1 <p>2022’s college graduates are entering the professional workforce this summer. This graduating class is filled with individuals belonging to “Generation Z”. - Born between 1995 and the early 2000s, Gen Z has been dubbed “digital natives” and the “most creative” generation due to their adoption of portable technology and the internet from a young age.</p>

2 <p>Over 4 million Gen Zers make up the world population, and recent research says that approximately<a>27 percent of the workforce will be made up by Gen Z</a>by 2025. This presents employers and recruiting professionals a unique opportunity to test out creative recruitment strategies. Connecting with Gen Z on a professional level calls for using the right communication channels, job descriptions, messaging and hiring timelines to successfully secure Gen Z employees.</p>