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Original 2026-01-01

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1 MMS messaging, or<a>multimedia messaging</a>service, is a form of messaging that combines text with multimedia content. You can use it in<a>mobile marketing</a>to send images, GIFs, and virtual<a>contact cards</a>to your<a>target audience</a>.

2 MMS is an extension of traditional<a>SMS</a>(short message service) messaging, which only includes text-based messages.

3 <h2>Characteristics of MMS messages</h2>

4 To understand why you might want to include MMS messages in your marketing strategy, take a look at their characteristics:

5 <h2>How to add MMS to your marketing strategy</h2>

6 Here’s how to add MMS messaging to your<a>marketing program</a>:

7 <ol><li>Choose a reliable<a>marketing automation</a>platform:Look for features like MMS templates,<a>segmentation</a>, and comprehensive analytics to optimise your campaigns.</li>

8 <li>Define your message objective:Decide what you want to achieve with your MMS message, whether it’s to promote a product or announce a sale.</li>

9 <li>Segment your<a>subscriber</a>list:Research the demographics, interests, and behaviours of your<a>target audience</a>and<a>segment</a>them according to specific criteria. This will make it easier to create personalised MMS messages relevant to your audience.</li>

10 <li>Craft engaging content:Use visually appealing images, write concise and impactful copy, and add a strong<a>CTA</a>to entice your audience to take action.</li>

11 <li>Test, optimise, and send your messages:Check your MMS messages on different devices to make sure they look good and display correctly. Use<a>A/B testing</a>to try out different MMS versions and optimise them for better results.</li>

12 </ol>After sending out your MMS messages, track click rates, open rates, and<a>unsubscribe rates</a>. Analyse this data to improve future campaigns.

13 <h2>Use cases for MMS messaging</h2>

14 Here are 5 common situations when you might use MMS messaging:

15 <ol><li>Product launches:Send images showcasing your new product to capture attention and get people excited about what’s coming.</li>

16 <li>Sale announcement:Liven up your announcements with images of products on offer, enticing customers to take advantage of the sale.</li>

17 <li>Coupons and promotions:Use visuals in your<a>promotional messages</a>to highlight discounts, offers, or limited-time deals.</li>

18 <li>Event reminders:Send a creative MMS with event details, location, and a map to boost attendance.</li>

19 <li>Holiday greetings:Use colourful visuals, graphics, and animations to wish your customers happy holidays or send seasonal offers.</li>

20 </ol><h2>Advantages of MMS messaging</h2>

21 Using MMS messaging in your marketing strategy provides benefits like:

22 <ul><li>Higher<a>ROI</a>:MMS has a<a>slightly higher revenue per recipient</a>than SMS, increasing your success rate.</li>

23 <li>Product features:MMS is a great way to show off any great product images that highlight benefits.</li>

24 <li>Brand consistency:MMS can include your brand logo, colours, and product images in your messages, reinforcing brand identity.</li>

25 </ul>Send impactful MMS messages with Klaviyo. Use<a>Klaviyo AI</a>to send engaging and personalised<a>automated MMS flows</a>, get<a>advanced reports</a>, and discover the best send times.<a>Sign up for Klaviyo</a>to improve your MMS marketing efforts and achieve your marketing goals.