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Original
2026-01-01
Modified
2026-03-10
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<p><a>Marine Layer</a>is a casual, California-based apparel brand with a relatable origin story: 10+ years ago, CEO Michael Natenshon’s girlfriend threw out his favorite old t-shirt. He wanted to replace it-so he founded a company that made shirts so soft, they felt like old favorites right off the rack.</p>
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<p><a>Marine Layer</a>is a casual, California-based apparel brand with a relatable origin story: 10+ years ago, CEO Michael Natenshon’s girlfriend threw out his favorite old t-shirt. He wanted to replace it-so he founded a company that made shirts so soft, they felt like old favorites right off the rack.</p>
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<p>Since then, he and his team have custom-developed 100+ ultra-soft fabrics, reinvented weekend wear with an emphasis on textile recycling and sustainability, and expanded to 45+ stores.</p>
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<p>Since then, he and his team have custom-developed 100+ ultra-soft fabrics, reinvented weekend wear with an emphasis on textile recycling and sustainability, and expanded to 45+ stores.</p>
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<p>Marine Layer has two sales channels-brick-and-mortar stores and ecommerce-but needs to present as one seamless brand. After all, that’s how their customers see them.</p>
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<p>Marine Layer has two sales channels-brick-and-mortar stores and ecommerce-but needs to present as one seamless brand. After all, that’s how their customers see them.</p>
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<p>“The customers shopping on both channels are often our most valued customers,” says CMO Renee Halvorsen.</p>
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<p>“The customers shopping on both channels are often our most valued customers,” says CMO Renee Halvorsen.</p>
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<p>That posed a challenge to her and the team: How could they create a cohesive<a>brand experience</a>for customers shopping in-store and online?</p>
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<p>That posed a challenge to her and the team: How could they create a cohesive<a>brand experience</a>for customers shopping in-store and online?</p>
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<h2>Prioritize the customer experience </h2>
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<h2>Prioritize the customer experience</h2>
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<p>The key to creating a seamless omnichannel experience has been consolidating all their customer data in one platform: Klaviyo.</p>
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<p>The key to creating a seamless omnichannel experience has been consolidating all their customer data in one platform: Klaviyo.</p>
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<p>This empowered Marine Layer to create a more cohesive omnichannel experience by setting up two welcome flows with different content: one for people who subscribe online, and one for people who do it in-store.</p>
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<p>This empowered Marine Layer to create a more cohesive omnichannel experience by setting up two welcome flows with different content: one for people who subscribe online, and one for people who do it in-store.</p>
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<p>By managing all their marketing and retail channels from one place, they can now track engagement across ecommerce, retail, email, and<a>SMS</a>. This helps them control their messaging cadence, create more thoughtful experiences for their loyal customers, and make better big-picture decisions.</p>
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<p>By managing all their marketing and retail channels from one place, they can now track engagement across ecommerce, retail, email, and<a>SMS</a>. This helps them control their messaging cadence, create more thoughtful experiences for their loyal customers, and make better big-picture decisions.</p>
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<p>“Having all our data consolidated in Klaviyo makes it easier to ingest performance,” Halvorsen says. “We can look in one place for a read on whether our season is performing and the health of our business.”</p>
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<p>“Having all our data consolidated in Klaviyo makes it easier to ingest performance,” Halvorsen says. “We can look in one place for a read on whether our season is performing and the health of our business.”</p>
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<blockquote>Having all our data consolidated in Klaviyo makes it easier to ingest performance. We can look in one place for a read on whether our season is performing and the health of our business.</blockquote>Renee Halvorsen<p>CMO, Marine Layer</p>
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<blockquote>Having all our data consolidated in Klaviyo makes it easier to ingest performance. We can look in one place for a read on whether our season is performing and the health of our business.</blockquote>Renee Halvorsen<p>CMO, Marine Layer</p>
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<h2>Get similar results </h2>
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<h2>Get similar results</h2>
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<p>Your business can create a more thoughtful customer journey, too. Here’s how:</p>
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<p>Your business can create a more thoughtful customer journey, too. Here’s how:</p>
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<ul><li><a>Read the full Marine Layer x Klaviyo case study </a></li>
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<ul><li><a>Read the full Marine Layer x Klaviyo case study</a></li>
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<li><a>Learn how they used Klaviyo data to make confident marketing decisions </a></li>
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<li><a>Learn how they used Klaviyo data to make confident marketing decisions</a></li>
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<li><a>Drive more conversions by adding SMS to your email strategy </a></li>
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<li><a>Drive more conversions by adding SMS to your email strategy</a></li>
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</ul><p>Power smarter digital relationships with Klaviyo</p>
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</ul><p>Power smarter digital relationships with Klaviyo SMS.</p>
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<p><a>Start now</a></p>
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<p><a>Get started</a></p>
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