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class="_eyebrow_14087_1">Solutions</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/au/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/customer-service"><div><div 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time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Channels</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 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7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">More capabilities</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b6b9e8a7533b28bbcc7e8d1ea18deae0106a556c-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3f3dd17655c9e5ac215b8c7e1052c9d0f34d43e-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore integrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Start streaming data in a few clicks with 350+ pre-built integrations</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Your tech stack<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Easily connect your entire tech stack with out-of-the-box integrations</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div 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class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best 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href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/au/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/au/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/au/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/au/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" 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href="/au/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Solutions</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/au/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Channels</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">More capabilities</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/b6b9e8a7533b28bbcc7e8d1ea18deae0106a556c-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3f3dd17655c9e5ac215b8c7e1052c9d0f34d43e-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/au/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore integrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Start streaming data in a few clicks with 350+ pre-built integrations</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/au/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Your tech stack<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Easily connect your entire tech stack with out-of-the-box integrations</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View all 350+ integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Resources</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/au/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/au/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div 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Analyse key funnels to analyse conversion paths"],"content":[0,"<p>Make it easier for customers to convert by identifying friction points along your main conversion paths.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/17798009376155\">Get started with the funnel analysis report</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/977be9f51a210e48e57243ad2aa5ce1ebad0a780-3000x3000.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Customise your Customer Lifetime Value (CLV) prediction window"],"content":[0,"<p>Stay one step ahead of your customers by predicting their next move. Adjust your CLV calculation window to make Klaviyo predictive analytics more powerful and specific to your brand.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/17797912816795\">Learn how to customize your CLV calculation</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/079ba859b1e0a3199b1c53a3d45a0a219808b5e8-3000x3000.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Compare conversion rates across key segments"],"content":[0,"<p>Get a clear picture of which segments have the highest conversion rates across all of your channels. Compare performance for any conversion metric in Klaviyo, including metrics synced from custom integrations.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/17798068936219\">Get started with the audience performance report</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/64bd26861a970f6bdd7ab1d4e498e3dcf8211c91-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Centralise with Klaviyo Marketing Analytics"],"headline":[0,"Gain deeper customer insights"],"subhead":[0,"<p>In order to access new tools and insights, you’ll need to activate Klaviyo Marketing Analytics in your account. 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Set your value definitions for RFM analysis"],"content":[0,"<p>Since RFM analysis groups your customers by their relative value to your business, you need to define parameters for what a good customer looks like in order for the model to work.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/17797889315355\">Get started with the RFM analysis report</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7470945982b4d0deb90ba8992a63a440a8b3af08-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Build segments to isolate your customer groups"],"content":[0,"<p>Segments based on RFM group membership allow you to run group-specific campaigns, personalise web experiences based on group, and compare conversion performance across groups.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/18193920339483\">Learn how to build a segment using RFM properties</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/611eb2375989657c2f57bf3cdb2782371ba0b38d-3000x3000.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Create a flow to target at-risk customers"],"content":[0,"<p>Reach out to customers as soon as they are identified as a churn risk. Take this chance to dig deeper, find out why they are unengaged, and incentivise them to come back.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/25408596027547\">Learn how to create a flow based off of RFM group change</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c67bcf78597888412c03f59170353720ec92c20c-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Centralise with Klaviyo Marketing Analytics"],"headline":[0,"Use RFM analysis to improve customer retention"],"subhead":[0,"<p>RFM analysis helps you identify your most valuable and most at-risk customers based on the recency, frequency, and monetary (RFM) value of their purchases. Turn these insights into direct action by targeting RFM groups with flows, campaigns, onsite experiences, and ads.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Sync your data warehouse with Klaviyo"],"content":[0,"<p>Take control of your customer data. Choose which data to sync from Klaviyo to your data warehouse so your team can access valuable customer data for larger business analysis.</p><p><a href=\"https://help.klaviyo.com/hc/en-us/articles/17759932376475\">Learn how to sync Klaviyo data to your data warehouse</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/1c5659bdef0a09f82ca32807f0dd314e2ef52b00-3000x3000.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. 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You can initiate a 30-day free trial directly from your account, or you can <a href="https://www.klaviyo.com/au/customer-data-platform">purchase Marketing Analytics as an add-on product</a>.</p><p>Once you’ve got access to Klaviyo Marketing Analytics, continue on with the guidance on this page.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3242484022">1. Analyse key funnels to analyse conversion paths<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3242484022"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/977be9f51a210e48e57243ad2aa5ce1ebad0a780-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Make it easier for customers to convert by identifying friction points along your main conversion paths.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17798009376155">Get started with the funnel analysis report</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1133418502">2. Customise your Customer Lifetime Value (CLV) prediction window<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1133418502"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/079ba859b1e0a3199b1c53a3d45a0a219808b5e8-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Stay one step ahead of your customers by predicting their next move. Adjust your CLV calculation window to make Klaviyo predictive analytics more powerful and specific to your brand.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17797912816795">Learn how to customize your CLV calculation</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3660610438">3. Compare conversion rates across key segments<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3660610438"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/64bd26861a970f6bdd7ab1d4e498e3dcf8211c91-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Get a clear picture of which segments have the highest conversion rates across all of your channels. Compare performance for any conversion metric in Klaviyo, including metrics synced from custom integrations.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17798068936219">Get started with the audience performance report</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/977be9f51a210e48e57243ad2aa5ce1ebad0a780-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/079ba859b1e0a3199b1c53a3d45a0a219808b5e8-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/64bd26861a970f6bdd7ab1d4e498e3dcf8211c91-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Centralise with Klaviyo Marketing Analytics</div><h2 class="_headline_54u1x_33 h3">Use RFM analysis to improve customer retention</h2><div class="p2"><p>RFM analysis helps you identify your most valuable and most at-risk customers based on the recency, frequency, and monetary (RFM) value of their purchases. Turn these insights into direct action by targeting RFM groups with flows, campaigns, onsite experiences, and ads.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1374836258">1. Set your value definitions for RFM analysis<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1374836258"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7470945982b4d0deb90ba8992a63a440a8b3af08-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Since RFM analysis groups your customers by their relative value to your business, you need to define parameters for what a good customer looks like in order for the model to work.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17797889315355">Get started with the RFM analysis report</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-521352788">2. Build segments to isolate your customer groups<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-521352788"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/611eb2375989657c2f57bf3cdb2782371ba0b38d-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Segments based on RFM group membership allow you to run group-specific campaigns, personalise web experiences based on group, and compare conversion performance across groups.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/18193920339483">Learn how to build a segment using RFM properties</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3149828049">3. Create a flow to target at-risk customers<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3149828049"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c67bcf78597888412c03f59170353720ec92c20c-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Reach out to customers as soon as they are identified as a churn risk. Take this chance to dig deeper, find out why they are unengaged, and incentivise them to come back.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/25408596027547">Learn how to create a flow based off of RFM group change</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7470945982b4d0deb90ba8992a63a440a8b3af08-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/611eb2375989657c2f57bf3cdb2782371ba0b38d-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c67bcf78597888412c03f59170353720ec92c20c-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Centralise with Klaviyo Marketing Analytics</div><h2 class="_headline_54u1x_33 h3">Store and manage your data at scale</h2><div class="p2"><p>Data fuels your entire marketing engine, so it has to be clean and accurate in order to be useful. The Marketing Analytics data management tools help you clean your data and get the right data where you need it.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-4207506500">1. Sync your data warehouse with Klaviyo<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-4207506500"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/1c5659bdef0a09f82ca32807f0dd314e2ef52b00-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Take control of your customer data. Choose which data to sync from Klaviyo to your data warehouse so your team can access valuable customer data for larger business analysis.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17759932376475">Learn how to sync Klaviyo data to your data warehouse</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2688368274">2. Clean up profile properties programmatically<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2688368274"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d1b9905ae49b78bc84b19fa4423341d6e1a6547e-597x715.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Make segmentation and personalisation easy for your team by keeping clean, consistent profile property values. Use the data transformation tool to automatically clean up profile properties.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17760400736539">Learn how to use transform profile properties with CDP</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-736035739">3. Create custom conversion metrics for more precise reporting<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-736035739"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c61ac805fc7b0db8709d60d7400c9b8bf1b83d33-872x699.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>As your business becomes more complex, you need to hone in on the metrics that matter. Build up to 50 custom conversion metrics to report on things like point-of-sale purchases, orders generated via subscription, digital product purchases, and more.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/22311085738395">Learn how to create custom conversion metrics</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/1c5659bdef0a09f82ca32807f0dd314e2ef52b00-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d1b9905ae49b78bc84b19fa4423341d6e1a6547e-597x715.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c61ac805fc7b0db8709d60d7400c9b8bf1b83d33-872x699.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Resources to inspire your growth" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Resources to inspire your growth</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-3562747463"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">How Ruffwear drives incremental revenue with Klaviyo Marketing Analytics</h3><div class="_bodyCopy_1pjx2_65"><p>Learn how Ruffwear improved their margins by using Klaviyo Marketing Analytics insights to refine their discount strategy.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.klaviyo.com/au/customers/case-studies/ruffwear-cdp"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Getting started with Klaviyo Marketing Analytics</h3><div class="_bodyCopy_1pjx2_65"><p>Use this step-by-step guide to get Klaviyo Marketing Analytics set up in your account to unlock deep customer insights and powerful data management tools.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-advanced-kdp"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Build impactful retention strategies with RFM analysis</h3><div class="_bodyCopy_1pjx2_65"><p>Learn how to use RFM analysis to create a strong retention strategy that nurtures your most loyal customers while addressing churn risks.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/build-impactful-retention-strategies-using-rfm-analysis/1732277"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Go omnichannel</div><h2 class="_headline_54u1x_33 h3">Connect with loyal customers through a mobile app</h2><div class="p2"><p>Your brand superfans want an easy way to buy from you, quickly and regularly. They want to monitor and redeem rewards, make shopping lists, and re-order with ease. Keep your best customers engaged by building a mobile app for your brand.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-4007728967">1. Set up mobile push notifications<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-4007728967"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8fc16571d5d4bddf26faed0c3becb87e20601c35-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Enable push notifications for iOS and Android so that you can connect with mobile app users through campaigns and flows.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/360023213971">Set up iOS push notifications</a><br/><a href="https://help.klaviyo.com/hc/en-us/articles/14750928993307">Set up Android push notifications</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1655841599">2. Add mobile push notifications to your Klaviyo channel mix<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1655841599"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f6e8880e7aab71102a1279cf5ba6280ec8f788e7-463x720.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Coordinate your campaign messaging across email, SMS, and mobile push. Determine what unique value you want to bring to mobile app users, and then add push notifications to key flows.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/18681129051803">Learn how to use email, SMS, and push together</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8fc16571d5d4bddf26faed0c3becb87e20601c35-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f6e8880e7aab71102a1279cf5ba6280ec8f788e7-463x720.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Go omnichannel</div><h2 class="_headline_54u1x_33 h3">Personalise across the web (and beyond)</h2><div class="p2"><p>True omnichannel marketing means providing personalised content to every individual customer, no matter which channel they interact with. Bring the customer experience to life by extending personalisation to new channels, on and off the web.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1038774723">1. Curate unique website experiences based on a customer’s segment membership<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1038774723"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ff95e9da075813c5a81f92142791aff4072e2ca4-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Make your website experience feel personal and relevant to every visitor. Use the group membership API to display copy, images, banners, and product recommendations dynamically to different audience segments.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17760675787419">Learn how to use the group membership API</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4076215454">2. Explore integrations that let you connect off the web<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4076215454"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/673da66beca801475595cf04db0e9bc0affa04aa-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Automatically trigger direct mail to customers, create memorable unboxing moments for affiliate marketers, follow up on live or virtual events, or even plant a tree with every order. Klaviyo integrates with over 300 third-party tools to help you create a unique customer experience.</p><p><a href="https://connect.klaviyo.com/integrations">Explore integrations to do more with Klaviyo</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ff95e9da075813c5a81f92142791aff4072e2ca4-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/673da66beca801475595cf04db0e9bc0affa04aa-3000x3000.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Resources to inspire your growth" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Resources to inspire your growth</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-3562747463"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">How Good Protein drives ROI with Klaviyo email and SMS</h3><div class="_bodyCopy_1pjx2_65"><p>Learn how switching to Klaviyo SMS translated into a performance and efficiency boost, plus a better customer experience, for Good Protein.<br/></p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.klaviyo.com/customers/case-studies/good-protein-sms-customer-service-and-marketing"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">How direct mail automation helps ecommerce brands scale</h3><div class="_bodyCopy_1pjx2_65"><p>Snail mail isn’t dead. In fact, it’s super valuable when you’re able to make it personal and timely. See why brands are investing in direct mail automation to grow.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.klaviyo.com/blog/direct-mail-marketing"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Achieve more with a Klaviyo Partner Agency</h3><div class="_bodyCopy_1pjx2_65"><p>Our robust network of partner agencies can act as an extension of your team. Whether you need custom development, app development, or strategic guidance, our partners can help.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://klaviyogrowth.com/find-a-partner-agency"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Automate everything</div><h2 class="_headline_54u1x_33 h3">Build custom experiences on top of Klaviyo</h2><div class="p2"><p>At this point, you’ve done just about everything that you can do with the native features available in Klaviyo. Now, you can extend Klaviyo’s capabilities using our developer tools and custom-build features to keep scaling your enterprise.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2632990982">1. Create a sandbox environment for your developers<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2632990982"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0bfb66222003457d0a1b035084caaee971e4be30-3000x3000.webp" sizes="100vw" alt="Klaviyo option for converting a secondary account to a test account that’s linked with your production account, with a link to learn how it works." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>For any custom development work, we recommend setting up a new account specifically for testing. You can designate the account as a “test” instance in Klaviyo (don’t worry, it’s free).</p><p><a href="https://developers.klaviyo.com/en/docs/create_a_test_account">Learn how to create a test account</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-296720768">2. Use Klaviyo's developer tools to start building<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-296720768"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/3e5c2ec7ce1795b9afe5f84a6ad427043ebc0eea-3000x3000.webp" sizes="100vw" alt="Revision monitoring screen in Klaviyo. Up top, number of retired, deprecated, and stable revisions. Below, a timeline of API activity." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Generate sample data for your test account, use Klaviyo’s Postman collections for quick development, and monitor API usage in Klaviyo.</p><p><a href="https://developers.klaviyo.com/en/docs/developer-tools">Access the developer tools</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2350233627">3. Map your data into Klaviyo<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2350233627"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8148147f8768b658d60bc228e778001085fbf42b-869x546.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Understand Klaviyo’s data model and start leveraging our APIs to build custom solutions bespoke for your business.</p><p><a href="https://academy.klaviyo.com/en-us/courses/map-your-data-into-klaviyo">Learn how to map your data into Klaviyo</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0bfb66222003457d0a1b035084caaee971e4be30-3000x3000.webp" sizes="100vw" alt="Klaviyo option for converting a secondary account to a test account that’s linked with your production account, with a link to learn how it works." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/3e5c2ec7ce1795b9afe5f84a6ad427043ebc0eea-3000x3000.webp" sizes="100vw" alt="Revision monitoring screen in Klaviyo. Up top, number of retired, deprecated, and stable revisions. Below, a timeline of API activity." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8148147f8768b658d60bc228e778001085fbf42b-869x546.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Automate everything</div><h2 class="_headline_54u1x_33 h3">Automate business processes with flows</h2><div class="p2"><p>Flows can do more than just automate messaging. Use flows to automate business processes that update data internally, send reminders, or trigger actions outside of Klaviyo.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2528338437">1. Send internal email alerts to your team with flows<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2528338437"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8855e75aa137b3e43810f6168224747d0263623f-444x795.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Automatically email members of your team when action needs to be taken in response to a customer action. Let your sales reps know when someone requests a demo, or let your team know when someone cancels a membership.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/360050242251">Learn how to add an internal alert action to a flow</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3995123234">2. Enrich your customer data by updating profile properties with flows<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3995123234"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4ca32111eea8a0b02a69013167ad427936d4c84a-823x653.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Strategically tag profiles in order to create more tailored experiences later on. For instance, you can tag profiles who place their first order with a Date of first purchase property. Then, build a date-based flow that delivers a coupon every year on their first purchase anniversary.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/360001768432">Learn how to update profile properties in flows</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1751065184">3. Make flows more dynamic by adding webhook actions<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1751065184"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8b5f0fe0b3c15c98aaed9c41f5eab631fcedf8fd-3000x3000.webp" sizes="100vw" alt="A webhook in Klaviyo. Activity (requests sent and failed in last 30 days). Configuration section with field for destination URL." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Create top-tier customer experiences like automatically sending a free welcome gift to customers who join your loyalty program, or mailing a catalog after someone places an order. It’s all possible with webhook flow actions.</p><p><a href="https://developers.klaviyo.com/en/docs/how_to_add_a_webhook_action_to_a_flow">Learn how to add a webhook action to a flow</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8855e75aa137b3e43810f6168224747d0263623f-444x795.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4ca32111eea8a0b02a69013167ad427936d4c84a-823x653.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8b5f0fe0b3c15c98aaed9c41f5eab631fcedf8fd-3000x3000.webp" sizes="100vw" alt="A webhook in Klaviyo. Activity (requests sent and failed in last 30 days). Configuration section with field for destination URL." loading="eager" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Automate everything</div><h2 class="_headline_54u1x_33 h3">Shore up data across your tech stack in real-time</h2><div class="p2"><p>As your business scales, your team needs to trust that the customer data they’re seeing is accurate and up-to-date, no matter which piece of your stack they’re looking at.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2578749180">1. Programmatically sync unsubscribes and other events across your tech stack<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2578749180"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5ef8bf16602393cc7ef24229009218786fedc974-3000x3000.webp" sizes="100vw" alt="Klaviyo screen for creating a webhook. Fields for webhook name, endpoint URL, security key, and description. Button to test webhook." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Keep your data unified and accurate across all of your integrations. Sync unsubscribes or message engagement metrics to third-party tools used for reporting or business insights.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/17760478970907">Learn how to use webhooks in CDP</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1472930329">2. Respond to any event logged in Klaviyo with a custom function<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1472930329"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/31d909eb193f3f3a4b76ca43902dba6e82238b60-1800x1800.webp" sizes="100vw" alt="Klaviyo Code, with a list of recipes: blank Python function, blank Node.js function, Twitter mention Slack alerts, Slateful function, and others." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Extract data from order events and store it as a profile property. Have Chat-GPT write a poem to thank customers for their placed order. With Code in CDP, the possibilities are endless. Build custom Python and Javascript functions directly in Klaviyo.</p><p><a href="https://help.klaviyo.com/hc/en-us/articles/18620644491035">Get started with Code</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5ef8bf16602393cc7ef24229009218786fedc974-3000x3000.webp" sizes="100vw" alt="Klaviyo screen for creating a webhook. Fields for webhook name, endpoint URL, security key, and description. Button to test webhook." loading="eager" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/31d909eb193f3f3a4b76ca43902dba6e82238b60-1800x1800.webp" sizes="100vw" alt="Klaviyo Code, with a list of recipes: blank Python function, blank Node.js function, Twitter mention Slack alerts, Slateful function, and others." loading="eager" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Resources to inspire your growth" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Resources to inspire your growth</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-3562747463"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Take the Klaviyo developer certificate</h3><div class="_bodyCopy_1pjx2_65"><p>To push the limits of what Klaviyo can do for your business, you’ll need custom development. If you are a developer, you can learn everything you need to know to start building with Klaviyo.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/klaviyo-developer-certificate"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Build custom functions with Code</h3><div class="_bodyCopy_1pjx2_65"><p>Learn how to build highly-customised experiences and automations using the Marketing Analytics-exclusive Code feature.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/build-custom-functions-with-code"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Connect with other Klaviyo developers</h3><div class="_bodyCopy_1pjx2_65"><p>Get timely updates on Klaviyo’s APIs and developer tools, bounce ideas off of other developers, and see what other people are building on Klaviyo.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 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class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing campaign calendar</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing glossary</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/customer-experience-hub" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/marketing-analytics" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features/templates" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Features</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>What's new</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/events" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Centre</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Company</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/au/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/au/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/email-marketing" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/sms-marketing" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-push" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/customer-experience-hub" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/au/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/marketing-analytics" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/features/templates" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing campaign calendar</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing glossary</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/au/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li 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