего не изменится — площадка, покупатели, категории товаров останутся. Будут ли изменены условия сотрудничества с маркетплейсом — в пресс-релизе не сказано.
«Магнит» планирует увеличить число пунктов выдачи заказов. Пункты появятся в магазинах «Магнит» всех форматов — всего в сети 28 тысяч магазинов. Компания предполагает, что это позволит покупателям «получать заказы в удобной локации рядом с домом», а ретейлеру — «привлечь дополнительный трафик».
Интернет-маркетинг на практике
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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="217462" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
document.addEventListener('DOMContentLoaded', () => {
// Установите конечную дату
const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
// Найдите элементы DOM
var timer = document.querySelector('.universal-timer');
const elDays = timer.querySelector('.js-universal-notice-days');
const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
const now = new Date();
let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
elDays.innerHTML = days + ' ' + daySuffix;
elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
</script>
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</div> <div data-area="article" data-title="Магнит купит KazanExpress и создаст «Магнит Маркет» / Skillbox Media" class=" noFullClass">
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Маркетинг </a>
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<li class="info-item"> <time class="info-text" datatime="#">30 ноя 2023</time></li>
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<h1 class="article-preview__title">«Магнит» покупает KazanExpress: рассказываем, как изменится маркетплейс</h1>
<p class="article-preview__description">Под каким брендом продолжит работать KazanExpress и что будет с селлерами, которые торгуют на маркетплейсе сейчас.</p>
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Валентина Бокова </div>
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Обозреватель Skillbox Media. Работала со «Сравни.ру», ВТБ, «Ак Барс Банком», Газпромбанком. Подготовила курсы по инвестициям для Промсвязьбанка и Школы инвестора ВТБ. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":67881,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.8-rc1"><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><p class="stk-reset" data-ce-tag="paragraph">«Магнит» достиг соглашения о покупке интернет-магазина KazanExpress. Информация об этом <a href="https://www.magnit.com/ru/media/press-releases/magnit-pokupaet-kazanexpress-i-zapuskaet-sobstvennyy-marketpleys/" target="_blank" class="stk-reset">появилась</a> на сайте «Магнита» 19 октября 2023 года. Если Федеральная антимонопольная служба России согласует сделку, «Магнит» будет владеть 100% ООО «КазаньЭкспресс».</p><p class="stk-theme_26309__mb_15 stk-reset" data-ce-tag="paragraph">Рассказываем, какие активы получит «Магнит» и как изменится маркетплейс после сделки.</p><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Что такое KazanExpress</h2><p class="stk-reset" data-ce-tag="paragraph">KazanExpress («КазаньЭкспресс») — российский маркетплейс. Сейчас он принадлежит «AliExpress Россия», предпринимателю Сергею Еремееву и основателям KazanExpress Линару Хуснуллину и Кевину Ханде. По оценке INFOLine, по итогам 2022 года KazanExpress находился на пятом месте среди маркетплейсов по количеству заказов, <a href="https://www.magnit.com/ru/media/press-releases/magnit-pokupaet-kazanexpress-i-zapuskaet-sobstvennyy-marketpleys/" target="_blank" class="stk-reset">говорится</a> в пресс-релизе «Магнита».</p><p class="stk-reset" data-ce-tag="paragraph">В пресс-релизе сказано, что у KazanExpress более 500 пунктов выдачи в 120 городах России. Аудитория маркетплейса — более 5 млн человек в месяц. Всего на площадке более 1,5 млн товаров в 20 категориях: «Электроника», «Бытовая техника», «Одежда», «Обувь», «Красота», «Здоровье», «Бытовая химия и личная гигиена», «Товары для дома», «Строительство и ремонт», «Детские товары», «Спорт и отдых», «Зоотовары», «Книги» и других.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><img src="/upload/setka_images/12555930112023_5c20dcbcfbab07ab6c2df7e27444d5ac2afca569.png" data-image-id="67881" data-image-name="1.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></div><figcaption style="display:block" class="stk-reset stk-description" data-ce-tag="description">Категории товаров на KazanExpress<br><em class="stk-reset">Скриншот: <a href="https://kazanexpress.ru/" target="_blank" class="stk-reset">KazanExpress</a> / Skillbox Media</em></figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">В 2022 году маркетплейс <a href="https://companies.rbc.ru/id/1211600048791-obschestvo-s-ogranichennoj-otvetstvennostyu-kazanekspress/#general" target="_blank" class="stk-reset" data-gtm-vis-has-fired10171822_255="1">получил</a> 2,83 млрд рублей выручки. По <a href="https://www.forbes.ru/profile/485171-kazanexpress" target="_blank" class="stk-reset" data-gtm-vis-has-fired10171822_255="1">оценке</a> Forbes, стоимость маркетплейса составляет 180 млн долларов.</p></div></div><div class="stk-theme_26309__mb_15 stk-grid" data-ce-tag="grid"><div data-col-width="12" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col"><h2 class="stk-theme_26309__style_large_header stk-reset" data-ce-tag="paragraph">Что будет с KazanExpress после продажи</h2><p class="stk-reset" data-ce-tag="paragraph">На базе маркетплейса KazanExpress запустят маркетплейс «Магнит Маркет». Ожидается, что «Магнит Маркет» станет «значимым игроком в динамично растущем сегменте маркетплейсов».</p><p class="stk-reset" data-ce-tag="paragraph">В новый маркетплейс войдёт вся инфраструктура KazanExpress: технологическая платформа, пункты выдачи заказов (ПВЗ), склады, автопарк, а также интеллектуальная собственность.</p><p class="stk-reset" data-ce-tag="paragraph">«Магнит» продолжит сотрудничать с 12 тысячами продавцов, которые торговали на KazanExpress, и будет привлекать новых селлеров. Это значит, что для старых продавцов ничего не изменится — площадка, покупатели, категории товаров останутся. Будут ли изменены условия сотрудничества с маркетплейсом — в пресс-релизе не сказано.</p><p class="stk-reset" data-ce-tag="paragraph">«Магнит» планирует увеличить число пунктов выдачи заказов. Пункты появятся в магазинах «Магнит» всех форматов — всего в сети 28 тысяч магазинов. Компания предполагает, что это позволит покупателям «получать заказы в удобной локации рядом с домом», а ретейлеру — «привлечь дополнительный трафик».</p></div></div></div> </div>
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{"@context":"http:\/\/schema.org","@type":"Article","url":"https:\/\/skillbox.ru\/media\/marketing\/magnit-pokupaet-kazanexpress-rasskazyvaem-kak-izmenitsya-marketpleys\/","headline":"\u00ab\u041c\u0430\u0433\u043d\u0438\u0442\u00bb \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 KazanExpress: \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c, \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441","articleSection":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","articleBody":"\u00ab\u041c\u0430\u0433\u043d\u0438\u0442\u00bb \u0434\u043e\u0441\u0442\u0438\u0433 \u0441\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u044f \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \r\n\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 KazanExpress. \u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0431 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\u043f\u043e\u043b\u0443\u0447\u0438\u0442 \u00ab\u041c\u0430\u0433\u043d\u0438\u0442\u00bb \r\n\u0438 \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441 \u043f\u043e\u0441\u043b\u0435 \u0441\u0434\u0435\u043b\u043a\u0438.\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 KazanExpress\r\n\r\nKazanExpress (\u00ab\u041a\u0430\u0437\u0430\u043d\u044c\u042d\u043a\u0441\u043f\u0440\u0435\u0441\u0441\u00bb) \u2014 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0439 \r\n\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441. \u0421\u0435\u0439\u0447\u0430\u0441 \u043e\u043d \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0438\u0442 \u00abAliExpress \u0420\u043e\u0441\u0441\u0438\u044f\u00bb, \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044e \u0421\u0435\u0440\u0433\u0435\u044e \u0415\u0440\u0435\u043c\u0435\u0435\u0432\u0443 \u0438 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