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Original
2026-01-01
Modified
2026-03-10
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<p><strong>Canada’s anti-spam legislation (CASL)</strong>is a federal act that protects Canadian consumers from<a>spam</a>emails, malware,<a>phishing</a>, and other electronic threats. CASL aims to reduce spam rates and promote a safer online environment for Canadians.</p>
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<p><strong>Canada’s anti-spam legislation (CASL)</strong>is a federal act that protects Canadian consumers from<a>spam</a>emails, malware,<a>phishing</a>, and other electronic threats. CASL aims to reduce spam rates and promote a safer online environment for Canadians.</p>
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<h2>What does CASL cover?</h2>
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<h2>What does CASL cover?</h2>
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<p>CASL applies to all commercial electronic messages (CEM) you send to Canadian recipients, including those that:</p>
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<p>CASL applies to all commercial electronic messages (CEM) you send to Canadian recipients, including those that:</p>
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<ol><li>Are in an electronic format, such as<a>SMS</a>,<a>MMS</a>, emails, instant messaging, or any similar account</li>
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<ol><li>Are in an electronic format, such as<a>SMS</a>,<a>MMS</a>, emails, instant messaging, or any similar account</li>
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<li>Are sent to an electronic address like<a>email addresses</a>,<a>phone numbers</a>, or instant messaging accounts</li>
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<li>Are sent to an electronic address like<a>email addresses</a>,<a>phone numbers</a>, or instant messaging accounts</li>
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<li>Are transactional in nature, meaning they sell a product or service, or promote a person</li>
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<li>Are transactional in nature, meaning they sell a product or service, or promote a person</li>
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</ol><p>The following transactional messages are exempt from CASL:</p>
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</ol><p>The following transactional messages are exempt from CASL:</p>
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<ol><li>Responses to inquiries, complaints, or requests for quotes or estimates</li>
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<ol><li>Responses to inquiries, complaints, or requests for quotes or estimates</li>
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<li>Warranty information, product recall information, and safety/security updates</li>
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<li>Warranty information, product recall information, and safety/security updates</li>
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<li>Confirmation of a commercial transaction or ongoing transactions, including product update delivery</li>
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<li>Confirmation of a commercial transaction or ongoing transactions, including product update delivery</li>
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<li>Factual information about a purchase, an existing subscription, membership, account, or loan</li>
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<li>Factual information about a purchase, an existing subscription, membership, account, or loan</li>
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</ol><p>Still, even these categories must meet CASL’s identification and unsubscribe requirements.</p>
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</ol><p>Still, even these categories must meet CASL’s identification and unsubscribe requirements.</p>
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<h2>Penalties for non-compliance</h2>
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<h2>Penalties for non-compliance</h2>
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<p>The maximum penalty for CASL violations can be up to $1 million per violation for individuals and $10 million for businesses. Corporation directors, officers, and agents are responsible and liable for any violations if they directed, authorized, or participated in the infringement.</p>
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<p>The maximum penalty for CASL violations can be up to $1 million per violation for individuals and $10 million for businesses. Corporation directors, officers, and agents are responsible and liable for any violations if they directed, authorized, or participated in the infringement.</p>
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<p>A marketing automation platform like Klaviyo helps make sure your marketing messages to Canadian audiences are CASL-compliant. With Klaviyo, you can design sign-up forms through which you’ll obtain explicit consent from your subscribers.</p>
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<p>A marketing automation platform like Klaviyo helps make sure your marketing messages to Canadian audiences are CASL-compliant. With Klaviyo, you can design sign-up forms through which you’ll obtain explicit consent from your subscribers.</p>
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<p>Klaviyo helps you create emails that include your business name, contact details, and a valid mailing address, making sure this information is always present in your campaigns and flows. Use Klaviyo to enable clear opt-out options in your emails and SMS and MMS messages.</p>
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<p>Klaviyo helps you create emails that include your business name, contact details, and a valid mailing address, making sure this information is always present in your campaigns and flows. Use Klaviyo to enable clear opt-out options in your emails and SMS and MMS messages.</p>
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<p><a>Sign up for Klaviyo</a>today to streamline your marketing efforts and stay compliant with CASL.</p>
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<p><a>Sign up for Klaviyo</a>today to streamline your marketing efforts and stay compliant with CASL.</p>
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