1 added
1 removed
Original
2026-01-01
Modified
2026-03-10
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<p>62%</p>
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<p>62%</p>
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<p>YoY growth in US Klaviyo-attributed revenue in the last 90 days</p>
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<p>YoY growth in US Klaviyo-attributed revenue in the last 90 days</p>
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<p>26%</p>
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<p>26%</p>
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<p>YoY increase in total APAC campaign volume in last 90 days</p>
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<p>YoY increase in total APAC campaign volume in last 90 days</p>
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<p>393%</p>
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<p>393%</p>
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<p>YoY increase in APAC campaign click rate in last 90 days</p>
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<p>YoY increase in APAC campaign click rate in last 90 days</p>
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<p><a>Koala Eco</a>makes cleaning products for laundry, home, and body with Australian essential oils and all-natural ingredients. It started in 2017, when husband and wife co-founders Paul Davidson and Jessica Bragdon went through a health scare with their infant son. They suddenly saw the ingredients of their cleaning products with fresh eyes-and decided to create natural alternatives.</p>
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<p><a>Koala Eco</a>makes cleaning products for laundry, home, and body with Australian essential oils and all-natural ingredients. It started in 2017, when husband and wife co-founders Paul Davidson and Jessica Bragdon went through a health scare with their infant son. They suddenly saw the ingredients of their cleaning products with fresh eyes-and decided to create natural alternatives.</p>
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<p>In the years since, Koala Eco has grown into a purpose-driven global brand, sold online and in stores like Erewhon across the US and Australia. The team continues to prioritize the natural world through recyclable packaging and philanthropic efforts like<a>1% for the Planet</a>.</p>
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<p>In the years since, Koala Eco has grown into a purpose-driven global brand, sold online and in stores like Erewhon across the US and Australia. The team continues to prioritize the natural world through recyclable packaging and philanthropic efforts like<a>1% for the Planet</a>.</p>
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<h2>Learn how Koala Eco knew Klaviyo would outperform Mailchimp right out of the box</h2>
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<h2>Learn how Koala Eco knew Klaviyo would outperform Mailchimp right out of the box</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Back when Koala Eco used<a>Mailchimp</a>, they didn’t approach email marketing as strategically as they do now. They sent campaigns to their entire list, as often as they’d want to receive them-about 2x a week. Automation-wise, they only had a few flows set up.</p>
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<p>Back when Koala Eco used<a>Mailchimp</a>, they didn’t approach email marketing as strategically as they do now. They sent campaigns to their entire list, as often as they’d want to receive them-about 2x a week. Automation-wise, they only had a few flows set up.</p>
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<p>Their design team created beautiful visuals, but Mailchimp’s editor made it hard to create the sophisticated, branded feel they wanted.</p>
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<p>Their design team created beautiful visuals, but Mailchimp’s editor made it hard to create the sophisticated, branded feel they wanted.</p>
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<blockquote>We knew that we needed to professionalize our email marketing. We wanted to get very data-oriented.</blockquote>Claire Dalziel<p>Director of marketing, Koala Eco</p>
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<blockquote>We knew that we needed to professionalize our email marketing. We wanted to get very data-oriented.</blockquote>Claire Dalziel<p>Director of marketing, Koala Eco</p>
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<p>“We knew that we needed to professionalize our email marketing,” says Claire Dalziel, director of marketing and ecommerce for Koala Eco. “We wanted to get very data-oriented.”</p>
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<p>“We knew that we needed to professionalize our email marketing,” says Claire Dalziel, director of marketing and ecommerce for Koala Eco. “We wanted to get very data-oriented.”</p>
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<p>To do that, they needed a new platform that made it easier to analyze and act on performance data.</p>
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<p>To do that, they needed a new platform that made it easier to analyze and act on performance data.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>Koala Eco started shopping around, and “all of the brands I loved and trusted were using Klaviyo,” Dalziel says. (One standout example:<a>Olipop</a>.)</p>
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<p>Koala Eco started shopping around, and “all of the brands I loved and trusted were using Klaviyo,” Dalziel says. (One standout example:<a>Olipop</a>.)</p>
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<p>Klaviyo had the<a>analytics dashboards</a>, “detailed metrics,” and design tooling to solve the problems they were having with Mailchimp right out of the box, Dalziel recalls.</p>
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<p>Klaviyo had the<a>analytics dashboards</a>, “detailed metrics,” and design tooling to solve the problems they were having with Mailchimp right out of the box, Dalziel recalls.</p>
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<p>The team was sold. The migration went smoothly. Once onboarded, they were able to make quick, impactful changes.</p>
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<p>The team was sold. The migration went smoothly. Once onboarded, they were able to make quick, impactful changes.</p>
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<blockquote>My knowledge and abilities have grown through Klaviyo’s tools pushing me to learn more. We’ve gotten more sophisticated because of the tools available.</blockquote>Claire Dalziel<p>Director of marketing, Koala Eco</p>
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<blockquote>My knowledge and abilities have grown through Klaviyo’s tools pushing me to learn more. We’ve gotten more sophisticated because of the tools available.</blockquote>Claire Dalziel<p>Director of marketing, Koala Eco</p>
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<p>They started focusing campaign sends on engaged segments, and realized they had room to send more frequent campaigns without oversaturating their audience. They launched an array of net-new abandonment flows. They started using sleeker email templates, and A/B tested layout variations.</p>
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<p>They started focusing campaign sends on engaged segments, and realized they had room to send more frequent campaigns without oversaturating their audience. They launched an array of net-new abandonment flows. They started using sleeker email templates, and A/B tested layout variations.</p>
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<p>The easy access to performance data,<a>flows</a>,<a>segmentation</a>in Klaviyo made these updates intuitive.</p>
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<p>The easy access to performance data,<a>flows</a>,<a>segmentation</a>in Klaviyo made these updates intuitive.</p>
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<p>“My knowledge and abilities have grown through Klaviyo’s tools pushing me to learn more,” says Dalziel. “We’ve gotten more sophisticated because of the tools available.”</p>
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<p>“My knowledge and abilities have grown through Klaviyo’s tools pushing me to learn more,” says Dalziel. “We’ve gotten more sophisticated because of the tools available.”</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>What are the main ways Koala Eco has leveraged Klaviyo to get more sophisticated with their marketing? So far, the team has used the platform to:</p>
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<p>What are the main ways Koala Eco has leveraged Klaviyo to get more sophisticated with their marketing? So far, the team has used the platform to:</p>
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<ul><li><strong>Test performance of more frequent sending:</strong>With Klaviyo’s user-friendly analytics, Koala Eco felt confident testing out 3 campaigns per week, and sending top performers 2x a day-the second time to non-openers only. It performed unexpectedly well, and they stuck with it: In the past 90 days, total campaign volume in Australia was up 26% YoY, campaign click rate was up 4x+ YoY, and Klaviyo-attributed revenue for the region was up 20%. “That’s one of the most useful things about Klaviyo-relying on data rather than just going on gut feel,” Dalziel says.</li>
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<ul><li><strong>Test performance of more frequent sending:</strong>With Klaviyo’s user-friendly analytics, Koala Eco felt confident testing out 3 campaigns per week, and sending top performers 2x a day-the second time to non-openers only. It performed unexpectedly well, and they stuck with it: In the past 90 days, total campaign volume in Australia was up 26% YoY, campaign click rate was up 4x+ YoY, and Klaviyo-attributed revenue for the region was up 20%. “That’s one of the most useful things about Klaviyo-relying on data rather than just going on gut feel,” Dalziel says.</li>
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<li><strong>Expand efficiently into the US:</strong>Koala Eco built Facebook lookalike audience based on their Australian email list-and cloned segments, flows, and templates in a few clicks from their Australian Klaviyo account to their US one.</li>
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<li><strong>Expand efficiently into the US:</strong>Koala Eco built Facebook lookalike audience based on their Australian email list-and cloned segments, flows, and templates in a few clicks from their Australian Klaviyo account to their US one.</li>
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<li><strong>Identify (and nurture) VIP brand evangelists:</strong>Using Klaviyo’s campaign reporting by segment, Dalziel high engagement from the segment of customers with recurring product subscriptions-even when it came to newsletter-style, mission-focused content. Now, Koala Eco is investigating ways to nurture these customers into even bigger brand evangelists with tactics like a free gift with purchase, or potentially a VIP community.</li>
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<li><strong>Identify (and nurture) VIP brand evangelists:</strong>Using Klaviyo’s campaign reporting by segment, Dalziel high engagement from the segment of customers with recurring product subscriptions-even when it came to newsletter-style, mission-focused content. Now, Koala Eco is investigating ways to nurture these customers into even bigger brand evangelists with tactics like a free gift with purchase, or potentially a VIP community.</li>
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</ul><p>Ultimately, Klaviyo has helped Koala Eco expand from an Australian powerhouse to a global brand.</p>
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</ul><p>Ultimately, Klaviyo has helped Koala Eco expand from an Australian powerhouse to a global brand.</p>
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<p>“We’re scaling all the things we need to that we were held back with before Klaviyo,” says Koala Eco co-founder Jessica Bragdon. “As we grow, our applications need to grow with us-and that’s what we’ve found thus far working with Klaviyo.”</p>
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<p>“We’re scaling all the things we need to that we were held back with before Klaviyo,” says Koala Eco co-founder Jessica Bragdon. “As we grow, our applications need to grow with us-and that’s what we’ve found thus far working with Klaviyo.”</p>
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<blockquote>We’re scaling all the things we need to that we were held back with before Klaviyo. As we grow, our applications need to grow with us-and that’s what we’ve found thus far working with Klaviyo.</blockquote>Jessica Bragdon<p>Co-founder, Koala Eco</p>
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<blockquote>We’re scaling all the things we need to that we were held back with before Klaviyo. As we grow, our applications need to grow with us-and that’s what we’ve found thus far working with Klaviyo.</blockquote>Jessica Bragdon<p>Co-founder, Koala Eco</p>
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<p>Power smarter digital relationships with Klaviyo</p>
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<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
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<p><a>Get started</a></p>
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<p><a>Get started</a></p>
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