The Best CRM for B2C - Klaviyo AU
2026-03-10 23:26 Diff

Klaviyo B2C CRM brings together your marketing, service, and analytics in a single platform. Powered by the Klaviyo Data Platform and built-in AI, it’s faster and easier than ever to create personalized, lasting customer relationships.

Marketing

Engage every customer in the moment with high-converting, cross-channel experiences powered by better data.

Service

Bring marketing and service together to grow revenue and loyalty.

Analytics

Make smarter decisions, with insights and recommendations built right in.

Data platform

Unify your customer data for instant insights and activations across channels.

perfectly Formulated for each customer

Batch-and-blast? Never. Real-time data syncs mean every experience you deliver is highly personalized and relevant to your customers.

Show customers their new favorite product in their preferred channel—email, SMS, or mobile push—at the right time.

Personalize cross-sell messages with AI-powered product recommendations based on past purchases.

Explore Klaviyo Marketing

With reviews, SMS, and email together, we have omnichannel marketing. It helps us understand our data and drive better experiences.

Don Smolik, Director of Lifecycle Marketing

Mood-boosting support

Powered by rich data, Customer Hub personalizes every touchpoint. Shoppers can track orders, initiate returns, explore tailored product recommendations, and get help—all in one place.

Self-serve support and pre-sales AI agents assist customers 24/7, giving you more time for big projects (or a yoga class).

With a Unified Inbox for real-time web and SMS support, you have the full context to resolve issues faster—creating better experiences that keep customers coming back.

Explore Klaviyo Service

We think of this as the future of shopping—a very curated 1:1 experience rather than traditional ecommerce.

Aman Avani, CEO & Co-founder

See more green with deeper insights

Use AI-powered A/B testing to learn whether customers prefer a BOGO promotion or free shipping.

Compare audiences at scale, target top segments, and focus on areas of improvement with Marketing Analytics advanced features.

Learn when a customer is likely to buy again and time your marketing accordingly with predictive analytics.

Explore Klaviyo Analytics

If we didn't have the robustness of Klaviyo testing and segmentation reporting, we wouldn't know what's resonating with each customer.

David Baker, Chief Data Officer

Supercharged Customer profiles

Make every marketing and service interaction personal with unified data on the Klaviyo Data Platform.

350+ pre-built integrations pull data in from across your tech stack for complete customer profiles.

Cast a wider net with audience syncs that drive conversion across Instagram, TikTok, Google, Facebook, and more.

Explore Klaviyo Data Platform

122%

Increased on-site conversion rates with Klaviyo Data Platform

Know your customers.
Grow your business.

Take the quiz to learn how your brand could drive more revenue with the B2C CRM.

Take the quiz