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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="202954" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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if (diff === 0) {
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let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Исследование: больше половины россиян хотят носить вещи с логотипами компаний / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">26 май 2021</time></li>
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<h1 class="article-preview__title">Исследование: больше половины россиян хотят носить вещи с логотипами компаний</h1>
<p class="article-preview__description">Но только 27% опрошенных готовы за них платить.</p>
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Анастасия Нарушевич </div>
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Журналистка. Пишет про дизайн во всех его проявлениях. В свободное от работы время ведёт Telegram-канал о кино «Нарушевич смотрит». </div>
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Институт общественного мнения «Анкетолог» <a class="stk-reset" href="https://iom.anketolog.ru/2021/05/21/merch" target="_blank">опубликовал</a> результаты исследования о брендированной продукции в России. Опрос показал, что у 56% россиян есть вещи с символикой различных компаний. При этом 84% опрошенным они достались бесплатно, в то время как 25% респондентов участвовали в розыгрыше.
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Самые популярные среди подобных товаров — канцелярия (72%), кружки (61%), футболки (57%), рюкзаки (32%), термосы (27%) и толстовки (22%). Однако только четверть респондентов (27%) готова покупать такую продукцию самостоятельно. Частота использования также варьируется: регулярно мерч носят 25% опрошенных, 10% делают это иногда, а 2% не нашли ему применения.
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<figcaption class="stk-reset stk-description" style="display:block" data-ce-tag="description">Инфографика: «<a class="stk-reset" href="https://anketolog.ru/" target="_blank">Институт общественного мнения Анкетолог</a>»</figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure">
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Исследование также показало, что 36% респондентов понравился в первую очередь дизайн, а 35% — вещь в целом. Кроме того, 19% опрошенных пользуются мерчем, поскольку поддерживают деятельность бренда, ещё 13% разделяют его ценности и 7% хотят почувствовать себя причастными к делу.
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70% признались, что хотели бы иметь продукцию с корпоративной символикой. В ответах на вопрос о том, мерч каких компаний им хотелось бы носить, чаще всего упоминали «Газпром», Сбер, Apple, Яндекс и Coca-Cola.
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