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Original 2026-01-01

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1 <p>Klaviyo platform features</p>

2 <h2>Marketing automation tools and features</h2>

3 <p>Klaviyo packs a ton of features into one intelligent platform-all included with any email or SMS plan.</p>

4 <p>Explore how businesses of all sizes are using them to grow LTV, retention, and revenue.</p>

5 <h2>Keep customers engaged</h2>

6 <p>Highly-engaged customers are the key to lasting relationships and repeat business. Klaviyo helps you stay top of mind, from ad-hoc campaigns to automatically triggered flows.</p>

7 <a></a><p>Trigger any mix of email, SMS, and push for welcomes, browse/cart abandons, cross-sells, win-backs, in-stock and price-drop alerts, etc.</p>

8 <a></a><p>Send one-time announcements-product launches, promos, newsletters, and more-targeted to the right people.</p>

9 <a></a><p>Speed up creation with a library that’s filterable by type (deals, reminders, confirmations, etc.), seasonal holiday/event, and layout.</p>

10 <a></a><p>Grow lists and collect more data with targeted, mobile-friendly pop-up, fly-out, and embedded forms.</p>

11 <h2>Do more with your data</h2>

12 <p>Data is the fuel that drives effective marketing strategies. With Klaviyo, you can unlock the full potential of your data to drive meaningful, personalised experiences at scale.</p>

13 <a></a><p>Unify and use your tech stack data, like payments, cart/order management, support tickets, subscriptions, shipping, surveys, referrals, and reviews.</p>

14 <a></a><p>Know your customers fully-who they are, where they’re clicking and buying, and what they’re predicted to do next.</p>

15 <a></a><p>Target people using as many conditions (and as much data) as you like, such as location, promo usage, view/purchase history, email/SMS/push engagement, and data from integrations.</p>

16 <a></a><p>Segment and automate messages using predicted order date, LTV, churn risk, and more. Run A/B tests to optimise your performance.</p>

17 <h2>Optimise your growth</h2>

18 <p>Klaviyo equips you with the tools for continual growth and improvement-measuring, optimising, and fuelling your ongoing success.</p>

19 <a></a><p>Visualise your multi-channel performance with dashboards. Create custom reports and schedule them at regular intervals.</p>

20 <a></a><p>See how you stack up against brands like yours. If anything is lagging, you’ll see exactly how to turn it around.</p>

21 <a></a><p>Make smarter decisions about what to say, when, how, and to who. Generative AI accelerates content creation too.</p>

22 <p>Klaviyo's features strengthen your marketing across channels</p>

23 <p>Email, SMS, mobile push, and reviews are all built-in and ready to use. Integrations with 350+ apps expand your capabilities even further.</p>

24 <h3>Email</h3>

25 <p>Send rich, engaging emails with dynamic content.</p>

26 <h3>SMS</h3>

27 <p>Reach your most engaged VIP customers.</p>

28 <h3>Mobile push</h3>

29 <p>Send perfectly timed notifications to boost engagement and satisfaction.</p>

30 <h3>Reviews</h3>

31 <p>Collect and highlight reviews to build trust and increase sales.</p>

32 <h2>Klaviyo keeps getting<strong>more powerful</strong></h2>

33 <h2>Intelligent solutions for your business</h2>