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Original
2026-01-01
Modified
2026-03-10
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<p>A<strong>unique open</strong>represents the number of individual recipients who open one of your emails you send. Even when a<a>subscriber</a>opens an email multiple times, it’s still counted as one unique open. This metric is important for understanding how well your campaigns and automated flows resonate with your audience.</p>
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<p>A<strong>unique open</strong>represents the number of individual recipients who open one of your emails you send. Even when a<a>subscriber</a>opens an email multiple times, it’s still counted as one unique open. This metric is important for understanding how well your campaigns and automated flows resonate with your audience.</p>
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<p>Note, however, that Apple’s Mail Privacy Protection (MPP) from 2021 introduced the ability to turn off open tracking.<a>Learn more</a>about how you can identify iOS15 Mail Privacy Protection opens.</p>
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<p>Note, however, that Apple’s Mail Privacy Protection (MPP) from 2021 introduced the ability to turn off open tracking.<a>Learn more</a>about how you can identify iOS15 Mail Privacy Protection opens.</p>
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<h2>Unique opens vs. unique clicks</h2>
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<h2>Unique opens vs. unique clicks</h2>
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<p>While unique opens show the total number of unique subscribers who opened your message,<a>unique clicks</a>capture the total number of unique subscribers who clicked on a link in an email.</p>
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<p>While unique opens show the total number of unique subscribers who opened your message,<a>unique clicks</a>capture the total number of unique subscribers who clicked on a link in an email.</p>
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<p>Total opens and total clicks are often combined to create a metric called<a>unique totals</a>. This metric shows you the number of subscribers who opened your message or clicked a link.</p>
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<p>Total opens and total clicks are often combined to create a metric called<a>unique totals</a>. This metric shows you the number of subscribers who opened your message or clicked a link.</p>
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<h2>How to get more unique opens and clicks</h2>
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<h2>How to get more unique opens and clicks</h2>
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<ol><li><strong>Message<a>engaged segments</a></strong>: Engaged subscribers are most likely to interact with emails from your brand, increasing the number of unique opens and improving your sender reputation.</li>
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<ol><li><strong>Message<a>engaged segments</a></strong>: Engaged subscribers are most likely to interact with emails from your brand, increasing the number of unique opens and improving your sender reputation.</li>
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<li><strong>Personalise your emails:</strong>Provide personalised product recommendations based on past browsing behaviour to make your emails more appealing to each recipient.</li>
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<li><strong>Personalise your emails:</strong>Provide personalised product recommendations based on past browsing behaviour to make your emails more appealing to each recipient.</li>
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<li><strong>Optimise subject lines:</strong>Write compelling<a>subject lines</a>that create a curiosity gap.<a>A/B test</a>different subject lines to find what works best.</li>
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<li><strong>Optimise subject lines:</strong>Write compelling<a>subject lines</a>that create a curiosity gap.<a>A/B test</a>different subject lines to find what works best.</li>
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<li><strong>Use clear and compelling CTAs:</strong>Make sure your<a>calls to action</a>(CTAs) are prominent, concise, and action-oriented.</li>
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<li><strong>Use clear and compelling CTAs:</strong>Make sure your<a>calls to action</a>(CTAs) are prominent, concise, and action-oriented.</li>
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<li><strong>Automate your emails:</strong>Set up automated flows, like abandoned cart or post-purchase emails, to capture clicks at key moments in the customer journey.</li>
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<li><strong>Automate your emails:</strong>Set up automated flows, like abandoned cart or post-purchase emails, to capture clicks at key moments in the customer journey.</li>
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<li><strong>Incorporate visuals and interactive elements:</strong>Use eye-catching images, GIFs, or quizzes to draw attention and encourage clicks.</li>
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<li><strong>Incorporate visuals and interactive elements:</strong>Use eye-catching images, GIFs, or quizzes to draw attention and encourage clicks.</li>
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<li><strong>Create urgency:</strong>Send limited-time offers with countdown timers to motivate recipients to open the email and act fast.</li>
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<li><strong>Create urgency:</strong>Send limited-time offers with countdown timers to motivate recipients to open the email and act fast.</li>
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<li><strong>Highlight social proof:</strong>Include customer reviews and testimonials to build trust and encourage clicks on product links or promotions.</li>
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<li><strong>Highlight social proof:</strong>Include customer reviews and testimonials to build trust and encourage clicks on product links or promotions.</li>
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</ol><p>Ready to increase your number of unique opens? Use Klaviyo to<a>segment your audience</a>,<a>set up and automate email flows</a>, and identify unique opens<a>with iOS15 in mind</a>.</p>
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</ol><p>Ready to increase your number of unique opens? Use Klaviyo to<a>segment your audience</a>,<a>set up and automate email flows</a>, and identify unique opens<a>with iOS15 in mind</a>.</p>
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<p><a>Sign up for Klaviyo today</a>to make sure your emails are always read by the right people.</p>
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<p><a>Sign up for Klaviyo today</a>to make sure your emails are always read by the right people.</p>
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