2025 BFCM Marketing Calendar: Key Dates to Know - Klaviyo
2026-03-10 22:59 Diff

Plan ahead with the
2025 BFCM calendar

Get the month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s biggest opportunities.

Get your roadmap to more BFCM revenue

Build high-performing campaigns and optimize your omnichannel strategy with this guide, designed to help you plan, test, and execute with clarity.

How to grow your email, SMS, and WhatsApp lists ahead of time

AI-powered pointers and tools for testing creative, flows, timing, and more

Fresh campaign tactics that help your brand stand out

Best practices for retention, reporting, and analyzing performance

Boost list growth now

Get ahead of the game for Q4 by updating sign-up forms, optimizing opt-ins, and cross-promoting SMS and WhatsApp.

Optimize like an expert

Fine-tune your best moves with AI-powered tools for testing flows, segmentation, creative, and timing.

Launch with confidence

Make the most of the holiday rush with early-access promos, AI-powered channel targeting, and real-time flows.

Keep up the momentum

After BFCM, focus on post-purchase nurturing, retention, and turning fresh insights into strategic fuel.

Frequently asked BFCM questions

Top brands know that thorough BFCM prep starts long before November. The Klaviyo 2025 BFCM calendar starts in July, so you can follow along with timely pointers and month-by-month recommendations that keep your business on track for Q4 success.