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1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 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3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success centre with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help centre</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust centre</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email & SMS ROI calculator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/uk/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/uk/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/uk/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI, and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img 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component-export="default" renderer-url="/glossary/_astro/client.BTxiiVJY.js" props="{}" ssr client="load" before-hydration-url="/glossary/_astro/astro_scripts/before-hydration.js.Cnjat4Vr.js" opts="{"name":"OptimizelyInitializer","value":true}"></astro-island> <div class="breadcrumbs" data-astro-cid-nvwpp57f><div class="_breadcrumbsComponent_1ilbl_1" slot="breadcrumbs"><nav class="grid _container_1ilbl_14"><div class="_breadcrumbs_1ilbl_1 _light_1ilbl_10"><a class="_breadcrumb_1ilbl_1" href="/uk">Home</a><span class="_spacer_1ilbl_77">/</span><a class="_breadcrumb_1ilbl_1" href="/uk/glossary">Glossary</a><span class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35">Setup Wizard</div></div></nav></div></div><div class="grid container" data-astro-cid-nvwpp57f> <article class="content" id="content" data-astro-cid-nvwpp57f> <div class="header"> <h1 class="h2 semibold">What is a setup wizard?</h1> <div class="toolbar" role="toolbar" data-astro-cid-bp2dzqod> <button type="button" class="button" id="copy-as-markdown" data-copy-label="Copy as Markdown" data-copied-label="Copied" aria-label="Copy as Markdown" data-astro-cid-fysp7rwx> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="" style="height:1em" class="icon iconCopy" aria-hidden="true" data-astro-cid-fysp7rwx="true"><g clip-path="url(#copy_svg__a)"><path stroke="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 0 0 22.5 21.06v-10.5a2.625 2.625 0 0 0-2.625-2.624h-10.5a2.625 2.625 0 0 0-2.625 2.625v10.5a2.625 2.625 0 0 0 2.625 2.624"></path></g><defs><clipPath id="copy_svg__a"><path fill="#fff" d="M0 .687h24v24H0z"></path></clipPath></defs></svg> <svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="" style="height:1em" class="icon iconCheck" aria-hidden="true" data-astro-cid-fysp7rwx="true"><path fill="" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg> <span class="label" data-astro-cid-fysp7rwx>Copy as Markdown</span> </button> <script type="module" src="/glossary/_astro/CopyAsMarkdown.astro_astro_type_script_index_0_lang.D4G8-dus.js"></script> </div> </div> <div class="blockContent"> <p>A <strong>setup wizard</strong> is a step-by-step interface designed to guide users through installing and configuring software or a program. </p><p>Setup wizards simplify the software installation process by breaking down complex tasks into smaller, more manageable steps, often with user-friendly instructions and prompts.</p><p>A setup wizard can be used for:</p><ol><li><strong>Setting up an account: </strong>It can help people create an online account and configure the initial settings.</li><li><strong>Managing preferences: </strong>It can describe options for configuration and help users select the most suitable one.</li><li><strong>Adding a payment method: </strong>It can connect a bank account or link a default payment method to the user account.</li><li><strong><a href="/uk/glossary/what-is-a-third-party-integration">Integrating platforms</a>: </strong>It can help people connect platforms to each other and share data between them.</li><li><strong>Connecting social media accounts:</strong> It can connect social media accounts to other platforms.</li><li><strong>Changing security settings: </strong>It can simplify the process of updating passwords and setting up multi-factor authentication.</li></ol> <h2 id="how-to-use-the-klaviyo-setup-wizard">How to use the Klaviyo setup wizard</h2><p>There are almost as many setup wizards as there is software platforms, but here’s an example of how you can use one that’s specifically for connecting your ecommerce store to a marketing automation platform:</p><h3>1. Connect your ecommerce platform to your chosen software</h3><p>Start by connecting your <a href="/uk/glossary/what-is-ecommerce">ecommerce</a> platform to another software of your choosing. For example, the Klaviyo setup wizard will attempt to detect your store automatically, whether you’re using <a href="/uk/ecommerce-integrations/shopify">Shopify</a>, <a href="/uk/ecommerce-integrations/bigcommerce">BigCommerce</a>, or another platform. </p><h3>2. Choose your list size</h3><p>Choose the option from the setup wizard that best matches the size of your <a href="/uk/glossary/what-is-an-email-list">email subscriber list</a>. This will configure your account based on your needs. If you’re unsure how big your subscriber list is, check your <a href="/uk/ecommerce-integrations">ecommerce platform</a> or previous email automation platform for exact numbers.</p><h3>3. Add your business address</h3><p>Provide your business address to comply with international <a href="/uk/glossary/what-is-canadian-anti-spam-legislation">anti-spam regulations</a>. Make sure all required fields are filled in correctly before proceeding.</p><h3>4. Input your sender information</h3><p>Enter your sender name and email address, which will be displayed in your <a href="/uk/glossary/what-is-a-subscriber">subscribers</a>‘ inboxes. Make sure this information is accurate to establish trust with your <a href="/uk/glossary/what-is-a-target-audience">audience</a> and inbox providers.</p><h3>5. Verify your email address</h3><p>After you’ve added your <a href="/uk/glossary/what-is-an-email-address">email address</a>, check your inbox for a verification email from Klaviyo. The confirmation link expires after 72 hours, so make sure you confirm your email address in the setup wizard to get started. If you can’t find the confirmation email in your inbox, check your spam folder or ask the wizard to resend it.</p><h2 id="klaviyoan-easy-way-to-connect-with-your-audience">Klaviyo—an easy way to connect with your audience</h2><p>Klaviyo’s intuitive and easy-to-use setup wizard helps you configure your account in a few simple steps. All you have to do is connect your platform, pick your list size, and add your information. If you get stuck, Klaviyo will save your progress so you can take a break and continue later.</p><p><a href="/uk/sign-up">Sign up for Klaviyo today</a> and start sending emails that generate revenue.</p> </div> <div class="blockContent"> <h2>Additional resources</h2>
<ul> <li> <a href="/uk/glossary/what-is-a-crm">What is a CRM?</a> </li><li> <a href="/uk/glossary/what-is-application-to-person">What is application-to-person (A2P) messaging?</a> </li><li> <a href="/uk/glossary/what-is-mobile-marketing">What is mobile marketing?</a> </li><li> <a href="/uk/glossary/what-is-a-swot-analysis">What is a SWOT analysis?</a> </li><li> <a href="/uk/glossary/what-is-digital-marketing">What is digital marketing?</a> </li> </ul> </div> </article> </div> <div class="backToTop" id="back-to-top" data-astro-cid-wegpedfq> <a aria-label="Back to top" class="link" href="#site-content" data-astro-cid-wegpedfq> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="white" style="height:1.8rem" data-astro-cid-wegpedfq="true"><path fill="white" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg> </a> </div> <script type="module">(function(){try{var e=typeof window<"u"?window:typeof global<"u"?global:typeof self<"u"?self:{},t=new e.Error().stack;t&&(e._sentryDebugIds=e._sentryDebugIds||{},e._sentryDebugIds[t]="93d30bad-e0a8-4514-a06b-132e8496538e",e._sentryDebugIdIdentifier="sentry-dbid-93d30bad-e0a8-4514-a06b-132e8496538e")}catch{}})();const n=document.getElementById("back-to-top"),d=document.getElementById("site-content");n&&d&&d.offsetHeight>2*window.innerHeight&&n.classList.add("enabled");
//# sourceMappingURL=BackToTop.astro_astro_type_script_index_0_lang.B4qlbOT9.js.map</script> <pre aria-hidden="true" class="rawMarkdown" id="raw-markdown" hidden># Setup Wizard
A **setup wizard** is a step-by-step interface designed to guide users through installing and configuring software or a program.
Setup wizards simplify the software installation process by breaking down complex tasks into smaller, more manageable steps, often with user-friendly instructions and prompts.
A setup wizard can be used for:
1. **Setting up an account: **It can help people create an online account and configure the initial settings.
2. **Managing preferences: **It can describe options for configuration and help users select the most suitable one.
3. **Adding a payment method: **It can connect a bank account or link a default payment method to the user account.
4. **[Integrating platforms](/uk/glossary/what-is-a-third-party-integration): **It can help people connect platforms to each other and share data between them.
5. **Connecting social media accounts:** It can connect social media accounts to other platforms.
6. **Changing security settings: **It can simplify the process of updating passwords and setting up multi-factor authentication.
## How to use the Klaviyo setup wizard
There are almost as many setup wizards as there is software platforms, but here’s an example of how you can use one that’s specifically for connecting your ecommerce store to a marketing automation platform:
### 1. Connect your ecommerce platform to your chosen software
Start by connecting your [ecommerce](/uk/glossary/what-is-ecommerce) platform to another software of your choosing. For example, the Klaviyo setup wizard will attempt to detect your store automatically, whether you’re using [Shopify](/uk/ecommerce-integrations/shopify), [BigCommerce](/uk/ecommerce-integrations/bigcommerce), or another platform.
### 2. Choose your list size
Choose the option from the setup wizard that best matches the size of your [email subscriber list](/uk/glossary/what-is-an-email-list). This will configure your account based on your needs. If you’re unsure how big your subscriber list is, check your [ecommerce platform](/uk/ecommerce-integrations) or previous email automation platform for exact numbers.
### 3. Add your business address
Provide your business address to comply with international [anti-spam regulations](/uk/glossary/what-is-canadian-anti-spam-legislation). Make sure all required fields are filled in correctly before proceeding.
### 4. Input your sender information
Enter your sender name and email address, which will be displayed in your [subscribers](/uk/glossary/what-is-a-subscriber)‘ inboxes. Make sure this information is accurate to establish trust with your [audience](/uk/glossary/what-is-a-target-audience) and inbox providers.
### 5. Verify your email address
After you’ve added your [email address](/uk/glossary/what-is-an-email-address), check your inbox for a verification email from Klaviyo. The confirmation link expires after 72 hours, so make sure you confirm your email address in the setup wizard to get started. If you can’t find the confirmation email in your inbox, check your spam folder or ask the wizard to resend it.
## Klaviyo—an easy way to connect with your audience
Klaviyo’s intuitive and easy-to-use setup wizard helps you configure your account in a few simple steps. All you have to do is connect your platform, pick your list size, and add your information. If you get stuck, Klaviyo will save your progress so you can take a break and continue later.
[Sign up for Klaviyo today](/uk/sign-up) and start sending emails that generate revenue.
## Additional resources
- [What is a CRM?](/uk/glossary/what-is-a-crm)
- [What is application-to-person (A2P) messaging?](/uk/glossary/what-is-application-to-person)
- [What is mobile marketing?](/uk/glossary/what-is-mobile-marketing)
- [What is a SWOT analysis?](/uk/glossary/what-is-a-swot-analysis)
- [What is digital marketing?](/uk/glossary/what-is-digital-marketing)
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_type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Campaign Calendar 2026</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps and Integrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Features</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>What's new</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Centre</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Company</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/uk/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/uk/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/gdpr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo and GDPR</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing glossary</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li 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