Rivalry2

Études de cas clients et success stories - Klaviyo FR
2026-03-10 21:09 Diff
https://www.klaviyo.com/fr/customers
67 % du C.A. des campagnes digitales de Dermalogica est attribué à Klaviyo Email et SMS.

Il nous fallait une plateforme marketing complète qui englobe les e-mails et les SMS, et aussi qui soit simple d’utilisation, synchronisée et accessible à l’ensemble de nos collaborateurs. Une fois que nous l’avons identifiée, nous avons réalisé que Klaviyo répondait à toutes nos attentes.
Stores-et-Rideaux.com modernise son parcours client avec Klaviyo et réalise 76 % de son chiffre d'affaires par e-mail grâce à des flux automatisés

Avec Klaviyo, nous suivons désormais l’ensemble des interactions, nous segmentons précisément et nous communiquons avec nos clients au bon moment. C’est ce qui nous a permis de passer d’environ 15 % de nos revenus en ligne générés par les e-mails à 26 % en moins d’un an.
Jimmy Joy

WhatsApp apporte un degré de personnalisation et d’immédiateté tout simplement inaccessible aux e-mails. Pour nos clients à forte valeur, WhatsApp change la donne.
DKNY

Grâce à Klaviyo, DKNY connecte et fidélise plus de 1,2 M d’abonnés actifs.
Comment Castore utilise les données et Klaviyo AI pour mettre au point des parcours clients intuitifs en quelques jours

L’IA intégrée à Klaviyo multiplie par deux le rendement pour chaque heure de travail fournie par mon équipe. L’IA permet de prendre de meilleures décisions plus facilement et plus rapidement qu’auparavant.
Avec Klaviyo, Alessi augmente le chiffre d’affaires généré par les e-mails de 1 800 % en deux ans

Avec Klaviyo, nous disposons d’énormes quantités de données sur nos clients. Nos personas d’utilisateurs nous ont aidés à comprendre plus en détail le comportement des acheteurs, leurs motivations et leurs intentions d’achat.
Rebecca Minkoff augmente le C.A. généré par les SMS de 23 % sur un an dans les 70 premiers jours d’utilisation de Klaviyo SMS

Tout doit faire partie d’un même système cohérent. Utiliser Klaviyo pour les e-mails et Attentive pour les SMS, c’est comme tenter de piloter deux avions simultanément.
MC2 Saint Barth obtient un ROI de 189x avec Klaviyo grâce aux automatisations

La croissance régulière de notre liste d’abonnés aux e-mails souligne le rôle crucial de ce canal dans notre stratégie, renforçant ainsi la réussite globale de notre marque.
Comment Velasca a obtenu un ROI de 119x avec Klaviyo Email

Klaviyo nous permet d’agir rapidement sans omettre le moindre détail. Notre équipe marketing peut être indépendante, tout en gérant la complexité dont nous avons besoin pour un parcours client haut de gamme et personnalisé.
Twinings : 30 % de son chiffre d’affaires des ventes directes grâce à Klaviyo

J’adore Klaviyo, c’est une plateforme vraiment intuitive. Ce que j’apprécie particulièrement, c’est la simplicité de création des segments. En quelques clics, je peux sélectionner les clients qui se sont inscrits aux e-mails et qui ont acheté un produit particulier, mais qui n’ont rien acheté depuis trois mois.
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style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 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1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps &amp; Intégrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a 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_featured_s73z6_33" href="/fr/ecommerce-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avantages des intégrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connectez facilement l’ensemble de votre pile technologique avec des intégrations prêtes à l’emploi</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicité (EN)</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Expédition et logistique (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point de vente 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tabindex="0"><span>Ressources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L&#x27;accélérateur Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div><div class="_description_s73z6_61">Trouvez des réponses à vos questions.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie</div></div><div class="_description_s73z6_61">Ressources, cours et certifications</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/groups/groupe-francais-77"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Forums de la communauté</div></div><div class="_description_s73z6_61">Apprenez des autres entreprises qui font confiance à Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Assistance</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/live-training"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formations en direct (EN)↗</div></div><div class="_description_s73z6_61">Mettre le pied à l’étrier et développer ses compétences</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trouver des agences et partenaires technologiques (EN)↗</div></div><div class="_description_s73z6_61">Des agences digitales pour accompagner votre croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">En savoir plus</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/fr/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div><div class="_description_s73z6_61">Avec Klaviyo, les entreprises réussissent</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides et rapports</div></div><div class="_description_s73z6_61">Des stratégies adaptées aux défis d’aujourd’hui</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Nouvelles de l’industrie et stratégies de croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Outils gratuits</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendrier 2026 des campagnes marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bibliothèque de modèles d’e-mails (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BILAN DU BLACK FRIDAY 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrez les données clés des marques qui ont réussi leur Black Friday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/platform-tour"><span>Comment ça marche</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/pricing"><span>Tarifs</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/fr/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>S&#x27;inscrire</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/fr/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demander une démo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plateforme</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps &amp; Intégrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" 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prefix="r15" component-url="/customers/_astro/optimizely.Cru1BHmf.js" component-export="default" renderer-url="/customers/_astro/client.BMg-2x5O.js" props="{}" ssr client="load" before-hydration-url="/customers/_astro/astro_scripts/before-hydration.js.g4XpyH97.js" opts="{&quot;name&quot;:&quot;OptimizelyInitializer&quot;,&quot;value&quot;:true}"></astro-island>    <div class="_breadcrumbsComponent_1ilbl_1"><nav class="grid _container_1ilbl_14"><div class="_breadcrumbs_1ilbl_1 _dark_1ilbl_40"><a class="_breadcrumb_1ilbl_1" href="/fr">Accueil</a><span class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35">Clients</div></div></nav></div> <div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-charcoal);--hero-text-color:var(--color-core-white);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137"><div class="_contentContainer_thmni_45"><h1 class="h1 semiBold _headline_thmni_15">Success stories des clients Klaviyo</h1><div class="_bodyCopy_thmni_20">Découvrez comment notre CRM B2C a permis à ces marques d’accélérer leur croissance.</div></div></div></div> <astro-island uid="2cX1Gn" prefix="r21" component-url="/customers/_astro/wrapper.d_d77xz5.js" component-export="Wrapper" renderer-url="/customers/_astro/client.BMg-2x5O.js" props="{&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingBottom&quot;:[0,&quot;md&quot;],&quot;customPaddingTop&quot;:[0,&quot;md&quot;]}]}" ssr client="load" before-hydration-url="/customers/_astro/astro_scripts/before-hydration.js.g4XpyH97.js" opts="{&quot;name&quot;:&quot;Wrapper&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><astro-slot><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"><h2 class="h3 semibold _headline_f1sgh_11">Paul Smith utilise Klaviyo pour mieux répondre à ses besoins B2C et B2B</h2></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><figure class="_quoteFigure_fi3nm_5" data-color-scheme="light"><blockquote class="_quoteText_fi3nm_9 p2">La possibilité de tester et de savoir où WhatsApp est plus efficace que les SMS dans Klaviyo est un atout de taille. Klaviyo booste nos revenus CRM issus des campagnes mobiles.</blockquote><figcaption class="_quoteAttribution_fi3nm_1 tagline"></figcaption></figure></div><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_dark_1dvtu_112 _button_1dvtu_1" href="/fr/customers/case-studies/paul-smith" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/3836c0b8e814b2a8b2a659979f23386d13ae5db7-2520x2289.webp?w=588&amp;fm=webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"><h2 class="h3 semibold _headline_f1sgh_11">Manucurist booste sa croissance mondiale avec Klaviyo en obtenant un ROI de 120x  </h2></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"></div><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_dark_1dvtu_112 _button_1dvtu_1" href="/fr/customers/case-studies/manucurist" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/abb3036e09a5cfd5fddcc491e1f8cb6b74159add-2732x2482.webp?w=588&amp;fm=webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"><h2 class="h3 semibold _headline_f1sgh_11">Loop abandonne Emarsys, et augmente le volume et la qualité des prospects</h2></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><figure class="_quoteFigure_fi3nm_5" data-color-scheme="light"><blockquote class="_quoteText_fi3nm_9 p2">La possibilité de tester et de savoir où WhatsApp est plus efficace que les SMS dans Klaviyo est un atout de taille. Klaviyo booste nos revenus CRM issus des campagnes mobiles.</blockquote><figcaption class="_quoteAttribution_fi3nm_1 tagline"></figcaption></figure></div><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_dark_1dvtu_112 _button_1dvtu_1" href="/fr/customers/case-studies/loop-earplugs" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div><div class="_gridMedia_1n8z9_1 _right_1n8z9_12"><img data-chromatic="ignore" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a9b5cec033b13f13daf51fe74502148740edda24-2520x2289.webp?w=588&amp;fm=webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></astro-slot></div></div><!--astro:end--></astro-island> <astro-island uid="Z1RqBi1" prefix="r19" component-url="/customers/_astro/features-list.BOl7zdvY.js" component-export="default" renderer-url="/customers/_astro/client.BMg-2x5O.js" props="{&quot;background&quot;:[0,&quot;dark&quot;],&quot;heading&quot;:[0,&quot;\&quot;Si je pouvais revenir en arrière, je commencerais certainement à utiliser Klaviyo plus tôt. \&quot;&quot;],&quot;body&quot;:[0,&quot;Ellen Bennett, fondatrice de Hedley + Bennett&quot;],&quot;features&quot;:[1,[[0,{&quot;heading&quot;:[0,&quot;67 % du C.A. des campagnes digitales de Dermalogica est attribué à Klaviyo Email et SMS.&quot;],&quot;body&quot;:[0,&quot;Il nous fallait une plateforme marketing complète qui englobe les e-mails et les SMS, et aussi qui soit simple d’utilisation, synchronisée et accessible à l’ensemble de nos collaborateurs. 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certainement à utiliser Klaviyo plus tôt. &quot;</h2><div class="_featuresBody_1h1pp_7 _dark_1h1pp_12 p2">Ellen Bennett, fondatrice de Hedley + Bennett</div></header></div><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/485f96aa16bfe1641f6362beac772c82aef40321-2520x2289.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="67 % du C.A. des campagnes digitales de Dermalogica est attribué à Klaviyo Email et SMS." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">67 % du C.A. des campagnes digitales de Dermalogica est attribué à Klaviyo Email et SMS.</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">Il nous fallait une plateforme marketing complète qui englobe les e-mails et les SMS, et aussi qui soit simple d’utilisation, synchronisée et accessible à l’ensemble de nos collaborateurs. Une fois que nous l’avons identifiée, nous avons réalisé que Klaviyo répondait à toutes nos attentes.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/dermalogica-email-sms" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6f1cf4f4ed13ed42af1bf288bfbbb299afc4b4c7-5040x4578.png?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="Stores-et-Rideaux.com modernise son parcours client avec Klaviyo et réalise 76 % de son chiffre d&#x27;affaires par e-mail grâce à des flux automatisés" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">Stores-et-Rideaux.com modernise son parcours client avec Klaviyo et réalise 76 % de son chiffre d&#x27;affaires par e-mail grâce à des flux automatisés</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">Avec Klaviyo, nous suivons désormais l’ensemble des interactions, nous segmentons précisément et nous communiquons avec nos clients au bon moment. C’est ce qui nous a permis de passer d’environ 15 % de nos revenus en ligne générés par les e-mails à 26 % en moins d’un an.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/stores-et-rideaux" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9e83625a854c48b9aa83cf57670b7b4aad23975d-2520x2289.png?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="Jimmy Joy adopte WhatsApp avec Klaviyo et obtient un ROI de 7x en 4 mois" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">Jimmy Joy</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">WhatsApp apporte un degré de personnalisation et d’immédiateté tout simplement inaccessible aux e-mails. Pour nos clients à forte valeur, WhatsApp change la donne.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/jimmy-joy" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e635bfe2bc3b711ee66730251977d032fb64f880-2520x2289.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="DKNY développe des communications digitales plus intelligentes avec plus de 1,2 million d’abonnés actifs grâce à Klaviyo" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">DKNY</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">Grâce à Klaviyo, DKNY connecte et fidélise plus de 1,2 M d’abonnés actifs.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/dkny" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cf200eb52eca3e0b3c580edf7a29d0ef212abfa7-2520x2289.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="Comment Castore utilise les données et Klaviyo AI pour mettre au point des parcours clients intuitifs en quelques jours" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">Comment Castore utilise les données et Klaviyo AI pour mettre au point des parcours clients intuitifs en quelques jours</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12"> L’IA intégrée à Klaviyo multiplie par deux le rendement pour chaque heure de travail fournie par mon équipe. L’IA permet de prendre de meilleures décisions plus facilement et plus rapidement qu’auparavant.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/castore-scales-customer-journeys-with-data-and-ai" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/1ac86c8576fa1a76477897b82a052aea66d3ccd9-2520x2289.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="Avec Klaviyo, Alessi augmente le chiffre d’affaires généré par les e-mails de 1 800 % en deux ans" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">Avec Klaviyo, Alessi augmente le chiffre d’affaires généré par les e-mails de 1 800 % en deux ans</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">Avec Klaviyo, nous disposons d’énormes quantités de données sur nos clients. Nos personas d’utilisateurs nous ont aidés à comprendre plus en détail le comportement des acheteurs, leurs motivations et leurs intentions d’achat.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/alessi-email-marketing-revenue" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/278272365196ac9e3f4109cdb8ad7e39ce572978-694x630.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="Rebecca Minkoff augmente le C.A. généré par les SMS de 23 % sur un an dans les 70 premiers jours d’utilisation de Klaviyo SMS" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">Rebecca Minkoff augmente le C.A. généré par les SMS de 23 % sur un an dans les 70 premiers jours d’utilisation de Klaviyo SMS</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">Tout doit faire partie d’un même système cohérent. Utiliser Klaviyo pour les e-mails et Attentive pour les SMS, c’est comme tenter de piloter deux avions simultanément.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/rebecca-minkoff" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7da03414d6949d9984954ae2bab4d6fdc27ff830-2520x2289.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="MC2 Saint Barth obtient un ROI de 189x avec Klaviyo grâce aux automatisations" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">MC2 Saint Barth obtient un ROI de 189x avec Klaviyo grâce aux automatisations</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">La croissance régulière de notre liste d’abonnés aux e-mails souligne le rôle crucial de ce canal dans notre stratégie, renforçant ainsi la réussite globale de notre marque.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/mc2-saint-barth" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/3e08a6854c48c7f67c740667cce06e0bb97cc51e-2520x2289.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="Comment Velasca a obtenu un ROI de 119x avec Klaviyo Email" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">Comment Velasca a obtenu un ROI de 119x avec Klaviyo Email</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">Klaviyo nous permet d’agir rapidement sans omettre le moindre détail. Notre équipe marketing peut être indépendante, tout en gérant la complexité dont nous avons besoin pour un parcours client haut de gamme et personnalisé.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/velasca" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><article class="_baseGrid_gnhfo_1"><hr class="_styledBorder_1hxp3_1 _dark_1hxp3_12"/><div class="_featuresImageWrapper_17i5g_14"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/05cfcbe9b34a2c4b84dfd57373d1f1a3ddbe6426-2048x1860.webp?w=588&amp;fm=webp" srcSet="" sizes="100vw" alt="Twinings : 30 % de son chiffre d’affaires des ventes directes grâce à Klaviyo" loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_feature_1hxp3_67"><h3 class="_styledHeaderContent_1hxp3_28 contentHeaderListView2 _dark_1hxp3_12">Twinings : 30 % de son chiffre d’affaires des ventes directes grâce à Klaviyo</h3><div class="_styledBodyContent_1hxp3_76"><div class="p2 _styledBodyContent_1hxp3_76 _dark_1hxp3_12">J’adore Klaviyo, c’est une plateforme vraiment intuitive. Ce que j’apprécie particulièrement, c’est la simplicité de création des segments. En quelques clics, je peux sélectionner les clients qui se sont inscrits aux e-mails et qui ont acheté un produit particulier, mais qui n’ont rien acheté depuis trois mois.</div></div><div class="_styledButtons_1hxp3_84 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas" class="_light_1dvtu_41 _button_1dvtu_1" href="/fr/customers/case-studies/twinings-email-revenue" role="link" tabindex="0" target="_self">Lire l’étude de cas</a></div></div></article><div class="grid"><div class="_buttonContainer_1h1pp_1"><button aria-label="Voir plus" class="_light_1dvtu_41 _button_1dvtu_1 _ghost_1dvtu_52" role="button" tabindex="0" variant="ghost">Voir plus</button></div></div></section><!--astro:end--></astro-island>    </main> <astro-island uid="27EbYJ" prefix="r16" component-url="/customers/_astro/universal-footer.BEcZpzGt.js" component-export="UniversalFooter" renderer-url="/customers/_astro/client.BMg-2x5O.js" 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class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plateforme</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrir CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Entreprise</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>À propos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Presse (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relations avec les investisseurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nous contacter</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Carrières (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plateforme</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrir CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo pour</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise 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href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">En savoir plus</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps &amp; Intégrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features" 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