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Original
2026-01-01
Modified
2026-03-10
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<p>45%</p>
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<p>45%</p>
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<p>YoY growth in Klaviyo-attributed revenue in 2023</p>
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<p>YoY growth in Klaviyo-attributed revenue in 2023</p>
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<p>30%</p>
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<p>30%</p>
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<p>of total revenue from Klaviyo in 2023</p>
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<p>of total revenue from Klaviyo in 2023</p>
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<p>3000%</p>
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<p>3000%</p>
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<p>Klaviyo ROI in 2023</p>
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<p>Klaviyo ROI in 2023</p>
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<p><a>Budgy Smuggler</a>is on a mission to free the thighs of the world.</p>
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<p><a>Budgy Smuggler</a>is on a mission to free the thighs of the world.</p>
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<p>It’s hard to miss a pair of smugglers, from the iconic pink pineapple print to DIY designs featuring the faces of customers’ furry friends and family members.</p>
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<p>It’s hard to miss a pair of smugglers, from the iconic pink pineapple print to DIY designs featuring the faces of customers’ furry friends and family members.</p>
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<p>Initially a small, community-based brand with a focus on men’s swimwear, the 100% Australian-made brand has now expanded to include women’s and kid’s styles, too. Today, the global ecommerce business sells to customers across Australia, the UK, and France.</p>
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<p>Initially a small, community-based brand with a focus on men’s swimwear, the 100% Australian-made brand has now expanded to include women’s and kid’s styles, too. Today, the global ecommerce business sells to customers across Australia, the UK, and France.</p>
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<h2>Learn how Klaviyo helped Budgy Smuggler power smarter digital relationships with their Australian customers</h2>
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<h2>Learn how Klaviyo helped Budgy Smuggler power smarter digital relationships with their Australian customers</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Each year, Budgy Smuggler releases a high volume of new collections and prints across multiple product lines, from swimwear to scrunchies and even hoodies.</p>
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<p>Each year, Budgy Smuggler releases a high volume of new collections and prints across multiple product lines, from swimwear to scrunchies and even hoodies.</p>
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<p>As their product catalogue grew, Budgy Smuggler wanted to send customers targeted emails focused on the products and patterns they shopped the most-but their email marketing platform held them back.</p>
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<p>As their product catalogue grew, Budgy Smuggler wanted to send customers targeted emails focused on the products and patterns they shopped the most-but their email marketing platform held them back.</p>
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<p>When the team needed support, it was difficult to even get a response from their previous provider which limited their ability to experiment with new strategies for tailoring their communication with customers-like SMS marketing-for fear of spamming audiences with irrelevant messages.</p>
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<p>When the team needed support, it was difficult to even get a response from their previous provider which limited their ability to experiment with new strategies for tailoring their communication with customers-like SMS marketing-for fear of spamming audiences with irrelevant messages.</p>
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<p>To avoid batching and blasting their audience, they needed a new marketing platform.</p>
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<p>To avoid batching and blasting their audience, they needed a new marketing platform.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>Ultimately, Budgy Smuggler turned to Klaviyo to help power smarter digital relationships with their customers.</p>
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<p>Ultimately, Budgy Smuggler turned to Klaviyo to help power smarter digital relationships with their customers.</p>
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<p>With all customer data easily accessible in Klaviyo, Budgy Smuggler is able to precisely segment their audience. Now, the team can score a real-time snapshot of customer interactions, then build and send ultra-targeted messages, fast-and at scale.</p>
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<p>With all customer data easily accessible in Klaviyo, Budgy Smuggler is able to precisely segment their audience. Now, the team can score a real-time snapshot of customer interactions, then build and send ultra-targeted messages, fast-and at scale.</p>
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<p>Budgy Smuggler’s secret sauce to growing a diverse yet highly engaged customer base has been using Klaviyo segmentation to tap into niche Australian subcultures-from prints celebrating AFL clubs to collaborations with Indigenous artists.</p>
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<p>Budgy Smuggler’s secret sauce to growing a diverse yet highly engaged customer base has been using Klaviyo segmentation to tap into niche Australian subcultures-from prints celebrating AFL clubs to collaborations with Indigenous artists.</p>
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<p>“Previously, when we’d release prints, we’d be blasting the whole list. Now, it can be really hyper-targeted,” says Adam Linforth, founder and CEO at Budgy Smuggler.</p>
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<p>“Previously, when we’d release prints, we’d be blasting the whole list. Now, it can be really hyper-targeted,” says Adam Linforth, founder and CEO at Budgy Smuggler.</p>
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<p>Backed by Klaviyo’s tailored advice and hands-on support, Budgy Smuggler has also confidently expanded into<a>SMS marketing</a>.</p>
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<p>Backed by Klaviyo’s tailored advice and hands-on support, Budgy Smuggler has also confidently expanded into<a>SMS marketing</a>.</p>
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<p>Today, the brand’s top-performing flows use a combination of SMS and email.</p>
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<p>Today, the brand’s top-performing flows use a combination of SMS and email.</p>
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<p>“It’s like having an extra person in the team with how powerful and easy to use Klaviyo is,” Linforth says.</p>
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<p>“It’s like having an extra person in the team with how powerful and easy to use Klaviyo is,” Linforth says.</p>
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<blockquote>It’s like having an extra person in the team with how powerful and easy to use Klaviyo is.</blockquote>Adam Linforth<p>Founder and CEO, Budgy Smuggler</p>
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<blockquote>It’s like having an extra person in the team with how powerful and easy to use Klaviyo is.</blockquote>Adam Linforth<p>Founder and CEO, Budgy Smuggler</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>With Klaviyo segmentation, the Budgy Smuggler team can now deliver targeted, time-sensitive VIP messages-like trending product releases and early-access discount codes-that customers are excited to receive.</p>
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<p>With Klaviyo segmentation, the Budgy Smuggler team can now deliver targeted, time-sensitive VIP messages-like trending product releases and early-access discount codes-that customers are excited to receive.</p>
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<p>“Having direct access to the Klaviyo customer success team is a game-changer and such a stark contrast from our previous provider,” says Jess West, social media and marketing manager at Budgy Smuggler. “The tailored recommendations and hands-on support we receive make building high-performing campaigns quick and easy.”</p>
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<p>“Having direct access to the Klaviyo customer success team is a game-changer and such a stark contrast from our previous provider,” says Jess West, social media and marketing manager at Budgy Smuggler. “The tailored recommendations and hands-on support we receive make building high-performing campaigns quick and easy.”</p>
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<p>With Klaviyo, Budgy Smuggler can now:</p>
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<p>With Klaviyo, Budgy Smuggler can now:</p>
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<ul><li><strong>Precisely segment and retarget</strong>anyone who viewed or attempted to purchase their pink pineapple print, which generated an industry-leading 50% open rate.</li>
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<ul><li><strong>Precisely segment and retarget</strong>anyone who viewed or attempted to purchase their pink pineapple print, which generated an industry-leading 50% open rate.</li>
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<li><strong>Unite email and SMS</strong>for exclusive, time-sensitive campaigns-like their AFL and NRL premiership pairs, released immediately after the grand finals. As soon as the winner was crowned, fans of the club received an SMS prompt to order a pair in just a few taps. The campaign drove a strong 28% SMS click rate.</li>
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<li><strong>Unite email and SMS</strong>for exclusive, time-sensitive campaigns-like their AFL and NRL premiership pairs, released immediately after the grand finals. As soon as the winner was crowned, fans of the club received an SMS prompt to order a pair in just a few taps. The campaign drove a strong 28% SMS click rate.</li>
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<li><strong>Operate email more efficiently</strong>using 6 pre-built drag-and-drop Klaviyo templates to get email campaigns out the door sooner and remove the need to hire an in-house graphic designer.</li>
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<li><strong>Operate email more efficiently</strong>using 6 pre-built drag-and-drop Klaviyo templates to get email campaigns out the door sooner and remove the need to hire an in-house graphic designer.</li>
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</ul><p>“In Klaviyo, I can spend less time figuring out new features and more time strategising our upcoming launches and promotions,” West says.</p>
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</ul><p>“In Klaviyo, I can spend less time figuring out new features and more time strategising our upcoming launches and promotions,” West says.</p>
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<blockquote>In Klaviyo, I can spend less time figuring out new features and more time strategising our upcoming launches and promotions.</blockquote>Jess West<p>Social media and marketing manager, Budgy Smuggler</p>
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<blockquote>In Klaviyo, I can spend less time figuring out new features and more time strategising our upcoming launches and promotions.</blockquote>Jess West<p>Social media and marketing manager, Budgy Smuggler</p>
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<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
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<p><a>Get started</a></p>
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