Apa saja sih, faktor yang bisa mempengaruhi penawaran (supply) dan permintaan (demand)? Yuk, baca penjelasannya berikut ini!
—
Pernah dengar istilah supply dan demand? Sebagai gambaran, kamu pernah nggak, mengamati harga-harga kebutuhan pokok ketika menjelang Ramadhan atau Hari Raya Idulfitri? Harga-harga kebutuhan pokok cenderung naik, kan, daripada biasanya? Kenapa ya, bisa seperti itu?
Ternyata, kenaikan harga-harga kebutuhan pokok setiap menjelang Ramadhan atau Idulfitri itu memang ada teorinya, guys. Dalam ilmu ekonomi, kenaikan harga dan kelangkaan barang itu bisa disebabkan oleh ketidakseimbangan antara penawaran (supply) dan pemintaan (demand). Pada teori supply and demand ini, kita bisa melihat interaksi antara produsen dan konsumen. Apabila jumlah barang yang ditawarkan oleh produsen lebih sedikit dibandingkan jumlah barang yang diminta oleh konsumen, maka akan terjadi kelangkaan barang. Nah, kondisi ini digambarkan pada kurva penawaran dan permintaan yang tidak mencapai titik keseimbangan.
Hmm, sebenarnya penawaran (supply) dan permintaan (demand) itu apa, sih?
Pengertian Penawaran (Supply)
Supply atau penawaran adalah kesediaan penjual untuk menyerahkan berbagai barang pada tingkat harga dalam waktu tertentu dan keadaan tertentu.
Hukum penawaran menyatakan bahwa ketika harga suatu barang meningkat dan ceteris paribus (faktor-faktor lain dianggap tidak ada perubahan), maka jumlah penawaran barang tersebut juga akan meningkat. Artinya antara harga dengan penawaran berbanding lurus atau positif.
Faktor yang Mempengaruhi Penawaran (Supply)
Jumlah penawaran atau supply dapat dipengaruhi oleh beberapa faktor, antara lain sebagai berikut:
1. Harga Barang Itu Sendiri
Produsen atau perusahaan akan menawarkan lebih banyak barang jika harga barang tersebut naik. Begitupun sebaliknya. Jika harga barang turun, maka jumlah penawaran barang tersebut akan sedikit.
2. Harga Barang Lain yang Terkait
Untuk memahami poin ini, kita gunakan contoh kasus, ya. Misalnya, seorang petani memiliki lahan yang dapat ditanami jagung atau kacang-kacangan. Nah, ketika harga jagung naik, maka petani akan mengurangi penanaman kacang dan menggantinya dengan jagung karena lebih menguntungkan.
Baca juga: Apa Saja Macam-Macam Kebutuhan Manusia & Alat Pemenuhannya?
3. Biaya Produksi
Produsen membutuhkan berbagai faktor produksi untuk dapat menghasilkan barang dan jasa. Oleh karena itu, jika biaya produksi mengalami kenaikan, maka harga barang akan cenderung naik. Akibatnya, produsen cenderung mengurangi jumlah produksinya, sehingga jumlah penawarannya pun akan berkurang. Hal ini juga berlaku sebaliknya.
4. Tingkat Teknologi
Perusahaan yang menggunakan teknologi maju dapat meningkatkan hasil produksinya dengan cepat. Di samping itu, penggunaan teknologi yang maju juga dapat menyebabkan biaya produksi semakin murah. Hasil produksi yang meningkat dan biaya produksi yang semakin murah, akan menyebabkan jumlah barang yang ditawarkan semakin banyak pada tingkat harga tertentu.
5. Jumlah Produsen
Semakin banyak jumlah produsen, maka semakin banyak pula jumlah barang yang ditawarkan. Misalnya, jika beberapa produsen es krim memutuskan untuk berhenti berjualan dan keluar dari pasar, maka tentu jumlah es krim yang dijual di pasar akan turut berkurang.
6. Kebijakan Pemerintah
Kebijakan pemerintah yang berpengaruh terhadap penawaran, dibedakan menjadi dua jenis, yakni pajak dan subsidi.
a. Pajak
Asumsinya, pajak akan menjadi beban penjual (penambah harga yang ditawarkan) dan mengurangi laba. Maka semakin besar pajak, jumlah barang yang ditawarkan akan menurun, begitu pula sebaliknya.
b. Subsidi
Subsidi dapat mengurangi biaya produksi, sehingga menjadi pengurang harga yang ditawarkan dan menambah laba. Karena itu, semakin besar subsidi, maka jumlah barang yang ditawarkan akan bertambah.
7. Faktor Alam
Pengaruh alam dapat mempengaruhi penawaran untuk produk pertanian dan perikanan. Misalnya, bagi para petani padi, iklim yang tidak menentu dapat menyebabkan gagal panen. Akibatnya, jumlah beras yang ditawarkan akan berkurang.
8. Prediksi Produsen tentang Kondisi pada Masa Mendatang
Untuk memahami poin ini, kita gunakan contoh kasus juga, ya. Misalnya, produsen meramalkan bahwa akan terjadi kenaikan harga beras pada bulan depan. Maka, pada bulan ini, produsen akan mengurangi stok penjualannya dan menunggu hingga bulan depan untuk mengeksploitasi keuntungan yang mungkin bisa diperoleh akibat naiknya harga.
Baca juga: Macam-Macam Sistem Ekonomi & Karakteristiknya
Okee, sekarang lanjut ke pembahasan permintaan, yuk!
Pengertian Permintaan (Demand)
Demand atau permintaan adalah jumlah keseluruhan barang dan jasa yang ingin dibeli oleh konsumen pada berbagai tingkat harga.
Hukum permintaan menyatakan bahwa ketika harga suatu barang meningkat, maka jumlah permintaan barang tersebut akan menurun. Begitu pula sebaliknya. Ketika harga suatu barang menurun, maka jumlah permintaan barang tersebut akan meningkat.
Intinya, hubungan antara harga barang dan jumlah barang yang diminta adalah berbanding terbalik atau negatif. Namun, dengan asumsi ceteris paribus, artinya, faktor selain harga dianggap tetap.
Faktor yang Mempengaruhi Permintaan (Demand)
Jumlah permintaan dapat dipengaruhi oleh beberapa faktor, antara lain sebagai berikut:
1. Harga Barang Itu Sendiri
Apabila harga suatu barang semakin murah, maka jumlah permintaan terhadap barang tersebut akan bertambah. Hal ini berlaku juga sebaliknya. Jika harga suatu barang semakin mahal, maka jumlah permintaan terhadap barang tersebut akan berkurang.
2. Harga Barang Lain yang Terkait
Untuk harga barang lain yang terkait, dibedakan berdasarkan barang substitusi dan barang komplementer.
a. Barang Substitusi
Apabila harga barang substitusinya (pengganti) turun, maka permintaan akan barang tersebut akan berkurang. Tentunya karena harga barang substitusinya terasa lebih murah dibandingkan harga barang tersebut. Namun, apabila harga barang substitusinya naik, maka permintaan barang tersebut akan meningkat. Berarti hubungan antara harga barang substitusi dan jumlah permintaan barangnya berbanding lurus atau positif.
Baca juga: Pengertian Ilmu Ekonomi, Kelangkaan & Skala Prioritas
b. Barang Komplementer
Apabila harga barang komplementernya turun, maka permintaan akan barang tersebut akan naik. Sebaliknya, jika harga barang komplementernya naik, maka permintaan akan barang tersebut akan turun. Berarti hubungan antara harga barang komplementer dan jumlah permintaan barangnya berbanding terbalik atau negatif.
3. Tingkat Pendapatan
Tingkat pendapatan konsumen akan menunjukkan daya beli konsumen. Semakin tinggi tingkat pendapatan, maka semakin meningkat permintaan terhadap barang tersebut. Contohnya, Caca mendatangi bazar baju murah di suatu pasar malam. Pada bazar tersebut, Caca memutuskan hanya membeli satu baju seharga Rp80.000, karena Caca hanya memiliki penghasilan Rp500.000/bulan. Berbeda dengan Ahmad yang memutuskan membeli dua baju pada bazar tersebut karena penghasilannya adalah Rp1.000.000/bulan.
4. Selera Masyarakat
Selera atau kebiasaan juga akan memengaruhi permintaan suatu barang. Jika selera masyarakat terhadap suatu barang meningkat, permintaan terhadap barang itu pun akan meningkat. Contohnya, celana cutbray sedang menjadi tren saat ini, akibatnya jumlah permintaan model celana cutbray cenderung meningkat.
5. Jumlah Penduduk
Semakin besar jumlah penduduk suatu daerah atau negara, maka semakin tinggi permintaan suatu barang untuk harga tertentu.
6. Prediksi Konsumen tentang Kondisi pada Masa Mendatang
Bila kita memperkirakan bahwa harga suatu barang akan naik di masa mendatang, maka kita akan berpikir untuk membeli barang itu sekarang daripada nanti setelah harganya naik. Hal ini akan mendorong orang lain untuk membeli lebih banyak pula pada masa kini, guna menghemat uang belanja di masa mendatang.
—
Itu dia penjelasan mengenai pengertian penawaran (supply) dan permintaan (demand), serta faktor-faktor yang mempengaruhinya. Sudah paham, kan, sekarang? Jangan lupa kerjakan kuis dan latihan soal mengenai materi ini di ruangbelajar, ya!
Referensi:
Alam S., (2016). Ekonomi untuk SMA dan MA Kelas X. Jakarta: Erlangga.
Artikel ini pertama kali ditulis oleh Aulia Annaisabiru E dan telah diperbarui oleh Kenya Swawikanti pada 13 Oktober 2022.
<!DOCTYPE html>
<html lang="en-US">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta author="viewport" content="Ruangguru Tech Team">
<title>Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10</title>
<link rel="shortcut icon" href="https://cdn-web-2.ruangguru.com/homepage-web/public/assets/icons/favicon.id.ico" type="image/x-icon" />
<!-- <link rel="profile" href="https://gmpg.org/xfn/11"> -->
<link rel="pingback" href="https://www.ruangguru.com/blog/xmlrpc.php">
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;600;700&display=swap" rel="stylesheet">
<link rel="stylesheet" href="https://www.ruangguru.com/blog/wp-content/themes/ruangguru/css/bootstrap.min.css">
<link rel="stylesheet" href="https://www.ruangguru.com/blog/wp-content/themes/ruangguru/css/style.css">
<script src="https://www.ruangguru.com/blog/wp-content/themes/ruangguru/js/jquery-3.6.3.min.js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.16.0/umd/popper.min.js"></script>
<script src="https://www.ruangguru.com/blog/wp-content/themes/ruangguru/js/bootstrap.min.js"></script>
<script src="https://www.ruangguru.com/blog/wp-content/themes/ruangguru/js/main.js"></script>
<script src="https://www.ruangguru.com/blog/wp-content/themes/ruangguru/js/side-banner.js"></script>
<!-- Google Tag Manager -->
<meta name="google-site-verification" content="VJAn1g6wmtTZPpTXh-B4xoSFEkUi5jcV74xQSr6jnOM" />
<!-- <script>
document.querySelector('meta[name="author"]').setAttribute("content", "Ruangguru Tech Team");
</script> -->
<meta name="publisher" content="PT Ruang Raya Indonesia">
<!-- Google Tag Manager -->
<script>
(function(w, d, s, l, i) {
w[l] = w[l] || [];
w[l].push({
'gtm.start': new Date().getTime(),
event: 'gtm.js'
});
var f = d.getElementsByTagName(s)[0],
j = d.createElement(s),
dl = l != 'dataLayer' ? '&l=' + l : '';
j.async = true;
j.src =
'https://www.googletagmanager.com/gtm.js?id=' + i + dl;
f.parentNode.insertBefore(j, f);
})(window, document, 'script', 'dataLayer', 'GTM-PVNLZFT');
</script>
<!-- End Google Tag Manager -->
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
<style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>
<!-- This site is optimized with the Yoast SEO plugin v25.9 - https://yoast.com/wordpress/plugins/seo/ -->
<meta name="description" content="Apa saja sih, faktor yang bisa mempengaruhi penawaran (supply) dan permintaan (demand)? Yuk, baca penjelasannya berikut ini! -- Pernah dengar istilah" />
<link rel="canonical" href="https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran" />
<meta property="og:locale" content="en_US" />
<meta property="og:type" content="article" />
<meta property="og:title" content="Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10" />
<meta property="og:description" content="Apa saja sih, faktor yang bisa mempengaruhi penawaran (supply) dan permintaan (demand)? Yuk, baca penjelasannya berikut ini! -- Pernah dengar istilah" />
<meta property="og:url" content="https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran" />
<meta property="og:site_name" content="Belajar Gratis di Rumah Kapan Pun! | Blog Ruangguru" />
<meta property="article:publisher" content="https://www.facebook.com/ruanggurucom/" />
<meta property="article:published_time" content="2023-02-15T23:00:00+00:00" />
<meta property="article:modified_time" content="2023-12-04T03:28:49+00:00" />
<meta name="author" content="Kenya Swawikanti" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:creator" content="@ruangguru" />
<meta name="twitter:site" content="@ruangguru" />
<meta name="twitter:label1" content="Written by" />
<meta name="twitter:data1" content="Kenya Swawikanti" />
<meta name="twitter:label2" content="Est. reading time" />
<meta name="twitter:data2" content="6 minutes" />
<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran","url":"https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran","name":"Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10","isPartOf":{"@id":"https://www.ruangguru.com/blog/#website"},"primaryImageOfPage":{"@id":"https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran#primaryimage"},"image":{"@id":"https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran#primaryimage"},"thumbnailUrl":"https://cdn-web.ruangguru.com/landing-pages/assets/hs/Faktor%20yang%20Mempengaruhi%20Permintaan%20dan%20Penawaran.jpg","datePublished":"2023-02-15T23:00:00+00:00","dateModified":"2023-12-04T03:28:49+00:00","author":{"@id":"https://www.ruangguru.com/blog/#/schema/person/2961333999f86a82f666cdabdd06fc14"},"description":"Apa saja sih, faktor yang bisa mempengaruhi penawaran (supply) dan permintaan (demand)? Yuk, baca penjelasannya berikut ini! -- Pernah dengar istilah","breadcrumb":{"@id":"https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran#primaryimage","url":"https://cdn-web.ruangguru.com/landing-pages/assets/hs/Faktor%20yang%20Mempengaruhi%20Permintaan%20dan%20Penawaran.jpg","contentUrl":"https://cdn-web.ruangguru.com/landing-pages/assets/hs/Faktor%20yang%20Mempengaruhi%20Permintaan%20dan%20Penawaran.jpg"},{"@type":"BreadcrumbList","@id":"https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.ruangguru.com/blog"},{"@type":"ListItem","position":2,"name":"Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10"}]},{"@type":"WebSite","@id":"https://www.ruangguru.com/blog/#website","url":"https://www.ruangguru.com/blog/","name":"Ruangguru Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.ruangguru.com/blog/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https://www.ruangguru.com/blog/#/schema/person/2961333999f86a82f666cdabdd06fc14","name":"Kenya Swawikanti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.ruangguru.com/blog/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/?s=96&d=mm&r=g","caption":"Kenya Swawikanti"},"url":"https://www.ruangguru.com/blog/author/kenya-swawikanti"}]}</script>
<!-- / Yoast SEO plugin. -->
<link rel="alternate" type="application/rss+xml" title="Belajar Gratis di Rumah Kapan Pun! | Blog Ruangguru » Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10 Comments Feed" href="https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran/feed" />
<script type="text/javascript">
/* <![CDATA[ */
window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.ruangguru.com\/blog\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.8.1"}};
/*! This file is auto-generated */
!function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\ud83d\udd25","\ud83d\udc26\u200b\ud83d\udd25")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);
/* ]]> */
</script>
<style id='wp-emoji-styles-inline-css' type='text/css'>
img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}
</style>
<link rel='stylesheet' id='wp-block-library-css' href='https://www.ruangguru.com/blog/wp-includes/css/dist/block-library/style.min.css?ver=6.8.1' type='text/css' media='all' />
<style id='classic-theme-styles-inline-css' type='text/css'>
/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}
</style>
<style id='global-styles-inline-css' type='text/css'>
:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel="https://api.w.org/" href="https://www.ruangguru.com/blog/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.ruangguru.com/blog/wp-json/wp/v2/posts/544" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.ruangguru.com/blog/xmlrpc.php?rsd" />
<meta name="generator" content="WordPress 6.8.1" />
<link rel='shortlink' href='https://www.ruangguru.com/blog/?p=544' />
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.ruangguru.com/blog/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.ruangguru.com%2Fblog%2Fdefinisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran" />
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.ruangguru.com/blog/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.ruangguru.com%2Fblog%2Fdefinisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran&format=xml" />
</head>
<body class="wp-singular post-template-default single single-post postid-544 single-format-standard wp-theme-ruangguru">
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M28L4XJ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->
<header class="header">
<div class="container">
<nav class="navbar navbar-expand-lg header-inner">
<div style="display:flex; gap:12px;">
<button class="navbar-toggler" type="button" data-bs-toggle="collapse" data-bs-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation">
<img alt="menu" src="https://cdn-web-2.ruangguru.com/file-uploader/lp/beba4a70-3971-41be-9364-f9ee6857b192.svg" loading="lazy" width="30px" height="32px" />
</button>
<a href="https://ruangguru.com" class="header-logo">
<img loading="lazy" src="https://cdn-web-2.ruangguru.com/static/logo-ruangguru.png" alt="Logo">
</a>
</div>
<form class="form-inline my-2 my-lg-0" role="search" method="get" id="searchformmobile" class="searchform" action="https://www.ruangguru.com/blog/">
<div>
<label class="screen-reader-text" for="s">Search for:</label>
<div class="input-group input-group-sm">
<span class="input-group-text" id="search-2"><img width="20px" height="20px" loading="lazy" src="https://cdn-web-2.ruangguru.com/file-uploader/lp/baf38d7b-226b-4374-8b2b-e49766395871.png" alt="" /></span>
<input type="text" value="" name="s" class="form-control" placeholder="Cari artikel di sini!" aria-label="Cari artikel di sini!" aria-describedby="Cari artikel di sini!">
</div>
</div>
</form>
<div class="collapse navbar-collapse dropdown-hover-all" id="navbarSupportedContent">
<div class="d-lg-none navbar-head-collapse">
<a href="https://ruangguru.com" class="header-logo">
<img loading="lazy" src="https://cdn-web-2.ruangguru.com/static/logo-ruangguru.png" alt="Logo">
</a>
<button class="navbar-toggler" type="button" data-bs-toggle="collapse" data-bs-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation">
X
</button>
</div>
<ul class="navbar-nav me-auto mb-2 mb-lg-0">
<li class="nav-item">
<a class="nav-link" href="https://www.ruangguru.com/blog/">Blog</a>
</li>
<li class="nav-item
dropdown dropdown-hover">
<p class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
Konsep & Tips Pelajaran </p>
<div class="dropdown-menu" aria-labelledby="nav1">
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu0" href="https://www.ruangguru.com/blog/c/bahasa-indonesia" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Bahasa Indonesia</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu0">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-sd-kelas-4">Kelas 4</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-sd-kelas-5">Kelas 5</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-sd-kelas-6">Kelas 6</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-indonesia/bahasa-indonesia-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu1" href="https://www.ruangguru.com/blog/c/bahasa-inggris" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Bahasa Inggris</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu1">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-inggris/bahasa-inggris-sd-kelas-6">Kelas 6</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-inggris/bahasa-inggris-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-inggris/bahasa-inggris-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-inggris/bahasa-inggris-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-inggris/bahasa-inggris-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-inggris/bahasa-inggris-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/bahasa-inggris/bahasa-inggris-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu2" href="https://www.ruangguru.com/blog/c/biologi" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Biologi</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu2">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/biologi/biologi-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/biologi/biologi-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/biologi/biologi-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/biologi/biologi-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/biologi/biologi-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/biologi/biologi-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu3" href="https://www.ruangguru.com/blog/c/ekonomi" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Ekonomi</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu3">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ekonomi/ekonomi-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ekonomi/ekonomi-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ekonomi/ekonomi-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ekonomi/ekonomi-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ekonomi/ekonomi-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ekonomi/ekonomi-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu4" href="https://www.ruangguru.com/blog/c/fisika" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Fisika</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu4">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/fisika/fisika-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/fisika/fisika-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/fisika/fisika-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/fisika/fisika-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/fisika/fisika-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/fisika/fisika-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu5" href="https://www.ruangguru.com/blog/c/geografi" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Geografi</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu5">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/geografi/geografi-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/geografi/geografi-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/geografi/geografi-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/geografi/geografi-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/geografi/geografi-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/geografi/geografi-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu6" href="https://www.ruangguru.com/blog/c/ipa-terpadu" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">IPA Terpadu</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu6">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ipa-terpadu/ipa-terpadu-sd-kelas-4">Kelas 4</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ipa-terpadu/ipa-terpadu-sd-kelas-5">Kelas 5</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ipa-terpadu/ipa-terpadu-sd-kelas-6">Kelas 6</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu7" href="https://www.ruangguru.com/blog/c/ips-terpadu" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">IPS Terpadu</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu7">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ips-terpadu/ips-terpadu-sd-kelas-4">Kelas 4</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ips-terpadu/ips-terpadu-sd-kelas-5">Kelas 5</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/ips-terpadu/ips-terpadu-sd-kelas-6">Kelas 6</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu8" href="https://www.ruangguru.com/blog/c/kimia" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Kimia</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu8">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/kimia/kimia-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/kimia/kimia-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/kimia/kimia-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu9" href="https://www.ruangguru.com/blog/c/matematika" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Matematika</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu9">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-sd-kelas-4">Kelas 4</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-sd-kelas-5">Kelas 5</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-sd-kelas-6">Kelas 6</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/matematika/matematika-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu10" href="https://www.ruangguru.com/blog/c/sejarah" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Sejarah</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu10">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sejarah/sejarah-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sejarah/sejarah-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sejarah/sejarah-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sejarah/sejarah-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sejarah/sejarah-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sejarah/sejarah-sma-kelas-12">Kelas 12</a>
</div>
</div>
<div class="dropdown dropend">
<a class="dropdown-item dropdown-toggle" id="nav1-menu11" href="https://www.ruangguru.com/blog/c/sosiologi" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Sosiologi</a>
<div class="dropdown-menu" aria-labelledby="nav1-menu11">
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sosiologi/sosiologi-smp-kelas-7">Kelas 7</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sosiologi/sosiologi-smp-kelas-8">Kelas 8</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sosiologi/sosiologi-smp-kelas-9">Kelas 9</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sosiologi/sosiologi-sma-kelas-10">Kelas 10</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sosiologi/sosiologi-sma-kelas-11">Kelas 11</a>
<a class="dropdown-item" href="https://www.ruangguru.com/blog/c/sosiologi/sosiologi-sma-kelas-12">Kelas 12</a>
</div>
</div>
</div>
</li>
<li class="nav-item
dropdown dropdown-hover">
<p class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
Latihan Soal </p>
<div class="dropdown-menu" aria-labelledby="nav2">
<a class="dropdown-item" id="nav2-menu0" href="https://www.ruangguru.com/blog/c/latihan-soal/sd-kelas-4">Latihan Soal Kelas 4</a>
<a class="dropdown-item" id="nav2-menu1" href="https://www.ruangguru.com/blog/c/latihan-soal/sd-kelas-5">Latihan Soal Kelas 5</a>
<a class="dropdown-item" id="nav2-menu2" href="https://www.ruangguru.com/blog/c/latihan-soal/sd-kelas-6">Latihan Soal Kelas 6</a>
<a class="dropdown-item" id="nav2-menu3" href="https://www.ruangguru.com/blog/c/latihan-soal/smp-kelas-7">Latihan Soal Kelas 7</a>
<a class="dropdown-item" id="nav2-menu4" href="https://www.ruangguru.com/blog/c/latihan-soal/smp-kelas-8">Latihan Soal Kelas 8</a>
<a class="dropdown-item" id="nav2-menu5" href="https://www.ruangguru.com/blog/c/latihan-soal/smp-kelas-9">Latihan Soal Kelas 9</a>
<a class="dropdown-item" id="nav2-menu6" href="https://www.ruangguru.com/blog/c/latihan-soal/sma-kelas-10">Latihan Soal Kelas 10</a>
<a class="dropdown-item" id="nav2-menu7" href="https://www.ruangguru.com/blog/c/latihan-soal/sma-kelas-11">Latihan Soal Kelas 11</a>
<a class="dropdown-item" id="nav2-menu8" href="https://www.ruangguru.com/blog/c/latihan-soal/sma-kelas-12">Latihan Soal Kelas 12</a>
</div>
</li>
<li class="nav-item
dropdown dropdown-hover">
<p class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
Pojok Kampus </p>
<div class="dropdown-menu" aria-labelledby="nav3">
<a class="dropdown-item" id="nav3-menu0" href="https://www.ruangguru.com/blog/c/info-beasiswa">Info Beasiswa</a>
<a class="dropdown-item" id="nav3-menu1" href="https://www.ruangguru.com/blog/c/kampus-dan-jurusan">Kampus dan Jurusan</a>
<a class="dropdown-item" id="nav3-menu2" href="https://www.ruangguru.com/blog/c/seleksi-masuk">Seleksi Masuk</a>
</div>
</li>
<li class="nav-item
">
<a class="nav-link
" href=" https://www.ruangguru.com/blog/c/fakta-seru" id="nav4"
>
Fakta Seru </a>
</li>
<li class="nav-item
dropdown dropdown-hover">
<p class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
Dunia Kata </p>
<div class="dropdown-menu" aria-labelledby="nav5">
<a class="dropdown-item" id="nav5-menu0" href="https://www.ruangguru.com/blog/tag/cerpen">Cerpen</a>
<a class="dropdown-item" id="nav5-menu1" href="https://www.ruangguru.com/blog/tag/resensi-buku">Resensi Buku</a>
</div>
</li>
<li class="nav-item
">
<a class="nav-link
" href=" https://www.ruangguru.com/blog/tag/for-kids" id="nav6"
>
For Kids </a>
</li>
<li class="nav-item
dropdown dropdown-hover">
<p class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
Seputar Ruangguru </p>
<div class="dropdown-menu" aria-labelledby="nav7">
<a class="dropdown-item" id="nav7-menu0" href="https://www.ruangguru.com/blog/tag/info-ruangguru">Info Ruangguru</a>
<a class="dropdown-item" id="nav7-menu1" href="https://www.ruangguru.com/blog/tag/siaran-pers">Siaran Pers</a>
<a class="dropdown-item" id="nav7-menu2" href="https://www.ruangguru.com/blog/tag/cerita-juara">Cerita Juara</a>
<a class="dropdown-item" id="nav7-menu3" href="https://www.ruangguru.com/blog/tag/seputar-guru">Seputar Guru</a>
<a class="dropdown-item" id="nav7-menu4" href="https://www.ruangguru.com/blog/tag/lifeatruangguru">Life at Ruangguru</a>
</div>
</li>
</ul>
<form class="form-inline my-2 my-lg-0" role="search" method="get" id="searchform" class="searchform" action="https://www.ruangguru.com/blog/">
<div>
<label class="screen-reader-text" for="s">Search for:</label>
<div class="input-group input-group-sm">
<span class="input-group-text" id="search-2"><img width="10" height="10" loading="lazy" src="https://cdn-web-2.ruangguru.com/file-uploader/lp/baf38d7b-226b-4374-8b2b-e49766395871.png" alt="" /></span>
<input type="text" value="" name="s" class="form-control" placeholder="Cari artikel di sini!" aria-label="Cari artikel di sini!" aria-describedby="Cari artikel di sini!">
</div>
</div>
</form>
</div>
</nav>
<script>
(function($bs) {
const CLASS_NAME = 'has-child-dropdown-show';
$bs.Dropdown.prototype.toggle = function(_orginal) {
return function() {
document.querySelectorAll('.' + CLASS_NAME).forEach(function(e) {
e.classList.remove(CLASS_NAME);
});
let dd = this._element.closest('.dropdown').parentNode.closest('.dropdown');
for (; dd && dd !== document; dd = dd.parentNode.closest('.dropdown')) {
dd.classList.add(CLASS_NAME);
}
return _orginal.call(this);
}
}($bs.Dropdown.prototype.toggle);
document.querySelectorAll('.dropdown').forEach(function(dd) {
dd.addEventListener('hide.bs.dropdown', function(e) {
if (this.classList.contains(CLASS_NAME)) {
this.classList.remove(CLASS_NAME);
e.preventDefault();
}
e.stopPropagation(); // do not need pop in multi level mode
});
});
// for hover
document.querySelectorAll('.dropdown-hover, .dropdown-hover-all .dropdown').forEach(function(dd) {
dd.addEventListener('mouseenter', function(e) {
let toggle = e.target.querySelector(':scope>[data-bs-toggle="dropdown"]');
if (!toggle.classList.contains('show')) {
$bs.Dropdown.getOrCreateInstance(toggle).toggle();
dd.classList.add(CLASS_NAME);
$bs.Dropdown.clearMenus(e);
}
});
dd.addEventListener('mouseleave', function(e) {
let toggle = e.target.querySelector(':scope>[data-bs-toggle="dropdown"]');
if (toggle.classList.contains('show')) {
$bs.Dropdown.getOrCreateInstance(toggle).toggle();
}
});
});
})(bootstrap);
$(document).ready(() => {
if ($(window).width() > 991) {
$("a[data-bs-toggle='dropdown']").click(function() {
window.location = $(this).attr('href');
});
}
})
</script>
</div>
</header>
<div class="main-content">
<div class="side-banner-mobile">
</div>
<div class="glider-navigation mobile">
<div role="tablist" class="dots" id="side-banner-mobile-dots"></div>
<div class="glider-button-navigation">
<button aria-label="Previous" class="glider-prev" id="side-banner-mobile-prev"><img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/412de767-9fab-4a4e-9a21-09b7ac9c5f96.png"></button>
<button aria-label="Next" class="glider-next" id="side-banner-mobile-next">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/754b0134-4f20-4cdd-af8c-d5918044d734.png">
</button>
</div>
</div>
<div class="container">
<div class="row">
<div class="col-md-8 post">
<div class="content">
<nav aria-label="breadcrumb">
<ol class="breadcrumb">
<!-- Home Link -->
<li class="breadcrumb-item"><a href="https://www.ruangguru.com/blog">Home</a></li>
<!-- Categories -->
<li class="breadcrumb-item"><a href="https://www.ruangguru.com/blog/c/ekonomi">Ekonomi</a></li><li class="breadcrumb-item"><a href="https://www.ruangguru.com/blog/c/ekonomi/ekonomi-sma-kelas-10">Ekonomi SMA Kelas 10</a></li> </ol>
</nav>
<h1 class="content-title">
Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10 </h1>
<div class="content-meta">
<p class="content-author"><a href="https://www.ruangguru.com/blog/author/kenya-swawikanti" class="">Kenya Swawikanti</a> </p>
<p class="content-info"><span>February 16, 2023 • </span> <span>6 minutes read</span></p>
<br />
</div>
<div class="content-body">
<p style="text-align: justify;"><img decoding="async" src="https://cdn-web.ruangguru.com/landing-pages/assets/hs/Faktor%20yang%20Mempengaruhi%20Permintaan%20dan%20Penawaran.jpg" alt="Faktor yang Mempengaruhi Permintaan dan Penawaran" width="820" loading="lazy" style="width: 820px; margin-left: auto; margin-right: auto; display: block;"></p>
<blockquote>
<p style="text-align: center;"><em><span style="color: #000000;">Apa saja sih, faktor yang bisa mempengaruhi penawaran (supply) dan permintaan (demand)? Yuk, baca penjelasannya berikut ini!</span></em></p>
<p style="text-align: center;"><em><span style="color: #000000;">—</span></em></p>
</blockquote>
<p style="text-align: justify;"><span style="color: #000000;"><span id="more-544"></span></span></p>
<p style="text-align: justify;"><span style="color: #000000;"><span style="font-size: 11px; color: #000000;"><span style="font-size: 16px;">Pernah dengar istilah <em>supply </em>dan <em>demand</em>? Sebagai gambaran,</span> k</span>amu pernah nggak, mengamati harga-harga kebutuhan pokok ketika menjelang Ramadhan atau Hari Raya Idulfitri? Harga-harga kebutuhan pokok cenderung naik, kan, daripada biasanya? Kenapa ya, bisa seperti itu?</span></p>
<p style="text-align: justify;"><span style="color: #000000;">Ternyata, kenaikan harga-harga kebutuhan pokok setiap menjelang Ramadhan atau Idulfitri itu memang ada teorinya, <em>guys</em>. D</span><span style="color: #000000;">alam ilmu ekonomi, <strong>kenaikan harga </strong><span style="font-weight: normal;">dan </span><strong>kelangkaan barang </strong><span style="font-weight: normal;">itu bisa disebabkan oleh <span style="font-weight: bold;">ketidakseimbangan</span> antara </span><strong>penawaran (<em>supply) </em></strong><span style="font-weight: normal;">dan </span><strong>pemintaan (<em>demand</em>)</strong>. Pada teori <em>supply and demand</em> ini, kita bisa melihat interaksi antara produsen dan konsumen. Apabila jumlah barang yang ditawarkan oleh produsen <span style="font-weight: bold;">lebih sedikit</span> dibandingkan jumlah barang yang diminta oleh konsumen, maka akan terjadi <span style="font-weight: bold;">kelangkaan barang</span>. Nah, kondisi ini digambarkan pada kurva penawaran dan permintaan yang tidak mencapai titik keseimbangan.</span></p>
<p style="text-align: justify;"><span style="color: #000000;">Hmm, sebenarnya penawaran (<em>supply</em>) dan permintaan (<em>demand</em>) itu apa, sih?</span></p>
<p style="text-align: justify;"> </p>
<h2 style="text-align: justify; font-size: 20px;"><span style="color: #000000;">Pengertian Penawaran (<em>Supply</em>)</span></h2>
<p style="text-align: justify;"><span style="color: #000000;"><span style="font-weight: normal;"><span style="font-weight: bold;">S<i>upply</i></span> atau <span style="font-weight: bold;"><em>penawaran</em></span> adalah <span style="font-weight: bold;">kesediaan penjual untuk menyerahkan berbagai barang pada tingkat harga dalam waktu tertentu dan keadaan tertentu</span></span><span style="font-weight: bold;">. </span></span></p>
<p style="text-align: justify;"><span style="color: #000000;">Hukum penawaran menyatakan bahwa ketika harga suatu barang <span style="font-weight: bold;">meningkat</span> dan <span style="font-weight: bold;"><em>ceteris paribus </em></span>(faktor-faktor lain dianggap tidak ada perubahan), maka jumlah penawaran barang tersebut juga akan <span style="font-weight: bold;">meningkat</span><span style="font-weight: normal;">. Artinya antara harga dengan penawaran </span><span style="font-weight: bold;">berbanding lurus</span> atau <span style="font-weight: bold;">positif</span>.</span></p>
<p style="text-align: justify;"> </p>
<h2 style="text-align: justify; font-size: 20px;"><span style="color: #000000;">Faktor yang Mempengaruhi Penawaran (<em>Supply</em>)</span></h2>
<p style="text-align: justify;"><span style="color: #000000;">Jumlah penawaran atau <em>supply </em>dapat dipengaruhi oleh beberapa faktor, antara lain sebagai berikut:</span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">1. </span><strong style="color: #000000;">Harga Barang Itu Sendiri</strong></h3>
<p style="text-align: justify;"><span style="color: #000000;">Produsen atau perusahaan akan menawarkan lebih <span style="font-weight: bold;">banyak</span> barang jika harga barang tersebut <span style="font-weight: bold;">naik</span>. Begitupun sebaliknya. Jika harga barang turun, maka jumlah penawaran barang tersebut akan sedikit. </span></p>
<p style="text-align: justify;"> </p>
<h3 style="text-align: justify; font-size: 16px;"><strong style="color: #000000;">2. Harga Barang Lain yang Terkait</strong></h3>
<p style="text-align: justify;"><span style="color: #000000;">Untuk memahami poin ini, kita gunakan contoh kasus, ya. Misalnya, seorang petani memiliki lahan yang dapat ditanami jagung atau kacang-kacangan. Nah, ketika harga jagung <span style="font-weight: bold;">naik</span>, maka petani akan <span style="font-weight: bold;">mengurangi</span> penanaman kacang dan <span style="font-weight: bold;">menggantinya</span> dengan jagung karena lebih menguntungkan.</span></p>
<p style="text-align: justify; font-weight: bold;"><span style="color: #000000;">Baca juga: <a href="/blog/macam-macam-kebutuhan-dan-alat-pemenuhannya" rel="noopener">Apa Saja Macam-Macam Kebutuhan Manusia & Alat Pemenuhannya?</a></span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">3. Biaya Produksi</span></h3>
<p style="text-align: justify;"><span style="color: #000000;"><span style="font-weight: 400;">Produsen membutuhkan berbagai faktor produksi untuk dapat menghasilkan barang dan jasa. Oleh karena itu, </span>jika biaya produksi mengalami <span style="font-weight: bold;">kenaikan</span>, maka harga barang akan cenderung <span style="font-weight: bold;">naik</span>. Akibatnya, <span style="font-weight: normal;">produsen cenderung <span style="font-weight: bold;">mengurangi</span> jumlah produksinya, sehingga jumlah penawarannya pun akan <span style="font-weight: bold;">berkurang</span>.</span> <span style="font-weight: 400;">Hal ini juga berlaku sebaliknya.</span></span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">4. Tingkat Teknologi</span></h3>
<p style="text-align: justify;"><span style="color: #000000;"><span style="font-weight: 400;">Perusahaan yang menggunakan </span><span style="font-weight: normal;"><span style="font-weight: bold;">teknologi maju</span> dapat meningkatkan hasil produksinya dengan <span style="font-weight: bold;">cepat</span></span><span style="font-weight: 400;">. Di samping itu, penggunaan teknologi yang maju juga dapat menyebabkan biaya produksi semakin <span style="font-weight: bold;">murah</span>. Hasil produksi yang meningkat dan biaya produksi yang semakin murah, akan menyebabkan jumlah barang yang ditawarkan semakin <span style="font-weight: bold;">banyak</span> pada tingkat harga tertentu.</span></span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">5. Jumlah Produsen</span></h3>
<p style="text-align: justify;"><span style="color: #000000;">Semakin <span style="font-weight: bold;">banyak</span> jumlah produsen, maka semakin <span style="font-weight: bold;">banyak</span> pula jumlah barang yang ditawarkan. Misalnya, jika beberapa produsen es krim memutuskan untuk berhenti berjualan dan keluar dari pasar, maka tentu jumlah es krim yang dijual di pasar akan turut berkurang.</span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">6. Kebijakan Pemerintah</span></h3>
<p style="text-align: justify; font-weight: normal;"><span style="color: #000000;">Kebijakan pemerintah yang berpengaruh terhadap penawaran, dibedakan menjadi dua jenis, yakni pajak dan subsidi.</span></p>
<h4 style="text-align: justify;"><span style="color: #000000;"><strong>a. Pajak</strong></span></h4>
<p style="text-align: justify;"><span style="color: #000000;">Asumsinya, pajak akan menjadi beban penjual (penambah harga yang ditawarkan) dan mengurangi laba. Maka semakin <span style="font-weight: bold;">besar</span> pajak, jumlah barang yang ditawarkan akan <span style="font-weight: bold;">menurun</span>, begitu pula sebaliknya.</span></p>
<h4 style="text-align: justify;"><span style="color: #000000;"><strong>b. Subsidi</strong></span></h4>
<p style="text-align: justify;"><span style="color: #000000;">Subsidi dapat mengurangi biaya produksi, sehingga menjadi pengurang harga yang ditawarkan dan menambah laba. Karena itu, semakin <span style="font-weight: bold;">besar</span> subsidi, maka jumlah barang yang ditawarkan akan <span style="font-weight: bold;">bertambah</span>.</span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">7. Faktor Alam</span></h3>
<p style="text-align: justify;"><span style="color: #000000;">Pengaruh alam dapat mempengaruhi penawaran untuk produk <span style="font-weight: bold;">pertanian</span> dan <span style="font-weight: bold;">perikanan</span>. Misalnya, bagi para petani padi, iklim yang tidak menentu dapat menyebabkan gagal panen. Akibatnya, jumlah beras yang ditawarkan akan berkurang.</span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">8. Prediksi Produsen tentang Kondisi pada Masa Mendatang</span></h3>
<p style="text-align: justify;"><span style="color: #000000;">Untuk memahami poin ini, kita gunakan contoh kasus juga, ya. Misalnya, produsen meramalkan bahwa akan terjadi kenaikan harga beras pada bulan depan. Maka, pada bulan ini, produsen akan mengurangi stok penjualannya dan menunggu hingga bulan depan untuk mengeksploitasi keuntungan yang mungkin bisa diperoleh akibat naiknya harga.</span></p>
<p style="text-align: justify; font-weight: bold;"><span style="color: #000000;">Baca juga: <a href="/blog/macam-macam-sistem-ekonomi" rel="noopener">Macam-Macam Sistem Ekonomi & Karakteristiknya</a></span></p>
<p style="text-align: justify;"><span style="font-weight: 400; color: #000000;">Okee, sekarang lanjut ke pembahasan permintaan, yuk!</span></p>
<p style="text-align: justify;"> </p>
<h2 style="text-align: justify; font-size: 20px;"><span style="color: #000000;">Pengertian Permintaan (<em>Demand</em>)</span></h2>
<p style="text-align: justify;"><span style="color: #000000;"><strong><em>Demand</em> </strong><span style="font-weight: normal;">atau </span><strong>permintaan </strong><span style="font-weight: normal;">adalah <span style="font-weight: bold;">jumlah keseluruhan barang dan jasa yang ingin dibeli oleh konsumen pada berbagai tingkat harga</span></span><span style="font-weight: bold;">.</span> </span></p>
<p style="text-align: justify;"><span style="color: #000000;">Hukum permintaan menyatakan bahwa ketika <span style="font-weight: bold;">harga</span> suatu barang <span style="font-weight: bold;">meningkat</span>, maka <span style="font-weight: normal;">jumlah </span><span style="font-weight: bold;">permintaan</span> barang tersebut akan <span style="font-weight: bold;">menurun</span>. Begitu pula sebaliknya. Ketika <span style="font-weight: bold;">harga</span> suatu barang <span style="font-weight: bold;">menurun</span>, maka <span style="font-weight: normal;">jumlah </span><span style="font-weight: bold;">permintaan</span> barang tersebut akan <span style="font-weight: bold;">meningkat</span><span style="font-weight: normal;">.</span></span></p>
<p style="text-align: justify;"><span style="color: #000000;">Intinya, hubungan antara <span style="font-weight: normal;">harga barang</span> dan <span style="font-weight: normal;">jumlah barang</span> yang diminta adalah <span style="font-weight: bold;">berbanding terbalik</span> atau <span style="font-weight: bold;">negatif</span>. Namun, dengan asumsi <span style="font-weight: bold;"><em>ceteris paribus</em></span><span style="font-weight: normal;"><em>,</em></span> artinya, faktor selain harga dianggap tetap.</span></p>
<p style="text-align: justify;"> </p>
<h2 style="text-align: justify; font-size: 20px;"><span style="color: #000000;">Faktor yang Mempengaruhi Permintaan (<em>Demand</em>)</span></h2>
<p style="text-align: justify;"><span style="color: #000000;">Jumlah permintaan dapat dipengaruhi oleh beberapa faktor, antara lain sebagai berikut:</span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">1. Harga Barang Itu Sendiri</span></h3>
<p style="text-align: justify;"><span style="color: #000000;">Apabila harga suatu barang semakin <span style="font-weight: bold;">murah</span>, maka jumlah permintaan terhadap barang tersebut akan <span style="font-weight: bold;">bertambah</span>. Hal ini berlaku juga sebaliknya. Jika harga suatu barang semakin <span style="font-weight: bold;">mahal</span>, maka jumlah permintaan terhadap barang tersebut akan <span style="font-weight: bold;">berkurang</span>.</span><span style="color: #000000;"></span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">2. Harga Barang Lain yang Terkait</span><span style="color: #000000;"></span></h3>
<p><span style="color: #000000;">Untuk harga barang lain yang terkait, dibedakan berdasarkan barang substitusi dan barang komplementer.</span><span style="color: #000000;"></span></p>
<h4 style="text-align: justify;"><span style="color: #000000;">a. Barang Substitusi</span></h4>
<p style="text-align: justify;"><span style="color: #000000;">Apabila harga barang substitusinya (pengganti) <span style="font-weight: bold;">turun</span>, maka permintaan akan barang tersebut akan <span style="font-weight: bold;">berkurang</span>. Tentunya karena harga barang substitusinya terasa lebih murah dibandingkan harga barang tersebut. Namun, apabila harga barang substitusinya <span style="font-weight: bold;">naik</span>, maka permintaan barang tersebut akan <span style="font-weight: bold;">meningkat</span>. Berarti hubungan antara harga barang substitusi dan jumlah permintaan barangnya <span style="font-weight: bold;">berbanding lurus</span> atau <span style="font-weight: bold;">positif</span>.</span></p>
<p style="text-align: justify; font-weight: bold;"><span style="color: #000000;">Baca juga: <a href="/blog/ilmu-ekonomi" rel="noopener">Pengertian Ilmu Ekonomi, Kelangkaan & Skala Prioritas</a></span></p>
<h4 style="text-align: justify;"><span style="color: #000000;">b. Barang Komplementer</span></h4>
<p style="text-align: justify;"><span style="color: #000000;">Apabila harga barang komplementernya <span style="font-weight: bold;">turun</span>, maka permintaan akan barang tersebut akan <span style="font-weight: bold;">naik</span>. Sebaliknya, jika harga barang komplementernya <span style="font-weight: bold;">naik</span>, maka permintaan akan barang tersebut akan <span style="font-weight: bold;">turun</span>. Berarti hubungan antara harga barang komplementer dan jumlah permintaan barangnya <span style="font-weight: bold;">berbanding terbalik</span> atau <span style="font-weight: bold;">negatif</span>.</span><span style="color: #000000;"></span><span style="color: #000000;"></span></p>
<p style="text-align: justify;"><span style="color: #000000;"><img decoding="async" src="https://cdn-web.ruangguru.com/landing-pages/assets/hs/Barang%20Substitusi%20dan%20Komplementer.jpg" alt="Barang Substitusi dan Komplementer" width="600" loading="lazy" style="width: 600px; margin-left: auto; margin-right: auto; display: block;"></span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">3. Tingkat Pendapatan</span></h3>
<p style="text-align: justify;"><span style="color: #000000;">Tingkat pendapatan konsumen akan menunjukkan daya beli konsumen. <span style="font-weight: normal;">Semakin <span style="font-weight: bold;">tinggi</span> tingkat pendapatan, maka semakin <span style="font-weight: bold;">meningkat</span> permintaan terhadap barang tersebut</span>. Contohnya, Caca mendatangi bazar baju murah di suatu pasar malam. Pada bazar tersebut, Caca memutuskan hanya membeli satu baju seharga Rp80.000, karena Caca hanya memiliki penghasilan Rp500.000/bulan. Berbeda dengan Ahmad yang memutuskan membeli dua baju pada bazar tersebut karena penghasilannya adalah Rp1.000.000/bulan.</span></p>
<p style="text-align: justify;"> </p>
<h3 style="text-align: justify; font-size: 16px;"><span style="color: #000000;"><strong>4. Selera Masyarakat</strong></span></h3>
<p style="text-align: justify;"><span style="color: #000000;">Selera atau kebiasaan juga akan memengaruhi permintaan suatu barang. Jika selera masyarakat terhadap suatu barang <span style="font-weight: bold;">meningkat</span>, permintaan terhadap barang itu pun akan <span style="font-weight: bold;">meningkat</span>. </span><span style="color: #000000;">Contohnya, celana <em>cutbray</em> sedang menjadi tren saat ini, akibatnya jumlah permintaan model celana <em>cutbray</em> cenderung meningkat.</span></p>
<p style="text-align: justify;"> </p>
<h3 style="font-size: 16px;"><span style="color: #000000;">5. Jumlah Penduduk</span></h3>
<p><span style="color: #000000;">Semakin <span style="font-weight: bold;">besar</span> jumlah penduduk suatu daerah atau negara, maka semakin <span style="font-weight: bold;">tinggi</span> permintaan suatu barang untuk harga tertentu.</span></p>
<p><span style="color: #000000;"><img decoding="async" src="https://cdn-web.ruangguru.com/landing-pages/assets/hs/Fakta%20Indonesia%20dan%20Singapura.jpg" alt="Fakta Indonesia dan Singapura" width="600" loading="lazy" style="width: 600px; margin-left: auto; margin-right: auto; display: block;"></span></p>
<p> </p>
<h3 style="text-align: justify;"><span style="font-size: 16px; color: #000000;">6. Prediksi Konsumen tentang Kondisi pada Masa Mendatang</span></h3>
<p style="text-align: justify;"><span style="color: #000000;">Bila kita memperkirakan bahwa harga suatu barang akan <span style="font-weight: bold;">naik </span><span style="font-weight: normal;">di masa mendatang</span>, maka kita akan berpikir untuk membeli barang itu <span style="font-weight: bold;">sekarang</span> daripada nanti setelah harganya naik. Hal ini akan mendorong orang lain untuk membeli lebih banyak pula pada masa kini, guna menghemat uang belanja di masa mendatang.</span></p>
<p style="text-align: center;"><span style="color: #000000;">—</span></p>
<p style="text-align: justify;"><span style="color: #000000;">Itu dia penjelasan mengenai pengertian penawaran (<em>supply</em>) dan permintaan (<em>demand</em>), serta faktor-faktor yang mempengaruhinya. Sudah paham, kan, sekarang? Jangan lupa kerjakan kuis dan latihan soal mengenai materi ini di <a href="https://ruangguru.onelink.me/blPk/eaff0eb9" rel="noopener" target="_blank"><span style="font-weight: bold;">ruangbelajar</span></a>, ya!</span></p>
<p style="text-align: justify;"><span style="color: #000000;"><a href="https://link.ruangguru.com/blPk/eaff0eb9" target="_blank" style="text-align: center;" class="rg-cta" rel="noopener"><img fetchpriority="high" decoding="async" src="https://cdn-web.ruangguru.com/landing-pages/assets/cta/0ec4a2df-db2e-4ae1-8473-692756dcb684.jpeg" width="822" height="200" alt="IDN CTA Blog ruangbelajar Ruangguru" /></a></span></p>
<p style="text-align: justify;"><span style="color: #000000;"></span><span style="color: #000000;"></span><span style="color: #000000;"><strong>Referensi:</strong></span></p>
<p style="text-align: justify;"><span style="color: #000000;">Alam S., (2016). <em>Ekonomi untuk SMA dan MA Kelas X</em>. Jakarta: Erlangga.</span></p>
<p style="font-weight: bold;"><span style="color: #000000;"><em>Artikel ini pertama kali ditulis oleh Aulia Annaisabiru E dan telah diperbarui oleh Kenya Swawikanti pada 13 Oktober 2022.</em></span></p>
</div>
<div class="content-meta-tags">
<a href="https://www.ruangguru.com/blog/tag/ekonomi-x" rel="tag">Ekonomi X</a> <a href="https://www.ruangguru.com/blog/tag/kelas-10" rel="tag">Kelas 10</a> <a href="https://www.ruangguru.com/blog/tag/konsep-pelajaran" rel="tag">Konsep Pelajaran</a> <a href="https://www.ruangguru.com/blog/tag/sma" rel="tag">SMA</a> </div>
</div>
<div class="author-post">
<img loading="lazy" class="author-avatar" width="64px" height="64px" src="https://cdn-web-2.ruangguru.com/file-uploader/lp/5196bc4b-168b-4b6f-8c46-cb076ca8b451.png">
<div>
<h5 class="author-title">Kenya Swawikanti</h5>
<p class="author-description"></p>
</div>
</div> <div class="share-post">
<p>Bagikan artikel ini:</p>
<ul class="socmed">
<li>
<a target="_blank" href="https://api.whatsapp.com/send?phone=&text=Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10%0D%0A%0D%0Ahttps://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran"><img src="https://cdn-web-2.ruangguru.com/static/whatsapp.png" loading="lazy" alt="Logo Whatsapp " /></a>
</li>
<li>
<a target="_blank" href="https://www.facebook.com/share.php?u=https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran&quote=Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10"> <img src="https://cdn-web-2.ruangguru.com/static/facebook.png" loading="lazy" alt="Logo Facebook " /> </a>
</li>
<li>
<a target="_blank" href="https://twitter.com/intent/tweet?text=Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10&url=https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran"> <img src="https://cdn-web-2.ruangguru.com/static/twitter.png" loading="lazy" alt="Logo Twitter " /> </a>
</li>
<li>
<a target="_blank" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.ruangguru.com/blog/definisi-dan-faktor-faktor-memengaruhi-permintaan-dan-penawaran&title=Pengertian Supply dan Demand serta Faktor yang Mempengaruhinya | Ekonomi Kelas 10"><img src="https://cdn-web-2.ruangguru.com/static/linkedin.png" loading="lazy" alt="Logo LinkedIn " /></a>
</li>
</ul>
</div>
</div>
<div class="col-md-4 sticky">
<aside id="sidebar">
<div class="side-banner-desktop">
</div>
<div class="glider-navigation desktop">
<div role="tablist" class="dots" id="side-banner-dots"></div>
<div class="glider-button-navigation">
<button aria-label="Previous" class="glider-prev" id="side-banner-prev"><img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/412de767-9fab-4a4e-9a21-09b7ac9c5f96.png"></button>
<button aria-label="Next" class="glider-next" id="side-banner-next">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/754b0134-4f20-4cdd-af8c-d5918044d734.png">
</button>
</div>
</div>
<h2 style="font-size: 24px; font-weight: bold; margin-bottom: 16px;margin-top: 16px;">Artikel Terbaru</h2>
<ul>
<li>
<a href="https://www.ruangguru.com/blog/pergerakan-nasional-indonesia">
<img loading="lazy" src="https://cdn-web-2.ruangguru.com//landing-pages/assets/dd9f819a-e3e7-4992-b8c7-3ce436bb27f8.png" alt="Pergerakan Nasional" class="external-img wp-post-image " /> <span>Pergerakan Nasional Indonesia: Pengertian, Tujuan & Penyebabnya | Sejarah Kelas 11</span>
</a>
</li>
<li>
<a href="https://www.ruangguru.com/blog/runtuhnya-uni-soviet">
<img loading="lazy" src="https://cdn-web-2.ruangguru.com//landing-pages/assets/b9f1448f-d581-42c3-bf06-6300fdbcd7c8.png" alt="Runtuhnya Uni Soviet" class="external-img wp-post-image " /> <span>Sejarah Runtuhnya Uni Soviet, Penyebab, dan Dampaknya | Sejarah Kelas 12</span>
</a>
</li>
<li>
<a href="https://www.ruangguru.com/blog/konflik-palestina-israel">
<img loading="lazy" src="https://cdn-web-2.ruangguru.com//landing-pages/assets/724ad604-4b78-4c7c-9d4b-627165954c4a.png" class="external-img wp-post-image " /> <span>Latar Belakang Terjadinya Konflik Palestina dengan Israel | Sejarah Kelas 12</span>
</a>
</li>
<li>
<a href="https://www.ruangguru.com/blog/9-lembaga-dan-pelaku-pasar-modal-di-indonesia">
<img loading="lazy" src="https://cdn-web-2.ruangguru.com//landing-pages/assets/279825ac-672b-43f9-b66e-a1c7ec87f784.png" alt="Pelaku Pasar Modal di Indonesia" class="external-img wp-post-image " /> <span>9 Lembaga dan Pelaku Pasar Modal di Indonesia | Ekonomi Kelas 10</span>
</a>
</li>
<li>
<a href="https://www.ruangguru.com/blog/peristiwa-kontemporer-dunia-perpecahan-cekoslovakia">
<img loading="lazy" src="https://cdn-web-2.ruangguru.com//landing-pages/assets/2a1a35c0-f1f5-45d4-8869-ff5083bd90e5.png" alt="Perpecahan Cekoslowakia" class="external-img wp-post-image " /> <span>Latar Belakang Perpecahan Cekoslowakia dan Penyebabnya | Sejarah Kelas 12</span>
</a>
</li>
</ul>
</aside>
</div>
</div>
<div class="row">
<div class="col-12">
<section class="related-posts">
<h2 class="page-title">
Artikel Lainnya
</h2>
<div class="content-grid">
<div class="content">
<a href="https://www.ruangguru.com/blog/pergerakan-nasional-indonesia">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com//landing-pages/assets/dd9f819a-e3e7-4992-b8c7-3ce436bb27f8.png?height=320&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com//landing-pages/assets/dd9f819a-e3e7-4992-b8c7-3ce436bb27f8.png?height=320" type="image/png">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/dd9f819a-e3e7-4992-b8c7-3ce436bb27f8.png" loading="lazy" alt="" />
</picture>
<div>
<h2 class="content-title">
Pergerakan Nasional Indonesia: Pengertian, Tujuan & Penyebabnya | Sejarah Kelas 11 </h2>
<div class="content-meta">
<span>March 6, 2026</span> <span>• 8 minutes read</span>
</div>
</div>
</a>
</div>
<div class="content">
<a href="https://www.ruangguru.com/blog/runtuhnya-uni-soviet">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com//landing-pages/assets/b9f1448f-d581-42c3-bf06-6300fdbcd7c8.png?height=320&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com//landing-pages/assets/b9f1448f-d581-42c3-bf06-6300fdbcd7c8.png?height=320" type="image/png">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/b9f1448f-d581-42c3-bf06-6300fdbcd7c8.png" loading="lazy" alt="" />
</picture>
<div>
<h2 class="content-title">
Sejarah Runtuhnya Uni Soviet, Penyebab, dan Dampaknya | Sejarah Kelas 12 </h2>
<div class="content-meta">
<span></span> <span>• 11 minutes read</span>
</div>
</div>
</a>
</div>
<div class="content">
<a href="https://www.ruangguru.com/blog/konflik-palestina-israel">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com//landing-pages/assets/724ad604-4b78-4c7c-9d4b-627165954c4a.png?height=320&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com//landing-pages/assets/724ad604-4b78-4c7c-9d4b-627165954c4a.png?height=320" type="image/png">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/724ad604-4b78-4c7c-9d4b-627165954c4a.png" loading="lazy" alt="" />
</picture>
<div>
<h2 class="content-title">
Latar Belakang Terjadinya Konflik Palestina dengan Israel | Sejarah Kelas 12 </h2>
<div class="content-meta">
<span>March 5, 2026</span> <span>• 5 minutes read</span>
</div>
</div>
</a>
</div>
</div>
</section> </div>
</div>
<div class="banner-product-wrapper">
<a href="https://cta.ruangguru.com/7c02db90-610d-11ee-80fe-4201ac180089" target="_blank" class="alert alert-dismissible fade show banner-product" role="alert">
<button type="button" class="btn-close" data-bs-dismiss="alert" aria-label="Close"></button>
<!-- <p>Yuk pilih kelas dan materi belajar kamu di sini</p>
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/0e292531-9ee1-4eed-92f5-b5c053eea4c2.svg" width="42px" height="42px" class="arrow-right"> -->
<img class="image-floating-bottom" src="https://cdn-web-2.ruangguru.com/landing-pages/assets/d19eb9b6-999d-4b92-87c6-c4fb32000d73.png?convert=web" />
</a>
</div>
</div>
</div>
<script>
function sleep(ms) {
return new Promise((resolve) => setTimeout(resolve, ms));
}
async function replaceCtaMarkupAsync() {
await sleep(2000);
alert("replace")
const contentBody = document.querySelector('.content-body');
const paragraphs = contentBody.querySelectorAll('p');
const regexPattern = /{{cta\(['"](.+?)['"]\)}}/g;
paragraphs.forEach((paragraph) => {
const originalHTML = paragraph.innerHTML;
let modifiedHTML = '';
let lastIndex = 0;
for (const match of originalHTML.matchAll(regexPattern)) {
const ctaId = match[1];
modifiedHTML += originalHTML.slice(lastIndex, match.index) + `<b>${ctaId}</b>`;
lastIndex = match.index + match[0].length;
}
modifiedHTML += originalHTML.slice(lastIndex);
paragraph.innerHTML = modifiedHTML;
});
document.addEventListener("DOMContentLoaded", () => {
replaceCtaMarkupAsync();
});
}
</script>
<div class="modal fade" id="popupPromo" tabindex="-1" aria-labelledby="popupPromoLabel" aria-hidden="true">
<div class="modal-dialog modal-dialog-centered" data-bs-backdrop="static" data-bs-keyboard="false">
<div class="modal-content">
<div class="button-wrapper">
<button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button>
</div>
<div class="glider-contain">
<div class="glider">
<a class="" target="_blank" href="https://cta.ruangguru.com/ab-web-pop-up-banner-blog-rg">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/4680961a-4e01-4169-8ff4-da0823d0da6c.png" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/ab-web-pop-up-banner-blog-rg-1">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/e0ebb0c9-e368-4524-9241-dbaf73cafccd.png" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/rasionalisasi-popup-blog-rg">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/0ec15e92-707a-4660-8134-11f1c1e539a8.png" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/to-snbt-reg-2026-popup-blog-rg">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/b95e02b2-28a4-4c24-a6db-930ecddef2fa.jpg" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/pop-blog-to-snbt-prem">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/1b8558a2-ad51-4144-b30c-01a3231a22da.jpg" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/to-prem-tka-sd-smp-popup-blog-rg">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/e6888a56-1d95-4d8a-b87a-b19b8a185651.png" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/rgp-popup-blog-rg">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/851003e6-07b5-40d1-9068-f9b0bcb1625a.png" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/25f78174-4fc2-11ef-9a39-4201ac180089">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/cbe7b869-fbe2-4497-8a1e-42344df5b137.jpg" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/kitab-tka-smp-popup-blog">
<img src="https://cdn-web-2.ruangguru.com//landing-pages/assets/eb41ad00-e4dc-46f5-b9f6-721266fc371e.jpg" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/pop-rg-kitab-utbk-snbt-lite">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/f7908ac1-3b0b-492c-bf87-dcea2b20b87c.png" />
</a>
<a class="" target="_blank" href="https://cta.ruangguru.com/pop-rg-kitablitetkasmp">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/50097055-1862-46a8-bbe0-fa5b077f88bb.png" />
</a>
</div>
<div class="glider-navigation">
<div role="tablist" class="dots" id="popup-promo-dots"></div>
<div class="glider-button-navigation">
<button aria-label="Previous" class="glider-prev" id="popup-promo-prev"><img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/412de767-9fab-4a4e-9a21-09b7ac9c5f96.png"></button>
<button aria-label="Next" class="glider-next" id="popup-promo-next">
<img src="https://cdn-web-2.ruangguru.com/landing-pages/assets/754b0134-4f20-4cdd-af8c-d5918044d734.png">
</button>
</div>
</div>
</div>
</div>
</div>
</div>
<script>
var jsonString = '[{"CreatedAt":"2025-07-25 01:01:27+00:00","Id":696,"UpdatedAt":"2026-02-25 02:12:12+00:00","campaign":null,"cta":[{"Id":31467,"ctaId":"ab-web-pop-up-banner-blog-rg","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/ab-web-pop-up-banner-blog-rg)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/b9b5f501-be14-4e3f-9ad8-a87e17ec16e9.png","name":"[AB] Web Pop Up Banner - Blog RG","targetUrl":"https:\/\/bayar.ruangguru.com\/?utm-source=ab-web-pop-up-banner-blog-rg"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/\/landing-pages\/assets\/4680961a-4e01-4169-8ff4-da0823d0da6c.png","name":"[RG] Popup Banner Blog - Promo SNBT Ramadan","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":1,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2025-07-25 01:01:27+00:00","Id":705,"UpdatedAt":"2026-02-23 10:52:46+00:00","campaign":null,"cta":[{"Id":33341,"ctaId":"ab-web-pop-up-banner-blog-rg-1","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/ab-web-pop-up-banner-blog-rg-1)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/f30c4943-4456-4a96-858b-fe065c9073ae.png","name":"[AB] Web Pop Up Banner - Blog RG 1","targetUrl":"https:\/\/bayar.ruangguru.com\/?utm-source=ab-web-pop-up-banner-blog-rg"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/e0ebb0c9-e368-4524-9241-dbaf73cafccd.png","name":"[RG] Popup Banner Blog - Promo TKA Ramadan","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":2,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2023-08-16 13:35:02+00:00","Id":657,"UpdatedAt":"2026-02-06 03:52:10+00:00","campaign":null,"cta":[{"Id":33189,"ctaId":"rasionalisasi-popup-blog-rg","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/rasionalisasi-popup-blog-rg)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/0ec15e92-707a-4660-8134-11f1c1e539a8.png","name":"[RG] Pop Up Blog - Rasionalisasi","targetUrl":"https:\/\/www.ruangguru.com\/rasionalisasi"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/0ec15e92-707a-4660-8134-11f1c1e539a8.png","name":"[RG] Pop Up Blog RG - Rasionalisasi","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":3,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2023-12-07 09:26:39+00:00","Id":677,"UpdatedAt":"2026-02-12 02:22:12+00:00","campaign":null,"cta":[{"Id":33305,"ctaId":"to-snbt-reg-2026-popup-blog-rg","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/to-snbt-reg-2026-popup-blog-rg)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/b95e02b2-28a4-4c24-a6db-930ecddef2fa.jpg","name":"[IDN] CTA Popup Blog RG - Tryout SNBT Regular 2026","targetUrl":"https:\/\/link.ruangguru.com\/blPk\/TOUTBKREG7"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/b95e02b2-28a4-4c24-a6db-930ecddef2fa.jpg","name":"[RG] Popup Blog RG - Tryout Regular 2026","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":4,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2026-02-05 10:16:52+00:00","Id":689,"UpdatedAt":"2026-03-05 02:41:12+00:00","campaign":null,"cta":[{"Id":33338,"ctaId":"pop-blog-to-snbt-prem","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/pop-blog-to-snbt-prem)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/\/landing-pages\/assets\/1b8558a2-ad51-4144-b30c-01a3231a22da.jpg","name":"[RG] Popup Blog - TO SNBT Prem","targetUrl":"https:\/\/link.ruangguru.com\/blPk\/TOUTBKPREM"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/\/landing-pages\/assets\/1b8558a2-ad51-4144-b30c-01a3231a22da.jpg","name":"[RG] Pop blog - TO SNBT Prem","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":5,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2023-12-07 09:26:39+00:00","Id":679,"UpdatedAt":"2026-03-04 03:44:16+00:00","campaign":null,"cta":[{"Id":33304,"ctaId":"to-prem-tka-sd-smp-popup-blog-rg","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/to-prem-tka-sd-smp-popup-blog-rg)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/1bf472e1-62f4-4aa9-ab8c-4fa72a82dd7b.png","name":"[RG] Pop Up Blog RG - TO Premium TKA SD SMP","targetUrl":"https:\/\/s.id\/TOTKAPREMSDSMP"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/\/landing-pages\/assets\/e6888a56-1d95-4d8a-b87a-b19b8a185651.png","name":"[RG] Popup Blog RG - TO TKA Premium SD SMP","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":6,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2025-08-25 04:25:04+00:00","Id":672,"UpdatedAt":"2026-02-06 03:52:17+00:00","campaign":null,"cta":[{"Id":33285,"ctaId":"rgp-popup-blog-rg","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/rgp-popup-blog-rg)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/851003e6-07b5-40d1-9068-f9b0bcb1625a.png","name":"[RG] Pop Up Blog - RGP","targetUrl":"https:\/\/www.ruangguru.com\/privat"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/851003e6-07b5-40d1-9068-f9b0bcb1625a.png","name":"[RG] Pop Up Blog - RGP","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":7,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2023-08-16 13:35:02+00:00","Id":379,"UpdatedAt":"2026-03-06 01:54:52+00:00","campaign":null,"cta":[{"Id":31356,"ctaId":"25f78174-4fc2-11ef-9a39-4201ac180089","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/25f78174-4fc2-11ef-9a39-4201ac180089)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/f60bc49c-c00f-4a5e-80a2-2552fa18ae21.jpg","name":"CTA Blog RG - Kitab UTBK SNBT","targetUrl":"https:\/\/bit.ly\/orderkitabrg"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/\/landing-pages\/assets\/cbe7b869-fbe2-4497-8a1e-42344df5b137.jpg","name":"[RG] Pop Up Blog RG - Kitab UTBK SNBT","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":8,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2023-08-16 13:35:02+00:00","Id":587,"UpdatedAt":"2026-03-06 01:55:00+00:00","campaign":null,"cta":[{"Id":33020,"ctaId":"kitab-tka-smp-popup-blog","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/kitab-tka-smp-popup-blog)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/9ea9eca7-9ef7-433c-baad-14bc1019f890.jpg","name":"[RG] Pop up blog - Kitab TKA SMP","targetUrl":"https:\/\/bit.ly\/kitabtkasmprg"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/\/landing-pages\/assets\/eb41ad00-e4dc-46f5-b9f6-721266fc371e.jpg","name":"[RG] Pop Up Blog RG - Kitab TKA SMP","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":9,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2025-11-12 10:28:45+00:00","Id":636,"UpdatedAt":"2026-02-06 03:52:20+00:00","campaign":null,"cta":[{"Id":33149,"ctaId":"pop-rg-kitab-utbk-snbt-lite","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/pop-rg-kitab-utbk-snbt-lite)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/8d6f8639-cfff-4d64-89ea-f68bfe7a868c.png","name":"[RG] Pop blog - Kitab utbk snbt lite","targetUrl":"https:\/\/s.id\/litesnbt26"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/f7908ac1-3b0b-492c-bf87-dcea2b20b87c.png","name":"[RG] Pop blog - Kitab utbk snbt lite","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":10,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"},{"CreatedAt":"2025-11-14 08:09:42+00:00","Id":647,"UpdatedAt":"2026-02-06 03:52:21+00:00","campaign":null,"cta":[{"Id":33160,"ctaId":"pop-rg-kitablitetkasmp","ctaLink":"URI::(https:\/\/cta.ruangguru.com\/pop-rg-kitablitetkasmp)","imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/20edba9b-ef84-4938-b698-4a82783478a5.png","name":"[RG] Pop blog - kitab lite tka smp","targetUrl":"https:\/\/s.id\/litetkasmp26"}],"endDate":null,"hide":0,"imageUrl":"https:\/\/cdn-web-2.ruangguru.com\/landing-pages\/assets\/50097055-1862-46a8-bbe0-fa5b077f88bb.png","name":"[RG] Pop blog - kitab lite tka smp","nc_v5ij___rg_campaign_id":null,"nc_v5ij___rg_product_id":41,"product":"ruangguru","rankPosition":11,"rg_campaign":null,"rg_product":{"Id":41,"name":"ruangguru"},"showIn":"blog","startDate":null,"type":"popup"}]';
var jsArray = JSON.parse(jsonString);
console.log(jsArray);
</script>
<script>
let windowHeight = window.innerHeight;
let promosLength = 11;
document.addEventListener('DOMContentLoaded', function() {
// Initialize Bootstrap Modal
let popupPromo = new bootstrap.Modal(document.getElementById('popupPromo'), {});
// Initialize Glider.js inside the Bootstrap Modal
function initGliderInModal() {
new Glider(document.querySelector('#popupPromo .glider'), {
slidesToScroll: 1,
slidesToShow: 1,
draggable: true,
dots: '#popup-promo-dots',
arrows: {
prev: '#popup-promo-prev',
next: '#popup-promo-next'
}
});
}
// Show Bootstrap Modal and initialize Glider.js after a specified scroll amount
const scrollThreshold = 2 / 3 * windowHeight; // The scroll amount in pixels to trigger the Modal
let gliderInitialized = false;
window.addEventListener('scroll', function() {
if (window.scrollY >= scrollThreshold && !gliderInitialized && promosLength > 0) {
popupPromo.show();
// Listen for the 'shown' event to initialize Glider.js after the Modal has been fully displayed
$('#popupPromo').on('shown.bs.modal', function() {
initGliderInModal();
gliderInitialized = true;
// Optionally, remove the 'shown' event listener after initializing the Glider to avoid re-initializing
$('#popupPromo').off('shown.bs.modal');
});
// Remove the scroll event listener after the Modal is shown to avoid re-initializing the Glider
this.removeEventListener('scroll', arguments.callee);
}
});
});
</script>
<script src="https://unpkg.com/analytics@0.8.1/dist/analytics.min.js"></script>
<script type="text/javascript" src="https://unpkg.com/analytics-plugin-trackable-min@0.4.5/dist/analytics-plugin-trackable.min.js"></script>
<script type="text/javascript" defer>
/* Initialize analytics */
var Analytics = window._analytics.init({
app: "ruangguruLanding",
debug: false,
plugins: [analyticsTrackable()],
});
/* Additional context tracker pageView */
const post_id = 544;
const tags_id = [49,52,10,37];
const category_id = 541;
const sub_category_id = 545;
const customData = {
tags_id: tags_id,
category_id: category_id,
sub_category_id: sub_category_id,
post_id: post_id,
};
Analytics.plugins.trackable.context(JSON.stringify(customData));
Analytics.ready(function () {
Analytics.page();
});
$(document).on('click', '[data-tracking-event-type]', function (event) {
const eventType = $(this).data('tracking-event-type');
const context = $(this).data('tracking-context');
Analytics.track(eventType, context);
});
</script>
<footer class="footer">
<div class="container">
<div class="row">
<div class="col-lg-3">
<div class="office">
<a href="https://www.ruangguru.com/">
<img src="https://cdn-web-2.ruangguru.com/static/RG_LOGO_WHITE.png?convert=auto" alt="Logo Ruangguru" loading="lazy" />
</a>
<address>
<p class="hq">RUANGGURU HQ</p>
<p>
Gedung Sinarmas MSIG Tower Lt. 33. Jl. Jenderal Sudirman Kav. 21, Karet Kuningan, Setiabudi, Jakarta Selatan, Jakarta 12920
</p>
</address>
</div>
<nav class="footer-menu call-us">
<p class="title">Hubungi Kami</p>
<address>
<a href="mailto:info@ruangguru.com">
<img class="icon-call-us" src="https://cdn-web-2.ruangguru.com/file-uploader/lp/4739a139-8f09-42ea-b517-d842c5d1c28d.png" loading="lazy" alt="Logo Email Footer" />
info@ruangguru.com</a>
<a href="tel:02130930000">
<img class="icon-call-us" src="https://cdn-web-2.ruangguru.com/file-uploader/lp/6f4bb6c8-52c9-4acb-859b-47a10a7eec75.png" loading="lazy" alt="Logo Phone Footer" />(021) 3093 0000</a>
<a href="https://wa.me/6281574410000">
<img class="icon-call-us" src="https://cdn-web-2.ruangguru.com/file-uploader/lp/4b58468a-b2f9-40e4-867f-d3242a065dcf.png" loading="lazy" alt="Logo Whatsapp Footer" />0815 7441 0000</a>
</address>
</nav>
<nav class="footer-menu social d-none d-lg-block">
<p class="title">Ikuti Kami</p>
<a target="_blank" href="https://www.instagram.com/ruangguru/">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/instagram.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/instagram.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/instagram.png" loading="lazy" alt="Logo Instagram Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.facebook.com/ruanggurucom/">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/facebook.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/facebook.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/facebook.png" loading="lazy" alt="Logo Facebook Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://twitter.com/ruangguru/">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/twitter.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/twitter.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/twitter.png" loading=" lazy" alt="Logo Twitter Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.youtube.com/ruangguru">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/youtube.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/youtube.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/youtube.png" loading=" lazy" alt="Logo Youtube Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.linkedin.com/company/ruangguru-com">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/linkedin.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/linkedin.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/linkedin.png" loading=" lazy" alt="Logo LinkedIn Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.tiktok.com/@ruangguru">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/tiktok.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/tiktok.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/tiktok.png" loading=" lazy" alt="Logo TikTok Footer" width="32px" height="32px" />
</picture>
</a>
</nav>
</div>
<div class="col-lg-9">
<div class="row">
<div class="col-6 col-md-3">
<nav class="footer-menu">
<p class="title">Produk Ruangguru</p>
<ul type="none">
<li><a href="https://roboguru.ruangguru.com" target="_blank">Roboguru</a></li>
<li><a href="https://www.ruangguru.com/roboguruplus">Roboguru Plus</a></li>
<li><a href="https://www.ruangguru.com/dafa-lulu">Dafa dan Lulu</a></li>
<li><a href="https://www.ruangguru.com/for-kids/kursus">Kursus for Kids</a></li>
<li><a href="https://www.ruangguru.com/for-kids">Ruangguru for Kids</a></li>
<li><a href="https://www.ruangguru.com/bisnis">Ruangguru for Business</a></li>
<li><a href="https://www.ruangguru.com/ruanguji">Ruanguji</a></li>
<li><a href="https://www.ruangguru.com/blog">Ruangbaca</a></li>
<li><a href="https://www.ruangguru.com/ruangkelas">Ruangkelas</a></li>
<li><a href="https://www.ruangguru.com/ruangbelajar">Ruangbelajar</a></li>
<li><a href="https://pengajar.ruangguru.com/">Ruangpengajar</a></li>
<li><a href="https://www.ruangguru.com/privat">Ruangguru Privat</a></li>
<li><a href="https://www.ruangpeduli.org/" target="_blank">Ruangpeduli</a></li>
</ul>
</nav>
</div>
<div class="col-6 col-md-3">
<nav class="footer-menu">
<p class="title">Bantuan & Panduan</p>
<ul type="none">
<li><a href="https://www.ruangguru.com/company-credentials">Company Credentials</a></li>
<li><a href="https://www.ruangguru.com/beasiswa">Beasiswa Ruangguru</a></li>
<li><a href="https://www.ruangguru.com/cicilan">Cicilan Ruangguru</a></li>
<li><a href="https://www.ruangguru.com/promo">Promo Ruangguru</a></li>
<li><a href="https://ticketing.ruangguru.com/help?request_type_id=459" target="_blank">Vulnerability Report</a></li>
<li><a href="https://www.ruangguru.com/bantuan#layanan">Layanan Pengaduan</a></li>
<li><a href="https://www.ruangguru.com/terms-conditions">Syarat & Ketentuan</a></li>
<li><a href="https://www.ruangguru.com/privacy-policy">Kebijakan Privasi</a></li>
<li><a href="https://www.ruangguru.com/about-us">Tentang Kami</a></li>
<li><a href="https://www.ruangguru.com/contact-us">Kontak Kami</a></li>
<li><a href="https://www.ruangguru.com/press">Press Kit</a></li>
<li><a href="https://www.ruangguru.com/bantuan">Bantuan</a></li>
<li><a href="https://career.ruangguru.com/">Karier</a></li>
</ul>
</nav>
</div>
<div class="col-6 col-md-3">
<nav class="footer-menu">
<p class="title">Produk Lainnya</p>
<ul type="none">
<li><a href="https://www.brainacademy.id/" target="_blank">Brain Academy</a></li>
<li><a href="https://www.english-academy.id/" target="_blank">English Academy</a></li>
<li><a href="https://skillacademy.com/" target="_blank">Skill Academy</a></li>
<li><a href="https://www.ruangkerja.id/" target="_blank">Ruangkerja</a></li>
<li><a href="https://www.schoters.com/id/" target="_blank">Schoters</a></li>
<li><a href="https://www.kalananti.id/" target="_blank">Kalananti</a></li>
</ul>
</nav>
</div>
<div class="col-6 col-md-3">
<nav class="footer-menu">
<p class="title"> Coba GRATIS Aplikasi Ruangguru</p>
<div class="download-list">
<ul>
<li>
<a target="_blank" rel="nofollow" href="https://apps.apple.com/id/app/ruangguru-solusi-belajar/id1099742206?l=id">
<img src="https://cdn-web-2.ruangguru.com/static/appstore.png" loading="lazy" alt="Button App Store Footer " />
</a>
</li>
<li>
<a target="_blank" rel="nofollow" href="https://play.google.com/store/apps/details?id=com.ruangguru.livestudents&hl=in">
<img src="https://cdn-web-2.ruangguru.com/static/googleplay.png" loading="lazy" alt="Button Google Play Footer " />
</a>
</li>
<li>
<a target="_blank" rel="nofollow" href="https://appgallery.huawei.com/#/app/C102352375">
<img src="https://cdn-web-2.ruangguru.com/static/huawei.png" loading="lazy" alt="Button AppGallery Footer " />
</a>
</li>
</ul>
</div>
</nav>
</div>
</div>
</div>
</div>
<div class="d-lg-none text-center">
<nav class="footer-menu social">
<p class="title">Ikuti Kami</p>
<a target="_blank" href="https://www.instagram.com/ruangguru/">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/instagram.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/instagram.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/instagram.png" loading="lazy" alt="Logo Instagram Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.facebook.com/ruanggurucom/">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/facebook.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/facebook.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/facebook.png" loading="lazy" alt="Logo Facebook Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://twitter.com/ruangguru/">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/twitter.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/twitter.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/twitter.png" loading=" lazy" alt="Logo Twitter Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.youtube.com/ruangguru">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/youtube.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/youtube.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/youtube.png" loading=" lazy" alt="Logo Youtube Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.linkedin.com/company/ruangguru-com">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/linkedin.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/linkedin.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/linkedin.png" loading=" lazy" alt="Logo LinkedIn Footer" width="32px" height="32px" />
</picture>
</a>
<a target="_blank" href="https://www.tiktok.com/@ruangguru">
<picture>
<source srcset="https://cdn-web-2.ruangguru.com/static/tiktok.png?height=60&convert=webp" type="image/webp">
<source srcset="https://cdn-web-2.ruangguru.com/static/tiktok.png?height=60" type="image/png">
<img src="https://cdn-web-2.ruangguru.com/static/tiktok.png" loading=" lazy" alt="Logo TikTok Footer" width="32px" height="32px" />
</picture>
</a>
</nav>
</div>
<p class="footer-copyright">
© 2026 All Rights Reserved PT. Ruang Raya Indonesia
</p>
</div>
<style>
.bantuan-container {
position: relative;
}
.bantuan-element {
position: fixed;
z-index: 999;
display: flex;
align-items: flex-end;
justify-content: flex-end;
cursor: pointer;
transition: all 0.6s ease;
}
.bantuan-top {
bottom: 11rem;
right: 2rem;
}
.bantuan-bottom {
bottom: 2rem;
right: 2rem;
}
.bantuan-top-2 {
bottom: 15rem;
right: 2rem;
}
.bantuan-top-3 {
bottom: 19rem;
right: 2rem;
}
.bantuan-bottom-2 {
bottom: 5rem;
right: 2rem;
}
.bantuan-bottom-3 {
bottom: 8rem;
right: 2rem;
}
@media (min-width: 768px) {
.bantuan-element img {
width: auto;
transition: all 0.4s ease;
}
.bantuan-top img {
width: 140px;
}
.bantuan-bottom img {
width: 140px;
}
.bantuan-top-2 img,
.bantuan-top-3 img {
width: 140px;
}
.bantuan-bottom-2 img,
.bantuan-bottom-3 img {
width: 140px;
}
.bantuan-element.clicked {
bottom: 9rem;
right: 2.5rem;
}
.bantuan-element.clicked img {
width: auto;
height: 64px;
}
}
@media (max-width: 767px) {
.bantuan-top {
bottom: 8rem;
right: 1rem;
align-items: center;
}
.bantuan-bottom {
bottom: 2rem;
right: 1.25rem;
align-items: center;
}
.bantuan-top-2 {
bottom: 12rem;
right: 1rem;
align-items: center;
}
.bantuan-top-3 {
bottom: 16rem;
right: 1rem;
align-items: center;
}
.bantuan-bottom-2 {
bottom: 5rem;
right: 1.25rem;
align-items: center;
}
.bantuan-bottom-3 {
bottom: 8rem;
right: 1.25rem;
align-items: center;
}
.bantuan-element img {
width: auto;
}
.bantuan-top img,
.bantuan-top-2 img,
.bantuan-top-3 img {
width: 96px;
}
.bantuan-bottom img,
.bantuan-bottom-2 img,
.bantuan-bottom-3 img {
width: 96px;
}
}
.bantuan-element:hover {
transform: scale(1.05);
}
.bantuan-element img {
max-width: 100%;
height: auto;
}
</style>
<div id="bantuan-divs-container" style="position: relative" data-product="ruangguru" data-table="rg_floating_icon"></div>
<script>
class FloatingDivsComponent {
constructor(product = 'ruangguru', table = 'rg_floating_icon') {
this.container = document.getElementById('bantuan-divs-container');
this.floatingElements = [];
this.product = product;
this.table = table;
// Configuration
this.config = {
baseApiUrl: 'https://gw.ruangguru.com/api/v3/rdb/p_ddgy8hjx5dxsqx/rg_banner/views/',
apiKey: 'vLyK3dJrDBRmOwueX2OJXibMkgsUbBk0WS4ua2p1',
maxElements: 2,
zIndexBase: 100,
};
// Build dynamic API URL based on table parameter
this.config.apiUrl = this.buildApiUrl();
this.init();
}
buildApiUrl() {
const baseUrl = this.config.baseApiUrl;
const tableName = this.table || 'rg_floating_icon';
const queryParams =
'offset=0&limit=99999&sort=rankPosition&where=(type,eq,floating)~and(showIn,anyof,blog)~and(hide,is,false)~and(product,eq,' +
this.product +
')&nested%5Bcta%5D%5Bfields%5D=Id,name,ctaId,imageUrl,ctaLink,targetUrl';
return `${baseUrl}${tableName}?${queryParams}`;
}
async init() {
try {
await this.fetchFloatingElements();
this.renderFloatingElements();
} catch (error) {
console.error('Failed to initialize floating divs component:', error);
}
}
async fetchFloatingElements() {
try {
const options = {
method: 'GET',
headers: {
'xc-token': this.config.apiKey || 'vLyK3dJrDBRmOwueX2OJXibMkgsUbBk0WS4ua2p1',
},
};
const urlNoco = this.config.apiUrl;
const response = await fetch(urlNoco, options);
if (!response.ok) {
throw new Error(`HTTP error! status: ${response.status}`);
}
const data = await response.json();
this.floatingElements = this.processApiResponse(data);
} catch (error) {
console.error('Error fetching floating elements:', error);
throw error;
}
}
processApiResponse(data) {
if (!data || !data.list || !Array.isArray(data.list)) {
return [];
}
console.log(data.list);
// Ensure we only get maximum 2 elements
const limitedElements = data.list.slice(0, this.config.maxElements);
return limitedElements;
}
renderFloatingElements() {
if (!this.container || this.floatingElements.length === 0) {
return;
}
// Additional safeguard: ensure we never render more than maxElements
const elementsToRender = this.floatingElements.slice(0, this.config.maxElements);
// Clean up existing elements and their event listeners
this.cleanupExistingElements();
// Clear existing content
this.container.innerHTML = '';
elementsToRender.forEach((element, index) => {
const floatingDiv = this.createFloatingDiv(element, index);
this.container.appendChild(floatingDiv);
});
}
cleanupExistingElements() {
// Clear existing elements (no need for event listener cleanup with CSS approach)
const existingElements = this.container.querySelectorAll('[data-floating-element]');
existingElements.forEach(element => {
element.remove();
});
}
createFloatingDiv(element, index) {
const div = document.createElement('div');
const cta = element.cta[0]; // Use the first CTA
// Add data attribute for cleanup tracking
div.setAttribute('data-floating-element', 'true');
// Apply CSS classes based on rankPosition
const positionClass = this.getPositionClass(element.rankPosition, index);
div.className = `bantuan-element ${positionClass}`;
div.style.zIndex = this.config.zIndexBase + index;
// Create the link and image
const link = document.createElement('a');
link.href = 'https://cta.ruangguru.com/' + cta.ctaId || '#';
link.target = '_blank';
// Add tracking attributes
link.setAttribute('data-tracking-event-type', 'landing_page__core__item_click');
link.setAttribute(
'data-tracking-context',
JSON.stringify({
product_name: this.product,
cta_action: 'redirection',
cta_action_detail: link.href,
item_type: 'floating',
item_name: element.name || 'Floating element',
item_category: 'payment',
item_position: index,
item_serial: null,
section_type: 'floating_item',
section_position: 'body',
section_name: 'floating_item',
})
);
const img = document.createElement('img');
img.src = element.imageUrl + '?h=200&convert=webp';
img.alt = element.name || 'Floating element';
img.loading = 'lazy';
// Add click tracking
link.addEventListener('click', () => {
this.trackClick(element, cta);
});
link.appendChild(img);
div.appendChild(link);
return div;
}
getPositionClass(rankPosition, index) {
// Define positioning classes based on rankPosition
if (rankPosition === 1) {
return 'bantuan-top'; // Top position
} else if (rankPosition === 2) {
return 'bantuan-bottom'; // Bottom position
} else {
// For additional elements, distribute them evenly
return `bantuan-${index % 2 === 0 ? 'top' : 'bottom'}-${Math.floor(index / 2) + 1}`;
}
}
trackClick(element, cta) {
// Implement click tracking logic here
console.log('Floating element clicked:', {
elementId: element.Id,
elementName: cta.name,
ctaId: cta.ctaId,
targetUrl: cta.targetUrl,
});
}
// Public method to manually refresh
async refresh() {
try {
await this.fetchFloatingElements();
this.renderFloatingElements();
} catch (error) {
console.error('Failed to refresh floating elements:', error);
throw error;
}
}
// Public method to get current floating elements
getFloatingElements() {
return [...this.floatingElements];
}
}
// Initialize the component when DOM is ready
document.addEventListener('DOMContentLoaded', () => {
// Get product and table parameters from data attributes
const container = document.getElementById('bantuan-divs-container');
const product = container.getAttribute('data-product') || 'ruangguru';
const table = container.getAttribute('data-table') || 'rg_floating_icon';
new FloatingDivsComponent(product, table);
});
// Export for use in other modules if needed
if (typeof module !== 'undefined' && module.exports) {
module.exports = FloatingDivsComponent;
}
</script> <div id="wp-install-nudge" style="
position: fixed;
bottom: 0rem;
right: 0;
z-index: 999;
cursor: pointer;
"></div>
<script>
(function (w, d, s, o, f, js, fjs) {
w['Sales-Nudge-Widget'] = o; w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };
js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];
js.id = o; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);
}(window, document, 'script', 'wpInstallNudge', 'https://cdn-web-2.ruangguru.com/sales-nudge/6198a95130/dist/widget.js'));
wpInstallNudge('init', { targetElementId: 'wp-install-nudge', clientTarget: 'ruangguru_blog' });
</script>
<script>
// note: disabled due to auto reload page
// var lastScrollTop = 0;
// $(window).scroll(function(event){
// var st = $(this).scrollTop();
// if (st > lastScrollTop){
// $('#wp-install-nudge').slideDown( "slow", function() {});
// } else {
// $('#wp-install-nudge').slideUp( "slow", function() {});
// }
// lastScrollTop = st;
// });
// $(document).ready(function () {
// $("#wp-install-nudge").hide();
// });
$('#wp-install-nudge').click(function(){
Analytics.track("promotion__install_nudge__click",
{
user_email: "ruangguru@blog.com",
cta_link: widgetData.dataConfig.target_link
}).catch((err) => {
console.log("tracker error", err);
});
});
</script>
</footer>
<div id="__next"></div>
<script type="speculationrules">
{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/blog\/*"},{"not":{"href_matches":["\/blog\/wp-*.php","\/blog\/wp-admin\/*","\/blog\/wp-content\/uploads\/*","\/blog\/wp-content\/*","\/blog\/wp-content\/plugins\/*","\/blog\/wp-content\/themes\/ruangguru\/*","\/blog\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
</script>
<script>
async function getCtaDetails(ctaIds) {
const endpoint =
" https://gw.ruangguru.com/api/v3/rdb/p_ddgy8hjx5dxsqx/CTA/views/CTA?offset=0&limit=10&where=(ctaId,in," + ctaIds.toString() + ")";
try {
const response = await fetch(endpoint, {
headers: {
"xc-token": "-hG2nBDJzSj0agSgNtcJx97M4F02y54nUMoY6plJ",
},
});
const data = await response.json();
const ctaList = data?.list || [];
const ctaMap = new Map();
for (const ctaData of ctaList) {
ctaMap.set(ctaData.ctaId, ctaData);
}
return ctaMap;
} catch (error) {
console.error("Error fetching CTA details:", error);
return new Map();
}
}
async function replaceCTA() {
const regex = /{{cta\((‘(.*?)’|“(.*?)”)\)}}/g;
const bodyHTML = document.body.innerHTML;
const matches = Array.from(bodyHTML.matchAll(regex));
const ctaIds = matches.map((match) => {
let ctaId = match[2] ?? match[3];
return ctaId;
});
const ctaMap = await getCtaDetails(ctaIds);
const replacedHTML = bodyHTML.replace(regex, (match, _inner, ctaId1, ctaId2) => {
const ctaId = ctaId1 ?? ctaId2;
const ctaData = ctaMap.get(ctaId);
if (ctaData) {
return `<a href="https://cta.ruangguru.com/${ctaData.ctaId}" target="_${ctaData.targetType}" style="position:relative;display:inline-block;">
<img src="${ctaData.imageUrl}" loading="lazy" alt="${ctaData.altText}" />
</a>`;
} else {
return match;
}
});
document.body.innerHTML = replacedHTML;
}
</script>
<meta name="author" content="Ruangguru Tech Team">
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PVNLZFT" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- Tracker -->
<script type="text/javascript" src="https://cdn-web-2.ruangguru.com/landing-page-web/public/staticpages/global-assets/js/cta.js"></script>
<script src="https://unpkg.com/@dotlottie/player-component@latest/dist/dotlottie-player.mjs" type="module"></script>
</body>
</html>