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Original
2026-01-01
Modified
2026-03-10
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<p>A<strong>call to action (CTA)</strong>is a text or button in your marketing materials that contains a URL and encourages your<a>target audience</a>to click on it to take further action.</p>
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<p>A<strong>call to action (CTA)</strong>is a text or button in your marketing materials that contains a URL and encourages your<a>target audience</a>to click on it to take further action.</p>
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<p>You can include CTAs in any kind of marketing messages you send, such as<a>SMS</a>or<a>email</a>. Depending on what their goal is, there are two types of CTAs:</p>
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<p>You can include CTAs in any kind of marketing messages you send, such as<a>SMS</a>or<a>email</a>. Depending on what their goal is, there are two types of CTAs:</p>
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<ol><li><strong>Soft selling:</strong>These CTAs encourage your audience to learn more about your product or brand without inviting them to buy anything.</li>
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<ol><li><strong>Soft selling:</strong>These CTAs encourage your audience to learn more about your product or brand without inviting them to buy anything.</li>
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<li><strong>Hard selling:</strong>These CTAs ask your audience to make a purchase.</li>
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<li><strong>Hard selling:</strong>These CTAs ask your audience to make a purchase.</li>
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</ol><h2>How to create an effective CTA</h2>
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</ol><h2>How to create an effective CTA</h2>
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<p><a>Create a compelling CTA</a>in 4 simple steps:</p>
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<p><a>Create a compelling CTA</a>in 4 simple steps:</p>
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<h3>1. Define the goal</h3>
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<h3>1. Define the goal</h3>
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<p>Consider what you want your audience to do after reading the CTA. This will determine wording, placement, and testing.</p>
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<p>Consider what you want your audience to do after reading the CTA. This will determine wording, placement, and testing.</p>
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<p>For example, if you want your audience to sign up for your<a>newsletter</a>, create a CTA that redirects them to the<a>sign-up form</a>.</p>
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<p>For example, if you want your audience to sign up for your<a>newsletter</a>, create a CTA that redirects them to the<a>sign-up form</a>.</p>
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<h3>2. Write your CTA text</h3>
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<h3>2. Write your CTA text</h3>
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<p>Write clear and concise CTA text to tell your subscribers exactly what they should do.</p>
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<p>Write clear and concise CTA text to tell your subscribers exactly what they should do.</p>
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<p>When writing your CTA text, use language that speaks to your audience and reflects your brand. For example, if the CTA is for people with high buying intent, use action verbs like “buy” or “shop.”</p>
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<p>When writing your CTA text, use language that speaks to your audience and reflects your brand. For example, if the CTA is for people with high buying intent, use action verbs like “buy” or “shop.”</p>
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<h3>3. Choose the right CTA placement and design</h3>
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<h3>3. Choose the right CTA placement and design</h3>
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<p>Position your button or text-based CTAs in obvious spots that capture the reader’s attention. For maximum impact, place your CTAs above the fold, after describing a product’s main benefits, or next to relevant product images.</p>
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<p>Position your button or text-based CTAs in obvious spots that capture the reader’s attention. For maximum impact, place your CTAs above the fold, after describing a product’s main benefits, or next to relevant product images.</p>
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<p>If you’re including button CTAs, choose high-contrast colors that also align with your brand’s visual identity.</p>
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<p>If you’re including button CTAs, choose high-contrast colors that also align with your brand’s visual identity.</p>
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<h3>4. Test your CTAs</h3>
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<h3>4. Test your CTAs</h3>
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<p>Once you create your CTAs, use<a>A/B testing</a>to evaluate which CTA text, design, and placement your audience interacts with the most.</p>
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<p>Once you create your CTAs, use<a>A/B testing</a>to evaluate which CTA text, design, and placement your audience interacts with the most.</p>
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<p>Always make sure to test only one element at a time so you don’t skew your results.</p>
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<p>Always make sure to test only one element at a time so you don’t skew your results.</p>
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<h2>Why CTAs are a must-have for your marketing campaigns</h2>
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<h2>Why CTAs are a must-have for your marketing campaigns</h2>
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<p>Once you create an effective CTA, you can expect:</p>
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<p>Once you create an effective CTA, you can expect:</p>
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<ol><li><strong>Increased engagement:</strong>CTAs are how people engage with your emails and SMS messages, so it’s essential to include them to see high engagement.</li>
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<ol><li><strong>Increased engagement:</strong>CTAs are how people engage with your emails and SMS messages, so it’s essential to include them to see high engagement.</li>
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<li><strong>Simplified<a>customer journey</a>:</strong>Pointing your subscribers to the exact next steps with a CTA makes their purchasing experience easier, boosting audience satisfaction.</li>
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<li><strong>Simplified<a>customer journey</a>:</strong>Pointing your subscribers to the exact next steps with a CTA makes their purchasing experience easier, boosting audience satisfaction.</li>
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<li><strong>Higher revenue:</strong>CTAs offer a clear path to purchase, which increases revenue</li>
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<li><strong>Higher revenue:</strong>CTAs offer a clear path to purchase, which increases revenue</li>
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</ol><p>Klaviyo is a marketing automation platform that helps you craft email and SMS CTAs that resonate with your audience. Use<a>Klaviyo AI</a>to<a>segment your audience</a>and add personalized CTAs to your<a>campaigns</a>and<a>flows</a>to drive sales.</p>
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</ol><p>Klaviyo is a marketing automation platform that helps you craft email and SMS CTAs that resonate with your audience. Use<a>Klaviyo AI</a>to<a>segment your audience</a>and add personalized CTAs to your<a>campaigns</a>and<a>flows</a>to drive sales.</p>
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<p>Ready to start crafting compelling CTAs for your brand?<a>Sign up for Klaviyo</a>.</p>
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<p>Ready to start crafting compelling CTAs for your brand?<a>Sign up for Klaviyo</a>.</p>
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