Benchmark Marketing Tool: Measure Your Email Marketing Benchmarks - Klaviyo
2026-03-10 23:39 Diff
https://www.klaviyo.com/uk/features/benchmarks

Benchmarks

Built-in benchmarks with unmatched clarity and relevance

See your strengths, reveal key opportunities, and focus your efforts on what’s most likely to drive revenue.

Finally, performance benchmarks that show you what matters

Compare against businesses that actually look and work like yours

Not all businesses are created equal, even within the same industry. Klaviyo’s peer group benchmarks give you the most relevant insights by comparing your performance against businesses of similar size, scope, and market position.

Klaviyo’s AI-driven peer groups leverage anonymous data from 100 companies that share your unique business dynamics. Confidently track and optimize your marketing performance knowing the numbers are precisely tailored to your context.

Comprehensive metrics, across your business, across channels

Business performance: average cart size, order count, and order values; percent of orders returned

Email campaign performance: open, click, click through, placed order, bounce, spam, and unsubscribes rates; revenue per recipient

SMS campaign performance: click, placed order, and unsubscribe rates; revenue per recipient

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