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Original
2026-01-01
Modified
2026-03-10
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<p>Downloadable guide</p>
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<p>Downloadable guide</p>
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<h2>Build inflation-proof relationships</h2>
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<h2>Build inflation-proof relationships</h2>
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<p>Learn the latest UK consumer data to inform how to position your business so when your customers buy, they choose your products-and ignore your competitors.</p>
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<p>Learn the latest UK consumer data to inform how to position your business so when your customers buy, they choose your products-and ignore your competitors.</p>
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<h2>What’s going on in UK retail right now?</h2>
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<h2>What’s going on in UK retail right now?</h2>
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<p>We surveyed 2,000 consumers across the UK to uncover some of the latest trends in ecommerce. Here are three key findings:</p>
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<p>We surveyed 2,000 consumers across the UK to uncover some of the latest trends in ecommerce. Here are three key findings:</p>
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<ul><li><strong>83% of UK consumers are cautious with their spending right now.</strong></li>
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<ul><li><strong>83% of UK consumers are cautious with their spending right now.</strong></li>
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</ul><p>Appreciate where your customers are right now-emotionally and financially-to ensure you don’t scare them away with insensitive messaging or ineffective marketing strategies.</p>
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</ul><p>Appreciate where your customers are right now-emotionally and financially-to ensure you don’t scare them away with insensitive messaging or ineffective marketing strategies.</p>
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<ul><li><strong>The top 3 marketing strategies consumers are receptive to: regular sales, loyalty programs, and content that’s personalised to their interests.</strong></li>
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<ul><li><strong>The top 3 marketing strategies consumers are receptive to: regular sales, loyalty programs, and content that’s personalised to their interests.</strong></li>
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</ul><p>You can’t control how consumers shop, but you can align with how consumers expect to shop now by testing the tactics shared in this guide.</p>
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</ul><p>You can’t control how consumers shop, but you can align with how consumers expect to shop now by testing the tactics shared in this guide.</p>
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<ul><li><strong>88% of Brits want brands to speak up about today’s important issues.</strong></li>
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<ul><li><strong>88% of Brits want brands to speak up about today’s important issues.</strong></li>
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</ul><p>People don’t want brand to stay silent-they’re calling for discussion on everything from the economic state to Climate Change and human rights.</p>
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</ul><p>People don’t want brand to stay silent-they’re calling for discussion on everything from the economic state to Climate Change and human rights.</p>
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<h2>What should brands do about this?</h2>
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<h2>What should brands do about this?</h2>
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<h3>1. Gather information</h3>
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<p>To fit consumers’ current needs, first you need to<strong>identify what exactly those needs are for your unique audience</strong>-which will differ from virtually every other brand, even close competitors.</p>
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<h3>2. Position yourself</h3>
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<p>Once you know how your customers want to engage with you and your products, think about how this translates to your tone and messaging.<strong>Prove your brand is a partner to customers through educational and relational marketing</strong>.</p>
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<h3>3. Take action</h3>
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<p>Once your customers trust in your brand, you can create a customer experience with sensitive and strategic optimisations to<strong>organically guide them through the buying funnel</strong>.</p>
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<h2>Get your copy</h2>
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<h2>Get your copy</h2>
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