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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="211927" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
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deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
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elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Дизайнеры провели ребрендинг Амстердамского музея — статьи на Skillbox / Skillbox Media" class=" noFullClass">
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Ксения Коростелева </div>
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Журналистка. Пишет новости про дизайн, а в свободное время курирует выставки и рассказывает про современное искусство. </div>
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<div class="stk-post stk-layout_12col_18068 stk-theme_26309" data-stk="{"images":[{"id":33846,"alt":"","caption":""},{"id":33845,"alt":"","caption":""},{"id":33844,"alt":"","caption":""},{"id":33843,"alt":"","caption":""},{"id":33842,"alt":"","caption":""},{"id":33841,"alt":"","caption":""},{"id":33840,"alt":"","caption":""}]}" data-ui-id="post" data-ce-tag="post" data-reset-type="class" data-layout-type="auto" data-editor-version="3.2.3"><p class="stk-reset" data-ce-tag="paragraph">Музей Амстердама основали в 1926 году. В нём хранятся более 100 тысяч экспонатов, рассказывающих об истории города. Недавно музей провёл ремонт и переехал в новое временное здание — к этому приурочили ребрендинг.</p><div class="stk-gallery" data-ce-tag="gallery"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><a><img src="/upload/setka_images/14052718052022_3010dc377a546cd57a8a16aab9ef3f431b18e8d1.jpg" data-image-id="33841" data-image-name="Amsterdam_02.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></a></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: Amsterdam Museum (<a href="http://amsterdammuseum.nl/" target="_blank" class="stk-reset">amsterdammuseum.nl</a>)</figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><a><img src="/upload/setka_images/14060118052022_041f541739e30e467cd5118f2a00fb92ff382e01.png" data-image-id="33845" data-image-name="Amsterdam_07.png" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></a></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Предыдущий логотип музея. Изображение: Wikimedia Commons</figcaption></figure></div><p class="stk-reset" data-ce-tag="paragraph">Студией Sallali Vaverka управляют амстердамские графические дизайнеры Хамид Саллали и Изабель Ваверка. Именно они занялись ребрендингом. Помимо редизайна логотипа, они также создали рекламную кампанию, оформили наружную коммуникацию в новом временном здании, а также музейные онлайн-ресурсы.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><a><img src="/upload/setka_images/14055518052022_f804ccbbc931d0d16d2b9e95b18527d7db27fde4.jpg" data-image-id="33844" data-image-name="Amsterdam_05.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></a></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: Amsterdam Museum (<a href="http://amsterdammuseum.nl/" target="_blank" class="stk-reset">amsterdammuseum.nl</a>)</figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">«Наша цель состояла в том, чтобы усилить айдентику, создав пару визуальных правил», — говорит Изабель Ваверка. Новый логотип был вдохновлён Андреевским крестом, который стал символом города и трижды изображён на городском флаге.</p><div class="stk-gallery" data-ce-tag="gallery"><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><a><img src="/upload/setka_images/14052018052022_c235cad55da1ac89a9748d5feacf4acc16f38fc3.jpg" data-image-id="33840" data-image-name="Amsterdam_01.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></a></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: Amsterdam Museum (<a href="http://amsterdammuseum.nl/" target="_blank" class="stk-reset">amsterdammuseum.nl</a>)</figcaption></figure><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><a><img src="/upload/setka_images/14060918052022_0cc7734ab89109a1c4faf18ead8962c05771e395.jpg" data-image-id="33846" data-image-name="Amsterdam_Flag.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></a></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Андреевские кресты на флаге Амстердама. Фото: Wikimedia Commons</figcaption></figure></div><p class="stk-reset" data-ce-tag="paragraph">Чтобы показать, что музей является местом встречи для посетителей разных возрастных групп, слоёв общества и культур, дизайнеры соединили в логотипе четыре линии разных цветов. Красный цвет распространён в Амстердаме, его можно найти по всему городу. В логотипе используются три оттенка этого цвета.</p><p class="stk-reset" data-ce-tag="paragraph">«С одной стороны, эти три вида красного цвета могут символизировать прошлое, настоящее и будущее города, которые представлены в музее. С другой стороны, они могут символизировать разнообразие жителей Амстердама, которые совсем не одинаковы», — говорит Изабель Ваверка.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><a><img src="/upload/setka_images/14053718052022_62ef47574cbdccce05bc1834562756a5a505a9d4.jpg" data-image-id="33842" data-image-name="Amsterdam_03.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></a></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: Amsterdam Museum (<a href="http://amsterdammuseum.nl/" target="_blank" class="stk-reset">amsterdammuseum.nl</a>)</figcaption></figure><p class="stk-reset" data-ce-tag="paragraph">Брендинг объединили с помощью шрифтов: их рекомендуют использовать во всех коммуникациях музея. В логотипе используются шрифт Parada и Messina Serif с засечками. Вспомогательная информация пишется шрифтом Matter.</p><figure class="stk-reset stk-image-figure" data-ce-tag="image-figure"><div class="stk-mask" data-ce-tag="mask"><a><img src="/upload/setka_images/14054618052022_d4d7940b2a927b6be153c0c5151c46cec992e685.jpg" data-image-id="33843" data-image-name="Amsterdam_04.jpg" width="1540" height="866" loading="lazy" class="stk-image stk-reset"/></a></div><figcaption class="stk-reset stk-description" data-ce-tag="description">Изображение: Amsterdam Museum (<a href="http://amsterdammuseum.nl/" target="_blank" class="stk-reset">amsterdammuseum.nl</a>)</figcaption></figure></div> </div>
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