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1 <a>B2C marketer challenges</a><a>What sets Klaviyo apart</a><a>Why the IDC named Klaviyo a leader</a><a>AI, data, marketing, and service in one place</a>

2 <a>B2C marketer challenges</a><a>What sets Klaviyo apart</a><a>Why the IDC named Klaviyo a leader</a><a>AI, data, marketing, and service in one place</a>

2 <h2>The challenges B2C marketers face and how Klaviyo’s AI solves them</h2>

3 <h2>The challenges B2C marketers face and how Klaviyo’s AI solves them</h2>

3 <ul><li>Fragmented data and tools:Most brands juggle separate systems for email, SMS, analytics, and service. Klaviyo unifies it all, connecting directly to ecommerce platforms and 350+ integrations for a real-time, 360° customer view.</li>

4 <ul><li>Fragmented data and tools:Most brands juggle separate systems for email, SMS, analytics, and service. Klaviyo unifies it all, connecting directly to ecommerce platforms and 350+ integrations for a real-time, 360° customer view.</li>

4 <li>Slow, manual campaign execution:Klaviyo AI accelerates every step-building segments, writing copy, choosing channels, and optimising timing-so marketers can go from idea to launch in minutes.</li>

5 <li>Slow, manual campaign execution:Klaviyo AI accelerates every step-building segments, writing copy, choosing channels, and optimising timing-so marketers can go from idea to launch in minutes.</li>

5 <li>Limited resources:With no-code workflows, built-in templates, and automated insights, Klaviyo helps teams deliver personalisation at scale-without extra headcount or costly IT projects.</li>

6 <li>Limited resources:With no-code workflows, built-in templates, and automated insights, Klaviyo helps teams deliver personalisation at scale-without extra headcount or costly IT projects.</li>

6 </ul>“AI is giving small businesses new tools to punch above their weight-turning everyday marketing into a competitive edge,” said Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC.

7 </ul>“AI is giving small businesses new tools to punch above their weight-turning everyday marketing into a competitive edge,” said Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC.

7 <h2>Native AI embedded in your workflows sets Klaviyo apart</h2>

8 <h2>Native AI embedded in your workflows sets Klaviyo apart</h2>

8 - While many “AI-powered” tools add features on top of legacy systems, Klaviyo embeds AI capabilities in every part of your workflow - predictive AI that acts on real-time customer data, collaborative AI that helps you create faster, and autonomous AI that works proactively on your behalf.

9 + While many “AI-powered” tools add features on top of legacy systems, Klaviyo embeds AI capabilities in every part of your workflow - predictive AI that acts on real-time customer data, collaborative AI that helps you create faster, and autonomous AI that works proactively on your behalf.

9 Delivering outcomes, not just AI features:

10 Delivering outcomes, not just AI features:

10 <ul><li>Always-on growth engine:Built-in anomaly detection and deliverability guidance help you spot issues early and keep performance climbing.</li>

11 <ul><li>Always-on growth engine:Built-in anomaly detection and deliverability guidance help you spot issues early and keep performance climbing.</li>

11 <li>Drive results across channels:Orchestrate campaigns seamlessly across email, SMS, push, and WhatsApp from one platform.</li>

12 <li>Drive results across channels:Orchestrate campaigns seamlessly across email, SMS, push, and WhatsApp from one platform.</li>

12 <li>Know your customers deeply:Forecast lifetime value, predict channel affinity, and recommend the right products with real-time predictive intelligence.</li>

13 <li>Know your customers deeply:Forecast lifetime value, predict channel affinity, and recommend the right products with real-time predictive intelligence.</li>

13 <li>Scale personalisation without extra work:Generate on-brand content, flows, and segments instantly, then let Klaviyo AI continuously test, optimise, and improve performance in the background.</li>

14 <li>Scale personalisation without extra work:Generate on-brand content, flows, and segments instantly, then let Klaviyo AI continuously test, optimise, and improve performance in the background.</li>

14 </ul><h2>Why IDC calls Klaviyo a Leader</h2>

15 </ul><h2>Why IDC calls Klaviyo a Leader</h2>

15 IDC highlighted Klaviyo as a Leader for three reasons:

16 IDC highlighted Klaviyo as a Leader for three reasons:

16 <ol><li>Depth of AI functionality: Klaviyo doesn’t just offer predictive and generative AI in silos; it embeds them directly into workflows marketers use every day, which IDC calls out as a differentiator for small business adoption.</li>

17 <ol><li>Depth of AI functionality: Klaviyo doesn’t just offer predictive and generative AI in silos; it embeds them directly into workflows marketers use every day, which IDC calls out as a differentiator for small business adoption.</li>

17 <li>Unified platform orientation: Unlike point solutions, Klaviyo combines CRM, CDP, campaign management, and analytics with commerce-first integrations, meeting IDC’s inclusion criteria for marketing orientation and proving traction across multiple channels.</li>

18 <li>Unified platform orientation: Unlike point solutions, Klaviyo combines CRM, CDP, campaign management, and analytics with commerce-first integrations, meeting IDC’s inclusion criteria for marketing orientation and proving traction across multiple channels.</li>

18 - <li>Proven customer outcomes: IDC notes that Klaviyo’s AI features are not experimental; they are generally available, widely adopted, and delivering measurable value. For example:<ul><li><a>Tata Harper</a>boosted sign-up rates by65%with AI-powered form optimization</li>

19 + <li>Proven customer outcomes: IDC notes that Klaviyo’s AI features are not experimental; they are generally available, widely adopted, and delivering measurable value. For example:<a>Tata Harper</a>boosted sign-up rates by65%with AI-powered form optimization<a>Every Man Jack</a>drove a12.4% revenue liftusing predictive segmentation<a>Meshki</a>increased conversions with dynamic product recommendations<ul><li><a>Tata Harper</a>boosted sign-up rates by65%with AI-powered form optimization</li>

19 <li><a>Every Man Jack</a>drove a12.4% revenue liftusing predictive segmentation</li>

20 <li><a>Every Man Jack</a>drove a12.4% revenue liftusing predictive segmentation</li>

20 <li><a>Meshki</a>increased conversions with dynamic product recommendations</li>

21 <li><a>Meshki</a>increased conversions with dynamic product recommendations</li>

21 </ul></li>

22 </ul></li>

22 </ol>IDC’s recommendation to buyers:look for vendors like Klaviyo that natively embed AI into campaign execution and optimisation, ensuring lean teams can scale personalisation effectively without added complexity.

23 </ol>IDC’s recommendation to buyers:look for vendors like Klaviyo that natively embed AI into campaign execution and optimisation, ensuring lean teams can scale personalisation effectively without added complexity.

23 <h2>AI, data, marketing, and service working together to grow your business</h2>

24 <h2>AI, data, marketing, and service working together to grow your business</h2>

24 Klaviyo’s AI-enabled marketing platform turns your customer data into a growth engine-helping you act faster, personalise at scale, and build lasting relationships.

25 Klaviyo’s AI-enabled marketing platform turns your customer data into a growth engine-helping you act faster, personalise at scale, and build lasting relationships.

25 If you’re ready to use AI for real business impact, not just experiments, you’re ready for Klaviyo.

26 If you’re ready to use AI for real business impact, not just experiments, you’re ready for Klaviyo.