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Original
2026-01-01
Modified
2026-03-10
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<p>EMAIL AND SMS BENCHMARKS</p>
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<p>EMAIL AND SMS BENCHMARKS</p>
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<h2>Superior performance is just a benchmark away</h2>
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<h2>Superior performance is just a benchmark away</h2>
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<p>See how your digital marketing performance stacks up against businesses like yours-on the only platform that gives you built-in personalised benchmarks.</p>
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<p>See how your digital marketing performance stacks up against businesses like yours-on the only platform that gives you built-in personalised benchmarks.</p>
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<p>The only platform with personalised benchmarks built in</p>
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<p>The only platform with personalised benchmarks built in</p>
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<p>Reach your goals faster by focusing on the metrics that need the most work . Personalised benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack-and where you might be falling short.</p>
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<p>Reach your goals faster by focusing on the metrics that need the most work . Personalised benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack-and where you might be falling short.</p>
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<h3>See the big picture</h3>
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<h3>See the big picture</h3>
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<p>Find out how your email, SMS<a>automations</a>, and business metrics stack up against your peer group.</p>
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<p>Find out how your email, SMS<a>automations</a>, and business metrics stack up against your peer group.</p>
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<h3>Set the right goals</h3>
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<h3>Set the right goals</h3>
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<p>Identify<a>realistic targets</a>and prioritise areas that leave the most room for improvement.</p>
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<p>Identify<a>realistic targets</a>and prioritise areas that leave the most room for improvement.</p>
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<h3>Stay up to date</h3>
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<h3>Stay up to date</h3>
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<p>Benchmarks update every month, so you can track<a>performance</a>against the latest data.</p>
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<p>Benchmarks update every month, so you can track<a>performance</a>against the latest data.</p>
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<h2>Clear priorities. No calculator necessary.</h2>
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<h2>Clear priorities. No calculator necessary.</h2>
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<p>Don’t waste time revamping the wrong parts of your customer experience. Your benchmarks overview reveals your best- and worst-performing metrics, so you can identify which tests and updates are really worth the effort. When it’s time to get more details, break out specific campaigns, automations, and business data with individual reports.</p>
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<p>Don’t waste time revamping the wrong parts of your customer experience. Your benchmarks overview reveals your best- and worst-performing metrics, so you can identify which tests and updates are really worth the effort. When it’s time to get more details, break out specific campaigns, automations, and business data with individual reports.</p>
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<h2>Understand your performance with these key indicators</h2>
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<h2>Understand your performance with these key indicators</h2>
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<p><a>Klaviyo’s email software</a>makes it all about you-by creating benchmarks based on your industry, monthly revenue, campaign frequency, growth, and average item value. And it’s all driven by customer data, using anonymous data from 100 brands like yours. So you know the numbers you’re seeing are actually relevant.</p>
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<p><a>Klaviyo’s email software</a>makes it all about you-by creating benchmarks based on your industry, monthly revenue, campaign frequency, growth, and average item value. And it’s all driven by customer data, using anonymous data from 100 brands like yours. So you know the numbers you’re seeing are actually relevant.</p>
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<p>“It's great to be able to see different areas broken out within benchmarks. I see we're really strong with campaigns and our flows need a bit more attention. This gives me a good idea of areas we need to work on.”</p>
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<p>“It's great to be able to see different areas broken out within benchmarks. I see we're really strong with campaigns and our flows need a bit more attention. This gives me a good idea of areas we need to work on.”</p>
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<p>Tim Frazer, Marketing Specialist at Quad Lock</p>
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<p>Tim Frazer, Marketing Specialist at Quad Lock</p>
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<p>“You can read blogs all day long, but that's just people pontificating about what they think is good. Instead, let's look at my actual data and compare it to everybody else in the space.”</p>
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<p>“You can read blogs all day long, but that's just people pontificating about what they think is good. Instead, let's look at my actual data and compare it to everybody else in the space.”</p>
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<p>Chuck Melber, Marketing Director at NOMAD</p>
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<p>Chuck Melber, Marketing Director at NOMAD</p>