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Original
2026-01-01
Modified
2026-03-10
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<p>32%</p>
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<p>32%</p>
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<p>average Klaviyo-attributed revenue across Overdose Digital’s client portfolio in 2023</p>
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<p>average Klaviyo-attributed revenue across Overdose Digital’s client portfolio in 2023</p>
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<p>9.3</p>
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<p>9.3</p>
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<p>average NPS score between 2021 to 2023</p>
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<p>average NPS score between 2021 to 2023</p>
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<p><a>Overdose Digital</a>, an agency of self-identified “complete commerce consultants,” takes a platform-agnostic approach to giving high-performing B2C and B2B merchants an advantage in the digital arena.</p>
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<p><a>Overdose Digital</a>, an agency of self-identified “complete commerce consultants,” takes a platform-agnostic approach to giving high-performing B2C and B2B merchants an advantage in the digital arena.</p>
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<p>Since launching in 2016 in Auckland, New Zealand, the agency has grown to over 400+ employees, servicing merchants across Asia Pacific, North America, and beyond.</p>
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<p>Since launching in 2016 in Auckland, New Zealand, the agency has grown to over 400+ employees, servicing merchants across Asia Pacific, North America, and beyond.</p>
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<p>To date, they’ve partnered with big names like Atomic Ski, FRANKIE4, and Sportscraft.</p>
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<p>To date, they’ve partnered with big names like Atomic Ski, FRANKIE4, and Sportscraft.</p>
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<h3><strong>Problem</strong></h3>
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<h3><strong>Problem</strong></h3>
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<p>Email and SMS marketing is nothing new for ecommerce businesses. But many of Overdose Digital’s clients struggle to maximise these powerful marketing channels.</p>
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<p>Email and SMS marketing is nothing new for ecommerce businesses. But many of Overdose Digital’s clients struggle to maximise these powerful marketing channels.</p>
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<p>“Our goal is to help merchants consistently build value through their most successful, profitable, and closest connection to their customers through SMS and email,” says Paul Pritchard, group CEO at Overdose Digital.</p>
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<p>“Our goal is to help merchants consistently build value through their most successful, profitable, and closest connection to their customers through SMS and email,” says Paul Pritchard, group CEO at Overdose Digital.</p>
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<p>To avoid getting lost in customers’ crowded inboxes, Overdose Digital’s clients need to deliver relevant, timely messages that are worth opening rather than swiping away to the trash.</p>
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<p>To avoid getting lost in customers’ crowded inboxes, Overdose Digital’s clients need to deliver relevant, timely messages that are worth opening rather than swiping away to the trash.</p>
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<p>Adding to this, for many of Overdose Digital’s clients, costly, inflexible legacy tech stacks make gaining a holistic view of each customer’s behaviours, interests, and preferences challenging.</p>
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<p>Adding to this, for many of Overdose Digital’s clients, costly, inflexible legacy tech stacks make gaining a holistic view of each customer’s behaviours, interests, and preferences challenging.</p>
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<p>With armfuls of tools that don’t speak to each other and the retirement of cookies looming, what Overdose Digital’s clients need is a powerful automation platform that consolidates customer data, offers flexible, reliable integrations, and suits a wide range of industries and use cases.</p>
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<p>With armfuls of tools that don’t speak to each other and the retirement of cookies looming, what Overdose Digital’s clients need is a powerful automation platform that consolidates customer data, offers flexible, reliable integrations, and suits a wide range of industries and use cases.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>Overdose Digital continues to partner with Klaviyo to help ecommerce businesses succeed and scale with effective email and SMS marketing.</p>
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<p>Overdose Digital continues to partner with Klaviyo to help ecommerce businesses succeed and scale with effective email and SMS marketing.</p>
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<p>With Klaviyo, Overdose Digital can tap into 350+ pre-built integrations in minutes, including<a>Gorgias</a>,<a>Tapcart</a>, and<a>AfterShip</a>.</p>
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<p>With Klaviyo, Overdose Digital can tap into 350+ pre-built integrations in minutes, including<a>Gorgias</a>,<a>Tapcart</a>, and<a>AfterShip</a>.</p>
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<p>Klaviyo also empowers the Overdose Digital team to set up custom metrics for each client and provide them with a holistic, 360-degree view of their customers. From there, the team can easily create segments, design bespoke flows, and deliver personalised, relevant SMS and email messages with granular precision.</p>
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<p>Klaviyo also empowers the Overdose Digital team to set up custom metrics for each client and provide them with a holistic, 360-degree view of their customers. From there, the team can easily create segments, design bespoke flows, and deliver personalised, relevant SMS and email messages with granular precision.</p>
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<p>Klaviyo’s ease of use and rich platform functionality mean the Overdose Digital team can now reinvest their time into more strategic initiatives, thinking bigger on behalf of their clients with a frictionless, user-oriented platform and a true collaborator by their side.</p>
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<p>Klaviyo’s ease of use and rich platform functionality mean the Overdose Digital team can now reinvest their time into more strategic initiatives, thinking bigger on behalf of their clients with a frictionless, user-oriented platform and a true collaborator by their side.</p>
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<p>“Klaviyo offers really expansive opportunities for us to help clients get more out of their marketing efforts,” says Lauren Smith, APAC marketing automation lead at Overdose Digital. “What’s really exciting for us is that we can customise and build bespoke automated flows to meet each client’s unique needs, with no limits on complexity or scalability.”</p>
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<p>“Klaviyo offers really expansive opportunities for us to help clients get more out of their marketing efforts,” says Lauren Smith, APAC marketing automation lead at Overdose Digital. “What’s really exciting for us is that we can customise and build bespoke automated flows to meet each client’s unique needs, with no limits on complexity or scalability.”</p>
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<blockquote>Klaviyo offers really expansive opportunities for us to help clients get more out of their marketing efforts. What’s really exciting for us is that we can customise and build bespoke automated flows to meet each client’s unique needs, with no limits on complexity or scalability.</blockquote>Lauren Smith<p>APAC marketing automation lead, Overdose Digital</p>
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<blockquote>Klaviyo offers really expansive opportunities for us to help clients get more out of their marketing efforts. What’s really exciting for us is that we can customise and build bespoke automated flows to meet each client’s unique needs, with no limits on complexity or scalability.</blockquote>Lauren Smith<p>APAC marketing automation lead, Overdose Digital</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>Since teaming up with Klaviyo, Overdose Digital has effectively built optimised retention machines for their clients by:</p>
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<p>Since teaming up with Klaviyo, Overdose Digital has effectively built optimised retention machines for their clients by:</p>
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<ul><li>Leveraging Klaviyo’s suite of<strong>A/B testing tools</strong>to design and implement tests in clients’ flows 5x quicker than they could in a competitor platform, according to Smith.</li>
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<ul><li>Leveraging Klaviyo’s suite of<strong>A/B testing tools</strong>to design and implement tests in clients’ flows 5x quicker than they could in a competitor platform, according to Smith.</li>
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<li>Tapping into<strong>advanced automated flows</strong>that allow teams to customise messaging, recommendations, and timing based on an infinite number of triggers and actions.</li>
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<li>Tapping into<strong>advanced automated flows</strong>that allow teams to customise messaging, recommendations, and timing based on an infinite number of triggers and actions.</li>
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</ul><p>As part of Klaviyo’s Partner Advisory Council, Overdose Digital has experienced firsthand Klaviyo’s commitment to collaboration and innovation.</p>
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</ul><p>As part of Klaviyo’s Partner Advisory Council, Overdose Digital has experienced firsthand Klaviyo’s commitment to collaboration and innovation.</p>
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<p>“Klaviyo helps us create sticky relationships with our clients,” says Pritchard. “When merchants engage with us, they expect an immediate rise in conversion rate and revenue. Klaviyo is one of a handful of products that we can truly say has an immediate uplift on those metrics.”</p>
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<p>“Klaviyo helps us create sticky relationships with our clients,” says Pritchard. “When merchants engage with us, they expect an immediate rise in conversion rate and revenue. Klaviyo is one of a handful of products that we can truly say has an immediate uplift on those metrics.”</p>
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<blockquote>Klaviyo helps us create sticky relationships with our clients. When merchants engage with us, they expect an immediate rise in conversion rate and revenue. Klaviyo is one of a handful of products that we can truly say has an immediate uplift on those metrics.</blockquote>Paul Pritchard<p>Group CEO, Overdose Digital</p>
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<blockquote>Klaviyo helps us create sticky relationships with our clients. When merchants engage with us, they expect an immediate rise in conversion rate and revenue. Klaviyo is one of a handful of products that we can truly say has an immediate uplift on those metrics.</blockquote>Paul Pritchard<p>Group CEO, Overdose Digital</p>
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<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
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<p><a>Get started</a></p>
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